You are on page 1of 2

Media Planning Template - Advertising

Name of Advertising Campaign: __________________________________________


Campaign Code: ______________________
Products/Services Promoted: ____________________________________________
Target Audience: ______________________________________________________
Goal: ________________________________________________________________
Budget: __________________________________________
Actual Spent: _____________________________________
Publication
Name

Circulation

Frequency

Strategy - Incentive to Respond


Gift

Production
Materials
Due Date

Ad Placement

Free Offer

Production
Cost

Telephone

No. of Leads/Cost per


Lead

Cost

Cost

Insertion
Date

Call to Action
Landing Page URL

Tracking Results
Total Cost of
Campaign

Color or
B&W

Ad Size

Creative
Costs

Fax

No. of Sales/Cost per


Sale

Post Card

Gross Sales ROI