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Steve Jobs- 1955-2011
An era ends: Steve Jobs, rebel icon and merchant of cool, is dead
Steve Jobs, innovator extraordinaire, who started up Apple Inc in a Silicon Valley garage and built
it up into the world’s most innovative company, died on Wednesday. He was 56. Apple said in a brief statement: “We are deeply saddened to announce that Steve Jobs passed away today.” (Read Apple’s statement here.) “Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.” “Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.” Jobs had stepped down from the chief executive role in late August, saying he could no longer fulfill his duties, and became chairman. He underwent surgery for pancreatic cancer in 2004, and received a liver transplant in 2009. Jobs’ family issued a brief statement: “Steve died peacefully today surrounded by his family. In his public life, Steve was known as a visionary; in his private life, he cherished his family. We are thankful to the many people who have shared their wishes and prayers during the last year of Steve’s illness; a website will be provided for those who wish to offer tributes and memories. We are grateful for the support and kindness of those who share our feelings for Steve. We know many of you will mourn with us, and we ask that you respect our privacy during our time of grief.”
Reuters adds: The Silicon Valley icon who gave the world the iPod, iPhone and iPad was deemed the heart and soul of a company that rivals Exxon Mobil as the most valuable in America. Apple paid homage to their visionary leader by changing their website to a big black-and-white photograph of him with the caption “Steve Jobs: 1955-2011.” The flags outside the company’s headquarters at 1 Infinite Loop flew at half mast. Jobs’ health had been a controversial topic for years and his battle with a rare form of pancreatic cancer a deep concern to Apple fans and investors. In past years, even board members have confided to friends their concern that Jobs, in his quest for privacy, was not being forthcoming enough with directors about the true condition of his health. Intimations of mortality Six years ago, Jobs had talked about how a sense of his mortality was a major driver behind that vision. “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life,” Jobs said during a Stanford commencement ceremony in 2005. “Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important.” “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” Watch this inspirational commencement address by Steve Jobs at Stanford University in 2005:
However. Cook said in a statement that Apple planned to hold a celebration of Jobs’ life for employees “soon”. Buddhist and son of adoptive parents. an employee for an online marketing company. The world rarely sees someone who has had the profound impact Steve has had. competitors and friends over the course of more than half our lives. His death triggered an immediate outpouring of sympathy. the gadget that transformed mobile communications and catapulted Apple to the highest echelons of the tech world. bouquets of flowers. mourners laid candles. and have been colleagues. but it was the iPhone in 2007 that secured his legacy in the annals of modern technology history. Jobs’ relationship with top management and the board soured. its purchase of NeXT — the computer company Jobs founded after leaving Apple — in 1997 brought him back into the fold. Tributes to Steve Jobs: Microsoft founder Bill Gates: I’m truly saddened to learn of Steve Jobs’ death. But it was the Apple II that became a huge success and gave Apple its position as a critical player in the then-nascent PC industry. despite much investor confidence in his successor Tim Cook. Jobs died one day after the consumer electronics powerhouse unveiled its latest iPhone. Steve and I first met nearly 30 years ago. who lit a candle outside the store. Outside an Apple store in New York.” said Robbie Sokolowsky. he became interim CEO and in 2000. and to everyone Steve has touched through his work. Apple’s fortunes waned after that. How it all began A college dropout. an apple and an iPod Touch in a makeshift memorial. The company removed most of his powers and then in 1985 he was fired. Pixar. placing him in 42nd place on the list of America’s richest. Despite the subsequent success of the Macintosh computer. “I think half the world found out about his death on an Apple device. Later that year. Forbes estimates Jobs’ net worth at $6. there remain concerns about whether Apple would stay a creative force to be reckoned with in the longer term without its visionary. Along the way Jobs also had managed to revolutionise computer animation with his other company.1 billion in 2010. who has stood in for his boss during three leaves of absence.Will Apple stay creative? Now. Melinda and I extend our sincere condolences to his family and friends. culminating in a 1980 initial public offering that made Jobs a multimillionaire. The company soon introduced the Apple 1 computer. 32. It was not immediately known how his estate would be handled. the effects of . Jobs started Apple Computer with friend Steve Wozniak in 1976. the company dropped “interim” from his title.
his family. it’s been an insanely great honor. By building one of the planet’s most successful companies from his garage. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented. He was very kind to reach out to me as I became CEO of Google and spend time offering his advice and knowledge even though he was not at all well. On behalf of all of us at Google and more broadly in technology. Thanks for showing that what you build can change the world.which will be felt for many generations to come. The world has lost a visionary. Steve was among the greatest of American innovators – brave enough to think differently. bold enough to believe he could change the world. By making computers personal and putting the internet in our pockets.” Google co-founder Larry Page: I am very. your passion for excellence is felt by anyone who has ever touched an Apple product. he transformed our lives. he made the information revolution not only accessible. Apple encourages you to write in at rememberingsteve@apple. For those of us lucky enough to get to work with him. Google’s Sergey Brin: Steve. and all those who loved him. Because he did. He always seemed to be able to say in very few words what you actually should have been thinking before you thought it. President Barack Obama: Michelle and I are saddened to learn of the passing of Steve Jobs. but intuitive and fun. you will be missed very much.FP Staff .com . His focus on the user experience above all else has always been an inspiration to me. If you’d like to share your thoughts. redefined entire industries. very sad to hear the news about Steve. memories and condolences. Facebook’s Mark Zuckerberg: “Steve. Steve was fond of saying that he lived every day like it was his last. I will miss Steve immensely. He was a great man with incredible achievements and amazing brilliance. My thoughts and Google’s are with his family and the whole Apple family. and achieved one of the rarest feats in human history: he changed the way each of us sees the world. he has brought joy to millions of children and grownups alike. And by turning his talents to storytelling. I will miss you. thank you for being a mentor and a friend. and talented enough to do it. he exemplified the spirit of American ingenuity. Michelle and I send our thoughts and prayers to Steve’s wife Laurene.
then 18-and-odd years old. Jobs’ peregrinations in the India of the 1970s were less than enlightening. after dropping out of Reed College in Portland. He was prob- . came to India with a hippie mindset along with a friend. and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. Jobs. I loved it. except that after he dropped out of college he earned his keep by returning Coke bottles and sought a weekly free meal at a local Hare Krishna Temple. That was before he had even thought of launching Apple. He did find something in Buddhism. But the one guru he came to meet – Neem Karori Baba. but those free meals were probably what got him and friend Kottke. a Hanuman devotee who had some American followers in the 1970s – died before Jobs and Kottke made it to his ashram. Clearly.” One can’t say for sure. to backpack in India in search of enlightenment. very early If first impressions are very difficult to dislodge. creator of the iconic MacIntosh computers. Dan Kottke. Steve Jobs’ studied avoidance of India for most of his working life can probably be traced to his first tryst with the country in late 1973. for he shaved his head and wore loose-fitting Indian clothing often and experimented with psychedelic substances. Oregon.Why Steve Jobs’ love affair with India ended very. I returned Coke bottles for the 5-cent deposits to buy food with. who was later to become Apple’s first employee. But whether he found what he wanted or not is not clear. so I slept on the floor in friends’ rooms. What brought him to India? Was it a karmic connection? We know very little about that. Said Jobs: “I didn’t have a dorm room.
But his heart was clearly not in it. If Jobs believed that what you do helps others more than all the giving philosophies of the world (as the reference to Edison exemplifies).” and his search for enlightenment ended abruptly. “India isn’t . Dell and Accenture – was making a beeline to our shores. At one point in the mid-2000s. the iPhone and the iPad. and when every IT company worth the name – from Bill Gates’ Microsoft to IBM. Back in America. and he was duly chucked out of the company he founded in 1985 when its fortunes plummeted and he was ousted in a power struggle with CEO John Sculley. Officially. In early 2006. It was probably in his second coming at Apple that Jobs truly achieved all that he wanted to by following his own heart on the products he wanted to create – the iPod.” That statement tells a lot about who Jobs really was – and why his Indian connection never really happened beyond a broad interest in Buddhism. the talk was that Jobs would set up a 3. BusinessWeek speculated that Jobs wasn’t happy about the costs. It wasn’t meant to be. In late May. It never happened. is recent history. This is how BusinessWeek reported it at that time: “He (Jobs) is…a tough-minded executive who knows when to cut and run… Just three months back…there was talk of the company hiring 3. and the product he was passionate about. Jobs appears to have briefly convinced himself that maybe (just maybe) he ought to give it a try. he created the company he wanted to create.000-worker Mac support centre in Bangalore and had even hired around 30 people to ramp up the organisation. it seemed Jobs didn’t like the quality or the costs of an Indian operation.” Quoting sources. The rest. That was his true enlightenment. It was one of the first times that I started to realise that maybe Thomas Edison did a lot more to improve the world than Karl Marx and Neem Kairolie Baba put together. His biography says he found India “intense and disturbing.000 workers by 2007 to handle support for Macintosh computers and other Apple gear.ably psyched by the extent of poverty and chaos he found here. he concluded: “We weren’t going to find a place where we could go for a month to be enlightened. After his India trip. he well and truly lived the life that only he could live. as they say. when the whole world was raising a toast to India. But India was a country he had fallen out of love with a long while ago – and he never seriously considered it worth his notice. But Apple in its first avatar was a niche player. A year later he became the boss again. The media then began speculating that Jobs might do a Gates and come on an Indian tech pilgrimage. Apple dismissed most of the 30 new hires at its subsidiary in Bangalore. when the company bought Jobs’ next company called NeXT. Oracle. He returned to Apple only in 1996. Many in India even speculated that Jobs might travel there this year to publicise Apple’s commitment to the country.
” Apple felt it could “do (such work) more efficiently elsewhere. “The turnover is high.” Jobs. He said: “Your time is limited. he did not believe in making a show of charity. so don’t waste it living someone else’s life. He treated India almost like a pariah market – and he ended up pricing his products higher in India than else where The iPod. And unlike many of his fellow millionaires. But then. therefore. As Bloomberg reported recently: “The cheapest iPhone 4 costs $705 at Reliance’s iStore. the iPhone and the iPad. their Indian operations are flourishing – thanks partly to Apple’s unwillingness to give them a run for their money. India was simply not in his script. Jobs had to lead the life he wanted to. Everything else is secondary.R Jagannathan . but one can’t fault him for that. have the courage to follow your heart and intuition. In Apple’s US online store. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Jobs advised students to follow their hearts since we all have only one life – and it is short. And most important. While Nokia and Blackberry are being thrashed in the developed world markets. the iPhone 4 starts at $199 with an AT&T contract and the iPad starts at $499. and he got his kicks from developing “wow” products that he was passionate about. .” Jobs’ heart did not lead him to India after 1973. India was probably Steve Jobs’ blind spot. This is why even when he launched his world-beating products.” the magazine quoted the source as saying. Bloomberg concludes that Apple is barely a player in the Indian market.” Little wonder. Jobs believed in living life as he thought fit.as inexpensive as it used to be. while the cheapest iPad 2 sells for about $603. clearly. carried his late teens India baggage with him all his life. India was nowhere in his strategic thinking. sell almost nothing in India compared to what the Nokias and Blackberries do. They somehow already know what you truly want to become. In his 2005 commencement speech at Stanford. and the competition for good people is strong. Both Jobs and India have lost out as a result. Don’t let the noise of others’ opinions drown out your own inner voice.
they launched their second. Now iPod is synonymous with dig . and you could still find Apple II computers in US classrooms into the 1990s. before many people had their first computer. but he can rightfully claim to be the first to bring so many things to a mass market. It came shortly after Steve Jobs returned to the company that he founded. helped launch the personal computer revolution. there were computers that used a graphical user interface before the Macintosh in 1984. the troublemakers. It was four years before IBM created the familiar computer we now all refer to as the PC. Those words launched Apple’s 1997 Think Different campaign. In 1977. an engineering. his Apple didn’t create markets as much as define them. but the Mac was the first to bring the ease of point-and-click to the masses. Jobs was not first to market. college drop out Steve Jobs was one of those guys. the rebels. Sadly. it also makes a fitting eulogy for the tech visionary. The iPod and iPhone joined crowded markets for digital music players and mobile phones.Steve Jobs and Apple: The crazy one who changed the world While some may see them as the crazy ones. It’s widely seen as one of the first commercially successful computers. He and with his friend Steve Wozniak. building what would be the first Apple computer in Jobs’ parents garage. Steve Jobs is dead at age of 56. the ones who see things differently. More often. we see genius because the people who are crazy enough to think they can change the world are the ones who do. Steve Jobs did change the world. wizard. the Apple II. Yes.” “Here’s to the crazy ones. When Bill Gates said that he worried about the future of Microsoft because of some guy in his garage in Silicon Valley. and it marks that beginning of one of the greatest comeback stories in corporate history.
and the second coming of Steve Jobs began. It gave the world the Macintosh. he was guilty of stunning hubris. Steve Job’s health declined. but after Pixar released Toy Story. Steve Jobs life story has many themes of the mythical hero. he launched NeXT computers. Since the iPhone launched in 2007. paid possibly the best tribute to his fellow technology trailblazer. a creative visionary who grew into an iconic figure. It was not a surprise that he stepped down as CEO in August. At his last product launch.ital music. as Apple’s fortunes rose. He was legendary in some of his obsessions. he was gaunt and thin. complete with the fall from grace and a second coming. Apple stands out in a thicket of identi-kit PCs and laptops. down to the screws that were used in the computer cases. he created almost a company within the company. By earlier this summer. After Apple. In 1996. it was clear that he was a very sick man. His pirate band raided other teams at Apple. and the iPhone has completely up ended the market for smartphones. but he was not a static tragic figure but one who learned and grew. it has grabbed 18% of the worldwide smartphone market. In terms of design. It led him to push to create the Cube. Sadly. Steve Jobs was not only a technology visionary. he was pushed from the company he helped create. once seen as the arch enemy of Steve Jobs and Apple. It was said that he wanted sign off on the tiniest details. the studio has never looked back. and Jobs told them that it was better to be a pirate than to join the navy. the highest level in Hol lywood. Both floundered. The Mac team literally flew a pirate flag. Occasionally. To create the Mac. Like all creative geniuses. It was rumoured that Sun Microsystems tried to buy Apple three times. Apple bought NeXT. Bill Gates. he said that working with the Apple founder had been “insanely great. but the technology world is still grieving at how quickly cancer has taken his life. which was never successful selling its expensive computers. Jobs launched the colourful iMac. and he bought a computer animation company from George Lucas. When he returned. but with Jobs back at Apple. Its films gross on average $600m. That’s what makes his story so compelling. Apple is now the biggest music retailer in the world with its iTunes music store.” He was insanely great. he could be volatile. but also a design and entertainment visionary. but it was launched just as the computer industry was hitting its first soft patch. the last chapter of this great story — of rise. Apple went from a takeover target to the most valuable company in the world. It was said that he hated the noise of fans. The company moved on from computers to sell a range of gadgets. the company he founded was on the brink of collapse. Pixar. a radically different design that was one of the few times when his sense of design was too far ahead of the market. a computer far ahead of its time. However. Technology journalists took a sharp intake of breath at his skeletal appearance. the first in a series of i-branded products. Referring to another of Jobs favourite lines. its fortunes turned around. With sales declining and his volatility perceived as a liability instead of an asset in1985. fall and redemption .
but it is not too grandiose to say that he was one of the people not only crazy enough to think he could change the world but did.— has come far earlier than most people expected.Kevin Anderson . Watch Youtube video of Steve Jobs announcing the crazy ones Apple campaign .
because I do not know who will understand my needs better. because now we will never Last morning. I sleep with it. This had to be dream. It’s easy to misread communication. Facebook status updates. BBMs. I would dump my Hangberry. As a creative professional. Cheated. So in my same dilapidated state. my mind was made up by about midnight. I thought. right? The voice in my head spoke up. the news wasn’t so great. OK. I sat up. Like the reign of an ancient king. I felt a sudden chill in the room and a knot in the stomach that I just couldn’t ignore. in all seriousness when to finally get myself an iPhone. I remain devastated. And little by little. Gandalf is dead. Cut to 24 hours later. Devastated. I know he’s upset with the new iPhone. Only this time. My vivid dreams of asking Siri dirty questions and expecting factually correct answers were interrupted violently by the same steady flow of virtual pokes and tweets. As a human being. I contemplated. I hit Wikipedia. the undelivered high expectations and the lacklustre design rants from technocrats across the globe. tweets. There right after his name someone had keyed in an end date to the man. from one AD to another AD. Steve Jobs”. And stared. read the status update of a friend. emails and . “RIP. I woke up to text messages. I feel cheated. But Jobs is retired. Yes. Especially when you are one-eyed and still groggy. And get myself the real phone for creative professionals. as the day unfolded. Despite the negative reviews. Not that you never have. I reached for and fired up my MacBook Pro.Mac with a Soul: Steve helped us to do our Jobs better blogs on the iPhone 4s.
Entrepreneurs. Hell. And true to our very primitive and basic traits as humans. I hit my fifth PC. photographers to writers and even filmmakers. This is not a computer. Every brushstroke makes our hearts sing. TED made a million dollar idea out of it. It took the file format that threatened to ruin the music industry and converted it into one of the most profitable revenue models for Apple as well as musicians. We pinch. I was a certified hardware geek. I was the systems settings savior. it looked complicated. And that remained the man’s obsession. The language used on the Apple website was just like the way he spoke to us at the annual keynote. Apple in itself can be looked upon as a company that was obsessed with graphics. A decade earlier. we swivel. we tame it with our touch. That’s because he was a creative mind himself. till such time this magic doesn’t merely change us. Apple made the iPod. And didn’t stop at that. I could rattle of names and specs of motherboards and video cards. And not just creative people. It is a device designed to better my life. we tap. It is more of a design house that hires a lot of artists who also love science. And when I got my first iMac. Television Evangelists. like they do for instance with IBM or Dell. I have not grown up with Apple. Technocrats. I gave up and restarted it myself. It seems alive. By the time. for a good hour. college kids – everyone had something to take out from it. It becomes us. I grew up playing with my 486DX and PCs with similar complicated names like that. The reason why many do not look at Apple as a technology company. Overclocking CPUs made me feel special. Numb. That is not my generation. I waited patiently for the system to ask to reboot. His love for typography and fonts ensured that every Mac user had access to a rich library of looks. And use it liberally and in new ways to make their art better. I was in a complicated world where only the learned survive. Steve Jobs worked relentlessly in his pursuit to make technology achieve progress in the field of liberal arts and humanities. We had just about reconciled to the fact that we would not see the black turtleneck and blue denims any more. Creative people who otherwise cannot sit through a five-minute product demo would be transfixed with a glassy look in their eyes watching a man alone on a stage with a giant screen behind him. Every colour gets our pulses racing. From musicians to painters. Apple haters. Finally. great or small on iTunes. I don’t know what to do and where to go next. when nothing happened. Once after installing Photoshop. The way the MacBook looked inspired us. many companies produced mp3 players. And so it . He often wrote and rewrote the ads with Lee Clow at TBWA (where I started my career). His contribution to a creative professional’s life is invaluable. the keynote was by far the most downloaded clip the next day. The only difference being that this art becomes personal. It made sitting at our desks for hours a rewarding experience. Year after year. It was then that I realised.know what our lives could become.
The colours are true. The Mac is faster. And you know what. As a photographer and a creative director. I don’t need to. . It wants to make me a better artist. To lead our lives with whatever he left us. A creative professional. As an erstwhile nerd. should spend more time bettering his craft than worrying about what hardware permutation is best suited to his needs. And we have to move on. Every colour. it scrolls better. Who will dedicate their lives to bringing us more little pieces of mass-produced aluminum and glass. I cannot live without my Mac. The wicked witch is dead. It will change your life. I don’t know why. there are more like him. This is the exact nature of the shift that Steve Jobs managed. I am ashamed that I still do not know what is the precise configuration of my machine. It has a soul. But the biggest is the fact that I feel it understands me. And it doesn’t misbehave in the middle of something important. There are enough reasons. You’re creative? You work on graphics based stuff right? Get a Mac.ensured that the graphic quality on every Mac is never compromised upon. Hoping that somewhere. every word looks better on it. Welded together to make our hearts soar. Perhaps.Trilok Sengupta . he thought.
Chapter 2 Steve Jobs Steps down as CEO .
” technology journalist Peter Lewis said. and Apple is now the world’s most valuable technology company. Apple is in the best position in its history. and Apple co-founder Steve Wozniak told Bloomberg. “Hey. The company has created a new computer market with its iPad. especially considering that when Steve Jobs rejoined the company in 1997. Instead. seems well-positioned to do that. Apple has gone from zero to the number one maker of smartphones in four years. and it challenges Exxon Mobil for the title of the world’s most valuable company. and Apple. at least at the moment. Apple’s current position is impressive. looks like tomorrow is national Buy Apple Stock At Discount Day. I’d get shares pre-iPhone 5 release. MetaFilter.The irreplaceable charisma and vision of Steve Jobs As Steve Jobs steps down as CEO. corporate culture doesn’t change overnight.” said the New Yorker’s James Surowiecki. and his . but with the company’s stock dropping so quickly after the announcement that trading was halted. and the third generation of the market leading iPad is expected by next year. “It would be hard to conceive of a better time to say “Mission Accomplished” and hand the keys to the next generation. Since the launch of the iPhone in 2007. If I had spare cash. Jobs will remain chairman of the board. It’ll go up!” What does Apple lose? No one is worried about Apple in the short term. Investors pointed out that Apple’s stock was already trading at relatively low price-earnings ratio compared to its peers. It is worth more than Intel and Microsoft combined. “For a company as large as Apple. Technology consultant and commentator Tim Bajarin said: “What people don’t realise is that Apple does not work like most companies that operate on a quarter-to-quarter basis or planning cycle. investors are obviously concerned about its future. “One of the true tests of a great CEO is whether you can build a company that can thrive after you’re gone.com founder Matt Haughey said. the products they have in the works now are designed through 2013 and the current roadmap extends well through 2015.” Apple already has plans in place for existing and new products for years to come. Apple’s success has attracted a lot of talent.” The iPhone 5 is expected to be released soon. What a difference a decade has made. it was a shadow of its former self and a takeover target. The quality of the people doesn’t change.
Some of the comment is born of jealousy. Google’s Eric Schmidt. who served on Apple’s board. One thing Apple has started to miss already is Jobs’ charisma. Apple’s design is only part of the formula. one of the greatest American leaders in history. but in losing Jobs as CEO.Kevin Anderson . it loses an irreplaceable technology pioneer. A lot of times. Tim Cook. When his health no longer allows it. In his letter of resignation.” Apple has design skills. said of Jobs: “He uniquely combined an artist’s touch and an engineer’s vision to build an extraordinary company. Many in the technology industry speak of the Steve Jobs distortion field. Months before the release of the original iMac. “It’s really hard to design products by focus groups. but Jobs was the final hurdle before a product was released to the public. has been running the company during Jobs’ leaves of absence. He seems to know what people want before they do themselves.” It’s clear that he won’t be able to carry on in the same capacity that he has since 1997. that day has come. Steve Jobs’ salesmanship is key as well. We’ll see in the coming years if the company can continue its design leadership. Jobs said. “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO. showmanship and marketing.successor. No other technology company has its fans stand in line outside their stores for hours if not days to get their latest gadgets. . Jobs will most likely continue to help drive product direction as long as possible. I would be the first to let you know. Jobs said. the company will lose one of few figures in technology who can truly be described as visionary. people don’t know what they want until you show it to them.” Apple’s success isn’t threatened anytime soon. Unfortunately.
When she downloads 12. it was the war poets such as Siegfried Sassoon or Wilfred Owen who came to represent the nameless and faceless millions.000 tracks to her “MyPod”. For centuries. saviour. initially. The obvious spoof of Apple seems apt with the news that Steve Jobs is quitting as CEO of Apple and will become chairman of the board. Google executive Wael Ghoneim became a symbol for many fighting for a more free Egypt after he was detained for 12 days. as millions died in the trenches of Europe in the First World War. Thousands of people may have had their phones hacked by the News of the World. There were countless problems with the regime its structures beyond former president Hosni Mubarak. with chief operating officer Tim Cook set to take over at the helm. We couldn’t access the scale of the horror without the individual figure. “Steve Mobs” for leniency. . as key to Egypt’s future. but it was the hacking voicemail of the murdered school girl Milly Dowler that captured Britain’s attention. from inside his underwater glass cube where he controls the entire company and all its customers. she has to appeal to the firm’s boss. Almost a century ago. . Lisa becomes obsessed with getting a “Mapple” product. humanity has looked to the individual as hero. icon or even simply a reduction of an otherwise complex situation. . icon or even simply a reduction of an otherwise complex situation. saviour. humanity has looked to the individual as hero.From Steve Jobs to Anna Hazare: Why we need personal heroes In a recent repeat episode of The Simpsons cartoon on British TV. but it was the removal of that president that was seen. For centuries. In the “Arab Spring”.
. And without him. it has continued to be branded “Obamacare” because of his personal push for it. news websites. anti-corruption campaigners. rather than a 2000-page document. They were personalities you wanted to see win. “I’m Spartacus” to protect their friend. The party became the man. but the fact he succumbed less than four weeks after he announced he was undergoing treatment came as a shock. . Facebook. In a world of endless information and constant bombardment by news via Twitter.and the CEO of a company that makes . radio. Political leaders. We can’t process “millions dying of hunger” but can connect with a starving child held by her father. but it is the personal commitment and unique personality of the 74-year-old that has been essential to pushing the movement as far as it has to date.Today in India. questions abound about the future of the movement. it was the most talked about item in Canada. Anna Hazare continues his hunger strike to fight for strict anti-corruption laws. “bread and circuses” easily centred around the gladiatorial heroes of the arena. frequently as a form of escapism. Even when the healthcare bill was enacted by Congress in 2010. television. there was an immediate outpouring of public sympathy and grief at the passing of Jack Layton. the New Democratic Party (NDP). Obama tapped into that very effectively in his 2008 presidential campaign. Within 30 minutes of the news breaking. The 61-year-old was already known to be struggling with a second bout of cancer. When each freed gladiator stands up and says. newspaper. the “RIP Jack Layton” trend had climbed Twitter and within another hour or so. The individuals identify with the hero. it isn’t merely an example of repetition. . Even in the days of Ancient Rome. Even political opponents recognised that it was the personal brand of “Jack” that won the NDP 59 seats in the province of Quebec in May’s Canadian elections – 58 more than they had previously. gladiators. Battling corruption is nothing new in India or anywhere else for that matter. number four in the world. even if they didn’t match those of the then candidate. we need ways to reduce and summarise. Think of the classic 1960 film Spartacus. In Canada this week. as we obsess ourselves with an individual. Some might ascribe this to “cult of celebrity” of today. the central personality. The famous Live Aid concerts of 1985 in response to African famine coalesced around the 1984 reports by the Canadian Broadcasting Corporation of little Birhan Woldu who survived. and because it is easier for opponents to attack the man. . They win with him. It is similar to mob mentality in the almost switching off of individualism for the sake of a strong central figure. they mourn lost comrades with him. The words “hope” and “change” are so nondescript that almost anyone can apply to them their own hopes and ideas for change.but secretly wanted to lose. leader of the left-of-centre and official opposition in Canada.
the brand and man behind it. comes from the desire to find success in the individual. We want to work for a company where the boss makes excited announcements in tshirt and jeans.Tristan Stewart-Robertson . because we too are solitary beings. or companies to an apple logo. Whether we reduce movements to an individual. . but we each want to be special. Aspiration. or Jack. We want the glass stair cases that are replicated in Apple’s signature stores around the globe. envy and the desire to connect people has made Apple a global powerhouse of technology because they are very human qualities. by both investors and the wider public. we will always try to identify with the solitary. or Steve. There are billions of us.our phones and computers – why do people ascribe such devotion to an inventor and corporate entity? There is no doubt Steve Jobs has been instrumental in some of the most groundbreaking and innovative pieces of technology of the past 30 years. Part of this is our own jealousy or aspiration to achieve through an invention that will change the world and make us millions. and Apple expertly tapped into them. But of course it takes teams of designers and experts and even marketers to make Apple the powerhouse it is today. The fact that less people use Mac computers than the PC variety has long created this sense that Apple users are somehow special or more unique. The celebration of Jobs. And most of all we want the products that look cool and represent status. people buy into the style. as Anna. and many profess more devotion to the product and company than you would see on other corporate products. Even with millions of iPhones and growing numbers of iPads. The New York Times showed off many of the 313 Apple patents that list Steven P Jobs amongst the creators. And part of it is to personalise the technology we use.
. Ford had a tremendous effect. while they might not recognise the names of other business legends such as General Electric’s former chief executive Jack Welch. Jobs has long been a larger than life figure inside and outside the company he co-founded.” But others say the jury is still out on the lasting influence of Jobs’ creations. But 50 years from now. a professor at Rutgers School of Law in New Jersey. The quartet have stayed in the wings for years. who has written extensively on innovation and intellectual property. Gates. will the Nano be considered as revolutionary as the Model T? “What Ford did for the automobile — just look at the suburbs and highways that developed from him. design genius Jonathan Ive. they have built formidable reputations in their fields. Murdoch. mobile software guru Scott Forstall and product marketing maestro Phil Schiller. the assembly lines. “I would put Jobs up in that category in terms of how he revolutionised our concept of music. meaning many people walking around the New York City tourist mecca would know who he is. Enter newly minted CEO Tim Cook. iPhone and iPod. Ford. a management professor at the Wharton School of Business. even though for years he was surrounded by superb talent who deserve at least some credit for runaway successes such as the iPad.” said Peter Cappelli. “I’m not sure how all these innovations will stack up in the long term. But within the tightly knit Silicon Valley community. was thought to be revolutionary just a few years ago. Massachusetts in 1985. stands tall among iconic CEOs New York: The question is not whether Steve Jobs is an iconic CEO. With Jobs’ departure. Jobs would surely pass the Times Square test. remembers vividly how Jobs awkwardly introduced himself to Polaroid CEO Ed Land during a lunch at Michela’s in Cambridge. iPhone. have brought him the same one-name recognition as Carnegie. former Apple executives and experts said Between Edison and Disney When Jobs first started out more than three decades ago. And Jobs’ technological innovations. there were some who thought he would not make it. of literally everything.” said Mike Carrier. but where Apple Inc’s cofounder ranks in the pantheon of business leaders who have carved out a place in history. Jeffrey Sonnenfeld. Motorola’s Razr. iPod. given the breakneck pace of technological innovations and the fickleness of consumers.Jobs scores a perfect ten. of phones. of the computer. among them the Mac computer. and iPad. and others. associate dean of the Yale School of Management. they now have an opportunity to take center stage. for example. operating in relative anonymity.
Ed shook his head and said.000 percent over that time — Abrahamson said. ‘Steve Jobs made this. easy-to-use devices that changed the way computing. professor of management at Columbia Business School. He’s just a salesman. but not all three. They know Jobs did not create the devices on his own. Jobs designed aesthetically pleasing. and connection with consumers. Kimberly Clarke’s fortunes began a downward spiral and did not recover until the company introduced Kleenex. But the magnitude of his technological brilliance — The New York Times pointed out that his name appears as inventor on 313 patents — and his penchant for theatrics place him on a historical spectrum somewhere between Thomas Edison and Walt Disney. “Consumers personally believe that Jobs is solely responsible for the products in their house. Ford helped create the automobile industry. They have sprinkled some of Disney’s pixie dust on him.” Pixie dust Jobs diverges from his peer group in two key aspects: the number of industries his company’s products have fundamentally changed and consumers’ identification of him as the singular force behind those products. and wire-rimmed glasses. one of the most successful of the last half century. black turtleneck.“He came over to Ed to thank him for his wisdom in marrying progressive management with technological advancement. but they desperately want to believe that he did. consumers have made a visceral connection between Apple products and the guy in the blue jeans. then moved on to pulp before hitting it big with gas masks during World War I. Though that turnaround is akin to the one Jobs’ pulled off after returning to Apple in 1996 — its stock is up roughly 9. they’ll look back on Apple products and think. “That’s his cultural impact. “I couldn’t tell you who the CEO was who led Kimberly Clarke’s turnaround.” said Eric Abrahamson. Part of Jobs’ mystique is owed to a confluence of factors either unique to him or to our times. for instance. for instance.’” Jobs is a salesman. The attention paid to CEOs by financial analysts and the media far exceeds what it was during Henry Ford’s day. -Reuters . He doesn’t get technology. By accident or design. music and movies were made and enjoyed.’” she said. Alexander Graham Bell invented the telephone. That company began as a lumber manufacturer. “After he left.” Elberse said. He pointed to the reinvention of Kimberly Clarke as a case in point. After the war. “You can’t underestimate the massive impact the press has had in building up the concept of the celebrity CEO. “There are few CEOs who can compare to Jobs in terms of breadth of activities. But they do not think that Murdoch alone puts out News Corp newspapers. and comeback success has the narrative arc that journalists love. Walt Disney or William Randolph Hearst hit on one or two of those plot points. ‘That guy is never going to make it. length of time in command. in a manner of speaking. failure. “Fifty or a hundred years from now.” said Harvard Business School professor Anita Elberse. And Jobs’ career trajectory as a pioneer.” Sonnenfeld said.” And his legacy.
the fight for his life against an undisclosed disease. Aside from their business and technology achievements. The Mac versus PC debate is one of the great religious debates of technology. Bill Gates has pulled back from corporate life. legacy. and thus Gates’. but from his worryingly gaunt appearance. It is no wonder. He’d still be the richest man in the world if he hadn’t donated a third of his wealth to his foundation. he might be losing another more important battle. The epic battle of the tech world—Microsoft versus Apple—seemed decided long ago. then. As for Steve Jobs. What will these tech giants leave behind? Jobs and Gates can both claim their place in tech history. Gates has been committed to giving away much of his fortune to charity after being shocked by poverty and illness in the developing world. but Steve Jobs stands ready to cap one of the most amazing come-back stories in business history. has used his philanthropy to encourage others to give. It is now worth more than Intel and archrival Microsoft combined. the two men have taken very different paths in the last few years. He wanted to work full-time on his charitable work.Steve Jobs vs Bill Gates: Who will have the greater legacy? Apple is within striking distance of becoming not only the world’s most valuable technology company but the world’s most valuable company full stop. devoting his energy to important causes including eradicating polio. Gates was the richest man in the world almost continually from 1995 until this year. alongside his close friend Warren Buffett. Jobs will leave behind a number of iconic computers and gadgets. And Gates. that our thoughts turn to Jobs’. stepping down from day-to-day operations at Microsoft in June 2008. but he has faced criticism for not being as generous with his wealth as Gates or even . One of a handful of public appearances since taking a third medical leave of absence was to lobby the local city council to allow Apple to build a huge new headquarters. he has also pulled back from his day-to-day responsibilities at Apple but only because of his health. fighting HIV/AIDS and ending the scourge of malaria. so much so that one of the most well known columns to follow the company is Leander Kahney’s Cult of Mac. Apple fans are known for their devotion. Jobs might be able to claim victory over Microsoft. but who deserves the higher position will never be decided. Together they have called on the richest Americans to follow their lead and give away a majority of their wealth in a campaign called the Giving Pledge. PC owners profess a more pragmatic admiration. but if you ever want to kick off a good argument online. with Bill Gates clearly the winner. For more than a decade. pick a side in the Mac versus PC battle and stand back. which a local official called it a “legacy building”. In addition to this sprawling headquarters.
Kahney of Cult of Mac said of Jobs: “On the evidence. Jobs told the Wall Street Journal: “Being the richest man in the cemetery doesn’t matter to me. Apart from some donations to the Democratic Party. Jobs has no public record of philanthropy. Gates is much more deserving of Jobs’ rock star exaltation. who recently pledged $100m to support a school district in New Jersey. But Apple and Jobs are famously secretive. In almost every way. Who do you think will leave the most lasting legacy? Steve Jobs testifies before Cupertino City Council Bill Gates last day of work . (Jobs is) nothing more than a greedy capitalist who’s amassed an obscene fortune. Going to bed at night saying we’ve done something wonderful … that’s what matters to me.Kevin Anderson .” Does doing something wonderful mean creating iconic gadgets or quietly giving to charity? If it comes to light that Jobs has been giving away his wealth. and some believe that this secrecy extends to any possible charitable giving. It’s shameful. but it closed after a little more than a year.” Jobs did establish a foundation in 1987 to support social entrepreneurship. would you admire him more for not seeking publicity for it? Both men will be remembered for their technical innovation. In 1993.Facebook founder Mark Zuckerberg.
.Chapter 3 Apple Inc.
To stay on top. which disappointed reviewers and shoppers. However. as one consumer speaking to BBC TV put it. In a bid to expand its markets. it seems. One of the biggest threats to Apple’s dominance is Google. it remains to be seen how effectively Cook uses that to innovate and introduce new products. Apple’s profits for the quarter ended June more than doubled to $7. services and applications. as well as potential new products like a television. which recently debuted the Kindle Fire.3 billion. Cook led the debut of the iPhone 4GS. helped by record purchases of iPads and iPhones.6 billion. which are recommended by 49 analysts. Over the short term. analysts predict the shares will rise another 32 percent to $499. according to Bloomberg data. transformed Apple into the world’s most valuable technology company by creating path-breaking. will Apple be able to retain its tag of the technology’s world top purveyor of cool? No doubt. For the doomsayers. for now. updated models of the iPhone and iPad. where.40. Sales soared 82 percent $28. it will be a challenge. whose Android has been rapidly gaining ground among smartphone and tablet users. investors are staying put with Apple’s shares.” she said. will keep the company growing. Now that Jobs’ vision will no longer drive the company. Apple will need to continue developing the next generation of “must-have” gadgets while battling growing competition in the markets it has pioneered. cool devices that made millions of consumers salivate over digital technology in a way they had never done before. But competition is rising. While the infrastructure within the company to grow had already been put in place when Jobs handed over the reins to new chief executive Tim Cook in August. Even as the rest of the world was dragged down by slowdown gloom. the downbeat reception was a sign of more disappointments ahead. he WAS Apple. As recently as Tuesday.Can Apple stay technology’s cool trend-setter without Jobs? What happens to Apple now that its iconic co-founder Steve Jobs has passed away? Jobs. . Apple is looking aggressively at overseas markets such as China. With his design and marketing brilliance. who died after a long battle with cancer at the age of 56 on Wednesday. a tablet computer that some analysts think could pose the first real challenge to the iPad. Another rival is Amazon. with no sell ratings. young fans are ready to do outrageous things just to lay their hands on an Apple product. Steve Jobs was not just the face of Apple Inc. “He made technology personable. On average.
FP Editors .With booming sales and profits. two companies that once relegated Apple to the fringes of the personal-computer industry. How Apple manages to hold on to that top spot without Jobs will be interesting to watch. While Apple’s reputation and profits seem intact in the short term. . Apple’s market value has zoomed past rival technology companies. it will take time to judge whether the company. without Jobs. will continue to have that ability to ‘change the rules’ in whatever industry it enters as before. Its valuation now exceeds the combined worth of Microsoft and Intel.
bright screens. according to the study. To get a sense of why markets are so disappointed. and in that market the iPhone 4S now seems a little small. The announcement of notifications allows the iPhone to catch up with Android. He had a tough act to follow: the legendary Steve Jobs. Apple’s move to a dual-core processor trails its Android competitors by several quarters. Apple’s stock dropped like a fainting diva after the company failed to deliver an iPhone 5. instead announcing only an upgraded iPhone 4. many of the features announced felt like Apple saying “me too”. while Nokia’s N8 boasts a 12 megapixel shooter. The rumour mill expected data speeds of up . The iMessaging announcement seems a clone of Blackberry’s BBM. but only 28 percent would buy an iPhone 4S if that model hits the shelves . The rumoured iPhone 5 was supposed to have a larger screen. But apart from the Siri personal assistant. let’s look at a study from inMobi ahead of the launch announcement. This announcement felt like Apple catching up with the market. Launching only a speed-bumped iPhone 4 when the competition is moving aggressively forward is going to really hurt Apple. It Pro Portal said the study found: “BlackBerry users are. not about faster hardware stuffed into last year’s gadget. quite rightly. that the smartphone market isn’t driven by hardware but software. but Samsung’s Galaxy S2 and several other Android handsets already have larger. As Bhuvnesh Chawla said to FirstPost Tech on Twitter before the announcement: “media would be judging star of the evening -Tim Cook or iPhone5” The flash verdict is in – the stock market reviewed Cook’s debut and they think he flubbed his lines.iPhone 4S: Apple follows instead of leads It was opening night for Tim Cook as CEO of Apple. the most enthusiastic new customers. From a hardware standpoint. but only 11 percent are interested in an iPhone 4S.” That’s why Apple’s stock was down 5% at one point after the announcement. without his obsessive drive. 52 percent of them will make the switch to the iPhone 5. Steve Jobs was about inspiring design. 27 percent of them plan to switch sides when the iPhone 5 is comes to the market. Some tech pundits pointed out. Apple definitely underwhelmed. Even if owners of Android devices seem more loyal. the company will lose its edge. and the failure of the company to release another game-changing design at the first launch announcement after Steve Jobs announced he was stepping down as CEO will filtered through fears that. not pulling head of the pack as it has for the last few years. Apple announced an 8 megapixel camera for the 4S.
However. truth be told. In some ways. Rumours can build excitement and anticipation.Kevin Anderson . and this lacklustre announcement will raise doubts rather than quell them. but they can also build unrealistic expectations.to 21Mbps. this might have been Apple’s legendary secrecy coming back to haunt it. But big questions remain about Apple. It’s still twice as fast as the model that it replaces and. . This isn’t the first time that the Apple rumour mill has got a little carried away. post-Steve Jobs. a lot of people won’t ever experience faster speeds because their networks don’t support them. but the iPhone 4S will top out at 14Mbps. this launch undershot the hype at almost every turn.
“We’re witnessing a business legend moving toward the exit door. Even after passing the baton to Tim Cook. considering that he is an irreplaceable icon. there is a fear that competition will finally gain on the company years down the road. we will probably cut back our position by half. chief investment officer at Tower Bridge Advisors in West Conshohocken. “In the long term.to long-term has become very cloudy. co-manager at Capital Advisors in Tulsa. Apple’s chief operating officer.” said James Meyer.” While Apple’s product lineup should hold an edge over the competition in the next couple of years. … is Tim Cook the man? We don’t know.3 billion in assets. Jobs exits as CEO at Apple’s high. Shares fell just 0. Most still hope that from seat as the company’s chairman he will provide guidance on key projects. with $16. “The impact of Steve Jobs’ absence will be limited at least for the next two years because all the products that come out during this period will have his finger prints all over.” said Keith Wirtz. as chief executive. Wirtz. Jobs will remain on investors’ radar.” said Channing Smith. who like many other fund managers has Apple as one of the largest holdings in its portfolio of large-cap companies — about 6 percent — is sticking with his existing commitment to Apple .How much higher can Apple shares go without Jobs? New York: As far as investors can see. “Guys like Jobs don’t come very often.” Meyer said. the company’s legendary co-founder. But with many equating Jobs’ vision with Apple’s success. But the stock could take a dive if it becomes clear that he is no longer able to contribute to Apple’s strategy. withstanding steep falls in the broad market. with revenues having steadily grown each quarter over recent years and analysts expecting a terrific performance in the next holiday season. the outlook for Apple’s shares remains as bright as an iPad screen despite the resignation of Steve Jobs. Oklahoma. chief investment officer at Fifth Third Asset Management.65 percent on Thursday. But many investors worry that the outlook for the medium. “In the long-run. Time only will tell if the company maintains the innovation and the creativity that he put in place there. if Steve Jobs’ health deteriorates or if he becomes more disengaged and does not lead the strategic aspect of the company. Pennsylvania. it is the long-term outlook that has investors worried.
with price targets ranging from $460 to $525 for the next 12 to 18 months. selling Apple’s stocks after each of Job’s health scares has proved to be a bad investment decision. 75 percent of which is in Apple. So far. but quickly recovered. If the stock had been hit harder. the shares dropped almost 11 percent within the first week after Jobs announced his medical leave. In January 2009. “It just so happened that we got some cash inflows in the last 24 hours so we have been buying Apple in the fund. which manages $4 million. And a number of investors said they’d be more likely to buy shares if the stock stumbled. we would have added to it in our separate accounts as well.” he said. said he was buying on the dips for his new Riverpark/Wedgewood Fund .shares.Reuters . chief investment officer at Wedgewood Partners. David Rolfe. He is betting that Jobs’ culture will continue to inspire the company. especially if in his new role as chairman he remains involved in major development projects. founder of Daedelus Capital LLC. Bank analysts overwhelmingly kept “buy” recommendations on the stock. The stock has taken a hit right after the announcement of each of his three health-related absences. but by end of that month they had more than recovered all their losses. “This is the lesson for the last seven and a half years because Steve Jobs has been sick or recovering or in remission for all of it: Wall Street cares less about Steve Jobs’ health than it does about Apple’s health and Apple is healthier than its ever been.” said Stephen Coleman. although many warned of increased volatility risk. .
W . In-charge of the Mac OS. The other person to watch is also Scott Forstall who is SVP of iOS. Forstall will probably play the most crucial role in Apple’s competitive future. So yes. Cook is likely the man who has made Apple products hard to beat and the product pipeline. Probably familiar to most of us because he was one of the few faces on stage with Jobs. He’s managed the end-to-end supply chain as the COO of Apple. That he hasn’t also signals that Jobs will likely continue to be closely associated with product strategy or that upsetting the creative apple cart is not something the company wants to do at this point in time. retail experience.Why Steve Jobs chose Tim Cook hile it cannot come as a surprise that the iconic Steve Jobs has stepped down after prolonged illness. There are very few companies in the world you would associate as viscerally with one person as you would Apple with Jobs. The stock tanked 5 percent and understandably so (except that five years ago it might have tanked 15 percent). Cook was the man who had stepped in as acting-CEO. this one’s taken care of. Whether the iPhone launch or the the next version of the iPad. and delivery as much as it is by innovation. Cook has made sure they got to the stores on time. as CEO of Apple. In the past. In a market that is driven by distribution. The person some would have expected to become CEO. as the most visible and well-known innovator chose to call it a day. the importance of this moment in Technology History simply cannot be denied. breathtakingly full. when Jobs took his periods of time off. if you were worried about marketplace response. So why has Jobs chosen Tim Cook? He is the ops man.FP Editors .
and argues that since the market climbed a little later and on the next day. One is that I am writing this on the day that Steve Jobs died. Consumers have learnt to tune out from all these name changes even when the communication for the brand called it a “revolutionary” change. At the other end of the spectrum is a brand like Honda Accord. The Accord has been through several changes and the current model is the 8th generation product. But the second reason is that I think it would demean the brand to do so. brands get restaged from time to time. The Accord was launched in 1976 and was a hatchback. Older readers will remember the good old Ambassador which would change its model from Mark II to Mark III to Mark IV with no change to the product other than a few cosmetics like the shape of the tail lights. For. Let me explain. As evidence. it has evolved from a hatchback to a mid-size car to a full-size car. Yet the name has stayed the same — Honda Accord. the largest selling car in its class in the world. Freakonomics concludes that this was a case of bad marketing on the part of Apple. the blog reproduces the chart at the bottom of this post. Marketers are used to changing brand names without much provocation. Currently it is sold in sedan and crosstour versions. In all markets across the world. it shows that the market realised that it was a great product and the name didn’t matter.Why didn’t Apple just call it the iPhone 5? Here’s why The Freakonomics blog has a post where the author wonders if the stock price of Apple would have dipped as much if they had just said that they were launching the iPhone 5 instead of calling their product the iPhone 4S. but a brand is timeless? . In packaged goods. And I refuse to accept criticism about Apple on this. Well. of all days. From ‘High Power Surf’ to ‘Extra Action Surf’ to ‘God knows what Surf’. In this time. two reasons. I disagree. So which of the above two strategies is right? Should one tweak the name of the brand at the slightest provocation or take the view that products change. For 15 years it has been the highest selling Japanese car in the US and for two years (1991 and 2001).
(The stock price on one afternoon has to be a new record in short-term goals). but is at the “cusp of technology and the liberal arts”. We all need to have a clear idea of how our brands are going to evolve over time and communicate that to the consumer. It has the ‘Siri’. It should not be changed for short-term goals. Do you think brand names should be timeless or change every season? . it cannot be called an iPhone 5. Steve Jobs has said that he believes that Apple is not just a technology company. A technology company would focus on the insides of their product. A brand creates a long term relationship between a company and its consumers. Honda and packaged goods companies. In the long run. That’s what differentiates it from every other tech brand. of course. Plus a host of other new features that make it way superior to the iPhone 4. However let us try to work out the logic used by Apple.Suman Srivastava . For that we need to wait for the new tapering shape (a la MacBook Air) which we shall probably see some time next year. By that yardstick. Any other technology company would have seen this as enough reason to call this a ‘next generation’ product.I would love to hear your views on the branding strategies of Apple. The new product is in the same chassis as the iPhone 4 and so. Apple is about design as well as about technology. the iPhone 4S is a revolutionary new product. But not Apple. this will create brand successes.There are obviously arguments for both sides and no reason to believe that there should be one right answer. which is likely to change the way in which we interact with our mobile devices.
iPhone: Game-changing the world. . On July 11. When Apple introduced the iPhone 4.5 million iPhones were sold. and Ireland and Austria in the spring of 2008. and Germany in November 2007. The original iPhone was made available in the UK. at 6:00 pm local time. The iPhone went on sale in the United States on June 29. The passionate reaction to the launch of the iPhone resulted in sections of the media christening it the ‘Jesus phone‘. Approximately 6.S. Apple released the iPhone 3G in twenty-two countries. Apple retained the 8 GB iPhone 3G at a lower price point. then Apple CEO Steve Jobs told a packed developers conference that he was proud to announce three revolutionary products – a wide screen iPod with touch controls. France. a revolutionary mobile phone and a breakthrough Internet communications device. the iPhone has a market share of barely 4% of all cellphones. but Apple still pulls in more than 50% of the total profit that global cellphone sales generate. “Are you getting it? These are not three separate devices! This is one device! And we are calling it iPhone!”.1 million original iPhone units over five quarters. 2007. and hun- dreds of customers lined up outside the stores nationwide. said Jobs. the 3GS became the less expensive model. Apple sold 6. and by the end of fiscal year 2010. In an attempt to gain a wider market. As the crowd applauded. Recorded sales have been growing steadily thereafter.4 million iPhones are active in the U. By 2010/2011. a total of 73. just not India In 2007. alone. Jobs kept repeating the the three products over and over again until it became clear. This was probably the most iconic announcement of the mobile phone industry as we know it today. 2008.
Chapter 4 India and Steve Jobs .
but there continues to be massive interest in Apple products and the launch of the new iPhone later today is generating a lot of buzz in India’s social media circles. Here is a Timeline of the history of Apple iPhone . A touch screen phone in India can be bought for around 6000 INR while the lowest priced iPhone is 20. There have been allegations that Apple is not really serious about the Indian market. the iPhone is struggling to gain ground having been held back by a mixture of high prices.FP Staff .000 with a subscriber lock. a lack of appropriate infrastructure and stiff competition from other touch control phones at lower price points.In India however.
” So let’s be blunt about this one: Steve Jobs was never into gaming. iTunes continues to be hobbled for India It has been 10 years since iPod and iTunes launched. And till date. A MacBook Pro is priced 30-40% higher than a similarly configured notebook. inflexible and with fewer (read pirated) options. it’s worth looking at the hard facts about how Apple was run by Steve Jobs. Here’s a quote from John Carmack himself. maker of the ‘Doom and Quake’ series: “The truth is Steve Jobs doesn’t care about games. until he needs me to do something else there. the MacBook Air. But I think that that’s my general opinion. He’s not a gamer. So while a large part of the world is happily buying music and creating their custom playlists. a Mac will always remain an oddity. and stay perpetually at the bottom of anyone’s shopping list. Steve Jobs never loved gaming While it is ironical that Steve Jobs’ first job was at a gaming company — and none other than Atari — it is no secret that he didn’t particularly enjoy gaming. Here’s one that covers nearly everything he’s ever done. To date. but for most of the decade past. under-configured. But as the dust of applause settles. Ours is a very price-sensitive society where practicality and economy win over heart-dominated buying decisions. Sure piracy is rampant in India. Indians cannot access the full iTunes store. semi-biographical tributes and lavish praise being heaped . So. Apple products have been prohibitively expensive for most Indians. This is going to be one of those things that I say something in an interview and it gets fed back to him and I’m on his s***head list for a while on that. we are stuck By now you’ve seen the adulation. and more specifically at how the Indian market was treated by one of world’s most valuable companies. A number of Indian consumers continue to believe that Apple products are overpriced. costs nearly twice as much! This policy of high-end pricing has only just started to wane. Hence. on the other hand. That’s not all. 10 bn songs have been purchased and downloaded on iTunes. We are deemed as not good enough to buy a song worth 99 cents (Rs 45) . that translated into products that alienated gamers.India wasn’t the apple of Steve Jobs’ eyes upon Steve Jobs. And for nearly a decade. I would like to give you a myopic PC enthusiast’s take on why the vast majority of Indians have never experienced the full power of Mr Jobs’ vision and products. but to not extend a viable alternative is even worse. but not a single one from an Indian iTunes account. Premium and overpriced — most of us just can’t afford them! There is no arguing that Apple products have never appealed to us beyond their design and aesthetics.
This is the number one reason why iTunes and the App store are so hated among Indian enthusiasts. With this backdrop. Buying CDs and ripping them. or better still — downloading! Piracy: we love it.Hatim Kantawalla . We’re a dumping ground This one gets every self-respecting Indian’s goat. over the last decade while Steve Jobs was busy transforming the world of technology with his idiosyncratic and inflexible attitude. if you can’t use a device without pirated content. Apple’s products fly in the face of regular Indians. then it instantly loses its marketability. Forget that the products made it to our shelves a year after launch. he never really made any difference to the regular Indian geek. So there you have it. Indians don’t like paying very much for software too. the older ones were sold for their full retail price while the newer versions were sold abroad also for the same price. Not only has Apple used India as a “dumping ground”. and that’s an understatement. In India. but has also charged us full price for end-of-life products.with what we had back in the 90s. Jobs hates it Piracy is as rampant as corruption in India. The iPhone 3GS and iPad are classic examples of this policy. . but because they force you to buy and sync. not just because they are unwieldy. And that’s probably the only reason why Android flourishes in India. Steve Jobs systematically and successfully engineered an ecosystem where we have to pay for content and software.
Samsung 21% and RIM’s 15%. This explains the numbers heavy announcement that marked Tim Cook’s debut as Steve Job’s successor. The Porsche of gadgets now is willing to ship a few Volkswagens. It makes a lot of sense as Apple comes under increased pressure from an army of Android phones.6% of the Indian smartphone market. When he flashed the pie chart that showed that Apple has only 5 percent of the global mobile phone market. After running away with the high-end of the market. all those Blackberry handsets and Nokia’s wide range of smart phones and high-end feature phones with a single pricey iPhone. The iPhone 4S. As of the end of June. he was highlighting it not as a failure but as an opportunity. we’re hearing that three models will be available. Research by Forrester found that only 8% of mobile users in urban India access the mobile web on a regular basis. As it has in the past. Compare that with 22% in the US or a staggering 43% in urban China or 47% in Japan. That might explain why the iPhone is a runaway success in China but at the back of the pack in India. according to IDC. now Apple sees the opportunity in the next billion. It’s not a radical departure for Apple. Some of Apple’s success in in India is out of its hands. To get serious about India. Ticking off numbers reflects Cook’s previous role as chief operating office. Apple is just demonstrating that it realises that not everyone in the world is a Silicon Valley millionaire or a fast-rising Asian entrepreneur. Apple has a meagre 2. Apple cannot compete with all of those Android devices. This time though. Until 3G becomes faster and more widespread in India. they also have handsets that . Apple now plans to keep older models around and sell them at lower prices. The company is not going to go after Nokia’s stronghold on the feature phone market – feature phone being the industry term for non-smart phone handsets that mostly have only text and calling features. while Nokia has 46%. Not only do Blackberry and Nokia have cheaper devices. but to mix my luxury metaphors. Apple hasn’t cultivated its cult of chic in India as it has in other countries. Apple’s iCloud will be nothing but such stuff as dreams are made on. the iPhone 4 and some remaining iPhone 3G S models. Apple will do this not by selling cut price gadgets but by selling last season’s fashion at lower prices. So much of the iPhone experience is tied to onthe-go internet access. but he was also making the case that Apple still had a lot of room to grow.Apple’s iPhone: Priced for the the next billion and India The launch of the iPhone 4S marks an important shift in Apple’s strategy. It’s an opportunity he sees in markets like India where Samsung. The thinking is that the iPhone 3G S will be available free from some carriers. Apple could help its iPhone fortunes in other ways than simply cutting the price. Nokia and RIM’s Blackberry are much more successful than the iPhone. Apple will have to bring its retail magic to the country rather than relying on resellers. showing how the company might be finally taking India seriously.
always accessible data. different phones.aren’t as dependent on always on.Kevin Anderson . With his comment about 5 percent phone market share. research group Trefis said that it believes that despite these issues. than sticking simply trying to fight for the ultra high-end of the market. . Cook was not only making a case to Wall Street that Apple’s growth story has legs. price remains the main stumbling point in India. In a Forbes article. but that the with the success of the iPhone they are now going to focus on building its market by selling iPhones at prices for the rest of us. Apple knows that it can make a lot more money selling lots of phones.
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