Advertising and Promotion Management 3rd Semester ( Marketing Specialization ) Home assignment

Define the following with proper Indian Examples

AMIT
1. Advertising Vs Personal Selling 2. Reinforce 3. Direct marketing 4. Public Relations 5. Integrated marketing Communication 6. Point of Purchase 7. AIDA 8. Lavidge Steiner Model 9. Elaboration Likelihood Model 10.Psychographic Segmentation

MANISH
11.Behavioural Segmentation 12.Sponsorships 13.Event marketing 14.Sports marketing 15.Cause marketing 16.Merchandising 17.Van Promotion 18.Mobile Advertising 19.Word of Mouth Promotion 20.Village Fairs

SANJEEV

21.OOH 22.Classification of News Papers 23.Strength of News papers 24.Limitation of advertising in TV 25.Reach 26.Frequency 27.ABC Circulation Report 28.ASCI 29.Ethics in Advertising 30.Client Servicing

TANMOY
31.Body Copy 32.Product Line 33.Brand 34.Brand Equity 35.Selecting a brand name 36.Brand Personality 37.Brand Positioning 38.Brand Extension 39.Co branding 40.Message strategy

PUSKAR LALL
41.Message Execution Styles 42.Trading Stamps 43.Coupons 44.Sweepstakes 45.Co-operative Advertising 46.Loss Leader Pricing

47.Trade Fair 48.Media Scheduling 49.Event Sponsorship 50.Push and Pull Strategy