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Chap 016

Chap 016

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Published by Deepak Raj

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Published by: Deepak Raj on Dec 24, 2011
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03/26/2013

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Sampling is an appropriate strategy for which type of products?

a.products which are classified as shopping goods
b.products in the decline stage of their product life cycle
c.commodity products like salt, sugar, and baking soda
d.products which are in the introductory stage of the product life cycle
e.products which are classified as specialty goods

Answer: d

Page: 356
Rationale: Sampling is a common consumer sales promotion which offers the
product free or at a greatly reduced price. Often used for new products,
sampling puts the product in the consumer’s hands. A trial size is generally
offered that is smaller than the regular package size. If consumers like the
sample, it is hoped they will remember and buy the product. Overall,
companies invest more than $1.2 billion in sampling programs each year.

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