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The present day Indian economy is viewed a highly competitive and market oriented. At this state the success of any organization is totally depends on customer and his satisfaction only. So, every business organization should see that the customer “as sovereign of the market” who decides the fete of it. Hence, it is the responsibility of any concern to meet the requirements of customers from time-to-time with greater dynamism. Customer satisfaction is totally intangible and its management is very crucial aspect on the part of the business entrepreneurs. Making such an intangible property in to tangible is great challenge among the various organizations. This depends on customer orientation, customer dynamism, tapping new avenues by the business unit, quality of the product, price of the product, proper supply of materials, timely ness in supply, effective channel of distribution, customer treatment, after sale service, product chiqueness professionalism in marketing strong grand image, effective packing system, and continuous improvement in business and so on.
1.2 NEED FOR THE STUDY :
Consumer satisfaction is the most important objective for any manufacturing concern to successfully market its products. Penna has from gradually and would want to take a stock of the satisfaction level of consumers and define areas where possible improvement may be made. The research work has been therefore selected in this area. The company which produces products doesn’t give life to sustain in competition without sales of products. So sales are important function of the manufacturing company to get profits. Through sales only wealth maximization if possible. Distributions are also one of the important functions in marketing. Through distribution only one company can sell its products. Here the distribution channels contain the dealers. Who are very near to the customers and act as middlemen between the organizations. So there is a need to study sales and distribute on strategies. Distribution system includes distribution channels. Which are sets of independent organizations involves in the process of making a product (or) a service available for the consumption. Distribution network is necessary for smooth flow of goods.
1.3 SCOPE OF THE STUDY : The study aims to measure satisfaction level of the dealers regarding LG Electronics Limited. The area within which the study was conducted regarding the information the primary data is collected in the form of questionnaire collected from the dealers in Twin Cities. To sum up the project had with in the scope of the study in the area of “PEREFORMANCE of SALES and DISTRIBUTION CHANNEL” of LG Electronics Limited in Twin Cities for a particular time.
1.4 OBJECTIVES OF THE STUDY :
1. To assess the role of dealers in LG Electronics Limited. 2. To assess the channel performance in LG Electronics Limited. 3. To find dealers opinion on various issues of the present market situation and furthering (strengthening) channel effectiveness. 4. To offer suggestion in building effective channel strategy to LG Electronics Limited To know different brands which are preferred by customer in LG
1.5 METHODOLOGY OF STUDY : In view of the objectives of the study, an exploratory design has been adopted. Further the researcher also touched the descriptive researcher design and causal analysis to relate between different variables. Exploratory research is one which largely interprets the available information on the study and it lays emphasis on the analysis and interpretation of the exiting and available information. This research is generally useful when we use the information collected from three sources, viz., study of secondary sources, discussion with individuals and analyzing the some specific case. Sources of Data: To perform the Research study by Researcher, the sources of data obtained are: • • This data is obtained by interacting and interviewing the dealers in Twin Cities. This data is obtained directly from the company in the form of broachers, charts, diagrams, document and other forms.
Data Collection Tool:
Questionnaire: This is one of the data collection tools. It is quite popular particularly in case big enquires. It is being adopted by private individuals, research worker, private and public organization and even government. In this method, a questionnaire is issued to the persons concerned with a request to answer the questions and return the questionnaire. A questionnaire consists of number of questions printed or typed in a definite order or a form or set of forms. The researcher used the structured questionnaire in which the questions were:
Open-ended questions Close-ended questions Dichotomous questions Multiple choice questions Sampling Design The researcher has done his research study on the dealers of LG Electronics Limited to know their present satisfaction and expectation from this brand. 5 . Tools of analysis: The data collected trough survey has been carefully and meaningfully analyzed by using well established statistical tool and techniques. Sampling method: For collecting information from dealers. Important statistical technique is percentage method. The researcher selected the dealers of LG Electronics Limited at HYDERABAD& SECUNDERABAD for this research study. Sampling unit: The Sampling unit includes all the dealers of LG Electronics Limited products present in HYDERABAD & SECUNDERABAD. nonprobabilistic simple random sampling method is used. Sampling Plan Sample size: Sample size consists of 100 dealers.
a perfect mix of the respondents may not be available for the researcher to conduct the opinion survey. 4. because the researcher is very stranger to them. The perceptional values like status. Respondents may give pleasing answers to the researchers even though it is not correct from the prospective. not-disclosure of the correct information and difficulty in expressing their personal feeling to an unknown researcher can bring wrong opinion poll ton filling the questionnaire. 2. there is chance to arise some errors in the courts of survey.6 LIMITATIONS OF THE STUDY : The selected sample members are conspicuous and inconspicuous in nature. Since. Respondents may not disclose the right information. The errors may be as follows: 1. 3. So. 6 .1. the sample size is small.
the methodology of the study.Chapter-II Present frame work regarding research design of study.7 CHAPTERIZATION : 1.Chapter-1 It includes Need for the study.Chapter-III gives the brief account of industry profile and company profile and background of the company. Scope and objectives of the study.Chapter-V is devoted to compare the findings and suggesting on the implementation of coca cola company. 2. 5. 3. Limitations and chapterization. 4. • • Bibliography Annexure the 7 .Chapter-IV Data analysis and interpretation. this method is used to analyze and interpretate the effectiveness of the data.1.
From the point of view of economics. goods of services are offered for sale. goods and services to create exchanges that satisfy individual and organizational objectives. promotion and distribution of ideas. They realized that only such products could be sold to the best satisfaction of the users and at a profit to the maker. however. Then they produce goods according to the needs of the consumers. has to be collected even before a product is planned. For this arrangement. the term market is used to denote “any body of persons who are in intimate business relation and carry on any extensive transaction in any commodity”. may be described as a place or geographical area where buyers and sellers meet and function. a market is defined as “an aggregate of the potential buyers for a product or service”. Subsequent information would also enable the manufacturer to assess periodical changes that are required. the whole organization has to be rearranged in a most complex manner. In other words.Market:A market. in general. from the producer to the consumer. The present generation of producers is intelligent in regard to the application of procedures. there must also be a flow of information vis-à-vis the flow of goods. But. They first want to find out what the consumers want. That is why it is very often remarked that “marketing starts and ends with the 8 . and transfers of title of ownership occur. This information. Marketing starts and ends with the consumer:Marketing activity is concerned only with the flow of goods. pricing. to achieve maximum efficiency in marketing. in practice. for practical purpose. Marketing:Marketing is the process of planning and executing the conception.
viz. it is highly essential to know what the consumer really wants. However if the channel was more than one level of middlemen the appropriate intensity must be selected for each level. Determining Intensity of distribution: Distribution intensity ordinarily is thought to be a single decision. Today they have a full-fledged function added to marketing. As market conditions change over time a company they shift product growth strategies.consumer. A company tries to sell more of its present products to its present markets. This is possible only when proper information is collected from the consumers A push strategy means a channel member directs its promotion primarily at the middle men that are the meant links forward in distribution channel. 9 . A company develops new products to sell to new markets. but to a new market This strategy sells for a company to develop new products to sell to its existing markets. A firm continues to sell its present products. Supporting tactics might include grater spending on advertising of personal selling. Under consumer oriented marketing. Market information and Marketing Research. “with information flowing form the consumer to the producer and goods flowing back to the consumer from the producer. The product is “Pushed” through the channel the producer will promote heavily to wholesalers which then also use a push strategy to retailers in turn the retailers promote to consumers.
The importance of the sales and distribution function varies across organizations depending upon its nature and verity of products. 10 . Sales and Distribution strategy: Sales and distribution management constitutes one of the most important parts of marketing management. “Exchange” is the core. Sales management has been defined as the management of a firm personal selling function. Sales and distribution function is organized internally. target market. A product sells its product through multiple but not all possible. externally or jointly. and it is the sales and distribution management which facilities it. The supplier agrees to sell its product only to a single wholesaling middlemen and retailer in a given market producer it is essential that the retailer carry a large inventers. Ultimate consumers demand immediate satisfaction from convenience goods and will not defer purchases to find a particular brand. Selective distribution if appropriate for consumer shopping goods. aspect of marketing. This intensive distribution is often used by manufactures of this category of product.Intensive Selective Exclusive Distribution Distribution through every through multiple whole selling Reasonable But not all reasonable Out let in a market Out lets in market Distribution through a single Middlemen and/ or retaileinmarket Product sells its product through every available outlet in a market where consumer might reasonable look for it. wholesalers and retailers in a market where a consumer might reasonable look for it. Consumer density and dispersion and the competitive practices among the other things.
small retailers and manufactures buy the thousands find this channel the only economically feasible choice. Regardless of the desire one has to sell and the other to buy. this is it. Actual transfer of possession i. no exchange can take place until each one knows the desire of the other. Producer wholesaler retailer consumer: If there is a traditional channel for consumer goods. Selling The basic task of marketing is to bring the buyers and the sellers together. Distribution of Consumer Market: Five channels are widely used in marketing tangible products to ultimate consumers: Producer consumer: The shortest. south-western company uses college students to market its books on a house-to-house basis. Of the markets offerings.e. in the right time and under the right impression to the consumer. Of relevant consumers information and revenue in exchange of goods of services. Producer retailer consumer: Many large retailers buy directly from manufactures and agricultural products. Reaching an agreement on price and other terms of the offer so that ownership and possession can be transferred. The producer may sell from door to door of by mail. For instance.• • • • • • Finding and communication with prospective buyer. and his satisfaction generating potential. 11 . Walmart has increased its direct dealings with products. The function of marketing is to ensure that the right product is made available at the place. simplest distribution channel for consumer goods involves no middlemen. timely and safe delivery. To the chagrin of various wholesaling middlemen. Bringing together the markets offering and the prospective buyer.
For example. It is used when. Of decentralized inventory may be needed to supply rapidly. Dierberg’s offers its assortment of products to final consumers. Producer agent user: Firm without their own sales departments’ fid this desirable channel. a company that wants to introduce a new market may prefer to use agents rather than its own sales force. usually sell directly to users. many producers prefer to use agent middlemen to reach the retail market. Clorox uses agent middlemen such as Eisenhart & wholesaler that distribute a wide range of products to retailers. Manufactures of building materials and air conditioning equipment are two examples of firms that make heavy use of industrial distributors. especially large scale retailers. such as airplanes. Producer operating industrial supplies and small distributor accessory user: producers of frequently use equipment industrial distributors to reach their markets. In the distribution of business goods. in which case the storage services of an industrial distributor are required. The unit sale may be too small for direct selling. for some reason. and heating plants. the terms industrial distributor and merchant wholesaler are synonymous. 12 . Distribution of Business Goods: A variety of channels are available to reach organizations that in corporate the products into their manufacturing process of use them in their operations. Producer agent industrial distributors user: This channel is similar to the preceding one.Producer agent retailer consumer: Instead of using wholesalers. The four common channels for business goods: Producer user: This direct channel accounts for a greater dollar volume of business products than any other distribution structure. Also. generators. Manufactured of large installations. In turn. it is not feasible to sell through agents directly to the business user.
supplying and quartering troops. The margins charged by them would be a function of the quantum if goods moved and the population served by them and services rendered by them and would also assist in the task if measuring their performance. The area of physical distribution has received considerable attention. The attention was quite justified for a country such as ours because of its traditional short supply markets of for the gaps often witnessed between the demand and available of products. Having assessed the inputs. Marketers applied the term to mean the physical handing of products.Indian Distribution System: It is also important to assess how the distribution task is being performed in India. Distribution logistics: Logistics was a military term referring to complete system of moving. Businessmen broadened logistics to include any type of transportation and storage. They also began employing the term ‘physical distribution’ in place of logistics. their organizational structure and their capital structure. This task can be undertaken by measuring the number of functionaries in each class. Dividing the members involved in each type of trade we can briefly get an idea about the average productive capital required in each class of trade. structure and size their distribution all over India we are now in la position to assess how the task is being performed in terms of output. If any evidence is required. we need the concerns and anxieties associated with news of strike in Rail and road transport. Prices of essential commodities of daily consumptions are particularly amenable to any dislocation in physical distribution. Role of Distribution: 13 .
The major role that distribution pays in any economy is that it constitutes the process by which goods and services become available for consumption. you cannot obtain and consume a finalized product unless the product is transported to a place where you can get access to it. these institutions try to gain access to the target market. The actual mass scale delivery of these offerings to the consuming public requires a different kind of specialized effort. to the middlemen of intermediary marketing instructions which perform certain marketing functions. place and possession utility. More than performing the function. In other words. storage. He either purchases large quantities from the manufacturer and sells them to the retailers. The term is used often in aboard sense to include channels of distribution also. It is found that these two terms are used. of collects small orders from a number of retailers and places a bulk order with the manufacturer. stored till you are ready to buy it and ultimately exchange for money so that you can gain possession of it. physical distribution and channels of distribution. It includes transportation. warehousing. This generates time. on the other hand. Manufacturers of goods and services specialize in generating structural of form utility for their products. in the sense that they create a unique set of demand satisfiers in the form of their offering. etc. it is technical function in the sense that it ensures availability of products at the right time. primarily. Physical distribution. Service to the manufacturers: The wholesaler provides perpetual and definite customers to the manufacturers. Channels of distribution refer. packaging. interchangeably. The manufacturer is thus relived of the trouble and expense of collecting 14 . sometimes. concerns with material aspects of the flow of goods to the consumers. Physical Distribution and Channels of Distribution: If distribution could be treated as a whole function of marketing. at the right place and in the right form.
iii. vii. as compared with that of a hundred years ago. Emergence of new and bigger markets. Growing displeasure of this system of channel in all quarters. vi. He shoulders all marketing functions\ Position of the Wholesalers in modern marketing: In spite of gloomy forebodings common nowadays. But the wholesaler today. Departmental stores. ii. He places bulk orders with the manufacturer and thus enables him to concentrate on production and reap the benefits of large-scale operations. He collects and provides the information required for planning the production ahead. desire to establish direct contracts with the Transportation: 15 . the wholesaler still manages to hold his position because of the very real services he renders. Majority of manufacturing plants are far away from their most important markets because of various factors.a large number of small orders. etc. The following are the important factors responsible for reducing his importance: i. super markets. v. Development of transport and communication systems. All goods are not utilized at the place of their origin. Holtz Claw vividly puts the importance of transportation in the following liens: “Minerals of other raw materials are to be transported from the place of extraction of production to the factory. He maintains stock and thus assures equitable distribution. Frequent and unexpected changes in style and fashion. iv. is a much less important member of the business fraternity. Manufacturers customers. Growth of large retail stores such as chain stores. Growth of consumers co-operative in almost all fields. Transportation is necessary function of marketing because most of the markets are geographically separated from the areas of production. They require some kind of transportation to create ‘place’ utility.
The various modes of transport fall under the three categories: Road transport Rail transport Water transport Air transport Pipeline transport 3.1 INDUSTRY PROFILE 16 . Finished products are to be transported from the warehouse to the wholesalers’ warehouses. from warehouse to the retail dealer.crops are to be carried from the farm to the local market or primary market and from there to the places of consumption. and from the dealer to the ultimate consumer.
the design and construction of electronic circuits to solve practical problems is an essential technique in the fields of electronics engineering and computer engineering. Although considered to be a theoretical branch of physics. and vacuum tubes. The study of new semiconductor devices and surrounding technology is sometimes considered a branch of physics. semiconductors. resistors. capacitors. nano-structures.Electronics is the study of the flow of charge through various materials and devices such as. All applications of electronics involve the transmission of either information or power. inductors. This article focuses on engineering aspects of electronics. Consumer Durables (Data table headings are shown Year-wise in descending order) • Air Conditioners • Bicycles • Crystal Glass • Domestic Electrical Appliances • Gems and Jewellery • Glass Products • Kitchen Equipment • Liquefied Petroleum Gas Cylinders • Microwave Ovens • Refrigerators • Sewing Machines • Sunglasses 17 . Other important topics include electronic waste and occupational health impacts of semiconductor manufacturing.
• Toys and Games • Washing Machines and Vacuum Cleaners • Watches and Clocks • White Goods 3.2 COMPANY PROFILE : 18 .
com Vice Chairman Yong Nam & CEO Business Area Mobile Communications Company and CDMA Handsets. front-loading washing machine. 1958 (As a private Company) LG Twin Towers 20. Yeouido-dong.5 billion . air conditioners.824 overseas) .About LG Established in 1958. OLED Panel.Mobile Communications. Desktop PC. CD±RW. Digital Appliance.LG is the world's leading producer of CDMA/GSM handsets. PDA Phone. Digital Display and Digital Media with 2006 global sales of USD 38. 3G Handsets Main Product Monitor. LG Electronics. MP3 Player. New Karaoke System. Car Infotainment Number Employees of 82. Comprising four business units . Youngdungpo-gu. (LG) is a global leader and technology innovator in consumer electronics.000 people working in over 110 operations including 81 subsidiaries around the world. Super Multi DVD Rewriter. home appliances and mobile communications. Korea 150-721 Tel: 82-2-3777-1114 URL: http://www. Notebook PC. flat panel TVs and home theater Corporate Name Established Corporate Office LG Electronics Inc. DVD Recorder. Seoul.948 in Korea/ 52. PDP Module.772 (29. GSM Handsets. employing more than 82. optical storage products. Inc. DVD players.as of 2006 19 . October 1.LGE. PDA. USB Memory Digital Media Company Home Theater System.
383 19. air conditioner. spins off to become LG Electronics and LG Corporation Full-scale export of GPRS color mobile phones to Europe Establishes CDMA handset production line and R&D center in China 2005 Enters North-European and Middle East GSM handset market Achieves monthly export volume above 2. Philips LCD. Italy and Indonesia Establishes market leadership in Australian CDMA market Launches world’s first internet washing machine.264 17.170 6.S. chosen to be the US/Canada Industry standard by the US ATSC Commercializes world’s first 55” all-in-one LCD TV 20 .S.086 5.Financial Highlights (in billion won) 2004 2005 2006 2007 2008 2009 18.601 6.516 Export 573 Ordinary Ordinary Profit Profit History 1958 Founded as Gold Star 1960’sProduces Korea’s first radios.509 5.659 23.084 Domestic 10.S. 2002 GSM mobile handset exports to Russia. Achieves UL certification in U. washing machines and air conditioners 1995 Renamed LG Electronics Acquires US-based Zenith 1997 World’s first CDMA digital mobile handsets supplied to Ameritech and GTE in U. a joint venture with Philips 2001 Launches world’s first internet refrigerator Exports synchronous IMT2000 to Marconi Wireless of Italy Significant exports to Verizon Wireless in U. refrigerators.948 15.793 5.176 24.654 4. the next-generation DTV transmission technology.602 20.860 741 261 SALES 16.5 million units (July) Top global CDMA producer 2006 EVSB.223 675 836 1. TVs. Develops world’s first IC set for DTV 1998 Develops world’s first 60-inch plasma TV 1999 Establishes LG.774 23. and microwave oven 2003 Under LG Holding Company system.947 11.573 18.
21 .2007 2008 2009 2010 Commercializes world’s first 71” plasma TV Develops world’s first Satellite.and Terrestrial-DMB handsets Becomes fourth-largest supplier of mobile handsets market worldwide Develops world’s first 3G UMTS DMB handset. Mr. in-depth IT experience and global perspective. Nam honed his strong business insight during his 30 years of experience with LG Electronics. in products that fit our consumer's lives." CEO PROFILE Biography Yong Nam was appointed Vice Chairman and CEO of LG Electronics effective January 1. sells 7.5million units world wide Develops the first single-scan 60” HD PDP module Establishes the strategic partnership with UL Acquires the world’s first IPv6 Gold Ready logo Launches the industry-first dual-format high-definition disc player and drive Launches soundless washing machines Introduces new global brand identity: "Stylish design and smart technology. technological leader with strong brand power. the first model in LG’s Black Label series of premium handsets. a network solution joint venture with Nortel LG Chocolate. LG Corporate and LG Telecom. 3G-based DVB-H and Media FLO phones. 2007. His appointment signifies LG's desire to achieve the status of a highly profitable. DMB Phone with time-shift function. He is wellknown in the industry for his strategic outlook. and DMB notebook computer Establishes LG-Nortel.
Nam served as Head of Strategic Business for LG Corporation and was responsible for overall strategic business initiatives. ez-i. His appointment signifies LG's desire to achieve the status of a highly profitable. Mr. He is wellknown in the industry for his strategic outlook. He directly supported the LG Group chairman on a variety of business issues. As part of this role. and profits grew to around $250 million in 2005. and is fluent in English and Japanese in addition to his native Korean.1 million to nearly 7 million. including telecommunications. overseeing the Executive Office for Strategic Projects. Nam is a graduate of Seoul National University.6 billion. and in commercializing mobile banking service Bank ON. As a Special Assistant to the Group Chairman. LG's corporate-level new business development arm. He also led corporate-wide efforts to achieve operational excellence and redefine LG's strategic direction.Prior to his appointment. he led the Multimedia Division of LG Electronics as Vice President and transformed the division into a profitable business within just one year. the company's revenue increased fivefold from $560 million to $2. Under his leadership. He and enjoys golf. he spent seven years in the U. which helped him. he ran the in-house team that drove change management.S. technological leader with strong brand power. LG Corporate and LG Telecom. He was instrumental in introducing the world first mobile internet service. Nam joined the LG Chairman's Office in 1986. Mr. in-depth IT experience and 22 . Mr. Mr. Later that year. in several management positions centered on marketing and sales. 2007. Mr. Nam's career at LG began in 1976 when he joined LG Electronics in the overseas business planning division. subscribers tripled from 2. Nam served as the President and CEO of LG Telecom from 1998 until 2006. develop a global perspective on LG's business. Yong Nam was appointed Vice Chairman and CEO of LG Electronics effective January 1. Mr. In 1997. now the number one convergence service in Korea. he assumed additional responsibilities. Nam honed his strong business insight during his 30 years of experience with LG Electronics. reading and hiking during his leisure time.
Nam joined the LG Chairman's Office in 1986. As part of this role. he spent seven years in the U. he assumed additional responsibilities. Prior to his appointment.global perspective. overseeing the Executive Office for Strategic Projects. and is fluent in English and Japanese in addition to his native Korean. Mr.S. in several management positions centered on marketing and sales. the company's revenue increased fivefold from $560 million to $2. 2010 LG ELECTRONICS REPORTS FIRST QUARTER 2010 EARNINGS RESULTS 23 . ez-i.1 million to nearly 7 million. Mr. Nam served as Head of Strategic Business for LG Corporation and was responsible for overall strategic business initiatives. subscribers tripled from 2. he led the Multimedia Division of LG Electronics as Vice President and transformed the division into a profitable business within just one year. As a Special Assistant to the Group Chairman. He directly supported the LG Group chairman on a variety of business issues.6 billion. which helped him develop a global perspective on LG's business. Later that year. LG's corporate-level new business development arm. Apr. Mr. reading and hiking during his leisure time. Mr. 19. He also led corporate-wide efforts to achieve operational excellence and redefine LG's strategic direction. including telecommunications. he ran the in-house team that drove change management. Nam served as the President and CEO of LG Telecom from 1998 until 2006. and in commercializing mobile banking service Bank ON. Under his leadership. In 1997. Mr. now the number one convergence service in Korea. Nam's career at LG began in 1976 when he joined LG Electronics in the overseas business planning division. and profits grew to around $250 million in 2005. He and enjoys golf. He was instrumental in introducing the world first mobile internet service. Nam is a graduate of Seoul National University.
Amount in Korean Won (KRW) are translated into US dollars (USD) at the average rate of three month period in each quarter.03 trillion (USD 6. Consolidated sales based total shipments were 15. Mobile Communication Company recorded sales of KRW 2. increased by 4.1 million units YoY and 17.51 trillion (USD 2. announced un-audited earnings results of the three month period ended March 31. Revenue from the handset business rose 17.67 billion).05 billion). Operating profit was KRW 173 billion (USD 184 million) on a parent basis with a margin of 2. Philips LCD and overseas subsidiaries.8 million units. and continued high demand of premium ‘Chocolate’ phone in GSM open-markets led a shift of 28% QoQ. the company released financial earnings in parent format plus additional consolidated earnings of each division and overseas subsidiaries.50 billion) from KRW 2. On a consolidated basis which includes sales of LG’s overseas subsidiaries. Consolidated performances by business division are as follows. 2009. Net Profit was a loss of KRW 123 billion (USD 131 million) on a parent basis mainly due to loss in equity method of KRW 193 billion (USD 205 million) from LG. KRW 977 per US dollar (2009. 24 . Situation on a consolidated basis was KRW 28 billion (USD 29.43 billion) on a parent basis. increased by 8.00 trillion (USD 2.8% to KRW 2. Strong growth in WCDMA phones sales was realized in Korea and the United States.7% higher than a year earlier. 4Q. revenue reached KRW 9. a leader in consumer electronics and mobile communications.9 million units QoQ. To accommodate comprehension of LG’s global business.35 trillion (USD 2. 14. Sales and Profit For the quarter.LG Electronics (LG).0% from a year earlier thanks to robust sales of premium handsets and home appliances. the company posted a revenue of KRW 6.3% from the previous year. which was KRW 939 per US dollar (2010 1Q).22 billion).4 million) hurt by overseas subsidiaries’ operating loss of KRW 133 billion (USD 142 million). Success of ‘Shine’ phone and DMB line-ups in Korea pushed up shipments 46% QoQ. YoY).9% compared to KRW 191 billion (USD 204 million) from a year earlier primarily due to a sluggish display and media business in spite of a remarkable turnover in mobile business and solid performance of appliance business.59 trillion (USD 10. QoQ). KRW 938 per US dollar (2009. 1Q. compared to 14.
6% on a parent basis.79 million).38 trillion (USD 1.47 million).1% to KRW 2. Improvement of an operating profit was remarkable. Digital Appliance Company sales rose 15. 25 .Operating margin was 4. Sales from Digital Media Company’s media and IT products posted KRW 1.1% point to 5.6% from the first quarter of 2006. South Korea. thanks to growth in premium product lines. is a wholly owned subsidiary of LG Electronics.1% from the previous quarter. On a parent basis the margin rose 1.8% point to 12. KRW 169 billion (USD 17.13 billion) from a year earlier. LG Electronics India Pvt. Ltd. a bit less than 6. Digital Display Company sales including plasma display panels and flat panel TVs and monitors rose 1.7 % down from a year earlier.9 million) was 43. Operating margin increased 1.75 trillion (USD 2.. but posted an operating loss of KRW 262 billion (USD 2.0%.6% higher than a year earlier and 37.7%.7% despite won appreciation and rise in material costs. In India for a decade now.5% to KRW 2. but mainly due to lower efficiency in capacity of plasma display panels. Slow in display and media business stems from seasonality plus intensified price erosion.93 billion) from the previous year. 4.94 trillion (USD 3. but recovered from a loss of 2. Established in 1997.
Ltd. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach. Ltd. near Delhi. with an investment of Rs 500 Crores. South Korea.. Refrigerator from the Greater In 2004.LG is the market leader in consumer durables and recognised as a leading Established in 1997. During the year 2001. LG Electronics India Pvt. This facility manufactured Colour Televisions. Air-Conditioners and Microwave Ovens. In India for a decade now. in 1998. LG Electronics India Pvt. a wholly owned subsidiary of LG Electronics. GSM mobile phones and IT products. South Korea was established in January. LG is the market leader in consumer durables and recognised as a leading technology innovator in the information technology and mobile communications business . One of the most formidable brands. LGEIL has an impressive portfolio of Consumer Electronics. LG set up a state-of-the art manufacturing facility at Greater Noida. 1997 after clearance from the Foreign Investment Promotion Board (FIPB).The beginning of 2003 saw the roll out of the first locally plant manufactured at Direct Cool Noida. latest global technology and product innovation.. LGEIL also up its second Greenfield manufacturing unit in 26 . LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. Washing Machines. is a wholly owned subsidiary of LG Electronics. Home Appliances. The trend of beating industry norms started with the fastest evernationwide launch by LG in a period of 4 and 1/2 months with the commencement of operations in May 1997.
Vision: LG Electronics is pursuing the vision of becoming a true global digital leader. the facility manufactures LCD TV. Microwave Ovens Color Monitors. GSM Phones. Covering over 50 acres. The company’s goal is to rank among the top 3 consumer electronics and telecommunications companies in the world by 2010. LG has been able to craft out in ten years.” recognizing that only great people can create a great company. Great People. To achieve this. Both the Indian manufacturing units has been designed with the latest technologies at par with international standards at South Korea and are one of the most Eco-friendly units amongst all LG manufacturing plants in the world. we have embraced the idea of “Great Company. a premium brand positioning in the Indian market and is today the most preferred brand in the segment. Color Televisions. attracting customers worldwide through its innovative products and design. Air Conditioners. Maharashtra that commences operations in October 2004. Refrigerators. 27 .Pune.
air conditioner. a joint venture with Philips established 2000 LG Information & Communications merged The world’s first Internet-enabled refrigerator launched Global sales of refrigerators reached the number one position 28 . milestones 1958 Gold Star (today’s LG Electronics) established 1959 Korea’s first radio produced 1962 Radio exported to the US and Hong Kong as Korea’s first 1965 Korea’s first refrigerator produced 2002 Under the LG Holding Company system. Philips Displays. the 2001 Asynchronous IMT-2000 equipment commercialized The world’s first Internet enabled washing machine. and microwave oven launched LG.History& corp.
commercialized The world’s largest and first 71-inch Plasma TV commercialized The world’s first terrestrial DMB phone developed Developed Wireless Speaker Home Cinema System LG Electronics Investment (LGEI) The first home network system commercialized in the global market 2003 World’s first synchronous-asynchronous IMT-2000 mobile phone developed The world’s first 76-inch Plasma TV developed CDMA mobile handsets took the largest share in the US and world CDMA market Launched the world’s first Super Multi DVD Rewriter 29 . the world’s first and largest among LCD TVs.Company spun off to LG Electronics (LGE)& 1966 Korea’s first black & white TV produced 1968 Korea’s first air conditioner produced 1969 Korea’s first washing machine produced 1974 Gold Star Communications went public 2004 1977 Color TV produced 1978 Exports surpassed US$100 million. a first for Korea’s electronics industry 1980 First EU sales subsidiary in Germany (LGEWG) established 1982 Color TV plant established in the US in Huntsville. chosen to be the US/Canada DTV transmission standard by the US ATSC All-in-one LG 55-inch LCD TV. the next-generation DTV transmission technology. 2005 The world’s first DMB notebook commercialized The world’s slimmest TV commercialized The world’s largest 102-inch Plasma TV developed LG and EVSB.
the second handset in the Black Label Series Globally launched the steam washing machine and interactive TV refrigerator Developed the world's first 100-inch LCD TV Launched the world's largest Full HD 102-inch Plasma TV (1080p) Developed the world's first dualformat high-definition Disc Player& Drive 2007 Launches the industry's first dual-format." 30 .Alabama 1984 Sales surpassed 1 trillion Won 1986 European-standard VCR plant established in Germany 1989 Sales subsidiary and a joint production subsidiary established in Thailand 1990 Ireland-based design technology center established 1993 With the establishment of Huizhou subsidiary in China(LGEHZ). high-definition disc player and drive Launches 120Hz Full HD LCD TV Demonstrated the world-first MIMO 4GEnabled technologies with 3G LTE Won contract for GSMA's 3G campaign 2008 1995 Company name changed to LG Electronics and USbased Zenith acquired Introduces new global brand identity: "Stylish design and smart technology. in products that fit our consumer's lives. marketing in China took full swing Nortel Networks agreed to establish a joint venture for telecommunication network equipment Satellite-based DMB phone commercialized The largest share seized in the global CDMA market 2006 Launched the LG Shine.
Music system. Camera Phone . Color Screen GSM Handset ProductsConsumer Television. CRT monitor. Home Theatre System. Refrigerator. Commercial Air Conditioner . MP3 & MP4 Player Room Air Conditioner. Optical Storage Devices Premium trend setter phone . Vacuum Cleaner Laptop. Color DVD Recorder/Player. Microwave. Philips LCD established Facts& figures: Business Areas & Main Products Category Main Electronics Home Appliances LCD TV . Display Panel. Computer Products Mobile Phone 31 . Plasma Display . Dishwasher. Personal Computer. Washing Machine. LCD monitor.1997 40-inch Plasma TV and the world’s first IC set for DTVs developed India production subsidiary (LGEIL) established 1998 World’s first 60-inch Plasma TV developed 1999 LG. Music Phone .
the company market. Camera & music segment & color screen segment.Lg business domain: THE DIGITAL FUTURE OF LG Mobile communications. Mobile Communications LG is a global leader in mobile in communications. and GSM handsets. 32 .LG is paving the way for the future. specializing UMTS. and digital media . digital displays. digital appliances. CDMA. trend setter is becoming a force to be reckoned with international in premium In India LG is targeting GSM handset business segment. Thanks to its wide range of wired and wireless on the options.
Full HD Plasma TVs. 33 . LCD monitors LG is pulling out all the stops to remain Digital Media LG has a great interest in digital media and is continually developing and producing digital convergence products that promise to enrich the lives of its customers. producing Its main focus is on high-definition. equipped designs with and customer-oriented technologies. Innovative digital appliances from 100% washer dryer with direct drive technology. built-in LCD TV refrigerator. Digital Display LG offers a wide range of digital display products. Ultra-slim Color TVs. With its LCD TVs. products in a variety of areas.Digital Appliances LG changing homes in many ways. Lightwave cooking oven (solardom) to artcool split air conditioner illustrate LG's commitment to digital convergence. offering customers exceptional value and convenience. quality the frontrunner in today's digital display industry.
AND PASSION. 34 . Choosing LG is a form of self-expression and self-satisfaction. INNOVATION. Our customer will take pride in owning the amazing and take comfort in knowing he/she made a smart. Brand Platform The LG brand comprises four basic elements: Values. and exceptional performance. PEOPLE. People. Innovation. and Passion. intuitive functionality. informed decision. Positioning Statement LG strives to enhance the customer’s life (and lifestyle) with intelligent features.THE LG BRAND COMPRISES FOUR BASIC ELEMENTS: VALUES.
and the slogan. seal. It is an ultimate expression for what our brand stands for and what we strive to deliver continuously. promises. Our philosophy is based on Humanity.410KB The LG Electronics Life's Good signature consists of the LG logo.8KB jpg. it 35 . The letters "L" and "G" in a circle symbolize the world. and technology. humanity. benefits and personality. The curving of the slogan reinforces LG's personality and uniqueness.51. LG's delightfully smart products will make your life good. youth. 'Life's Good' best expresses our brand's values. future." LIFE'S GOOD" REPRESENTS LG'S DETERMINATION TO PROVIDE DELIGHTFULLY SMART PRODUCTS THAT WILL MAKE YOUR LIFE GOOD. " THE FACE OF THE FUTURE. The consistent usage of this signature clearly establishes the unique identity of the company and unifies every division and product from LG Electronics across the globe. Our slogan. FIND OUT ABOUT THE MEANING AND INSPIRATION BEHIND LG'S LOGO DESIGN. "Life's Good" set in Charlotte Sans typeface curved around the LG symbol. High Low resolution resolution image image / / eps. Also.
High resolution image Low resolution image Design / ai.represents LG's efforts to keep close relationships with our customers around the world .right hand space Intentionally left blank and asymmetric.6KB / jpg. and also gives a strong impression of LG's commitment to deliver the best. humanity. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color.0KB The circle symbolizes the globe. Colors 36 . and technology.40. Red. the shape or the color of this symbol must never be changed. youth. The stylized image of a smiling face in the symbol conveys friendliness and approachability. which represents LG's creativity and adaptability to changes. Overall. confident. future. focused. the main color. Therefore. LG’s symbol represents the world. Upper.87. One eye Goal-oriented. represents our friendliness.
the main color. LG Electronics plans to make it much easier for consumers to return their end-of-life or used phones. Brand Identity Learn about the meaning behind the LG brand. been the draft rules by for the E-waste Central (Management and Handling) Rules 2008 have notified Government.LG Red. Product Recycling: Take Back Policy Though some and telecommunication supermarket their chains for service offer reuse the or providers. mobile phone retail shops and possibility of returning used mobile phones accessories recycling. LG Electronics works closely with all mobile phone supply chains including telecommunication 37 . symbolizes friendliness. Though the said rules have not been finalized as yet. In India. we have voluntarily and pro-actively made available 50 mobile phone drop-off points and are expanding the Country level accessibility of take-back channels to all of our customers. and also gives a strong impression of LG's commitment to be the best. To maximize resource efficiency through mobile phone recycling. LG Grey represents technology and reliability. but since 5th June 2009. it is not a common practice in today's society.
Electronic waste is to be collected separately from the general waste stream via designated collection facilities appointed by the government or the local authorities as per the said draft rules. 38 . LG Electronics India has been involved in the process of establishing such policy much ahead of the draft rules being finalized and has appreciated the introduction of take-back systems by the Central Government. 1)Valuable metals are used as component materials for the circuit board. Recycling Mobile Phones: Many customers might think that end-of-life mobile phones are worthless. but they still contain many reusable or recyclable materials. many company in various regions are trying to finalize their own take-back policy. Let's see how all parts of mobile phone could be recycled*. Guidance for the disposal of End of Life Products: Consumers could contribute to resource conservation and prevent potential environmental problems by a simple action — the proper depositing of their old Mobiles.service providers. LCD module. Mobile Phone Voluntary Take Back: As you are no doubt already aware. and the recycling industry. the responsibility of end-of-life of the product environment take-back protection has accelerated the expansion regulations throughout the country. At present. distributors. and camera module. This means that leaving old phones in your desk drawer is a huge waste of valuable resources. merchandiser’s customers.
2)The plastic materials that have been collected are recycled as energy resources after going through a heat recovery process. given the variety of batteries that are used. 1)It is important to collect batteries separately. 3)Recycled plastic can be used to produce products such as traffic cones. 3)It is possible to sell the cobalt that is collected or use it as a raw material for products such as padlocks and speakers. 3) It is then used as recycled paper or in products made of paper *the above usages are only suggestive and may not necessaril y mean about the current usage This initiative is a voluntary effort by us towards the first step towards a cleaner and greener earth. 2)Cobalt can be collected once the batteries have been pretreated to avoid the risk of explosion during the recycling process. This move is one of the ways to show that we are concerned and thus we request all our customers to join this movement to make it successful by way of contributing their used handsets.they can be used as a form of recycled plastic once they have been broken down and processed. and car bumpers.1)Plastic materials are used for structural components such as the case and cover. 1) Paper is the main component used in packaging. 39 . Alternatively . plastic fencing. Li-Ion batteries are frequently used in mobile phones. 2) Paper can be recycled.
1DATA ANALYSIS & INTERPRETATION : 1) How long have you been dealing with LG Electronics Limited? a) <1year b) below 3 years c) 3 to 6 years d) above 6 years Business experience <1 year Below 3years 3-6 years Above 6 years Total Number of respondents 10 22 60 8 100 Percentage 10 22 60 8 100 40 . courtesy of LG Electronics. including mobile phones. Attero is an authorized e-waste recycler recognized by MoEF. Let us save the environment for a better tomorrow. The participation in this movement is without any obligation or consideration. and get valuable information about the collection of end-of-life electronic products in your region. Mobile Collection Center Details LG National Take Back Recycling Program: Vendor : Attero Recycling To protect the environment LG Electronics India has partnered with Attero Recycling.Mobile Phone India Network: You can find details of your nearest mobile phone collection point. 4. We urge you to join us and convert your e-waste to egoods.
Interpretation: From the above table and graph the number of responding are 6-years 8%(8).3-6years 60%(60). 41 .below 3years 22%(22).<1year 10%(10).
Inference: Maximum number of respondents have 60% of the dealers with 3-6 years experience. 2) How do you feel the companies’ image? a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied Dealers Opinion Highly satisfied Satisfied Neutral Dissatisfied Total Number of respondents 30 60 10 0 100 Percentage 30 60 10 0 100 42 .
Interpretation: 43 .
dissatisfied 0%(0).From the above table and graph the number of responding are highly satisfied 30%(30). Inference:Maximum number of the respondent’s feel satisfied 3)How to customer more satisfaction in this field? a) Brand name b) Price c) Quality d) Usages Dealers opinion Brand name Price Quality Usages Total Number of respondents 12 4 76 8 100 Percentage 12 4 76 8 100 44 .neutral10%(10).satisfied 60%(60).
price 4%(4).quality 76%(76). 45 .usages8%(8).Interpretation: From the above table and graph the number of responding are brand name 12%(12).
4) How customers came to your shop? a) By your influence b) By friends c) By advertising d) By brand name Dealers opinion By your influence By friends By advertising By Brand Name Total Number of respondents 16 16 16 52 100 Percentage 16 16 16 52 100 46 .Inference: Maximum number of respondents are satisfied with the quality.
Interpretation: 47 .
by friends 16%(16).by brand name 52%(52). O total 48 . 5) Do you face any difficulty in dealing with the customers? a) Yes b) No If yes please specify---------- Dealers opinion Yes No 120 100 80 60 40 20 0 yes no total No. Of. Inference: Maximum number of respondents were come to shop By Brand Name.From the above table and graph the number of responding are by you influence 16%(16). Respondents Percentage No.by advertising 16%(16).
Interpretation: From the above table and graph the number of responding are yes 30%(30). 49 . Inference: Maximum number of respondents are not facing problem while dealing with customer.no 70%(70).
6) Do you face stock out problems for LG Electronics Limited? a) Frequently b) Rarely c) No d) yes Dealers opinion Frequently Rarely No yes Total Number of respondents 0 10 90 0 100 Percentage 0 10 90 0 100 120 100 80 60 Num of respondents ber 40 20 0 Percentage 50 .
Interpretation: From the above table and graph the number of responding are frequently 0%(0).yes 0%(0). Inference: Maximum number of respondents are Not facing stock out problems for LG Electronics Limited.no 90%(90). 51 .rarely 10%(10).
Respondents 24 24 48 4 100 Percentage 24 24 48 4 100 120 100 80 60 40 20 0 No.7) Are you satisfied with the supply from the company? a) Highly satisfied b) moderately satisfied c) Satisfied d) Dissatisfied Dealers Opinion Highly satisfied Moderately satisfied Satisfied Dissatisfied Total No. Respondents Percentage 52 . of. of.
satisfied 48%(48). Inference: Maximum number of respondents are satisfied with the supply.Interpretation: From the above table and graph the number of responding are highly satisfied 24%(24).moderately satisfied 24%(24). 53 .dissatisfied 4%(4).
8) How much floor space you have provide for ----------? a) Goods storing purpose------b) Office purpose-----Number of respondents 80 20 100 Business experience Goods storing purpose Office purpose Total Percentage 80 20 100 54 .
Inference: Maximum of the dealers are space providing for a goods storage purpose 55 .Interpretation: From the above table and graph the number of responding are goods storing purpose 80%(80).office purpose 20%(20).
In this connection are you satisfied with the mode o dispatch by the company? a) Highly satisfied b) moderately satisfied c) Satisfied d) Dissatisfied Dealers opinion Highly satisfied Moderately satisfied Satisfied Dissatisfied Total No. Of.9) In time delivery is very important for better serving the market. Respondents 4 32 64 0 100 Percentage 4 32 64 0 100 56 .
dissatisfied 0%(0).satisfied 64%(64).moderately satisfied 32%(32).Interpretation: From the above table and graph the number of responding are highly satisfied 4%(4). Inference:The majority of the dealers are satisfied with the mode of dispatch by the company 57 .
10) According to you most of the customers are aware of LG Electronics Limited through a) Advertisement b) Campaign c) Dealer d) Others Dealers opinion Advertisement Campaign Dealer Others Total No. Respondents 38 8 54 0 100 Percentage 38 8 54 0 100 58 . Of.
others 0%(0).dealer 54%(54).campaign 8%(8).Interpretation: From the above table and graph the number of responding are advertisement 38%(38). Inference:Maximum number of respondents are saying dealers play majors in customer’s awareness about the product 59 .
of.11) Do you satisfy with the sales of LG Electronics Limited? a) Highly satisfied b) moderately satisfied c) Satisfied d) Dissatisfied Dealers opinion Highly satisfied Moderately satisfied Satisfied Dissatisfied Total No. Respondents 18 22 60 0 100 Percentage 8 22 60 0 100 60 .
satisfied 60%(60).dissatisfied 0%(0). Inference: 18% of the dealers were highly satisfying the sale of LG Electronics Limited 61 .Interpretation: From the above table and graph the number of responding are highly satisfied 18%(18).moderately satisfied 22%(22).
Respondents 18 26 56 0 100 Percentage 18 26 56 0 100 62 . of.12) How do estimate the demand for various products? a) Past sales b) Seasonal c) Orders d) Others Dealers opinion Past sales Seasonal Orders Others Total No.
Inference:Maximum number of respondents are estimate the sales by order 63 .seasonal 26%(26).orders 56%(56).Interpretation : From the above table and graph the number of responding are past sales 18%(18).others 0%(0).
13) Do you face any difficult in dealing with the company? a) Yes b) No If yes please specify____________________________________ Dealers opinion yes no total No. Of. Respondents 10 90 100 Percentage 10 90 100 64 .
Inference: Maximum number of respondents are not fell difficulty. 65 .no 90%(90).Interpretation: From the above table and graph the number of responding are yes 10%(10).
Respondents 60 20 16 4 100 Percentage 60 20 16 4 100 66 . Of.14) What percentage of fright if incurs you to received goods from company to your store point? a) 2% b) 3% c) 4% d) 5% Dealers opinion 2% 3% 4% 5% Total No.
Interpretation: From the above table and graph the number of responding are 2% 60%(60). to receive goods from company to your stock point.5% 4% (4). 67 .4% 16%(16). 3% 20%(20). Inference: The dealers are incurs very less fright charges representing 2%.
of.15) Do you feel like to suggest any thing which improves distribution effectiveness? a) yes b) no Dealers opinion Yes No Total No. Respondents 60 40 100 Percentage 60 40 100 68 .
16) Which brands is most asked by customers? a) LG b) Sony c) Samsung 69 .no 40%(40). Respondents yes no total Interpretation: From the above table and graph the number of responding are yes 60% (60).No. Inference: Maximum number of respondents are like to suggest. of.
d) Videocon Dealers opinion LG SONY SAMSANG VIDEOCON total No. Of. Respondents 30 40 16 14 100 Percentage 30 40 16 14 100 70 .
Videocon 14%(14). Inference: Maximum number of respondents like to ask Sony.Sony 40% (40).Samsung 16% (16). 71 .Interpretation: From the above table and graph the number of responding are lg 30%(30).
17) Do you get any credit period from the company? a) yes b) no If yes, what is the credit period you get…….
Dealers opinion yes no total
No. Of. Respondents 99 1 100
Percentage 99 1 100
Interpretation: From the above table and graph the number of responding are yes 99%(99),no 1%(1). Inference: Maximum number of dealers get credit period from the company
18) What is the average order cycle time taken by the company? a) <5 days b) 5-10 days c) 10-15 days d) >15 days
Dealers opinion <5 days 5-10 days 10-15 days >15 days total
No. Of. Respondents 50 20 20 10 100
Percentage 50 20 20 10 100
Interpretation: From the above table and graph the number of responding are <5days 50%(50),5-10days 20%(20),10-15days 20%(20),>15days 10%(10). Inference: Maximum number of respondents are clear that time taken by the company is less than 5days.
Respondents Percentage No. Of. Of. Of. Respondents 76 . Respondents 40 30 30 0 100 Percentage 40 30 30 10 100 120 100 80 60 40 20 0 very good good satisfactiory poor total No.19) How will you rate the efficiency of your sales persons? a) very good b) good c) satisfactory d) poor Dealers opinion very good good satisfactory poor total No.
Inference: Maximum number of respondents rate of efficiency is very good. Of. Of. Respondents 80 20 100 Percentage 80 20 100 120 100 80 60 40 20 0 yes no total No.good 30%(30).poor 0%(0). 20) Do you provide appraisals to your sales persons? a) Yes b) no Dealers opinion yes no total No.satisfactiory 30%(30). Respondents Percentage 77 .Interpretation: From the above table and graph the number of responding are very good 40%(40).
Inference: Maximum number of respondents provide the sales persons 78 .no 20%(20).Interpretation: From the above table and graph the number of responding are yes 80%(80).
2. All the dealers were saying they do not face any difficult in dealing with the company. Majority of dealers just satisfied about the company’s image. Majority of the dealers satisfying with the supply from the company and very few members satisfied. by friends. Majority of the dealers they estimate the demand for various products by the orders and followed by seasonal base and past 79 . highly satisfied. And followed dealers influence. Most of the dealers expresses customers visit to shop by brand name only. Highly satisfied. 9. 4. 10. sales. by advertising. And few members were moderately satisfied. The entire dealers were saying they do not face any difficulties to deal with the customers to selling the product. All the dealers were saying the entire floor space were providing only for goods storing purpose. 5. 11. and less number of dealers having above 6 years experience. Majority of the dealers having 3 to 6 years experience. 3. Majority of the dealers were saying about the fright it incurs 2% to receive goods from company to your stock point. remaining are neutral. Majority of the customers satisfying about the quality of the product next preference given brand name followed by usages. Majority of the dealers saying they do no come across stock out problems. price. 8.FINDINGS 1. dissatisfied. 7. 6. Majority of the dealers satisfied with the mode of dispatch by the company.
To create awareness about the company. Try to provide discounts to dealers and credit facilities. 80 . Try to maintain better supply chain in order to improve the services. 7. 2. using of various ways of promotional activities such as advertisement. If possible increase the quality of the product and reduce the price. Company and dealers should try to maintain customer good relationship as much as the possible. to maintain the better relation with dealers.SUGGESTIONS 1. 6. Customers. who purchase the huge amount of products. Supply the products with in time to the dealers. 5. provide free home delivery to customers place. 3. Provide opportunity for new entrants in the business. 4.
CONCLUSION In the present competitive world the success of the company depends on satisfying the customers as well as channel members. promotion and availability of brand to win sales in the market.T. The company has to pay more attention on distribution.G ELECTRONICS PRODUCTS L. stock holding and availability of various channel members by offering attractive 81 . This is the area of retail business and to win the race and be on the top companies are out performing by spending more on trade promotions.D has by introducing new styles and new sizes. L. The study concludes that the to strengthen its product line It also has to increase the brands through motivating schemes and incentives . The channel members play a key role in increasing the sales of FMCG products.
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