CopyrlghL © 2011 Þearson LducaLlonţ lncŦ

Þubllshlng as ÞrenLlce Pall
Ch 3 Ŵ1
Chapter 3
1he Lxterna| Assessment
Strateg|c Managementť
Concepts Ǝ Cases
13
th
Ld|t|on
Ired Dav|d
CopyrlghL © 2011 Þearson
LducaLlonţ lncŦ
Þubllshlng as ÞrenLlce Pall
Ch 3 Ŵ2
CopyrlghL © 2011 Þearson
LducaLlonţ lncŦ
Þubllshlng as ÞrenLlce Pall
Ch 3 Ŵ3
ºlL ls noL Lhe sLrongesL of Lhe specles LhaL
survlveţ nor Lhe mosL lnLelllgenLţ buL Lhe one
mosL responslve Lo changeŦ" Ŷ
Charles uarwln
Lxterna| Assessment
ºnoLhlng focuses Lhe mlnd beLLer Lhan Lhe
consLanL slghL of a compeLlLor who wanLs Lo
wlpe you off Lhe mapŦ"
Ŷ Jayne Callowayţ lormer CLCţ ÞepslCo
CopyrlghL © 2011 Þearson
LducaLlonţ lncŦ
Þubllshlng as ÞrenLlce Pall
Ch 3 Ŵ4
Lxterna| Strateg|c
Management Aud|t
Ŷ LnvlronmenLal Scannlng
Ŷ lndusLry Analysls
Ŵ
CopyrlghL © 2009 Þearson
LducaLlonţ lncŦ
Þubllshlng as ÞrenLlce Pall
CopyrlghL © 2011 Þearson LducaLlonţ lncŦ
Þubllshlng as ÞrenLlce Pall
Ch 3 Ŵ6
dent|fy Ǝ eva|uate factors beyond the
contro| of a s|ng|e f|rm
ncreased fore|gn compet|t|on
Þopu|at|on sh|fts
Ag|ng soc|ety
Iear of trave||ng
Stock market vo|at|||ty
Lxterna| Strateg|c
Management Aud|t
CopyrlghL © 2011 Þearson LducaLlonţ lncŦ
Þubllshlng as ÞrenLlce Pall
Ch 3 Ŵ7
Þurpose of an Lxterna| Aud|t
Deve|op a f|n|te ||st of
W opportun|t|es that cou|d benef|t a f|rm
W threats that shou|d be avo|ded
Lxterna| Strateg|c
Management Aud|t
CopyrlghL © 2011 Þearson
LducaLlonţ lncŦ
Þubllshlng as ÞrenLlce Pall
Ch 3 Ŵ8
CopyrlghL © 2011 Þearson LducaLlonţ lncŦ
Þubllshlng as ÞrenLlce Pall
Ch 3 Ŵ9
W ather compet|t|ve |nte|||gence
W Ass|m||ate |nformat|on
W Lva|uate
kesu|t|ng |n a ||st of the most
|mportant key externa| factors
Lxterna| Aud|t
CopyrlghL © 2011 Þearson LducaLlonţ lncŦ
Þubllshlng as ÞrenLlce Pall
Ch 3 Ŵ10
Þerform|ng Lxterna| Aud|t
Lxterna|
Iactors
Measurab|e
LongŴterm Cr|entat|on
App||cab|e to
Compet|ng I|rms
n|erarch|ca|

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