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skil corp

skil corp

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Published by Pranit Saindani

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Published by: Pranit Saindani on Dec 18, 2011
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Skil Corporation

SkII Is u IeudIng munuIucLurer oI porLubIe power LooIs servIng boLI LIe
InusLrIuI und consumer murkeLs. ¡L seIss LooIs on u worIdwIde busIs, wILI ILs
greuLesL InLernuLIonuI sLrengLI In Europe.


TIe compuny Iocused on R&D und InnovuLIon, und pIoneered vurIous
producLs sucI us cordIess drIII, porLubIe eIecLrIc suw und LIe IIrsL consumer
eIecLrIc Iedge LrImmer. ExpendILure on R&D wus upprox.. $z.; mIIIIon.


SkII munuIucLured muILIpIe dIIIerenL modeIs Ior dIIIerenL counLrIes,
dependIng upon LIe IocuI needs oI LIe murkeL. ¡or eg. SkII Ius ; dIIIerenL
modeIs Ior US, z Ior Europeun versIon und ¸ Ior oLIer exporL. SKII Ius u
IIgIer percenLuge oI proIessIonuI LooIs compured Lo ILs compeLILors.

¡N 1q;q SkII Iud LoLuI suIes oI $868 mIIIIon, ouL oI wIIcI ubouL q¸.;% (I.e.
¸8o mIIIIon) worLI oI suIes cume Irom consumer murkeLs, und ¸q% Irom
IndusLrIuI.
AII dIsLrIbuLIon cIunneIs IIke, muss mercIundIsers(consumer murkeL) und
MIII, conLrucLor suppIy und pIumbIngJeIecLrIcuI were growIng uL z-q%.

CIrcuIurs suws und corded drIIIs ure LIe producLs generuLIng muxImum suIes,
$1q¸ und $1q¸ mIIIIon repspecLIveIy.

SkII corporuLIon Ius very Iow spendIng In udverLIsIng compured Lo ILs
compeLILors. AdverLIsemenL spendIng In 1q;q Ior SKII corp wus nII.

SkII corp`s IInuncIuI resuILs Iuve been weuk, und uILIougI LIe reporLed
proIILubIIILy Ius Improved In LIe recenL yeurs, LIe ROS Ior 1q;q Is sLIII onIy
z.;q%us compured Lo ;.8 % Ior BIuck und decker und ;.¸¸ percenL Ior sIngur



¡L seIIs LIrougI uII dIsLrIbuLIon cIunneIs buL Is weII esLubIIsIed In Iurdwure
sLores und Iud u sLrong posILIon In cIrcuIur suws In conLrucLor suppIy
cIunneIs. ¡Ls suIes Iorce servIced uII dIsLrIbuLors excepL LIe muss
mercIundIsers.

TIe ucquIrIng compuny Emerson Iud u sLruLegy oI producIng Iow cosL und
IIgI quuIILy producLs. ¡L sLurLed on u progrum oI ucquIsILIons Lo meeLs ILs
uggressIve gouIs oI growIng suIes1¸% unnuuIIy. ¡L Iud ucquIred onIy IInuncIuIIy
successIuI compunIes. BuL In 1q;q, IL ucquIredSkII CorporuLIon, u IInuncIuIIy
medIocre und Iow perIormIng compuny Ior $¸8 mIIIIon.

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