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2011

DEPARTMENT OF ECONOMICS 12/20/2011

Case study: Procter & Gamble Founded: 1837 Headquarters: Cincinnati, Ohio, USA Chairman and CEO: A.G. Lafley Products: consumer goods Slogan: Touching lives, improving life Employees: 138 000 worldwide 25th largest US company by revenue, 81th in the world (2006)

Case study: Procter & Gamble Procter & Gamble products Three categories: Beauty Household Care Health & Well-Being More than 250 brands , including 23 brands which have more than a billion dollars in net annual sales

1. Case study: Procter & Gamble Strengths of P&Gs international strategy


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Ability to respond effectively to the new and complex demands of their international business environments (emerging markets) Ability to attain economies of scale Ability to increase learning Global competitiveness

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2. Case study: Procter & Gamble Weaknesses of P&Gs transnational strategy


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Time: The transnational strategy is not easy to build and the history of P&G shows that the transition from a strategy to a transnational strategy requires time. Management: There were also big managerial challenges for Procter & Gamble in order to have a transnational strategy

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A transnational strategy confronts managers to three main challenges: Coordinate the decision making between each subsidiary and the parent company Transfer knowledge Set up a strong marketing strategy which meets the local customers requirements

1. Marketing Management Presentation on Procter & Gamble 2. Procter & Gamble Co. Type Public (NYSE: PG) Founded 1837 One Procter & Gamble Size Headquarters Plaza, Cincinnati, Ohio, USA 45202 A. G. Lafley, Chairman Key people and CEO Industry Consumer goods US$83.503 billion Revenue (2008) US$12.075 billion Net income (2008) Employees 138,000 3. Procter & Gamble SWOT Analysis- Strengths : Leading Market Position Diversified and innovative product Portfolio Strong Finances in past years SWOT analysis- Weaknesses : Quality control Problem Decreased Revenues in their Northeast Asian Market 4. Procter & Gamble SWOT analysis- Opportunities : Developing Markets Demographic trends across the world SWOT analysis- Threats : Competitors Rising cost of energy prices Economic slowdown in the US and Eurozone New Regulations 5. Procter & Gamble Main Competitors : Johnson & Johnson Co. Kimberly-Clark Co. Unilever Co. Target Markets : Homeowners Stay-at-home parents Women B2B 6. Procter & Gamble Product: Gillette It is a brand of Procter & Gamble currently used for Safety Razors among other P ersonal Hygiene products. It is a Co- Branding Acquisition of Gillette & P&G. In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble's other two main divisions- Procter & Gamble Beauty. Procter & Gamble Household Care. 7. Procter & Gamble Product: Gillette Product Depth : Gillette Super Speed razor. Trac II & Trac II Plus. Atra & Atra Plus. Gillette Sensor & Gillette Sensor for Women, Improved version- Sensor 3 :- Line Filling. Blue II - Disposable razors. Mach3 & Mach3 Turbo. Venus, Venus Devine & Venus Vibrance Line filling. Gillette Fusion. Target Customers : Young Men. Beauty Conscious Women. 8. Procter & Gamble Product: Gillette Segmentation : Niche Marketing Urban & SemiUrban area Benefits- Quality, Economy. User Status- Regular User, Potential User & Nonusers. Positioning : Used Product description, Announcing Category Benefits, Relevance of POD and Believability of POD, Growth stage Strategy. Super Speed razor Reducing facial irritation Safety Razor- prevent cuts and allowing for a closer shave Disposable razors

9. Procter & Gamble Product: Gillette Product Strategy : Products Classification- Service Consumer good. Product Differentiation- Form, Features, Performance, Reliability, Style. Established as a brand itself. Pricing Strategy / Mix : Optional-Feature Pricing Captive Product Pricing 10. Procter & Gamble Product: Gillette Packaging & Labeling : Consumer AffluenceConvenience, Appearance, Dependability, Prestige. Companies & Brand Image. Effective packaging- Identity of the Brand, Convey Descriptive& Persuasive Information. The Design is Impressive. Labeling is done by attractive Graphics & Fonts. Description about the product, Manufacturer & manufacturing information, Uses Guide and Safety uses description, along with MRP and Batch No. Guarantees : General & Complete Satisfaction without being more specific- If you are not satisfied for any reason, return for replacement, exchange, or refund. 11. Procter & Gamble Product: Vicks 12. Procter & Gamble Product: Vicks Market Share: Vicks Vaporub is market leader in this segment with a share of 50%. Vicks action 500 has around 40% market share Sales: Vicks brand accounts for 40% of Company turnover, i.e. Rs. 170 Cr. More Sales during Monsoon period. Competitors Challenge: Amritanjan Bam Zandu Bam Cold Snap Pharma o cold 13. Procter & Gamble Product: Vicks Product Strategy: Promotional Strategy offering special Coupons. Introduction of new products. Emotional Marketing ( Not selling Vicks selling Mothers Love ). Target Customers: Children. Adults. Sinus Patient. 14. Procter & Gamble Product: Vicks Positioning Strategy : Unique Shape of Cough Drops inhaler & Caplet. Touch Therapy. Mothers Love Platform. Segmentation Strategy : On the basis of Age. Kids above the age of 6 months. Youth. Branding Strategy : Umbrella Branding. 15. Procter & Gamble Product: Vicks Brand Extention : Day Quil Plus Vitamin C. Vicks Formula 44- Custom Care. Vicks Veporub with the scent of Lemon. Packaging : Change of colour from Green to Blue. Global Packing for Vicks range of products world wide. Packaging changing from blister to Glassine Poly & Brand name appearing through out on the new glass line Poly Pack. 16. Procter & Gamble Product: Vicks Labeling : The Jar has a paper label with the familiar Vicks livery in blue, red, green & white. Label includes : Vicks Vaporubs. Vicks and Veporub are reg. trade marks of Richardson- merrell inc. Instruction on the label indicate that the Ointment can be used for colds of Children and Chest or inhale in stream. Blue colour signifies Love, Spituality, Peace & Happiness. 17. Procter & Gamble Product: Ariel 18. Procter & Gamble Product: Ariel Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's. Product Depth: Ariel Biological, biological with bleach for whites. Ariel Colour and Style, a biological bleach free product to protect colours. Ariel Sensitive (formerly known as Ariel Non Bio, without

enzymes supposedly protecting sensitive skin). Ariel Biological with Febreze. Ariel Stain Pen. Ariel Handwash. 19. Procter & Gamble Product: Ariel Target Customer : General Consumers. Colour Sensitiveness of Clothes. Washing Machine Users. Segmentation : Homogeneous Preference. Demographic- Family Size. Benefits- Quality, Service, Income. Positioning : Used Product Description, Relevance of POD and Believability of POD, Growth stage Strategy. Stain pre-treatment product. Cold is the new hot. 20. Procter & Gamble Product: Ariel Product Strategy : Products Classification- Service Consumer good. Product Differentiation- Form, Features, Performance, Reliability. Established as a brand itself. Pricing Strategy / Mix : Optional-Feature Pricing. ProductLine Pricing. Is Cheaper than the Competitor's Products. 21. Procter & Gamble Product: Ariel Packaging & Labeling : Consumer AffluenceConvenience, Appearance, Dependability Company & Brand Image. Effective packagingConvey Descriptive& Persuasive Information. The Design is Impressive. Labeling is done by attractive Graphics & Fonts. Description about the product, Manufacturer & manufacturing information, Uses description, along with MRP and Batch No. Guarantees : General & Complete Satisfaction without being more specific- If you are not satisfied for any reason, return for replacement, exchange, or refund. 22. Procter & Gamble 23. Procter & Gamble Product: Pantene Various Product levels: Core Benefit, the main benefit of the product is to care hair from outer atmosphere, to protect hair. Basic Product, to give solution like shampoo etc. which helps customers for protection of their hair. Expected product, Smooth & Silky for straighter hair, Volume & Fullness for thicker hair, Balanced Clean for shinier hair, Lively Clean for livelier hair and Anti- Dandruff for dandruff-free hair. Augmented Product, Pantene unveiled the launch of the Shine Morning to Night campaign that helps consumers get long lasting hair shine with regular use of Pantene. Potential Product, it may be that which is when used it will give fragrance for long last,will make hair dust free for long period. 24. Procter & Gamble Product: Pantene Market Share : Pantene currently has a market share of 7.5 per cent in the Rs 900-crore domestic shampoo market. Competitors : Sunsilk . Clinic Plus. Challenges : There is hard competition from market leaders Sunsilk and Clinic Plus specially in southern areas. Target Customers : Mainly the women and girls. Regular users, including Males. 25. Procter & Gamble Product: Pantene Positioning : Pantene is positioned as shampoo for women of all age groups depending on their requirement and texture of hair. Brand Extention : Line extension Products : Pro-V Expression Color revival Daily moisture renewal Sheer Volume Hydrating Curls 26. Procter & Gamble Product: Pantene Brand Strategy : Umbrella Branding. Brand Extensions : Optional feature Pricing.

27. Procter & Gamble Product: Pantene Packaging of Pantene: It comes in sachets and Bottles. In sachets they offer cut on one side for easy opening & bottle comes in a proper shape to handle easily. Sachets are seal packed to avoid leakage and vacuum which protect its chemical. Bottle caps are so design that they fix the mouth which avoid falling unnecessary. Available in different colors like green, white, black & lively Clean. Labeling of Pantene: Pantene shampoo use bold & large font in naming its brand. Use different colors for different variety e.g Green for normal, white for milk extracts. Use certification of medical association that it is harmless. While labeling it also mentioned ,it is suitable for which type of hair. It also include Ingredient used in it. Finally it also mention the MRP, website for easy communication & the batch number to refer the product level in case of any unwanted events. 28. Procter & Gamble Product: Head & Shoulders 29. Procter & Gamble Product: Head & Shoulders Head & shoulder is a brand of P&G particularly used for dandruff prevention and to protect hair. H&S is market leader for more than 35 years. As a result, over 90 million people in over 45 different countries have come to depend on Head & Shoulders to help prevent dandruff. Procter & Gamble Hygiene and Health Care Limited (P&G) announced the launch of `Best-Ever Head & Shoulders AntiDandruff Shampoo' (H&S) in the Rs 500 crore hair-care market Few days back. Product DEPTH : Smooth and silky - (Makes hair smoother and silkier) Refreshing menthol and silky - ( which removes scalp itch and provides a cool sensation) Clear and Balanced - (Which is said to provide right balance of cleaning and conditioning) Classic Clean Shampoo & Conditioner Dry Scalp Shampoo & Conditioner Ocean Lift Shampoo Restoring Shine Refresh Shampoo Sensitive Care Shampoo Extra Volume Intensive Treatment Shampoo Intensive Solutions Shampoo 30. Procter & Gamble Product: Head & Shoulders Target customer : Young Men and Women Hair conscious Men and Women Segmentation: Mainly used in urban and semi urban area. User Status-Regular user, Potential user & non user. Segmentation is also done for different age groups. Different variety for different hair. Positioning: Anti dandruff shampoo Product strategy/mix: All variety has almost Price same 31. Procter & Gamble Product: Head & Shoulders Packaging and labeling : Effective packaging-Provide Effective and efficient information regarding usage of product. Sachet and bottles both are sleek, stylish and compact. Attractive packaging provide Manufacturing date, expiry date and price of the product. Proper cutting edge is available in sachet. Different color are used for different variety. Guarantee: H&S provide the guaranteed results. If you are not satisfied with the product than return for replacement , exchange or refund are also provide.

1. Proctor & Gamble 10 Things to know about the company that makes more than just soap By: Xiomar Senior 2. In 1837 William Procter and James Gamble formed what started out as a soap and candle company that eventually became the global corporation that we now know as Proctor & Gamble.

3. In the 1880s Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap IVORY . 4. Proctor & Gamble P&G Beauty and Health Unit P&G Household Care Unit Gillette Unit 5. P&G Pharmaceuticals is Procter & Gambles venture into the health care businesses, which develops and markets many different Prescription drugs. 6. The Iams Pet Imaging Center is a first-of-its-kind facility that applies state-of-the-art MRI technology to the early diagnosis and treatment of pets 7. In 1915 the founder's son, James N. Gamble, helps create the first coordinated community campaign for charities. 8. Proctor & Gamble has teamed up with Project Runways Tim Gunn in their new campaign for Tide Total Care. 9. Proctor & Gamble sends the P&G Brandsaver every weekend in the Sunday edition of most national newspapers. 10. P&G operates in over 80 countries worldwide. The US headquarters are located in Cincinnati, Ohio. 11. P&G was one of the first companies to: -develop a patented, score able online application form create the multi-function school team campus concept -recognize the importance of a paperless, Web-based recruiting structure Our success is because of our people. We attract and recruit the finest people in the world. 12. Proctor & Gamble uses creative recruiting methods to give potential employees an idea of what its like to work for them.

Procter & Gamble by gulab - Presentation Transcript 1. Procter & Gamble Type Public :- NYSE Founded :- 1837 Headquarters :- One Procter & Gamble Plaza, Cincinnati, Ohio, USA Key people :- A. G. Lafley, Chairman, President, and Chief Executive Industry :- Consumer goods Revenue :- US$83.503 billion (2008) Net income :- US$12.075 billion (2008) Employees :- 138,000 P &G is the 8th largest corporation in the world by market capitalization and 14th largest US company by profit It is 10th in Fortune's Most Admired Companies list (as of 2007) It is credited with many business innovations including brand management, the soap opera, and the Connect + Develop initiative. According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors 2. Procter & Gamble The next company on the Nielsen list. P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival. William Procter, a candlemaker, and

James Gamble, a soapmaker, immigrants from England and Ireland respectively who had settled earlier in Cincinnati, who met as they both married sisters, Olivia and Elizabeth Norris, formed the company initially. Alexander Norris, their father-in law called a meeting in which he convinced his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was born. 3. Procter & Gamble In 1859, sales reached one million dollars. By this point, approximately eighty employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he assumed correctly that they would be less likely to go on strike. 4. Procter & Gamble Effective July 1, 2007, the company's operations are categorized into 3 quot;Global Business Unitsquot; with each Global Business Unit divided into quot;Business Segments,quot; according to the company's June 2007 earnings release. Beauty Care Beauty segment Grooming segment Household Care Baby Care and Family Care segment Fabric Care and Home Care segment Health & Well-Being Health Care Snacks, Coffee and Pet Care 5. Procter & Gamble Current members of the board of directors of Procter & Gamble are: Alan Lafley, Clayton Daley Jr., Charles Lee, Ralph Snyderman M.D., Margaret Whitman, W. J. McNerney Jr., Lynn Martin, Johnathan Rodgers, Ernesto Zedillo, Scott Cook, Rajat Gupta, Patricia Woertz, and Kenneth Chenault. [11] In October 2008, P&G was named one of quot;Canada's Top 100 Employersquot; by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine. Later that month, P&G was also named one of Greater Toronto's Top Employers, which was announced by the Toronto Star newspaper. 6. Procter & Gamble brands 24 of P&G's brands have more than a billion dollars in net annual sales and another 18 have sales between $500 million and $1 billion. Always is a brand of feminine hygiene products, including maxi pads, pantiliners (sometimes called Alldays), and feminine wipes. Ariel is a brand of washing powder/liquid, available in numerous forms and scents. Actonel is brand of Osteoporosis drug Risedronate co marketed by Sanofi-Aventis. Bounty is a brand of paper towel sold in the United States, Canada and the United Kingdom Braun is a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders. Crest is a brand of toothpaste. Dawn is a brand of dishwashing detergent. Downy/Lenor is a brand of fabric softener. Duracell is a brand of batteries and flashlights. Fusion is a brand of mens wet shave razors, and is the quickest P&G brand to have reached $1 billion in annual sales Gain is a brand of laundry detergent and fabric softeners. Gillette is a safety razor manufacturer. 7. Head & Shoulders is a brand of shampoo. High Endurance is a deodorant by Old Spice Ivory is a soap Nice 'n Easy is a hair color product. Olay is a brand of women's skin care products. Oral-B is a brand of toothbrush. Pampers is a brand of disposable diaper/nappy Pantene is a brand of haircare. Prilosec OTC is a brand of heartburn medicine co-marketed by

AstraZeneca. Pringles is a famous brand of potato chips. Puffs is a type of facial tissue. Secret is a deodorant TAG is a deodorant & Body Spray Tide is a brand of laundry detergent. Vicks is a brand of over-the-counter medicines Wella is a brand of hair care (shampoo, conditioner, styling, hair color). Whisper is a brand of pantyliners 8. Manufacturing Procter & Gamble manufactures its products across the globe. Manufacturing operations are based in the following geographies US Canada Latin America Europe China (31 wholly-owned factories) and other parts of Asia Africa Australia

1. INTRODUCTION 1.1 History In 1837, William Procter and James Gamble formed a humble but bold new enterprise. What began as a small, family-operated soap and candle company grew and thrived, inspired by P&G's purpose of providing products and services of superior quality and value. The power of P&G's Purpose is the one factor, above all others, that has contributed to the Company's long heritage of growth. It is an essential part of who we are, who we have been and who we will be for generations to come. 1.2 Purpose, Values and Principles We will provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. Key values are: Integrity Ownership Passion for Winning Trust Leadership 6 2. 1.3 Global Operations The P&G community consists of over 138,000 employees working in over 80 countries worldwide. What began as a small, family-operated soap and candle company now provides products and services of superior quality and value to consumers in over 180 countries. 1.4 Products Our company has one of the largest and strongest portfolios of trusted brands, including Pampers, Tide, Ariel, Always, Pantene, Bounty, Pringles, Charmin, Downy, Iams, Crest, Actonel and Olay. 1.5 P&G Pakistan Procter & Gamble commenced operations in Pakistan 1991. There goal is to become the finest global consumer goods company operating in Pakistans dynamic and promising market. Up till now P&G Pakistan has invested in excess of RS 6 billion in terms of assets, working capital and market development. Direct employees are 250 and helps create over 4000 jobs indirectly. In recent past P&G have invested $ 40 million towards building new fabric and home care plant in Port Qasim Sindh. 7 3. 5. 4. . SWOT P&G Human Resource Department Strengths Highly competitive Extremely strong goodwill Financial stability Highly organized framework Low employee turnover rate Working is a great learning experience 19 5. Weaknesses Does not advertise Conservative attitude Low preference for external recruitment Opportunities External recruitment can be effective Threats Can lose out good applicants as they do not advertise Intakes only at fresh graduates are risky 20 6. 11. Conclusion P&G is a Learning Organization to some extent as it focuses on enhancing its systems (including people) to continually increase the organization's capacity for performance. P&G has built a strong foundation for consistent sustainable growth, with clear strategies and

room to grow in each strategic focus area, core strengths in the competencies that matter most in the industry, and a unique organizational structure that leverages P&G strengths. Its HR department has evolved since the organizations inception and it now empowers employees to choose their mentor on their own from any part of the organization worldwide through their intranet. This helps to even resolve any issue regarding similar problems faced by employees in different parts of the world. Out of the three Ms i.e. Man, Money & Machine, probably the human dimension is of the utmost importance. Hiring employees is not the sole objective rather the primary goal is to devise a tool that can help the organization attract, maintain, retain and motivate them enough to give their best to the organization. Recruitment & Selection is therefore the first step towards success. Better the quality of the employees better the performance of the company. An organizations ability to meet the recruitment & selection challenges provides an opportunity to make significant contribution to the company. With better quality people executing the companys operations the HR department can create a competitive advantage for the company. In light of the research conducted by our team members we have concluded that P&G is an extremely formal, organized, dedicated and quality conscious organization. It has very formalized structure for the recruitment and selection of employees. The working experience for recruits at P&G is a learning process. It believes in internal recruitment, which helps them maintain a consistent workforce. The turnover rate is about less than 5% that is favorable for the company. P&G has a unique human resource management system where it focuses on bringing out the best of its employees through continuous hard work and devotion. Finally, P&G must take into account the grapevine system of the organization (if any) and continuously try to reduce any organizational politics which would be against the interests of the company. 21

Procter & Gamble by gulab - Presentation Transcript 1. Procter & Gamble Type Public :- NYSE Founded :- 1837 Headquarters :- One Procter & Gamble Plaza, Cincinnati, Ohio, USA Key people :- A. G. Lafley, Chairman, President, and Chief Executive Industry :- Consumer goods Revenue :- US$83.503 billion (2008) Net income :- US$12.075 billion (2008) Employees :- 138,000 P &G is the 8th largest corporation in the world by market capitalization and 14th largest US company by profit It is 10th in Fortune's Most Admired Companies list (as of 2007) It is credited with many business innovations including brand management, the soap opera, and the Connect + Develop initiative. According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors 2. Procter & Gamble The next company on the Nielsen list. P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival. William Procter, a candlemaker, and James Gamble, a soapmaker, immigrants from England and Ireland respectively who had settled earlier in Cincinnati, who met as they both married sisters, Olivia and Elizabeth Norris, formed the company initially. Alexander Norris, their father-in law called a meeting in which he convinced his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was born.

3. Procter & Gamble In 1859, sales reached one million dollars. By this point, approximately eighty employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he assumed correctly that they would be less likely to go on strike. 4. Procter & Gamble The company began to build factories in other locations in the United States, because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as quot;soap operas. The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Newcastle upon Tyne-based Thomas Hedley Co. 5. Procter & Gamble Procter & Gamble maintained a strong link to the North East of England after this acquisition. Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced quot;Tidequot; laundry detergent in 1946 and quot;Prellquot; shampoo in 1950. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as quot;Crestquot;. Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products. Once again focusing on laundry, Procter & Gamble began making quot;Downyquot; fabric softener in 1960 and quot;Bouncequot; fabric softener sheets in 1972. One of the most revolutionary products to come out on the market was the company's quot;Pampersquot;, first test-marketed in 1961. Prior to this point disposable diapers were not popular. although Johnson & Johnson had developed a product called quot;Chuxquot;. Babies always wore cloth diapers, which were leaky and labor intensive to wash. Pampers simplified the diapering process 6. Procter & Gamble Procter & Gamble acquired a number of other companies that diversified its product line and increased profits significantly. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals, Richardson-Vicks, Noxell, Shulton's Old Spice, Max Factor, and the Iams Company, among others. In 1994, the company made headlines for big losses resulting from leveraged positions in interest rate derivatives, and subsequently sued Bankers Trust for fraud; this placed their management in the unusual position of testifying in court that they had entered into transactions they were not capable of understanding. In 1996, Procter & Gamble again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra. Also known by its brand name Olean, Olestra is a substitute for fat in cooking potato chips and other snacks that during its development stages is known to have caused anal leakage and gastro-intestinal difficulties in humans. 7. Procter & Gamble In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place. This added brands

such as Gillette razors, Duracell, Braun, and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission, with conditions to a spinoff of certain overlapping brands. P&G has agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight. It also divested Gillette's oral-care toothpaste line, Rembrandt. The deodorant brands Right Guard, Soft & Dri, and Dry Idea were sold to Dial Corporation. The companies officially merged October 1, 2005. In 2008, P&G branched into the record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray. P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another 8. Procter & Gamble Effective July 1, 2007, the company's operations are categorized into 3 quot;Global Business Unitsquot; with each Global Business Unit divided into quot;Business Segments,quot; according to the company's June 2007 earnings release. Beauty Care Beauty segment Grooming segment Household Care Baby Care and Family Care segment Fabric Care and Home Care segment Health & Well-Being Health Care Snacks, Coffee and Pet Care 9. Procter & Gamble Current members of the board of directors of Procter & Gamble are: Alan Lafley, Clayton Daley Jr., Charles Lee, Ralph Snyderman M.D., Margaret Whitman, W. J. McNerney Jr., Lynn Martin, Johnathan Rodgers, Ernesto Zedillo, Scott Cook, Rajat Gupta, Patricia Woertz, and Kenneth Chenault. [11] In October 2008, P&G was named one of quot;Canada's Top 100 Employersquot; by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine. Later that month, P&G was also named one of Greater Toronto's Top Employers, which was announced by the Toronto Star newspaper. 10. Procter & Gamble brands 24 of P&G's brands have more than a billion dollars in net annual sales and another 18 have sales between $500 million and $1 billion. Always is a brand of feminine hygiene products, including maxi pads, pantiliners (sometimes called Alldays), and feminine wipes. Ariel is a brand of washing powder/liquid, available in numerous forms and scents. Actonel is brand of Osteoporosis drug Risedronate co marketed by Sanofi-Aventis. Bounty is a brand of paper towel sold in the United States, Canada and the United Kingdom Braun is a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders. Crest is a brand of toothpaste. Dawn is a brand of dishwashing detergent. Downy/Lenor is a brand of fabric softener. Duracell is a brand of batteries and flashlights. Fusion is a brand of mens wet shave razors, and is the quickest P&G brand to have reached $1 billion in annual sales Gain is a brand of laundry detergent and fabric softeners. Gillette is a safety razor manufacturer. 11. Head & Shoulders is a brand of shampoo. High Endurance is a deodorant by Old Spice Ivory is a soap Nice 'n Easy is a hair color product. Olay is a brand of women's skin care products. Oral-B is a brand of toothbrush. Pampers is a brand of disposable diaper/nappy Pantene is a brand of haircare. Prilosec OTC is a brand of heartburn medicine co-marketed by AstraZeneca. Pringles is a famous brand of potato chips. Puffs is a type of facial tissue. Secret is a deodorant TAG is a deodorant & Body Spray Tide is a brand of laundry detergent. Vicks is a brand of over-the-counter medicines Wella is a brand of hair care (shampoo, conditioner, styling, hair color). Whisper is a brand of pantyliners

12. Manufacturing Procter & Gamble manufactures its products across the globe. Manufacturing operations are based in the following geographies US Canada Latin America Europe China (31 wholly-owned factories) and other parts of Asia Africa Australia 13. The P&G production ident used from early 1986 to August 3, 2007. Procter & Gamble Productions logo used from August 6, 2007 to June 30, 2008. Procter & Gamble produced and sponsored the first radio soap operas in the 1930s (Procter and Gamble's being known for detergents (soaps) was probably the genesis of the term quot;soap operaquot;). When the medium switched to television in the 1950s and 1960s, most of the new serials were sponsored and produced by the company. Three of their serials, The Young and the Restless, As the World Turns and Guiding Light, are still on the air today and are produced by TeleNext Media, Inc. (a unit of Publicis) for Procter & Gamble Procter & Gamble Productions Inc. is credited as one of the production companies on quot;Living Proof: The Hank Williams Jr Storyquot; a TV movie biopic about country musician Hank Williams Jr. It is also written on the back cover of the Warner Bros. North American VHS Cassette Release. It is credited as the first of three production companies, the latter being Telcom Entertainment Inc. and Melpomene Productions Inc http://www.slideshare.net/arzar/procter-gamble-7365698 Principal Subsidiaries: Cosmopolitan Cosmetics GmbH (Germany); The Folger Coffee Company; Giorgio Beverly Hills, Inc.; The Iams Company; Max Factor & Co.; Noxell Corporation; Olay Company, Inc.; P&G-Clairol, Inc.; Procter & Gamble Pharmaceuticals, Inc.; PUR Water Purification Products, Inc.; Tambrands Inc.; Vick International Corporation; Vidal Sassoon Co.; Procter & Gamble Australia Proprietary Limited; Procter & Gamble Inc. (Canada); Procter & Gamble France S.N.C.; Wella AG (Germany); Procter & Gamble India Holdings, Inc.; Procter & Gamble Italia, S.p.A. (Italy); Procter & Gamble Nederland B.V. (Netherlands); Procter & Gamble Switzerland SARL; Procter & Gamble Limited (U.K.); Thomas Hedley & Co. Limited (U.K.); Yardley of London Ltd. (U.K.). Principal Operating Units: Global Beauty Care; Global Health, Baby, and Family Care; Global Household Care. Principal Competitors: Unilever; Johnson & Johnson; Kimberly-Clark Corporation; Sara Lee Corporation; Kraft Foods Inc.; L'Oreal SA; Colgate-Palmolive Company.

Employee growth: 1.6%


Sales: One Net Income year income: growth: growth: $82,559.0M 4.6% $11,797.0M (7.4%)

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Officers: Chairman, President, and CEO: Robert A. (Bob) McDonald Vice Chairman Global Operations: Werner Geissler President, Global Business Services and CIO: Filippo Passerini