Following are the contents the proposed Bplan must contain: 1. Cover Page 2. Preface 3. Table of contents 4.

Executive Summary 5. Mission and Vision statements 6. Introduction to fortunapet 7. Company Profile 8. History 9. Marketing a. SWOT analysis b. Product Price Place and Promotion c. Logo d. Competitive advantage ( Competitive analysis, USP's, etc) 10. Human Resources a. Organizational Structure b. Workforce c. Policies d. Motivation

(PTO)

11. Financials a. 14. Profit and Loss Statement 12. Balance Sheet b. 13. Appendix Conclusion/Summary Bibliography .

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