Submitted by

:
Pramod Shinde
A[ay 1ondhale
Avishkar velhal
0old
Chipt
Introduct|on to ÞƎG
W Ind|a's fastest grow|ng Iast Mov|ng Consumer
Goods Compan|esŦ
W G|oba| brand |n Iabr|c Care segmentţ and |n the
na|r Care segment
W wor|dƌs |argest se|||ng ant|Ŵdandruff shampooŤ
Þantene Ŵ wor|dƌs NoŦ 1 beauty shampooŤ and
ke[o|ce Ŵ As|aƌs NoŦ 1 shampooŦ
W ÞƎG nome Þroducts L|m|ted |s a 100Ʒ subs|d|ary of
1he Þrocter Ǝ Gamb|e Companyţ USAŦ
ÞroducLť GCLD CnIÞS
$$
JASn
ÞLLL
SLICL
CCCk
GCLD CnIÞS
ÞC1A1CLSţ 8ANANAS
Target customer:
Cold cbips! is positioned as a youtbful and
innovative snack, offering tbe consumers
witb cboice in terms of botb formats and
flavors including Local tastes.
CUMPETITURS:
BINCU, HALDIRAM, LAYS
PRICING STRATEGY
gmŴ ksSŦ10
60 gmŴ ksŦ 0
140gmŴ ksŦ 40
ILAVCk MIk ÞACk (0 gm) Ŷ ksŦ7
SMAk1 MIk (0 gm)Ŵ ksŦ 7
MIk IAMIL¥ ÞACk (300 gm)
ÞkCDUC1 SALLS
ILAVCk MIk ÞACk (0 gm)
SMAk1 MIk (0 gm)
MIk IAMIL¥ ÞACk ( 300gmŴ 90 ks)
ADVLk1ISING
W ISCLA1ING ADVLk1ISING AS 1nL VAkIA8LL
ÞkCMC1ICNAL AC1IVI1ILS 1nkCUGn ť
LCCAL AC1kLSS
SÞCNCLkSnIÞ CI kLCIÞIL SnCJS
CSk A1 SCnCCLS AND CCLLLGLS
Advert|s|ng |mperat|ves
1Ŧ Make Go|d ch|ps a brand of Lays buyers wantŦ
Ŧ Make Go|d ch|ps h|gh|y v|s|b|e and appea||ngţ to draw
|n new usersŦ
3Ŧ Create the cond|t|ons for |ongŴterm brand |oya|ty to
Go|d Ch|psŦ
4Ŧ Iu|f||| the g|oba| strategyţ wh||e g|v|ng Go|d Ch|ps a
Canad|an persona||ty
D|str|but|on Channe|s
WA set of |nterdependent organ|zat|ons
(|ntermed|ar|es) |nvo|ved |n the process of
mak|ng a product or serv|ce ava||ab|e for use or
consumpt|onŦ
WChanne| dec|s|ons
Waffect other market|ng dec|s|ons
W|nvo|ve |ongŴterm comm|tments
CHANNEL MEMBER & FUNCTIUN
W Wholesaleis
W Retailei
W Agents
W Biiect sales foiceŦ
CHANNEL MEMBER & FUNCTIUN
Wholesaleis
Retailei
Agents
Biiect sales foiceŦ
CHANNEL DESICN DECISIUN
Analyzing Consumei seivice neeus
Setting channel objective anu constiaints
Iuentifying Najoi alteinatives
Beciuing Types , Numbei anu
Responsibilities 0f Inteimeuiatoiies
DISTRIBUTIUN STRATECIES USED
STRATuIES
SELECTIvE
STRATEuY
INTENSIvE
STRATEuY
EXCL0SIvE
STRATEuY
DISTRIBUTIUN STRATECY
Distribution cost:
Total Number of units
Distributed=ŵŴŴŴŴŴ.
Units given to:
Wbolesaler=ŷŹŴŴŴ
Retailer=źŹŴŴŴ
SIZEWISE DISTRIBUTIUN
W We uistiibuteu Ź uiffeient types of uolu
Chips
PRICE Bistiibuteu
Size
No. of units
uistiibuteu
RS-Ź ŷŴgm ŵŹŴŴŴ
ŵŴ ŻŹgm ŵŶŴŴŴ
ŶŹ ŶŹŴgm ŸŴŴŴŴ
ŹŴ ŹŹŴgm ŶŹŴŴŴ
9Ź ŵkg 8ŴŴŴ
Total ŵŴŴŴŴŴ
TYPE WISE DISTRIBUTIUN
30gm
13000
73gm
12000
230gm
40000
330gm
23000
1kg
8000
Þlaln salLy
Chllly/8ed
nlmbu
MuS1L8Lu
1oLalƹ
100000unlLs
3730 unlLs
3730
2000 unlLs
2000 unlLs
2000
2000
3730
3730
24973 unlLs
24973
24973
24973
LkÞ
"A process of p|ann|ng and manag|ng a|| resources and the|r use |n the
ent|re enterpr|se"
Cb[ect|ve
1o |ntegrate a|| departments and funct|ons across a company onto a
s|ng|e computer system that can serve a|| of the enterpr|se's needs
kesu|ts
product|v|ty |mprovement
better prof|tab|||ty
|ncreases customer sat|sfact|on
LkÞ App||cat|on Vendors
SAÞ
Crac|e
Þeop|eSoft
1nANk ¥CUŦŦ
eLs have chlps plzŧŦ!

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