MAKES THE SALE

Social Media interactions drive holiday gift purchases

SOCIAL MEDIA

of Social Media Users who made a Black Friday/ Cyber Monday purchase DID SO as a direct result of social media interactions with brands and family.

66

%

Posting On Brand Pages
Social Media Users who posted on a brand page 38% 21%
Google+
“stay tuned for full report”

Friends & Family
Recommendations made or received among social media users 93% 22%
Google+

18%

SOCIAL MEDIA USERS RELY ON FRIENDS, FAMILY & BRANDS IN ORDER TO MAKE INFORMED PURCHASE DECISIONS

Their recommendations are more likely to convert into purchases

86%
65%
of users made / received a holiday gift recommendation
of users' recommendations made / received led to a purchase

Recommendations of Social Media Users are 2 TIMES as likely to lead to a holiday gift purchase

33%

49%
of non-users made or received a holiday gift recommendation

of non-users’ recommendations made or received led to a purchase

Brands that get social right experience higher levels of trust and a consumer that is willing to pay more for their product.

of Social Media Users trust brands that have a social media presence more than brands that do not.

36
4I0A.Y0I0S $6 D G FT
ON HOL

%

of users are willing to pay more for brands they trust

52%

0.0IF0S $86 G T
AY N HOLID O

of non-users are willing to pay more for brands they trust

29%

e spend) (averag

e spend) (averag

of users who received a response to their post made a purchase as a result of the interaction.

80

%

Who should you target? Which brands are getting it right?

of users who report a brand reaching out to them proactively made a purchase as a result of the interaction.

28

%

Stay tuned!

For our full analysis of how social advocacy led to holiday purchases this season, stay tuned for our full report debuting this January. To be among the first to receive a PDF of our report or to learn about upcoming webinars, email us at MRYholiday@mryouth.com
Unless noted above as a Black Friday / Cyber Monday specific data point, data referenced is cumulative and part of a broader 9 week comprehensive Mr. Youth holiday study

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