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SPJMultiplatformStorytelling

SPJMultiplatformStorytelling

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Published by Deb Wenger

Created by SPJ's Victoria Lim

Created by SPJ's Victoria Lim

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Published by: Deb Wenger on Dec 15, 2011
Copyright:Attribution Non-commercial

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06/23/2014

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Hampton University

Multi-platform storytelling
Victoria Lim vicki.writes@gmail.com @victorialim www.victorialim.com www.facebook.com/VictoriaLimReports

Introductions
 

Name Title

Your goals for taking this workshop  How can I help?

What is multiplatform reporting?

What is multiplatform reporting?

What is multiplatform reporting?

What is the purpose?

 

Convenience?
Cross promotion? Added value?

My goals

My goals
Read me Watch me Surf me BE YOUR SOURCE FOR CONSUMER INFORMATION HOW AND WHEN YOU WANT

Advantages
* As reporter, you know your stories BE YOUR OWN TEAM COVERAGE * Cross promote or market your information and platforms – increase viewership, readership, online hits * Own marketability

Disadvantages
 

Multiple deadlines Multiple (sometimes competing) bosses Time crunch $$$

 

Disadvantages
 

Multiple deadlines Multiple (sometimes competing) bosses Time crunch $$$

 

My start

Online auction investigation

Online auction investigation

Online auction investigation

Crib safety act

Crib safety act

Home inspections

Home inspections

BREAK!
Plan of attack
Workflow How other schools are managing multimedia student work

My plan of attack
Capitalize on the strength of each medium

Each task can serve as double/triple duty

Freedom to experiment

Multiplatform reporting workflow

VS.

Multiplatform as a team
 

Capitalize on individual strengths Rolling deadlines – what’s published first? Don’t forget cross promotion!

Taking one for the team

Taking one for the team

Taking one for the team

Taking one for the team

What is your strategy?
Web first?  Platform content duplicated?  Complimentary content?  Let the story decide?  Who decides treatment?

EXPERIMENT –
◦ permission to make mistakes!

Assignment:

News conference

Multimedia journalist

Equipment
Paper and pen  Video camera

◦ Tripod, microphone, earphones, tapes, extra batteries, light ◦ Flipcam

Still camera  Audio recorder and earphones  Computer

Equipment
Paper and pen  Video camera

◦ Tripod, microphone, earphones, tapes, extra batteries, light ◦ Flipcam

Still camera SMARTPHONE  Audio recorder and earphones  Computer

WHY DO IT?
  

You’re a journalist Job security/promotion Marketability

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