KANO MODEL

Manisha Upreti D5 Nikita Nijhawan D6 Harleen Kaur D21 Shambhu Suman D25 Deboshree Mandal D44

Model Diagram .

Failure to provide them causes great dissatisfaction. The customer takes them as prerequisites and may not even mention them. without which a product would simply be unacceptable. though they are essential. putting effort into enhancing basic features leads to no extra customer satisfaction and may add unnecessary cost and complexity to the product. however.Basic Features • These are attributes. .

the more satisfied the customer will be.Performance Features • These are features that provide a real benefit to the customer. and the more highly implemented they are.the more efficient the better. An example is the fuel economy in a car . Lower price is usually another. .

The problem is that traditional market research (surveys and focus groups) is unlikely to identify the requirements for excitement features. .Excitement features • These give the customer unexpected value and may be attractive out of all proportion to the objective benefits they give.

Product – LG Refrigerators .

220 Liters DELIGHT MORE STORAGE SPACE IN DOOR METALLIC COLOURS COLOURS ATTRACTIVE COLOURS QUICK COOLING MULTI -UTILITY SHELF FROST FREE COOLING KEEP FRUITS & VEGITABLES FRESH CONDENSER (INSIDE) WATER DISPENSER RETAIN NUTRITIVE CONTENTS OF FOOD .ASSUMED EXPECTED Past Product Features SIZE -160 Liters SIZE .

ASSUMED EXPECTED Present Product Features QUICK COOLING METALLIC COLOURS 220 Liters CONDENSER (INSIDE) FROST FREE KEEP FRUITS FRESH & HEALTHY FREE RECIEPE BOOK MORE STORAGE SPACE IN THE DOOR UNIFORM COOLING (DOOR COOLING) 500 Liters RETAIN NUTRITIVE CONTENTS OF FOOD MULTI – UTILITY SHELF WATER DISPENSER DELIGHT TELEVISION RADIO 750 Liters GREEN IRON DOOR COOLING MICOM PANEL GLASS DOOR/ AUTO. CLOSING DOOR FREE MICROWAVE FREE JUICER .

Future Product Features ASSUMED EXPECTED MORE STORAGE SPACE IN THE DOOR UNIFORM COOLING (DOOR COOLING) 500 Liters RETAIN NUTRITIVE CONTENTS OF FOOD MULTI – UTILITY SHELF WATER DISPENSER FREE JUICER TELEVISION RADIO DELIGHT TV WITH INTERNET INBUILT MICROWAVE 1000 Liters INBUILT AC Internal Energy Regeneration FULLY TRANSPARENT BODY FREE DTH 750 Liters GREEN IRON DOOR COOLING MICOM PANEL GLASS DOOR FREE MICROWAVE .

Thank You .

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