P. 1
Chap 016

Chap 016

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Published by Deepak Raj

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Published by: Deepak Raj on Dec 24, 2011
Copyright:Attribution Non-commercial

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03/26/2013

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__________ advertising promotes a specific brand's features and benefits.

a.Institutional
b.Hierarchical
c.Pioneering
d.Competitive
e.Reminder

Answer: d

Page: 344
Rationale: Text term definition—competitive advertising

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