THE

STATE OF THE MEDIA

Q3 2011

2

Source: Nielsen

000 each year). and rely on their mobile devices for productivity (e. but older segments present the greatest growth opportunities: In Q3 2011. with 28. YouTube. • Marketers can now reach consumers while they shop: 49 percent of mobile consumers say they frequently use their smartphones while shopping.g. and Android is the most favored operating system by manufacturers.S.3 million mobile consumers viewed mobile video • The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days • Currently. and rely on their phones more than ever before. and highlights the potential power of mobile commerce in the near future. (64% and 53% respectively) and they have led in smartphone penetration compared to other age groups since 2009. Younger folks will use entertainment apps with social dimensions (e. Google properties). • Apple is the top smartphone manufacturer in the U. • Application usage varies by age on the Android platform—older generations like games. mobile subscribers now own a smartphone device.MOBILE CONSUMERS KEY FINDINGS: • The majority of 25–34 and 18–24 year olds now own smartphones are social.g. Words with Friends) more than older segments.S. 44 percent of U. 87 percent of app downloaders have used deal-of-the day websites. teens 13-17 sent and received the most messages (an average of 3417 each month). with the largest share of the smartphone market at 44 percent.6 percent of the smartphone market. compared to 18 percent just two years ago. • The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010 • This quarter. According to Nielsen’s monthly survey of 25.S. but the number of messages sent by those 55+ has more than doubled compared to 2009. like Groupon or Living Social.000 mobile consumers (which translates to 300. such as Angry Birds. and 54 percent of smartphone owners claim to use their mobile handsets frequently while shopping Nielsen’s “State of the Media: The Mobile Media Report” provides a snapshot of the current mobile media landscape and audiences in the U. and these advanced devices are changing the way consumers interact with their phones.. • Social networking is increasingly popular on mobile devices: Android smartphones and iPhone users spend more time engaging with the Facebook application on their phones than any other mobile application. 26. Pandora. • Younger groups send the most messages. • 83 percent of all smartphone application downloaders use Android or Apple iOS smartphone devices and they mostly discover apps by searching the top app stores and relying on recommendations. 2 Source: Nielsen Source: Nielsen 3 . always connected.

National FEATURE PHONE SMARTPHONE FEMALES MALES 82 18 56 45 55 44 51 49 2009 #1 Device= Motorola Razr V3 #1 Device= Motorola Razr V3 2011 #1 Device = Apple iPhone4 #1 Device = Apple iPhone4 PENETRATION BY AGE 13-17 16% 18-24 23% 25-34 28% 35-54 19% 55+ 10% Those 25-34 and 18-24 have always been the leading age groups in smartphone penetration PENETRATION BY AGE 13-17 18-24 25-34 35-54 55+ 40% 53% 64% 47% 25% 4 Source: Nielsen Source: Nielsen 5 . U. Smartphone penetration 2009 Q3 2009. National Smartphone penetration 2011 Aug . Mobile Insights. Today.SMARTPHONE OWNERSHIP HAS MORE THAN DOUBLED IN TWO YEARS Two years ago. nearly half of mobile subscribers in the U.S. only 18 percent of mobile subscribers had smartphones and these smartphone audiences were more likely to be male.Oct. U.S. 2011.S. own a smartphone device and 51 percent of them are female. Mobile Insights.

31 million use mobile video today—a 35% increase.SMARTPHONE DEVICES INVITE USERS TO ENGAGE IN RICH MEDIA ACTIVITIES The growing popularity of smartphones has also led to a dramatic rise in mobile video. U.S.S. The number of smartphone users engaged in rich media activities has increased substantially. U. Smartphone subscribers engaged in rich media activities other than mobile video (in millions) Q3 2011. Mobile Insights. Streaming online music or radio is the third fastest growing activity among smartphone users. mobile video viewers (in millions) Q3 2011. National U. Mobile Video Survey Q3 2010 Q3 2011 Year-over-Year Growth MOBILE VIDEO FEATURE PHONE MOBILE VIDEO VIEWER PENETRATION MOBILE VIDEO SMARTPHONE Mobile internet 39 57 45% 53% 83% 66% 65% 95% 10% 7 11% 7 12% 7 13% 6 14% 5 Application (App) downloads 32 49 16 18 22 24 26 Game downloads 19 35 Streaming online music or mobile radio 18 29 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Full track music downloads 11 8 18 16 Online game playing 6 Source: Nielsen Source: Nielsen 7 .S. While 23 million mobile subscribers viewed video on their phones in 2010. Last 30 Days. Nearly twice as many smartphone subscribers are downloading (up 83%) and playing games (up 95%) compared to last year.

9% Samsung <1% Other <1% Motorola <1% Motorola 10.6 percent of the smartphone market.4% Apple 28. Mobile Insights.6% RIM Blackberry 17. 3% / H bia PW nO W S in do ebO 1.6 ws S % Ph 2. RIM’s Blackberry smartphone was the most popular mobile device. the only company manufacturing smartphones with the iOS operating system.3 % RI M Source: Nielsen 9 . Other leading smartphone manufacturers include HTC.8% HTC 4.0% Nokia Samsung 1. U. is clearly the top smartphone manufacturer in the United States with 28. Apple.2% Samsung 10. Today.6% <1% HP 1.2 percent of the market. postpaid mobile subscribers HTC <1% HTC 15.0 on % e7 1.8 percent of the smartphone market and whose Windows Mobile/WP7 devices account for 4. whose Android devices are owned by 10. Manufacturer operating system share-smartphones Aug-Oct 2011. 6% An dr oi dO S4 4.7% Other 7. whose Android phones represent 15. Android—the operating system favored by several different manufacturers—has the largest share of the smartphone market (44. the fight for operating system market share is between Android OS and Apple iOS smartphones.3% Ap pl ei Ph on eO S2 8.2%).SMARTPHONE BATTLE FOR MARKET SHARE ENSUES IN THE MOBILE ECOSYSTEM In 2009. and Motorola. 2% Bl ac kb er ry 17 .7 percent of smartphone consumers.0 % Other <1% Other <1% 8 Source: Nielsen W in do ws M ob Pa Sy ile lm m 5.S.

National ANDROID APPLE iOS RIM BLACKBERRY WINDOWS MOBILE WINDOWS 7 OTHER 18-24 25-34 35-44 45-54 55-64 65+ 47 29 29 29 26 27 32 12 14 18 24 19 16 6 2 4 5 13 5 23 5 1 4 6 1 4 7 1 5 LEADS IN EACH AGE GROUP ANDROID 47 44 40 43 39 10 Source: Nielsen Source: Nielsen 11 .Oct 2011. Smartphone OS penetration by age group Aug.S. Mobile Insights. older audiences are beginning to own devices previously dominated by younger groups.SMARTPHONE OPERATING SYSTEM CHOICE VARIES BY AGE GROUP Android OS and Apple iOS smartphones are popular across all age groups. Although penetration of Android OS and Apple iOS smartphones tend to be slightly higher among those 18–24 and 25–34. U.

com 54% Yahoo! 44% Amazon 44% Wikipedia 41% AOL Media Network 37% YouTube 27% 25% PayPal MSN/ WindowsLive/ Bing 92% Google 66% Facebook 37% Yahoo! 26% Wikipedia 24% YouTube 18% Amazon 17% Sprint 16% 15% 13% ESPN MSN/ eBay Digital WindowsLive/ Network Bing 12 Source: Nielsen Source: Nielsen 13 . Nielsen Smartphone Analytics.SEARCH ENGINES AND SOCIAL NETWORKING WEBSITES ARE POPULAR AMONG ANDROID SMARTPHONE AND iPHONE OWNERS Google and Facebook lead in mobile reach on both Android and Apple iOS. by the percentage of Android or iOS smartphones owners who used the mobile website within the past 30 days. that is. Top 10 mobile websites by active reach APPLE iOS ANDROID September 2011. In order to rank mobile websites by active reach. Device Metering Data 92% Google 86% Facebook 63% Twitter. Nielsen analyzed usage data from its proprietary device meters on the smartphones of the thousands of consumer panelists who agreed to be a part of Nielsen’s ongoing Smartphone Analytics research.

SMARTPHONE APPLICATION DOWNLOADS ARE DOMINATED BY ANDROID AND iOS SMARTPHONES DEVICES Smartphone app downloaders report having an average of 33 apps on their mobile phone.1 was the respondents who hadtheir children began Those survey average age that children reported that downloading apps age that their children began 10.1 was the average on a parent's phone downloading apps on a parent's phone PALM OS 1% SYMBIAN OS Source: Nielsen Source: Nielsen 15 . smartphone consumers13+ years who have app-and-media friendly iPhones downloaded an application to their device in the past 30 days. Nielsen Mobile Applications Playbook 2011 Percentage of smartphone owners who have downloaded an app in the last 30 days Q3 2011.S. Nielsen Mobile Applications Playbook 71% of all from survey respondents age use These insights were gatheredU.S. Nielsen Mobile Applications Playbook 44 apps on their phones. or Android-based smartphones Q3 2011. Apple iPhone app Q3 2011. smartphone consumers use of those iPhones app-and-media friendly who downloaded smartphone apps in the past 30 or Android-based smartphones days use iPhone or Android smartphones 49% 37% 34% ANDROID APPLE iOS CHILDREN AND SPOUSES ARE GETTING INTO THE "APP" ACTION 83% of those who downloaded smartphone apps in the past 30 days use iPhone or Android smartphones 37% 32% 18% 5% 1% APPLE iOS 32% 18% 11% RIM BLACKBERRY 27% Respondents with children who downloaded apps reported that 27% of apps on their phones were CHILDREN AND SPOUSES ARE GETTING INTO THE "APP" ACTION downloaded by their offspring 11% RIM BLACKBERRY 27% 13% Respondents with children who downloaded apps reported that 27% of appsfor their phones were Spouses account on 13% of the app downloaded by their offspring place in the last downloads that took 30 days on their significant other’s phone 3% WINDOWS MOBILE 10 10 14 13% downloads that took place in the last 30 daysaccount forsignificantapp Spouses on their 13% of the other’s phone 3% WINDOWS MOBILE 5% <1% 1% 1% <1% 1% 1% PALM OS SYMBIAN OS Those survey respondents who had children reported that 10. up 22 percent since 2010. Percentage of smartphone owners who have downloaded an app in the last 30 days Q3 2011. Nielsen Mobile Applications Playbook 2011 4% 4% 49% 34% ANDROID 71% 83% of all U. while those downloaders have an average of with Android OS smartphones report having an average of 32.

18-24 Android Market Facebook Google Search Gmail Google Maps YouTube Pandora Radio Advanced Task Killer Free Words With Friends Angry Birds Quickoffice The Weather Channel Adobe Reader Amazon AppStore Yahoo! Mail 89% 80% 77% 70% 70% 64% 30% 26% 25% 22% 20% 17% 16% 14% 13% 25-34 Android Market Facebook Gmail Google Maps Google Search YouTube Angry Birds Pandora Radio Quickoffice Advanced Task Killer Free Words With Friends Amazon AppStore Adobe Reader The Weather Channel Yahoo! Mail 29% 28% 27% 26% 22% 22% 22% 18% 17% 92% 81% 80% 79% 78% 56% 35-44 Android Market Facebook Gmail Google Search Google Maps YouTube Angry Birds Quickoffice Advanced Task Killer Free Amazon AppStore Words With Friends Yahoo! Mail Pandora Radio Adobe Reader The Weather Channel 95% 77% 77% 75% 73% 51% 35% 30% 24% 24% 21% 20% 20% 20% 17% To rank mobile apps by active reach.FACEBOOK AND GOOGLE PROPERTIES ALSO DOMINATE ANDROID SMARTPHONE APPLICATION USAGE ACROSS AGE GROUPS Mobile application reach by age September 2011. that is. 16 Source: Nielsen Source: Nielsen 17 . Nielsen analyzed usage data from its proprietary device meters on the smartphones of the thousands of consumer panelists 18 years and older who agreed to be a part of Nielsen’s ongoing Smartphone Analytics research. Nielsen Smartphone Analytics. Device Metering Data. by the percentage of Android owners who used the app within the past 30 days.

The APPLICATION DOWNLOADERS DISCOVER NEW APPS BY SEARCHING TOP APP STORES AND RELYING ON RECOMMENDATIONS HOW DO APPLICATION DOWNLOADERS DISCOVER NEW APPS? Q3 2011. users spend 53 percent Source: Nielsen 19 . Nielsen Mobile Applications Playbook. Device Metering Data Lost more than 3 places New to top 50 1 0. iOS APP STORE ANDROID MARKET STORE September 2011. etc) 3% 17% Television Advertisement 6% In-App Advertisement * 13% Friend/Family Searching the Application Store 53% 61% All Other September 2011. Past 30 Day App Downloaders TOP 50 APPS ACCOUNT FOR THE MAJORITY OF TIME SPENT ON ANDROID SMARTPHONES Proportion of time spent on web/apps—Android Apps Web 31% 40% 69% Augus Distribution of time spent in apps—Android Top 10 Ga tha 11-20 44% Searching the Application Store Friend/Family HOW DO APPLICATION DOWNLOADERS DISCOVER NEW APPS? Q3 2011. the top 50 apps are always changing. In fact. Past 30 Day App Downloaders 63% 63% 61% 53% 7% 4% 21-30 3% 31-40 2% 41-50 ge number of paid app t 30 days by category Third Party Website Apps Promoting other Apps 0. Nielsen Smartphone Analytics. All Other ANDROID MARKET STORE App developers shouldn’t be discouraged.03 1 Device homepage Carrier Homepage Email Tips from my Carrier Other 0.08 0. Nielsen Mobile Applications Playbook. The top 50 apps are always changing August-September. Nielsen Smartphone Analytics. etc) Television Advertisement In-App Advertisement * . 1/5th were new to the top 50 list in September.000 respondents 13+ 2% 41-50 40% who reported having downloaded a mobile application to their device in the past 30 days.02 01 0.17 Newspaper/Magazine/Radio Sync Software ( iTunes.04 0. Nielsen Smartphone Analytics.02 Device 9% homepage 13% Carrier Homepage 10% Proportion of time spent Email Tips from my Carrier 5% 8% on web/apps—Android Other 3% 6% 5% 22% Distribution of time spent in apps—Android Top 10 Gained more than 3 places 11-20 14% 14% 50% Within 3 places 1 1 5% Web 3% Apps 69% 44% iOS APP STORE 7% 1 1 4% 21-30 31% 3% 31-40 These mobile application insights come from a survey of nearly 5.03 0. Device Metering Data 17% 21% 15% 21% 9% 17% 3% 17% 6% 13% 9% 13% 10% 8% 6% 5% Of the 69 percent of the time spent on Android applications.02 .02 01 01 1 17% 21% Third Party Website 15% 21% Apps Promoting other Apps 9% Newspaper/Magazine/Radio 17% Sync Software ( iTunes. Device Metering Data 18 Source: Nielsen Of the 69 percent of the time spent on Android applications. users spend 53 percent interacting within those in the top 50.

when interacting with their devices. Nielsen Mobile Applications Playbook. Specific Deal-of-the-Day Websites Used Q3 2011.com Weforia Group Swoop 20 Source: Nielsen Source: Nielsen 21 . and in the right place—including at the very moment and point of purchase. at the right time. mobile) has been coined to refer to this opportunity. The insights presented below were collected from a survey of nearly 5.000 respondents 13+ who have downloaded an application to their device in the past 30 days.com 2% YES 4% Groupalia 1% Weforia 1% Group Swoop 1% Jasmere. The potential power of mobile is further magnified when you consider that smartphone users spent most of the time on social networking applications. Past 30 Day Discount/ Coupon App Downloaders 48% So-Lo-Mo Yelp Daily Deals Whether Used Deal-of-the-Day Websites NO Q3 2011. Nielsen Mobile Applications Playbook. The term “So-Lo-Mo” (for social. local. Nielsen Mobile Applications Playbook. Past 30 Day Discount/ Coupon App Downloaders 7% BuyWithMe Daily Deals 9% Yelp 5% 13% NO 7% BuyWithMe Other 5% Other 13% 87% YES 4% 2% 1% Groupalia 87% Jasmere. like Facebook.Coupon App Downloaders SOCIAL + LOCAL + MOBILE: The promise of mobile marketing is its ability to reach the right consumer. Past 30 Day Discount/ Coupon App Downloaders 79% Groupon 79% Groupon Living Social Deals Living Social Deals 48% 9% So-Lo-Mo Whether Used Deal-of-the-Day Websites Q3 2011.

while 4.SO-LO-MO SAVES A MARRIAGE: (Hypothetical example for illustrative purposes only) How Bob scored a last minute anniversary present and celebratory dinner armed with his smartphone and a few key mobile apps. 22 percent of users 18+ visited it in the last 30 days and 12. 10. this is more than the 14 percent of those 25-34 and 12 percent of those 18-24 who have done the same He launches Yelp to check restaurant reviews Active reach of Yelp on Android is 6.6 percent for Apple users 1 48 percent of mobile shoppers take pictures of a product and send details to friends and family while at a 2 store or mall He makes a reservation using Open Table In the past 30 days.5 percent did on their Android phones1 HAPPY WIFE TWEETS ABOUT THE BEST HUSBAND EVER AND RAVES ABOUT THE ROMANTIC RESTAURANT BOB RECOMMENDS SHOPKICK VIA HIS FACEBOOK STATUS AND TELLS BILL TO USE IT FOR HIS WIFE’S UPCOMING BIRTHDAY He is directed to an eBay link where the price of the handbag is cheaper He completes the purchase in-store Uses Shopkick's new "buy and collect" program (links your credit/debit card once and pay as usual with your Visa card).5 percent and 11.7 percent on Android1 He asks his wife’s closest friends for help: a gift and romantic dinner are a must. Groupon is the 8th most used application on Apple iOS. GIFT Heads to the nearest department store and collects Shopkick points (called kicks) just by walking in the store Overwhelmed by the options at the store.2 percent of those 18+ utilized ShopKick on their iPhone devices. to purchase the handbag and banks even more kicks He uses the eBay mobile application to complete the transaction 17 percent of 34-54 year-olds used eBay Mobile in the last 30 days1 Uses the “kicks” collected to get a discount on the scarf 22 Source: Nielsen Source: Nielsen 23 . he takes pictures of several accessories and texts his wife’s friends They give a thumbs up for a handbag and scarf He scans the barcodes on the products to make sure the price is reasonable 18 percent of 35-44 year-olds with an Android device have used the Barcode Scanner app in the past 30 days. DINNER He checks Groupon for coupons to go to dinner Shopkick is a mobile retail app and shopping rewards network.

BUT OLDER SEGMENTS SHOW THE GREATEST GROWTH Those 24 and under send and receive the greatest volume of messages. YOUNGER GROUPS MESSAGE THE MOST. 81 percent of today’s mobile phone users have sent or received messages in the last 30 days. Actual usage data is gathered from post-paid mobile phone subscribers and represent a monthly average of voice minutes used or 53% messages sent and received. Voice minute and message usage by gender Q3 2011. ay App Downloaders According to Nielsen’s quarterly panel of more than 65. Compared to 2009. In 2009. and this has remained consistent overtime. SO DO THE WAYS IN WHICH PEOPLE INTERACT THROUGH THEIR PHONES mobile phone subscribers. Customer Value Metrics Number of messages sent and received in the last 30 days Q3 2011. the number of messages sent and received has more than doubled for those 55+. However. older folks are the fastest growing segment and have shown consistent growth overtime.DERS AS DEVICE CAPABILITIES EVOLVE.000 post-paid 63% 61% Women are heavier mobile phone users than men when it comes to voice usage and messages. that figure was 75 percent. voice minute usage has decreased by 861 -12% 771 voice minutes used 679 605 1848 954 647 99 Q3 2009 173 Q3 2010 231 Q3 2011 Source: Nielsen 1143 77% 134% +35% 593 802 messages sent and received 420 604 +44% iOS APP STORE 24 Source: Nielsen Source: Nielsen 25 . Customer Value Metrics 13-17 18-34 3729 35-55 55+ % Change from 2009 3417 6% 54% 2009 2011 3211 2518 2842 Across genders. and this trend has remained consistent over time.

75% of those 25–44 and 61% of those 45+)4 India: Kuwait: Time Spent on 41% of smartphone smartphones: 2. 26% per day and per user. amounting to 318 million connected users7 China: Thailand: More women (56%) own smartphones than men (44%)4 Argentina: smartphones and multimedia phones represent 60 percent of the market3 Brazil: Smartphone sales grew 165% in 2011 and represent 5.8% of new devices sold2 Egypt: 33% of those 16–19 used mobile internet for social networking.GLOBAL MOBILE SNAPSHOT U.: 49% of smartphone owners frequently use devices simultaneously while shopping1 UK: Smartphones: 38% Penetration 23. 40 percent online6 Indonesia: 96% of smartphone users have a pre-paid plan4 26 Source: Nielsen Source: Nielsen 27 .7 mean number of apps4 Germany: 30% of mobile users aged 16+ own smartphones. while only 5% of those 45+ have4 South Africa: Over half of 45–54 year olds act on mobile ads5 Turkey: Top smartphone feature: Recording video (85% of those 16–24. are 16–24 and 23% less than a quarter are 35–444 on calls and messages. 85% of them are touchscreen4 Poland: Top smartphone feature: Calendar (90% of all users)4 Russia 40% of users received advertising via text messages4 35 percent of mobile users use mobile internet.S.5 hours users are 24–34.

Smartphone Analytics. U. Nielsen Mobile Retail Index 3. Device Metering Data (Sept 2011). All rights reserved. India: July 2011-Dec 2011. Germany. 24-25 26-27 14-15 16-17 18 19 Copyright © 2011 The Nielsen Company. China: July 2011. Nielsen analyzed mobile usage data within the past 30 days from its proprietary device meters on the smartphones of the thousands of consumer panelists 18 years and older who agreed to be part of Nielsen’s ongoing Smartphone Analytics research. Device Metering Data (Sept 2011). Turkey.S. U. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks.C. Mobile Insights. self-administered survey in September and early October 2011. Kuwait. Customer Value Metrics (Q3 2011). Nielsen. self-administered survey in September and early October 2011. U. The respondents completed an online. Nielsen’s Applications Playbook Q3 2011 is based on a survey of 4. 2. Mobile Insights. self-administered survey in September and early October 2011. Nielsen’s Mobile Connected Device Report is based on a survey of 7. U. Smartphone Analytics. Nielsen Mobile Insights (Base = those who use mobile phones n=1965) 6. Mobile Insights. Russia. 11/4136 28 29 . Poland. Smartphone Analytics. Applications Playbook (Q3 2011). National (Q3 2009) Nielsen. Device Metering Data 7. Smartphone. South Africa: 2011. The respondents completed an online. U. U. Smartphone Analytics.S. Brazil: Q1 2011. National (Q3 2011) Nielsen. e-Reader. Nielsen’s Applications Playbook Q3 2011 is based on a survey of 4. United Kingdom. Nielsen Smartphone Analytics. Mobile Insights.705 mobile subscribers who reported having downloaded a mobile app in the past 30 days. Applications Playbook (Q3 2011). National (Aug-Oct 2011) 20-21 Nielsen.S. Mobile Insights. Syndicated report based on a survey of 8. 1. The Mobile Shopping Framework Study (June 2010).L. L. Applications Playbook (Q3 2011).692 respondents who own a Tablet.S. Other product and service names are trademarks or registered trademarks of their respective companies. Nielsen analyzed mobile usage data within the past 30 days from its proprietary device meters on the smartphones of the thousands of consumer panelists 18 years and older who agreed to be part of Nielsen’s ongoing Smartphone Analytics research. Nielsen. The respondents completed an online. National (Aug-Oct 2011) Nielsen. Nielsen analyzed mobile usage data within the past 30 days from its proprietary device meters on the smartphones of the thousands of consumer panelists 18 years and older who agreed to be part of Nielsen’s ongoing Smartphone Analytics research. Argentina:Q3 2011. Egypt. self-administered survey in September and early October 2011.S. The respondents completed an online. Device Metering Data (Sept 2011). National (Aug-Oct 2011) Nielsen. Nielsen Smartphone Insights 5. Thailand and Indonesia: Q3 2011.FOOTNOTES PAGE(S) 4 5 6 7 8-9 10-11 12-13 Nielsen. Nielsen.705 mobile subscribers who reported having downloaded a mobile app in the past 30 days. Nielsen Mobile Retail Index 4. Portable Media Player. U. Nielsen.384 Internet shoppers ages 13-64. Nielsen’s Applications Playbook Q3 2011 is based on a survey of 4.: Nielsen. Mobile Connected Device Report (Q3 2011). Nielsen analyzed mobile usage data within the past 30 days from its proprietary device meters on the smartphones of the thousands of consumer panelists 18 years and older who agreed to be part of Nielsen’s ongoing Smartphone Analytics research. or Netbook. China Internet Network Information Center 22-23 Nielsen.705 mobile subscribers who reported having downloaded a mobile app in the past 30 days.S. Device Metering Data (Sept 2011).S. Mobile Video Survey (Q3 2011) Nielsen. Nielsen. Nielsen.

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