TIe Crossword SLory - ¡nnovuLIve SLruLegIes In Book

ReLuIIIng


Cuse SLudy AbsLrucL
Tre locus ol lr|s case sludy are lre |rroval|ve slraleg|es adopled oy |ead|rg lrd|arorgan|zed book reta|||ng cha|n - 6rossword
ßookstores L|m|ted. Tr|s case d|scusses lre constant |nnovat|ons orougrl aooul oy lre ooo|slore ard roW |l ras orougrl |rlerral|ora|
slardards ol ooo| rela|||rg lo lrd|ar cuslorers.
TubIe oI ConLenLs
1. lrlroducl|or
2. Aooul lre Corpary
3. 8ac|grourd Nole - A drear ol ar lrd|a-oased Wor|d-c|ass ooo|slore
1. Exr|o|l l - Vosl Frequerl|y v|s|led 8oo| ard Vus|c 3lores |r lrd|a
5. Exr|o|l ll: Acr|evererls ard recogr|l|ors lor CrossWord
ê. CrossWord - 0u|c| Facls
Z. CrossWord - Var|el Pos|l|or|rg
8. Exr|o|l lv - 3w0T Ara|ys|s ol lre lrd|ar 8oo| Var|el
9. Exr|o|l v - 8oo| rela|||rg scerar|o |r lrd|a
10. Tre 'pr|rl lrer d|slr|oule' rode|
11. 0r|v|rg laclors lor Var|el groWlr |r lrd|a
12. Typ|ca| Craracler|sl|cs ol lre lrd|ar ooo| rar|el |r lre 80s
13. Exr|o|l vl: Jourrey ol 0rgar|zed Rela|| |r lrd|a
11. Exr|o|l vll: Popu|al|or 0roWlr rale ard R0l or Rela|| rea| eslale |r lrd|a
15. Exr|o|l vlll: Typ|ca| 8oo|slore c|ass|l|cal|or |r lrd|a
1ê. lrroval|ors al CrossWord
1Z. wral ras sr|lled sroppers' |oya|l|es lo lre up rar|el ooo|slore?
18. CrossWord - 8rea||rg lre ru|es - Vucr rore lrar a ooo|slore
19. Tre |raccess|o|e 'u' sraped l|rsl slore
20. Exr|o|l lX: 3|rp|e |rroval|ors al CrossWord 3lores
21. Keep|rg lre cuslorers |r r|rd - urderslard|rg ouy|rg readers' psycre
22. lrprov|rg W|rdoW d|sp|ays
23. A We|cor|rg calé
21. Read|rg lao|es ard cra|rs
25. le|p|rg ooo||overs - '8oo|s orce so|d wlLL oe la|er oac|'
2ê. CrossWord Cr||drer's lour - 8oo| Read|rg ard slory-le|||rg sess|ors
2Z. ur|que Producl V|x
28. lrcreas|rg rarg|rs W|lr ror-ooo| ous|ress calegory ard oWr pr|vale |aoe| ous|ress
29. lrroval|ve rar|el|rg slraleg|es lor ooo| rela|||rg |r lrd|a
30. Tre CrossWord 8oo| AWard
31. Exr|o|l X- CrossWord 8oo| AWard W|rrers
32. 3rop-|r-srop rode|
33. lrveslrerl |r ar ERP
31. 0es|gr lrroval|or - l|gr-ard |oW-|rpu|se secl|ors, Adjacerc|es
35. CrossWord - 3lore Forrals
3ê. Corpel|lor 0xlord's - 3lore Forrals
3Z. Exr|o|l Xl: Rela|||rg lorrals ava||ao|e |r lrd|a
38. 3urrary ol F|rarc|a| Perlorrarce ol CrossWord 8oo|slores
39. Corpel|lor Ara|ys|s - - CrossWord vs. 0xlord 8oo|slore
10. CrossWord - 3lore Local|ors |r lrd|a
11. L|sl ol rajor ooo| rela|||rg cra|rs |r lrd|a
12. Exr|o|l Xll: 8oo| Exporls lo lrd|a lror lre uK ard lre u3A, 2000-200ê
13. Exr|o|l Xlll: lrd|a - L|lesly|e, 0erograpr|c ard ecoror|c |rd|calors
11. Exr|o|l Xv: 0rgar|zed Rela|| Perelral|or |r lrd|a across calegor|es
15. Popu|ar 8oo| ard Aulror cro|ces |r lrd|a
1ê. CrossWord - 8esl ol 2008 ||sl
1Z. 0uesl|ors lor 0|scuss|or
Case 3ludy KeyWords: 0rgar|zed 8oo| Rela|||rg, CrossWord, 3ropper's 3lop, Lardrar|, 0xlord ooo|slores, ooo| rela|||rg |r lrd|a, |ead|rg ooo|slore, rela|| lorrals, R
3r|rar
Cuse QuesLIons Ior DIscussIon
1. You oan´r rake oooks as any orner oommoo|ry. ll every srore nas rne same k|no ol oooks, unar´s rne lun? ln rn|s ous|ness you nave ro
knou nou ro se|eor oooks ano ou||o ousromer re|ar|onsn|p. - loW d|d CrossWord crarge lre ooo| rela|||rg scere |r lrd|a? Ara|yze lre
groWlr ol CrossWord as a Wor|d-c|ass ooo| rela||er.
2. Corpare ard corlrasl your exper|erce lror your v|s|l lo a |oca| ooo|slore lo lre |rroval|ve serv|ces oe|rg ollered oy CrossWord al |ls
slores. wral car CrossWord do d|llererl lo add rore va|ue lo |ls cuslorers?
Cuse SnIppeLsJUpduLes:
rgan|zed book reta|| |n |nd|a: 0rgar|zed rela|| ras or|y a Zº srare |r lre approx|rale|y Rs 3,000 crore lrd|ar ooo| rela|| |rduslry.
Accord|rg lo Tecrropa|, lre corlr|oul|or ol ooo| rela|| |s or|y aooul 1º lo lre overa|| rela|| |rduslry ard |s expecled lo groW oy
approx|rale|y 15º year|y.

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