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Will Francis CV Final Jan 2012

Will Francis CV Final Jan 2012

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Published by Will Francis
The latest version of my resume, or rather a career summary.
The latest version of my resume, or rather a career summary.

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Categories:Types, Resumes & CVs
Published by: Will Francis on Dec 26, 2011
Copyright:Attribution Non-commercial


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Will Francis

Career Summary

Web: willfrancis.com // Email: will@willfrancis.com // Phone: 07832 356 705

Key figure in digital media and co-founder of Harkable which helps brands grow their audience through digital and social media. Regularly write and deliver talks about social media. Proven track record in creative media, content creation and curation, marketing and advertising.

Listed by The Daily Telegraph as 5th most influential technology Briton on Twitter. One of The Independent’s ‘Voices of 2011’. Listed by New Media Age as the 3rd most influential voice in digital media and marketing in the UK.

Career History
Co-Founder and Director, Harkable
Oct 2011 to Present

Helping brands market themselves online through digital and social media. Recent clients include The Mirror, Veuve Clicquot and Frugaloo.

Creative Advertising Consultant, DDB

Aug 2010 to Nov 2011

Leveraged social media, data and technology to create innovative, award-winning campaigns for major global brands including Bud Ice, Guinness, Volkswagen, Walls, Carte D’Or, Terry’s, Virgin Media, Captain Morgan.

Editor, MySpace UK

July 2007 to June 2010

Oversaw editorial content and channels on UK version of the world’s largest music and entertainment site: - overhauled editorial areas to significantly raise user engagement on the site (increase of 52%) - developed the consistent and relevant editorial tone for the site - managed the day-to-day flow of content from users and large publishers Represented company externally to media and music companies: - held press briefings to demonstrate new Music product to all key UK journalists at launch in Dec 2009 - interviewed and quoted for pieces appearing in national newspapers and magazines - presented to labels and music companies in London to demonstrate new Music product Presented and executive-produced regular live video webchats, and hosted interviews at live shows and screenings with celebrity guests such as Cheryl Cole, Justin Bieber, Ricky Gervais and Russell Brand.

Continued overleaf

Will Francis - Career Summary

willfrancis.com // will@willfrancis.com // 07832 356 705

Content Producer, MySpace UK

July 2007 to June 2009

Ran the MySpace UK Comedy channel: - commissioned original sketches, series and virals via partnership with Warner - worked with key UK comedy talent including Russell Brand, Al Murray, Russell Howard and many more - marketed channel using online ads, events, industry networking, PR and barter deals Produced the MySpace Trident Comedy Award, a highly successful sponsorship deal and talent search culminating in a live, web-streamed public-voted final in which targets were greatly exceeded Brokered and managed high profile content marketing deals with major broadcasters including the online premieres of Skins, Fur TV and Shameless on MySpace Oversaw production of MySpace Mars Planet Radio, a lucrative 6-month sponsorship deal around a weekly music podcast presented by Alex Zane which achieved listener figures of 30,000+ per week on average, more than three times original target figure Curated key pages of MySpace UK, including front page, user homepage and MySpace video Used testing and analytics to identify most valuable content and developed witty and daring editorial style relevant to the audience

Music Technology Teacher, Thames Valley University

September 2006 to July 2010

Concurrently with roles above, taught all modules of A-level Music Technology, including recording, production, composition and arrangement. Worked closely with students to help them deliver high quality, industry-relevant work to strict deadlines.

Freelance Audio, Video and Web Producer , London

April 2002 to July 2007

Undertook freelance web design and audio/soundtrack/video production projects for clients which included actors, theatre companies, bands and small companies.

making music // exploring the web and technology // guitars // the history of Art - esp. ancient, Rennaissance and modern eras // coveting music gear // playing video games // modern classic literature // Radio 4 // coffee // chocolate // vegetarian food // my native Peak District // DIY // travelling // cooking (and making ice cream) // iPhonography

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