P. 1
Chap 016

Chap 016

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Published by Deepak Raj

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Published by: Deepak Raj on Dec 24, 2011
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03/26/2013

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__________ are sales promotions that require participants to submit some kind of entry form but
are purely games of chance requiring no analytical or creative effort by the consumer.

a.Premiums
b.Rebates
c.Deals
d.Contests
e.Sweepstakes

Answer: e

Page: 356
Rationale: Sweepstakes are sales promotions that require participants to
submit some kind of entry form but are purely games of chance requiring no
analytical or creative effort by the consumer. The approach is very effective.
Federal laws, the Federal Trade Commission, and state legislatures have
issued rules covering sweepstakes, contests, and games to regulate their
fairness, ensure that the chance for winning is represented honestly, and
guarantee that the prizes are actually awarded.

1089

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