P. 1
Questionnaire Final

Questionnaire Final

|Views: 5|Likes:
Published by Gaurav Bansal

More info:

Published by: Gaurav Bansal on Dec 27, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less







• Pilot city taken for the test criteria is Pune • Learning packages to be designed as per the research findings .RESEARCH SCOPE • Ours is a consultancy company • Our client is:An MNC foraying into educational sector • Current teaching method for KG children is traditional • Learning package to be designed : computer interface based & revolutionary • The feasibility study is to be conducted to identify the latent need of learning packages for KG children.

.MANAGEMENT DILEMMA • The research is to find a feasible educational product for the kindergarten children • To check whether a latent need exists for learning packages for KG children in the market • As such no management dilemma exists here.

MANAGEMENT QUESTION • To identify whether there exists an unnoticed opportunity of learning packages for KG children in the market and to define an appropriate product .

technology.  Identifying current market size of learning packages for KG children (B2B and B2C)  Identifying market trends of past 5 years ( course deliverables. teaching trends )  Identifying PESTL parameters  Identifying major players in the market and their market share  Competitive analysis of the product attributes and prices . pedagogy.RESEARCH QUESTION • The objective of the study is to conduct a detailed market analysis and to find the market potential by  Identifying the latent need for learning packages (KG children) in the market.

pricing and positioning d) Internal and External environment identification e) Identify any gap and capitalize on it .RESEARCH QUESTION DEDUCTIONS • The said parameters will help us deduce the following :a) Demand for the product and the product attributes b) Potential target market for our learning packages in B2B and B2C segment c) Elucidate the product features .

RESEARCH DESIGN AND METHODOLOGY The research design will be a combination of: • Exploratory & • Descriptive research (For competitive analysis and customer preferences) The research will be carried out via • Observational Research • Interactive Research • and Dot Surveys .

youth for the tiny tots.to learn the requirements and opinions of teachers. Who will be interviewed ?  Parents  School Management (decision making authority)  Teachers  Youth . parents.)  To understand the behavior of children and difficulties faced by them  Interaction between children and teacher SURVEY RESEARCH .RESEARCH METODOLOGY OBSERVATIONAL RESEARCH Why? (contd.

) o To ask ‘need to know’ questions rather than ‘nice to know’ questions o Fewer questions hitting on the right spot (about learning packages) will elucidate succinct opinions o Well liked by respondents and hence well participated o Dot Surveys to be conducted mostly outside schools. fun parks and recreation centres .RESEARCH METODOLOGY DOT SURVEY Why? (contd.

market size. players. past and emerging trends • Details of the existing products and product catalogue of existing players • Comparative analysis • Political and Legal framework .) The questionnaire will be used to understand or: The secondary research will help us ascertain: • Details of the market viz.RESEARCH METODOLOGY • • • • Identifying the needs Quality and support issues involved Performance of the competition Price perceptions (contd. share.

in/blogs/rulesapplicable-every-school-under-righteducation-act-2009 • http://www.gov/ipc/prod/ib9701.RESEARCH METODOLOGY (contd.htm .com/programs • http://www.mapsofindia. Pashan) • http://righttoeducation.census.eurokidsindia.com/maps/india/p opulation.com/ (roots to wings.rtwpashan.) Secondary research data collected from :• http://www.pdf • http://www.

.RESEARCH METODOLOGY • Focused Group Discussion –     Parents School Management (decision making authority) Teachers Youth – 18 – 20 yr old. facing competitive exams (contd. the difficulties faced by the teachers and essential skills required to survive highly competitive situations.) • The FGD would help us understand the need of the parents.

33.SAMPLING • The research will be conducted in Pune City • Stratified Random Sampling technique will be used Calculation:  Population of urban Pune is 5 million  Percentage of the population having MHI greater than 11000 (SEC A & SEC B) = 22%  P = .96 Margin of error (m) = .05  Desired sample size = 340 . Desired confidence level = 95 % where (z) = 1.

SAMPLING Hence: o o o o No of schools to be visited: 50 No of principal/management to be interviewed:50 No of parents to be interviewed: 240 No of students to be interviewed: 50 .

DATA ANALYSIS • We propose to use SPSS 16 and MS Excel as the optimum software for Data Analysis. • We may use data analysis techniques like Simple Regression Analysis and Factor Analysis to draw necessary conclusions under suitable assumptions. .

TIME DURATION CPM Pert Chart CPM = 23 Days Questionnaire .

THANK YOU Gaurav Bansal(33148) Aditya Shankar(33136) Anita Ramnarayan(33172) Aniket Patil(33184) Alok Katulla(33178) .

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->