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ClickWahid Master subtitle style Sara to edit
Graphic communication is simply communication using visual tools. Visual tools could be words. It could also be images, both photographs or drawings Message Content Readability/Understandability Audience
What to Avoid:
Don’t stick things in the corners or in the middle just because the space is empty. Avoid too many separate elements on a page. Avoid leaving equal amounts of white space between elements unless each group is part of a subset.
How many elements do you see in this business card?
Grouping similar elements into one unit, the page becomes more organized.
Basic Purpose: To unify and organize. What to Avoid: Avoid using more than one text alignment on the page. Choose a centered alignment consciously, not by default.
Basic Purpose: To unify and add visual interest. What to Avoid: Avoid repeating the element so much that it becomes annoying or overwhelming.
Basic Purpose: To create interest and aid the organization of contents. What to Avoid: If you’re going to contrast, do it with strength. Avoid contrasting a sort-of-heavy line with a sort-of-heavier line; brown text with black headlines. Avoid using two or more typefaces
Color affects your mood Colors communicate invisibly Color has cultural significance Color can be inspired by our surroundings Color has political associations Religion can be linked to colors Age effects color preferences
Black: Elegance, formality, mystery, death and
style. Blue: Stability, professionalism, trust, peace and coolness. Brown: Endurance, casual, earthy, poverty and tradition. Gray: Conservatism, seriousness and enhances messages of other colors. Green: Safety, harmony, freshness, nature and wealth. Orange: Enthusiasm, cheerfulness, creativity, playfulness and heat. Pink: Hot pink: energy, youthfulness, fun and excitement lighter pinks: sentimental, romantic. Purple: Power, nobility, magic, sensuality and spirituality. Red: Boldness, excitement, desire, intensity, and love.