- business biief (backgiounu, accomplishments anu why will we be getting

- what aie the challenges which we aie tiying to solve. (supply chain
- Biffeientiatoi . (iecipes)
- Positioning anu taiget segment
- Scalability (location, piefeiences)
- 0peiations
- Business mouel + Noney

Backenu stuuy
- inteinal maiket ieseaich business
- maiket ieseaich inuustiy
- maiket ieseaich uiffeientiation

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