marketing brochure

2012

16th to 18th february

NEXUS
34th annual cultural fest of sri venkateswara

about college
Sri Venkateswara College, popularly called ‘Venky’ is a premier college of University of Delhi. Founded under the auspices of Tirumala Tirupati Devasthanams (TTD) Trust in 1961, the college has grown into one of the leading and most sought after educational institutes of the country. The College has been consistently ranked amongst the best by leading newspapers and magazines. The College is renowned for being one of the most highly praised colleges in the entire country, particularly when it comes to cultural events and performances. Venky was ranked the second best college of India and best college of North India in 2011 at the Channel V Nokia India Fest in Goa.

‘VENKY’

the legacy

NEXUS

NEXUS, the annual inter-college cultural festival of Sri Venkateswara College is one of the most awaited and fun-filled fests of North India, jointly organized by Fine Arts Association and the Students’ Union. The Fine Arts Association of Venky has bagged the best fest organizing team at HT Youth Nexus for the past two years now. Apart from high rankings, awards and accolades given to Nexus, the liveliness on campus during the festival has always attracted students from all across the country. Continuing with its legacy of youthful fun and intellectual vigour, we at Venky make sure that Nexus becomes the talk of the town as soon as it commences. Living up to its old-age reputation of youthful fun blended with intellect, Venkyites make sure that Nexus becomes the talk of the town as soon as it commences. This brochure gives you an insight in to what NEXUS 2012 will look like and how you can be associated with it and be part of one of the biggest and most successful college events of the country.

profs [at] nexus – 1.0

STAR NIGHT

The three-day long fest ends with a Star Night, a culmination of the diverse range of activities that the college hosts. Big names like Indian Ocean, Euphoria, Shankar Mahadevan, Sukhwinder Singh, Sonu Nigam, Advaita, Parikrama, KK etc. have been hosted in the past.

majors [at] nexus – 1.0

CHOREOGRAPHY

To speak wordlessly, conveying a thousand meanings simply through the moves of one's body, is a rare art indeed. The Choreography competition at Nexus attempts to bring together choreography teams from colleges across the country to create an occasion to showcase their talent. For an event that always happen at a grand scale, we at Nexus ensure the presence of eminent dance personalities to further inspire the teams.

majors [at] nexus – 2.0

RAZZMATAZZ

One of the most consistent events of Nexus down the years, Razzmatazz is the perfect way to bring to an end a day brimming with fun filled activities . This event sees dance troupes from across the university compete for the mantle of Best Western Dance Team. The high powered dance moves have the audience charged and on their feet in no time, with the infectious energy of the performers raising the spirits of all around. Words are not enough to do justice to the emotions and passion behind this event. Honestly speaking, you have to see it to believe it!

majors [at] nexus – 3.0

MR and MS NEXUS

Mr and Ms Nexus is a perfect manifestation of the carnival spirit that the fest incorporates. Following the global standards of a fashion cum cultural competition, this event attempts to choose two perfect representatives that truely represent the spirit of the festival. Winners are selected through intensive rounds that test the participants on their intelligence, confidence and presence of mind, through a series of ramp walks, talent rounds, rapid fire sessions etc. An instant crowd-puller, this is one event that has a high glam quotient.

majors [at] nexus – 4.0

BATTLE OF BANDS

Very few colleges at Delhi University can boast of being able to host an event as grand as the Battle of Bands, where eminent bands from all over the country fight it out for the title of Best Band, under a star lit sky as a pulsating audience watches with uninhibited excitement! This year, Guillotine, the band that opened for Metallica in Bangalore, October, 2011 has already sent in its enthusiastic commitment to perform at Nexus.

profs [at] nexus – 2.0

ROCK NIGHT

And after being mesmerized by the bands at Battle of Bands, you thought it ended there? You couldn't have been more wrong. The celebrity judges invited for the Battle of Bands will put up an exclusive performance for the cheering crowds and set the tone for the evening.

majors [at] nexus – 5.0

STREET DANCE

A presentation of raw talent, raw passion and a devil-may-care attitude, Street Dancing at Nexus is an expression of the freedom of the human soul to emote evocatively solely through the medium of dance. The performance takes place at a casual venue where the surrounding crowd creates a ring within which these brilliant performances take place.

majors [at] nexus – 6.0

NEXUS FASHIONISTA

A unique event within the Delhi University circuit, Nexus Fashionista is an opportunity for all budding designers and models to work together in order to bring in an evening of pure magic as creativity fuses with innovation to create drama and style!

majors [at] nexus – 7.0

STREET PLAY

The Street Play or Nukkad Natak competition at Nexus sees a number of theatre groups put up exceptional performances based on a variety of social issues and societal prejudices. Held in the open and under the winter sun, the audience witnesses the extraordinary talent of young student actors.

profs [at] nexus – 3.0

JAM SESSION

The Jam Session we host at the annual fest is the perfect opportunity to put on your dancing shoes as we invite the most popular DJs on the party scene every year to kick things up for us at Nexus! This is one event that leaves each one thinking the same thing – “I could've danced all night..."

competitives [at] nexus – 1.0

LITERATI
NEXUS QUIZ THEME QUIZ CREATIVE WRITING HINDI SWARACHIT KAVITA

competitives [at] nexus – 2.0

FINE ARTS
FACE PAINTING SKETCHING & PAINTING RANGOLI TATTOO MAKING

competitives [at] nexus – 3.0

GROOVES
WESTERN DANCE (SOLO) FOLK DANCE (GROUP) CLASSICAL DANCE INDIPOP/INDIAN FILM/FOLK DANCE

competitives [at] nexus – 4.0

FUSION
WESTERN VOCALS (SOLO) WESTERN VOCALS (DUET) WESTERN VOCALS (GROUP) INSTRUMENTAL MUSIC (SOLO) GROUP SONG (INDIAN) LIGHT INDIAN VOCALS (SOLO)

informalz [at] nexus – 1.0

ON PUBLIC DEMAND

Besides these popular events, Nexus also hosts a range of light-hearted competitions adding to the festivity in the air. These events are based on recent happenings, current trends, events by sponsors, voting on website/social networking website etc. In the past, events like the chocolate eating competition, treasure hunt, antakshari, momos eating, on-spot quizzes etc. have been major attractions.

DU BEAT 5th best fest of North India

media outreach

PUBLICITY
HINDUSTAN TIMES 2nd best fest of DU

2nd

HINDUSTAN TIMES best freshers’ party of DU

why associate with us

THE INCENTIVES
The power exercised by a recognized brand over its customers has been acknowledged by business firms. This leads them towards exhibiting greater interest in being associated with socially reputed organizations. By stepping in as sponsors at the large-scale, cultural events of established educational institution, your firm will strengthen its brand value through effective visibility advertised through popular events. In order to serve the interests of your company, the annual cultural festival of Sri Venkateswara College, NEXUS, seeks to provide maximum benefits to its sponsors by allowing considerable degree of customization, flexibility and creativity in all marketing and promotional activities. The College plays host to around 40,000 students during its 3 day festival. The Professional Shows itself attracts a crowd of about 20,000, and this year we are looking at the possibility of having not 1, not 2, but 3 Professional Shows! Monetary investments made by sponsors would ensure mass public outreach and maximum visibility in terms of creation of brand awareness. The goodwill created amongst the student community by sponsoring the festival is unmatched and will be the best form of brand awareness. Apart from this, it is also a coveted opportunity to be associated with Sri Venkateswara College and DU, an established brand name all over India. Sponsors get a chance of reaching out and creating awareness amongst a diverse audience that assembles at Nexus. Apart from professionals, who come from various fields of art and knowledge to witness to the celebration of youthful skill and talent, direct target can also be achieved through a market-friendly crowd, that falls within the age group of 18-25 years. For further market study and customer targets, sponsors would be provided with access to complete database of all participants and students of the college. The buzzing market of Satya Niketan, opposite the College, with its large number of small scale business enterprises would also be a major benefit to all sponsors, as their publicity at NEXUS would reach out to the business world operating directly outdoors, throbbing with budding entrepreneurs.

ways to associate with us

SPONSORSHIP AVENUES
As previously stated, NEXUS seeks to provide maximum benefits to its sponsors by allowing considerable degree of customization, flexibility and creativity in all marketing and promotional activities. For this we follow a three phase marketing strategy – Pre Nexus: Going by the trend, we start by targeting the audience at popular social networking sites Facebook, Twitter etc. Last year the Facebook Event for NEXUS had over 7000+ attending users. The NEXUS 2012 page has already been launched in mid-November and promotions have begun. The Name and Logo of sponsors would be constantly marketed on the page, with regular sponsor centric online events, polls, opinions etc. Two months before the festival, the official website of the festival would be launched. Apart form comprehensive details about the festival, it will have advertisements and links to the sponsors’ website. Apart from online publicity, posters, brochures and other promotional materials are also sent to 200+ colleges all over India, including all colleges of DU, all IITs, BITS, IIMs etc. During Nexus: All hoardings. flexes, standees, backdrops at major events/professional shows, banners would carry the name and logo of the sponsors and would be placed at strategic locations. Regular live announcements, sponsor competitions will go on throughout the festival via the Public Address System. Apart from that special zones would be set up at strategic locations to target the audience. Also regular AV advertisements of the sponsors would be played on a 12’ x 12’ projector on the main stage. The media and print partners of the festival will give prominent coverage to the sponsors during the festival while all the apparel worn by the organizers will carry the name and logo of all the sponsors. Post Nexus: The College magazine, all publications related to the festival, conferences and press releases would recognize the sponsors for being associated with NEXUS. The magazine is distributed to all students of the college and to all the registered alumni. Further, the magazine is distributed to all participating colleges, all colleges within DU, IITs etc. Also, the database collected during the course of the festival, along with the database of the students would be shared with the sponsors for awareness.

PLATINUM SPONSOR
Wherever we go, you’ll be our name. Your name will be synonymous with Nexus 2012. The festival will be renamed as ‘Platinum Sponsor’ and Sri Venkateswara College presents NEXUS 2012. The theme of the festival will be in accordance with your company name/tagline. Further, all the promotional material, be it posters, hoardings, banners, website etc. will be designed along the lines of your company name/tagline. The festival will shape up exactly how you want it to be. In the past, we have seen companies being the Platinum Sponsor on contract basis, where they put in the trust not just for one year but for many years and we repay it, by ensuring an even better festival each year.

TITLE SPONSOR
Along with the Platinum Sponsor, you’ll be spearheading the festival sponsorships. The festival will be renamed as NEXUS 2012 in association with ‘Title Sponsor’. With brand awareness and promotion the major target, investment by your company in this category, guarantees to give sure shot returns. You have the power to customize. Exclusive zones, stalls at strategic locations where you can have workshops/interact with the crowd/have seminars etc.. In short, target the audience in every possible way. This category guarantees to be a win-win deal for both parties involved.

ASSOCIATE SPONSOR
You are the driving force of the festival. Your company becomes regular with the festival name and mentioned on every promotional material. To reach out to the audience, you’ll be provided with a stall, placed at a strategic location. Apart from that exclusive benefits would be planned and provided to your company as per your convenience.

CO SPONSOR
Similar to the Associate Sponsor, you get your company name mentioned on all major promotional material related to the festival. This category is perfect for someone looking for maximum returns in limited investments. To ensure the best out of your investment, you get the flexibility of having informal events/interaction with crowd/product promotion etc.

EVENT SPONSOR
Complete exclusivity of the individual event you select. Perfect for companies targeting a specific audience or looking to target the crowd in general. The events which you select will be renamed as ‘Event Sponsor’ presents EVENT NAME. The event you select will be based on the theme related to your company/product. Your company will be recognized as the Event Partners for that event in every promotional material and have backdrop of your company for that event.

other avenues

PARTNERS
WEBSITE PARTNER DESIGN PARTNER BEVERAGE PARTNER TELECOM PARTNER RADIO PARTNER MEDIA PARTNER GAMING PARTNER PRINT PARTNER PRIZE PARTNER HOSPITALITY PARTNER LOGISTICS PARTNER APPAREL PARTNER PUBLICITY PARTNER TRAVEL PARTNER

our past associations

PAST SPONSORS

contact us

DETAILS
[address] FINE ARTS ASSOCIATION SRI VENKATESWARA COLLEGE Benito Juarez Marg, New Delhi – 110021 [contact] +91-99-53-751969 rachitbhatnagar[at]gmail[dot]com [for further details] www.facebook.com/venky.nexus [head] [marketing and sponsorship]

RACHIT BHATNAGAR

[marketing coordinators] MEGHNA TALWAR (+91-99-99-070740)

BHAVNA SINGH (+91-97-17-745043)