Factors lead to the globalization

market saturation
market orientation
emerging new markets
slow growth poppulation
labour cost
trade deficit
tax intensive
economies of scale
foriegn competition

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Theories of globalization
mercentilism
classic economy
comparative advantage
absolute advantage
free market economy
factor of production
product life cycle

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Enviromental factors
cultural
political
legal:juridiction & settlement
technological
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Cultural outlook
materialistic life
relegious
social
asthetic
language
ethical
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Cultural & Market:
Example:Lorel soap bikini in America swiming suit in india
shalwar kameez in pakistan
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Political Enviroment Defination Politics and marketing: -------------------------------------------------------------------------------------------------------------------------- Political intervention: 1) Direct: Expropriation nationalization socialization confiscation domestication 2) Indirect: Foriegn exchange control Market control Tax control Price control Labour restriction -------------------------------------------------------------------------------------------------------------------------- Political Perspective: 1)Type of Government Democratic Republic Dictatorship Monarchy 2)Stablity 3)Economic Management 4)change in gov policies 5)Attitude towards foriegn Exchange -------------------------------------------------------------------------------------------------------------------------- Legal Enviroment 3 types of Law common law code law Theorocratic .

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