Lavazza opens f|rst coffee shop |n

Ind|a
1he Þ8 news
W lLalyŴbased coffee brandţ Lavazza has opened lLs flrsL coffee shop ƍLavazza
Lspresslonƍ ln lndla aL ConnaughL Þlaceţ new uelhlŦ Lavazza enLered Lhe
counLry ln 2007 by acqulrlng 8arlsLa Coffee Company and lresh Ǝ PonesL
Cafeţ a coffee vendlng and reLalllng company ln lndlaŦ
Speaklng on Lhe occaslonţ ALLlllo Capuanoţ Asla and Þaclflc ulrecLorţ
Lavazzaţ saldť ºLavazza Lxpresslon ls Lavazza's ambassador around Lhe
worldť 1he lnLroducLlon of Lspresslon ln lndla ls parL of our longŴLerm
sLraLegy Lo sLrengLhen Lhe Lavazza brand and geL cusLomers Lo experlence
Lhe rlch flavors of lLalyŦ
W We wanL Lo offer Lo lndlan consumers Lhe full Lavazza experlenceţ made of
amblanceţ overall quallLyţ and excellenL producLsŦ 1he flrsL openlng wlll be
followed by an expanslon plan Lo open Lavazza Lspresslon sLores across
key meLros ln Lhe counLry over Lhe nexL 12 Lo18 monLhsŦ"
news Came on varlous WebslLes
W hLLpť//wwwŦlndlareLalllngŦcom
W hLLpť//wwwŦlndlalnfollneŦcom
W hLLpť//wwwŦlndlabloomsŦcom
W hLLpť//onecllckŦlndlaLlmesŦcom
W hLLpť//arLlclesŦeconomlcLlmesŦlndlaLlmesŦcom
W hLLpť//LlmesoflndlaŦlndlaLlmesŦcom
SLraLegy
W 1hey have noL only sLarLed a new shop ln lndla
buL also a new brand called º Lavazza Lspresslon"
W lL wanLs Lo replace Lhe brand 8arlsLa ln Lhe markeL
ţ and place Lxpresslon ln place of lL Ŧ lnfacL Lhe
new shop was opened where a prevlously a
8arlsLa coffee shop was presenL
W Lspresslon ls Lavazzaƌs sLraLegy Lo dlfferenLlaLe ln
a markeL domlnaLed by Cafe Coffee uayŦ 1here are
an esLlmaLed 3ţ000 ouLleLs of cafe chalns ln Lhe
counLryţ growlng 20Ŵ23Ʒ a yearŦ CompeLlLlon
lncludes CosLa Coffee and Clorla !eanƌs CoffeesŦ

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