Commercial Interior Design - October 2011 | United Arab Emirates | Interior Design

An ITP Business Publication October Vol.

7 Issue 10
DESIGN FIRM TURNS RED TO CELEBRATE 10
TH
ANNIVERSARY
Index 2011
A PREVIEW TO WHAT'S ON AND
WHAT'S HOT AT THIS YEAR'S SHOW
A touch of SPICE
Spanish Design
PROFILE ON EMERGING YOUNG
TALENT AND FUNKY FURNITURE
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CONTENTS
www.designmena.com Commercial Interior Design | OCTOBER 2011 7
October 2011
11 DESIGN UPDATE
INDUSTRY SPEAK
PROFILE
Find out more about ISG.
TRENDS
DESIGNER Q&A
CID speaks to Alfred Johnson
about his expansion plans.
FERIA HÁBITAT VALENCIA
The Spanish Furniture Fair.
CASE STUDY
A personal touch given to the
interiors of the Ideaspice office.
CASE STUDY
Two Emirati sisters collaborate on
a project for the Effa Boutique.
CASE STUDY
An origami-based design in a
stationers shop in Singapore.
CASE STUDY
Spa design by HBA London in
the tallest building in Hong Kong.
DESTINATION FOCUS
Saudi Arabia’s interior design
industry is booming.

INDEX
A preview to the tradeshow.
FURNITURE SUPPLIERS
YOU SHOULD KNOW
PRODUCTS
CONTRACTS
OPINION
Kevin Dean, artist and designer,
on his Middle East projects.
VOLUME 7 ISSUE 10
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COMMENT
www.designmena.com 8 OCTOBER 2011 | Commercial Interior Design
I
always prefer meeting people in person rather than
corresponding over the phone and via email. It adds
that personal touch to a conversation and messages
can get misconstrued on the internet.
That’s why October is such an important month for me.
It’s a time to make the most of numerous events happen-
ing in the region, put a face to a name, add new people to
my contacts book and share discussions about the state
of the industry with like minded individuals.
On my radar this month is Chelsea College of Art &
Design (CCAD), London, hosting a number of courses in association with Big On
Learning, at the Pullman Dubai, Mall of the Emirates between October 13-28.
It is the jrst time CCAD has come to the Middle East and includes interior de-
signer, Lyndall Fernie, Sue McGregor from Interior Statements, which specialises
in projects for hotels, residential developments, private and commercial proper-
ties and furniture designer, Debbie Blandford, who has worked on projects with
the government of Saudi Arabia.
I look forward to greeting many of the guest speakers at Index, such as Khuan
Chew, design principal and founder, KCA International, who will be appearing at
the APID Interior Design Congress and I want to see the ‘Nomad’ and ‘Evolution’
collections from Bruno Triplet and Porta Romana respectively, who will bring their
products to the Middle East for the jrst time.
It’s unusual to have so many industry professionals under one roof at one time
so it’s great to take advantage of it. And, I can’t wait to feel the buzz of excite-
ment at this year’s CID Awards. It’s great to recognise so many people for their
hard work and see the faces of the winners when they are called to the stage.
Next month’s issue is going to be bumper packed with details of the award en-
tries and pictures from the night so make sure you dress to impress. I know I will.
Face to face
JENNY EAGLE, EDITOR
jenny.eagle@itp.com
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Cover image:
Ideaspice ofjce,
Al Diyafah,
Dubai. Image
by Shruti Jagdeesh.
Published by and © 2011 ITP Business
Publishing, a division of the ITP
Publishing Group Ltd. Registered in the
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An ITP Business Publication October Vol.7 Issue10
DESIGN FIRM TURNS RED TO CELEBRATE 10TH ANNIVERSARY
Index 2011
A PREVIEW TO WHAT'S ON AND
WHATS HOT AT THIS YEAR'S SHOW
A touch of SPICE
Spanish Design
PROFILE ON EMERGING YOUNG
TALENT AND FUNKY FURNITURE
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DESIGN UPDATE
Commercial Interior Design | OCTOBER 2011 11
ARCHITECT, ITALO ROTA HAS DESIGNED A FLAMBOYANT NIGHTCLUB IN TECOM, DUBAI
Colour chameleon
UAE: Italo Rota, best known for his
interior design of the Cavalli Club in
the Fairmont Hotel, Dubai, has been
hired by Jean Samman, CEO, Byblos
Hospitality, to design The Chame-
leon nightclub, which opened at the
Byblos Hotel in Tecom, this month.
The Euro 4.5m venue has been
under construction for two years
and has a 6.5 metre by 5.5 metre
chameleon covered in 15,000
LED lights with a tongue that rolls
across a heart shaped ceiling as the
centerpiece of the club.
With over 65,000 LED bulbs
incorporated into the design, the
lighting will change colour in time
to the music.
Rota said Samman asked him to
create something unique and differ-
ent to anything else in Dubai.
He said all his ideas stem from
the chameleon itself, which is seen
‘as a dragon, a reptile, something
to be scared of, but, the beautiful
creature is actually a loving animal,
a cuddly pet even’.
He wanted to capture the charac-
teristics of the chameleon, such as
the colour changing, as the concept
for the club.
“I had this image for a while
about the chameleon and how it
changes colour and the signijcance
of such a wonderful thing,” he said.
“This started as my inspiration,
which has evolved into this fantas-
tic place that is like nowhere else.
Your mind will be blown away by
the lights, colours and atmosphere
and this is exactly the effect we
wanted to achieve.”
Samman said the quirky interior
offers something different for club-
bers in Dubai.
With VIP rooms, a vintage-style
Victorian alcove and a separate res-
taurant, each room offers a different
atmosphere and concept.
After entering the lift from the
hotel lobby, which is adorned in
black and crystal-dusted tiles,
guests arrive at the Penthouse
level which leads into the club.
The VIP area, has soft-leather
sofas and thousands of skylight
installations that create patterns
on the ceiling. Then, there is a pink
dining area, covered in LED lights
housed in acrylic wall boxes.
The koor is covered in pink
and crystal-dust tiles that rekect
light throughout the space and
has hot pink dining chairs and
tables. The colour pink portrays the
connotation of love and there are
heart shaped windows and a heart
shaped ceiling.
The restaurant offers Italian and
Japanese cuisine by chefs Alessan-
dro Miceli and Myo Zaw Aung (who
used to work at Zuma), respectively.
DESIGN UPDATE
www.designmena.com 12 OCTOBER 2011 | Commercial Interior Design
THE VIBRANT COLOURS OF OTTOMAN KAFTANS ARE INCORPORATED INTO A HOTEL IN ISTANBUL
Turkish delight
TURKEY: Wilson Associates has
completed the jrst phase of its
renovation of The Marmara Taksim
hotel in Istanbul, Turkey.
The refurbishment includes the
lobby entrance and reception, lobby
lounge, Tuti Restaurant, business
centre and lounge, pre-function
area and meeting space.
Other work, to be completed by
the end of the year, includes the
Chocolate Shop, Panorama Res-
taurant, ballroom and conference
space, spa, pool and gym.
Dan Kwan, senior VP and execu-
tive design director, Wilson Associ-
ates said the owners of the hotel
wanted a unique out-of-the-box
design rekecting the richness of the
city. The jrst phase took a year to
complete from design to comple-
tion and due to the hotel’s aged
architectural structure, the building
revealed many challenges for the
team ie, the design work had to be
structurally safe, to avoid disturbing
the existing structural elements.
“We faced many challenges.
Naturally, being an old building, a
lot of the history was hidden behind
years of renovations and cosmetic
changes,” said Kwan.
“When we removed everything,
all this history was revealed in its
full glory. For example, we found
columns and beams we thought
would not be there. The challenge
was trying to tailor-make a new
suite around a grand dame.”
Inspiration was drawn from the
people and history of Istanbul, tak-
ing the vibrant colours of Ottoman
kaftans and incorporating them into
each space of the design.
While the red tones of the lobby
evoke warm feelings of passion
and desire, the serene blue accents
revealed in the conference rooms
bring an air of wisdom and dignity.
“Turkey has a rich and varied
history, from Byzantine to Roman
to Ottoman to Ataturk to modernity:
like a jne piece of kaftan fabric,
each thread was painstakingly
woven into this jne fabric of life,
that protects and nurtures the city,”
said Kwan. “The kaftan represents
all that is beautiful in Istanbul, and
what we did was super size the
weaving pattern, abstract it and
turned it into the architectural ele-
ments that you see in the property
today. Each area is an abstraction
of some pattern from this kaftan,
from the ceiling to the screens to
the column coverings.
“Inspiration came from the colours
of Istanbul, blue for the Bosphorus
and red from the setting sun. Red
factors heavily into our scheme as it
represents the life blood that binds
us all and the passion that Turkish
culture is known for. “
The design jrm used local
artisans and craftsmen, honouring
the 20-year-old property’s cultural
heritage, installing a glass chande-
lier, created by local artist Nahide,
in the entrance lobby.
Nearly all the lighting jxtures
and control systems are low voltage
LEDs to preserve the natural colours
of the materials, highlighting them
and not washing out their richness.
“Cheap LED lights make everything
look ghostly. We took a conscious
decision to invest in this technology
for the good of everyone.”
www.designmena.com 14 OCTOBER 2011 | Commercial Interior Design
DESIGN UPDATE
UK: London-based The Interiors
Group set up its UAE operations
in Abu Dhabi in 2009, and since
then has acquired and completed
several new projects.
They include: the ofjce of legal
jrm, Herbert Smith; design and
construction of ofjces for Hogan
Lovells; a jt-out for real estate
investors Pramerica; and a new
marketing suite for Aldar in Trust
Tower, Abu Dhabi.
Herbert Smith’s ofjce in Abu
Dhabi’s Central Business District,
is on the 23
rd
koor of the Mubadala
development in Sowwah Square.
The Interiors Group is working with
designers Woods Bagot, Chapman
Bathurst and CS Technology with
project management handled by
Arcadis Middle East. The work is ex-
pected to be completed this month.
“The design, as you can imagine,
is very high-end using specialist
materials sourced from around
the world. We have managed to
ensure that the building restraints
are adhered to, but the designer’s
and client’s intent is kept,” said
Jonathan Milner, general manager,
The Interiors Group.
The jrm also partners with other
design companies while working
on projects. Milner said it has
consciously chosen to do this to
maximise the elements of design.
“Traditional design and build
companies produce the same look
for clients — everything is off the
shelf and doesn’t push boundaries
anymore. They know a detail works,
why change it?” he added.
According to Milner, this was a
boring way of carrying out a project
and doesn’t give value-added
designs to the client. “By utilising
the capabilities of different design-
ers, we ensure that they are in
cohesion with what a client wants
and how they work,” he said.
The jrm also won the contract for
Hogan Lovells’ ofjces in Sowwah
Square, which comprises a heavily
cellularised koor space arranged
over the 20
th
level of the building.
For this, it teamed up with Pringle
Brandon for the architectural ele-
ments and Wallace Whittle for MEP.
For the jt-out of Pramerica, the
company partnered with architects
and designers, HLW and Wallace
Whittle again for the MEP.
The jrm also delivered a
marketing suite in the Lord Foster-
designed Trust Tower in the Central
Market Development in Abu Dhabi.
The suite designed by Gensler,
uses new-to-the-market Optima
Partitioning systems, bespoke join-
ery and kooring systems, Herman
Miller furniture and specialist AV
presentation systems.
“The koor space complements
the building’s unique design and
illustrates to Aldar’s potential
tenants what can be achieved.
The space uses a system recently
brought into the market by Optima,
the glass partition specialists, com-
plemented by bespoke furniture
systems from Herman Miller. It also
uses LEED carpets from Standard
Carpets in the UAE,” said Milner.
“Our growth, innovation and
expertise in the UK jt perfectly with
what is happening in the UAE,”
added Andrew Black, CEO, The
Interiors Group.
A FIT-OUT FIRM IN ABU DHABI HAS WON NUMEROUS CONTRACTS, BEATING STIFF COMPETITION
Capital designs
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Emirates, Phone +971 4 7017117, Fax +971 4 7017121, info@ae.duravit.com. Duravit Saudi Arabia LLC, Al Hamra district, Aarafat street,
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Fax +966 2 66 410 38, info@sa.duravit.com. www.duravit.com
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DESIGN UPDATE
www.designmena.com 16 OCTOBER 2011 | Commercial Interior Design
A DUTCH FIRM’S OFFICE IS FITTED OUT IN FELT TO CREATE A DIFFERENT WORKING ENVIRONMENT
A grey anatomy
EUROPE: Interior architects i29 has
designed the ofjces of a digital
marketing agency, Tribal DDB, both
in Amsterdam, using grey felt.
The jrm was not given a brief
from Tribal DDB concerning colours
or fabrics to be used, only that it
had to create an open-plan ofjce.
Jeroen Dellensen and Jaspar Jan-
sen, partners, i29 interior architects
said the design had to rekect an
environment that was friendly and
playful but also professional and
serious. The new ofjce is located
in a building where some structural
parts could not be changed, which
was challenging.
The design team worked hard to
jnd a solution to various problems
around the structural issues. It re-
quired a material that could work as
an alternative to the ceiling system,
which covered structural parts like
a big round staircase, and would
improve acoustics.
This led the team to the use of
fabrics in the design. Jansen said
fabric, as a material, can work on
three different levels.
“Firstly, it is playful, and can
make a powerful image on a con-
ceptual level,” he said.
Dellensen said the team also
used it to cover the “scars of
demolition” in an effective way, as
the space was gutted, which dam-
aged the ceiling. Apart from this, it
absorbs sound and creates privacy
in an open space.
“There is probably no other mate-
rial which can be used on koors,
ceiling and walls to create pieces of
furniture and lampshades than felt.
It’s also durable, acoustic, jreproof
and environmentally friendly,”
said Jansen. However, he said it
wasn’t easy to make all the custom-
designed furniture and lamps, walls
and ceiling in the same material.
The fabric used is a combina-
tion of industrial felt and felted
by hand (for the lamp shades). It
was sourced by the jrm Ecological
Textiles and VanVilt, a Dutch studio
which specialises in producing
custom-made felt objects.
The linear design contrasts with
the material’s softness. “It was
this kind of duality we wanted
to articulate: being nice, being
friendly, even soft. But at the same
time, it needed to be at the top of
the game and super professional,”
said Dellensen.
Having an iconic professional
and outstanding workspace but
with minimum cost and low carbon
footprint was important, Dellensen
said. In addition to the felt, other
materials used included white
epoxy kooring and steel.
The space is spread over 650m²
and currently houses 80 members
of staff. The designers said the goal
was to create interiors that allow
staff to interact with each other and
be creative, as well as help concen-
tration and increase productivity.
Jansen and Dellensen said Tribal
DDB’s staff was happy with its new
ofjces, especially with large open
spaces where they could interact.
The Dutch interior architect jrm
is working on many projects right
now, including several residential
projects, a school, and a ‘sociale
werkplaats’, a training ofjce for
disabled people.
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DESIGN UPDATE
www.designmena.com 18 OCTOBER 2011 | Commercial Interior Design
CELEBRATING ITS FIFTH ANNIVERSARY IS NEW
MAJESTIC HOTEL, SINGAPORE’S FIRST DESIGN
HOTEL, WHERE EVERY ROOM IS DIFFERENT
Majestic design
SINGAPORE: It’s been jve years
since the New Majestic Hotel
opened in Chinatown, Singapore,
but it still emphasises strong de-
sign, local culture and the arts.
The architect was DP Architects,
and the interior design was carried
out by Ministry of Design, under the
principal Colin Seah.
The hotel, under the manage-
ment of KMC Holdings Pte Ltd,
opened to promote the New Asia
genre of hotels, where history co-
exists with modernity and interna-
tional trends meet local designs.
The owner of the hotel, Loh Lik
Peng said he did not give a detailed
brief to his designers, instead
deciding to work with someone he
trusted. He said it was important to
give designers autonomy.
“I think it (the design) should
always be a collaborative effort and
something that allows the design-
ers to be creative,” said Peng.
From the open concept period-
inspired lobby with restored vintage
Compton fans, to the pool with
glass inserts koating above the res-
taurant, to the selection of period
colonial furniture from Singapore
in the 1920s-1960s, New Majestic
Hotel is an eclectic mix of heritage.
Each of the 30 rooms are differ-
ent, from its vintage and designer
furniture to the customised baths.
Room highlights include suites
with private gardens and attic style
rooms with loft beds with six-metre
high ceilings. There are four types of
interiors: the Mirror Room, the Loft
Room, the Hanging Bed Room and
the Aquarium Room.
The hotel is housed in a conser-
vation building, which means it
came with restrictions on what can
be done with them.
“These restrictions, which many
people saw as a disadvantage,
I saw as an opportunity. Why
shouldn’t we do each room differ-
ently if we can?” he added.
The Mirror Room features mirrors
on the walls, climbing up to the
ceiling, and returning to the ground
to form the bed-head. The Hanging
Bed Room has murals spanning
whole walls, which form the bed-
head behind a modern interpreta-
tion of the classic four-poster bed.
In the Aquarium Room, a glass-
encased bathtub dominates the
middle of the room. In the Loft
Room, resting on slender columns,
the sleeping chamber koats above
in a light jlled attic space, celebrat-
ing the architectural qualities of the
classic Singaporean Shophouse.
New Majestic Hotel collaborated
with Asian Art Options to use local
art in the hotel with nine of Singa-
pore’s emerging artists: Safaruddin
Abdul Hamid (aka Dyn), Andre
Tan, Lee Meiling, Heleston Chew,
Tay Bee Aye, Kng Mian Tze, Miguel
Chew, Sandra Lee and Justin Lee.
Peng said he started out with a
long list of local artists and whittled
it down to the ones who best jt the
vision he had for the hotel.
“I often work with professional
curators and this helps in terms of
getting a critical eye on the works of
different artists,” he said.
It also features jve rooms per-
sonalised by individuals from differ-
ent jelds of work. Each person was
given free rein over their individual
rooms – from kooring selection, to
the colour of the walls, and person-
alised interior decoration.
Working with niche luxury brand,
Ploh, which develops down pillows
and bedding, the hotel used the
bolster (long narrow pillow) in its
design and has added feather
pillows, a featherbed, and a light-
weight white goose down duvet.
DESIGN UPDATE
www.designmena.com 20 OCTOBER 2011 | Commercial Interior Design
CUT ARCHITECTURES DEFIES A STRICT BUDGET TO CREATE A FUN, SCIENCE-THEMED SPACE
Café lab culture
EUROPE: Café Coutume, a coffee
shop which has opened in Paris,
France, has been designed in a
minimalist style to resemble a
scientijc laboratory using trans-
parent plastic curtains, white-tiled
surfaces and lab apparatus.
French interior design jrm, Cut
Architectures, founded by Benja-
min Clarens and Yann Martin, was
inspired by a blend of traditional
coffee-making and alchemy in
creating the design.
“The owners asked us for a new
kind of café since they were intro-
ducing the speciality coffee seg-
ment in Paris. However, they still
wanted the place to be related to
Paris since it represents a French
brand,” said Clarens.
Cut Architectures tore down the
ceiling and took down the
wallpaper from the earlier space to
reveal a high ceiling, mouldings,
columns and an old shop door,
along with bare walls. The high
ceiling, according to the designers,
is typical of Parisian interiors. The
team put together a new oak koor-
ing to further add to the chic and
trendy Parisian atmosphere.
To carry out the scientijc look,
the designers used white square
tiles, grid lighting, stainless steel,
industrial plastic curtains and
laboratory glassware.
Plain oak tables were designed
for Café Coutume (which refers to
the legal customs in France), to
represent the fusion of a Parisian
interior and a scientijc laboratory.
Drinks are served from conical
kasks, with an industrial-looking
roaster behind a plastic curtain.
Pastries are kept behind a white
tiled cabinet, with plants inside
stainless steel sinks.
The design, which took four
months to complete, rekects a
typical Parisian café, which is
bright and looks like it has walls
that haven’t yet been jnished.
“The project had to be managed
quite quickly, as we got the brief at
the end of October 2010 and con-
struction started in late November.
“The café opened in early March
2011,” said Martin.
The 90m² space is built with
materials that are sourced from
several countries.
“The tiles are made in Portugal,
the wood is plain oak from France
and the glassware (lab acces-
sories) is from Germany,” said
Clarens. The lightbulbs by London-
based Plumen, are energy saving
and received the Brit Insurance
Design of the Year 2011.
In spite of the stripped-down
interiors, the designers said the
budget given to them was a prob-
lem they tackled. “The budget was
quite challenging, so we had to
jnd a good balance in the design
to respect the budget and offer a
new kind of place and interior to
the client,” said Martin.
The customers at the Parisian
coffee shop are intrigued with the
unconventional looks of Coutume.
“Most of the clients enjoy the inte-
rior; they jnd it very cosy and yet
different from the old fashioned
Parisian style cafés,” said Clarens.
“Still, a few customers are
asking when the walls will be
painted,” added Martin.
DESIGN UPDATE
www.designmena.com 22 OCTOBER 2011 | Commercial Interior Design
MIELE OFFICIALLY OPENS ITS GALLERY IN DUBAI WITH THE LAUNCH OF ITS LATEST COLLECTION
Fire and Ice
UAE: Miele has opened its new
multi-purpose gallery with the
GCC launch of the Fire/Ice range of
products in Dubai.
It was inaugurated by Dr Markus
Miele, managing director and co-
owner of Miele, who had kown in
from Germany for the event.
The gallery, at Sama Tower,
showcases over 80 appliances
on the lower koor, with the mez-
zanine level furnished to host
events, from product launches and
demonstrations, fashion shows, art
exhibitions and training sessions,
with a fully equipped cooking sta-
tion, which can be used for private
cooking classes. Also on display is
a product history museum featuring
some of the company’s early in-
novations, dating from the birth of
Miele 112 years ago.
“The new gallery’s architecture
embodies luxury, elegance and con-
temporary design — three elements
that represent the very essence of
the brand in a full white setting,
extenuating the sense of detail,
construction and craftsmanship
for which the brand is renowned,
appealing to quality conscious
consumers of all nationalities,” said
Gaby Koudsi, managing director,
Miele GCC.
A separate room in the centre of
the gallery includes the collection,
Fire/Ice, with gold and chromium
jnishing respectively.
“This gallery now takes its place
alongside 50 marvellous galleries
in Berlin, London, Milan, Paris and
Singapore,” added Koudsi.
With the introduction of the col-
lection, Dr Miele said the company
wanted to create a new look to
differentiate it from the rest. Miele
conducted a survey across the 47
countries it operates in to see what
its consumers wanted.
“We had two streams of thought:
one came from places like Dubai
and Russia, where people wanted
more shiny appliances to create
a warm feel. But then we got a lot
of feedback from places like Italy,
where people wanted something
cold and minimalistic. When we
put that together, we created the
Fire/Ice collection,” said Dr Miele.
He added the overall design and
technology used in the products is
what makes it special, along with
the enormous size and kexibility of
the collection to choose from.
“We cater to interior designers
and architects who like to experi-
ment with new material, whether
that is furniture, kooring or wall-
covering. We’ve stretched this to
appliances,” added Koudsi.
He added the general trend with
kitchen design is that it is more
integrated within the living space
than it used to be.
“There are a lot of things you
have to think about in kitchen
design that you didn’t have to think
about years ago,” added Dr Miele.
“We’re projecting a 26% growth
against last year. Coming up next,
we’re starting in Saudi Arabia in Q1
2012, and focusing on business de-
velopment in Qatar,” said Koudsi.
“Dubai is a perfect hub for us to
spread the Miele brand around the
region. It’s very accessible, even
from Germany, and is the kagship
for the GCC,” added Dr Miele.
www.designmena.com 24 OCTOBER 2011 | Commercial Interior Design
DESIGN UPDATE
STEELCASE FURNITURE BRAND, COALESSE, LAUNCHES ITS SW_1 CONFERENCING COLLECTION
Chair of the board
UAE: Coalesse, the premium
furnishings brand of US company
Steelcase has launched the SW_1
conference room collection to the
Middle East, designed by Scott
Wilson and Minimal.
The collection provides an
alternative to generic conference
room products and is designed
to enhance social connectivity
giving users the freedom to change
postures and positions while sitting
in meetings.
The line includes occasional,
standard, low conference height
tables, low conference lounge and
standard conference chairs.
Made of aluminum and steel, the
chairs and tables are almost 100%
recyclable. The upholstery on the
chair is designed so they can be
updated over time while re-using
about 85% of the existing product.
It has snap-off cushions to extend
the life and use of the chair instead
of having to buy new furniture.
Wilson started working for
Steelcase in the 90s when it owned
IDEO, design consultancy. He is the
former global creative director at
Nike and founded Chicago-based
Minimal in 2007.
After setting up his own design
studio he was contacted by Bob
Arko, VP of design with Coalesse to
explore a new collection.
“The SW_1 range started as a
two-piece collection but has grown
to three chairs, an ottoman and
over 50 tables ranging from oc-
casional tables, low collaborative
conference tables and standard
height tables up to six meters
long,” said Wilson.
“We also created a simple acces-
sible power solution called the Pow-
erPod for top-of-table use which
has received a strong response.”
The PowerPod is a portable
power source and accessory tray in
one. It can be used for ipods, ipads,
cell phones and laptops and has a
power strip which works on top of
the table. “The Coalesse research
provided initial insights. Then this
was combined with my experience
working in creative cultures such
as Nike and the behaviours which
occur in these environments,” said
Wilson. “From an aesthetic and
material standpoint, I wanted to
create something that didn’t feel so
institutional and felt more inviting
and conversational. Something
people would look forward to
using during long meetings.”
Wilson said it was his jrst foray
into contract furniture and there
was a lot to learn. He added the
conference-lounge chairs provide
ergonomic comfort for a more
relaxed “lean back” posture and
freedom to move and the low
collaborative tables offer a more
social and informal experience
than conventional conference room
products, featuring a tablet that
extends off the table to create a
personal work zone.
The collection comes in a spec-
trum of sizes and materials, includ-
ing round, square, super-square,
rectangle and super-elliptical.
All SW_1 products are BIFMA-
certijed with a 10-year warranty.
SW_1 chairs and tables are
produced domestically by Coalesse
and built to order in six weeks.
www.designmena.com Commercial Interior Design | OCTOBER 2011 25
STUDIO TWO COMPLETES THE INTERIORS OF
THE AUSTRIAN EMBASSY IN ABU DHABI
Viennese whirl
UAE: Studio Two Contracting (S2)
is an interior contracting jrm
specialising in design, jt-out and
turn-key solutions. It was asked to
design the new ofjce of the com-
mercial division of the Austrian
Embassy, which was relocated
from Khazna Tower to Al Wahda
Tower in Abu Dhabi. The client
wanted a simple but inspiring of-
jce with maximum use of daylight
and a kexible space.
The project took over jve weeks
to complete covering 230m².
The interior design was done by
Hassan Sherazi, director, S2 and
the site management and delivery
was carried out by his business
partner Amir Shah, director, S2.
“Trying to create a simple ofjce
without it looking naked and in-
complete can be more challenging
than to overjll it,” said Sherazi.
The main challenges for
the team were relocating the
oversized furniture, the number
of staff in the new ofjce and an
awkward shell and core layout
on a curved facade with three
1.3m diameter columns centrally
located on the ofjce koor.
Sherazi reduced the on-site
project delivery time from eight
weeks for the client to move in
on time. “The environment offers
varied views from different areas
of the ofjce, something which
we set out to do with the use
of simple notions of glass and
white walls. We believe a good
designed ofjce energises and
inspires its employees.”
S2 draws inspiration from post
modernism and deconstruction
architects i.e. Morphosis and
Coop Himmelblau.
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DESIGN UPDATE
www.designmena.com 26 OCTOBER 2011 | Commercial Interior Design
AN ABUNDANCE OF GLASS AND BRIGHT BOLD
COLOURS EVOKES A FEELING OF SPACE INSIDE
THE BOUTIQUE HOTEL, DUBAI
Quick draw
UAE: The Boutique Hotel in Deira,
Dubai, is Draw Link Group’s latest
venture, bringing together a colour
theme of orange, blue, green and
yellow alongside the solid ele-
ments of the interior design, which
includes marble and wood.
The abundance of glass, from the
translucent lift to the see-through
railings, creates a transparent
theme in combination with the
natural light from the skylight,
creating a feeling of space.
To add to its décor and ambi-
ence, the 103-room hotel has jlled
its interior with furniture sourced
from brands traditionally unknown
in the hospitality domain, such as
Fritz Hansen, Eddiar, Andreu World
and Gandia Blasco.
“As you approach the Boutique
Hotel from the outside, you are
greeted with an impressive façade
made up of a Z-shaped solid
surface and a stylish black glass
covering acting as a curtain wall.
The façade already reveals the
multi-coloured scheme used for the
levels with illuminated coloured
glass panels referring to each
colour scheme,” said Daousser
Chennouj, general manager and
key architect, Draw Link Group.
Orange for the jrst koor, green
on the second, blue and yellow
for the last two koors respectively.
The rooms have a two tone colour
scheme, combining white and the
colour of the koor level. The colours
separate the living area (colour)
and the sleeping area (in white).
The hotel has four executive
suites, one on each level. Each one
has two rooms, a sitting room and a
bar with stools and a bedroom.
The project took 26 months from
conception to complete.
“One of the main features of the
hotel’s architecture is the wide-
spread use of solid surface; durable
and practical, this seamless and
versatile material is privileged for its
powerful aesthetic effect,” added
Chennouj. “It is the jrst time in the
GCC that a solid surface has been
used on the outside for a building.”
There is a skylight above the
main lobby with a discreet glow
of colour-changing RGB light. An
impressive piece of white artwork
goes from the ground right up to the
roof, which adds to the grandeur of
the space. The relief is a reference
to the classic design.
“The walls have a marble jnish
to them with subtle light effects.
Solid surface has been predomi-
nantly used for wall cladding and
the koor levels. The reception area
is covered with wood panels,” said
Chennouj.
“The sides of each koor are
connected by bridges covered in a
solid surface and with a transparent
glass railing enabling impressive
views of the lobby and the artwork.
Because this is a hotel of ‘surprise’,
the transparency theme allows
maximum visibility to guests at all
times,” he added.
Facilities include three res-
taurants, two meeting rooms, a
business centre, a men’s and ladies
spa, gym and swimming pool.
There is an international restau-
rant, a tapas bar and all day dining.
On the jrst koor is the business
centre and conference rooms.
The conference rooms have wood
cladding and kexible areas with
folding partitions.
Chennouj said he drew his
inspiration from entrepreneur Ian
Schrager, who jrst created the idea
of a boutique hotel and affordable
luxury through a series of concepts
including ‘the hotel as a home away
from home’ and ‘cheap chic.’
DESIGN UPDATE
www.designmena.com 28 OCTOBER 2011 | Commercial Interior Design
DESIGN UPDATE
UAE: Pringle Brandon is putting its
stamp on the GCC with jt out con-
tracts worth more than $9.6 million
secured through its Dubai ofjce.
The UK-headquartered interior
architecture jrm has over 25 years
experience in sustainable work-
place and hospitality environments,
from small boutique ofjces to
headquarter buildings exceeding
one million square feet.
It entered the UAE market in late
2010 in response to increasing
demand from multinational and
regional clients.
“International expansion into the
region has been on our radar for
several years, and with the world’s
leading jnancial institutions head-
ing to Dubai, as well as a rebound-
ing hospitality sector primed for
aggressive development, the time
was right,” said Steven Charlton,
MD, Pringle Brandon MENA region.
A report published by industry
specialist UBM Built Environment,
estimated the GCC interior design
and jt out market would see $8.6
billion worth of contracts in 2011, a
40% increase over the $5.1 billion
awarded in 2010.
UAE-based business advi-
sory, Ventures Middle East, claims
spending on interior design and jt
out in the commercial sector alone
in the UAE would reach $821 mil-
lion in 2011, up from $709 million
last year, while the UAE hospitality
sector shows impressive growth,
awarding $1.3 billion worth of con-
tracts in 2011, compared with $406
million in 2010.
“We aren’t just space designers;
our strategic approach focuses on
working with the client from the
beginning with location sourcing,
then developing the value chain
from pricing analysis and costing
through to delivering a bespoke de-
sign and jt-out,” added Charlton.
While the company is a relative
newcomer to the market, the UAE
design team is made up of sea-
soned industry practitioners, all of
whom are familiar with the regional
markets - enabling them to jump
straight in and move benchmark
projects forward to deliver on time,
on budget and on spec.
By the end of the jrst quarter this
year, the total project jt out value
reached over $5.5 million, covering
more than 250,000 square feet,
and included the 300-key Radis-
son Blu hotel in Sharjah, Pjzer
headquarter buildings for Jeddah
and Riyadh, Hill International’s and
Norton Roses’ ofjces in Abu Dhabi,
and a number of Dubai projects
including Royal Bank of Scotland
and Goldman Sachs.
A healthy forecast for the rest of
2011 moving into 2012 is envis-
aged with jt out contracts valued
in the region of $4.1 million across
109,000 square feet. Pringle Bran-
don’s client list includes Microsoft
ofjce projects in Abu Dhabi, Boeing
Abu Dhabi, as well as research
agency TNS in Dubai and headquar-
ters for Halliburton Dubai.
“We’re also seeing growing
interest from the wider African con-
tinent, with the 100-key Starwood
hotel development in Nigeria’s
commercial and jnancial capital,
Lagos, giving us a foothold in the
region,” said Charlton.
INTERIOR ARCHITECTURE FIRM HAS A FOOTHOLD ON THE GCC MARKET WITH INTEREST IN AFRICA
Pringle Brandon wins $9.6m contracts
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DESIGN UPDATE
www.designmena.com 32 OCTOBER 2011 | Commercial Interior Design
UAE: Wild Peeta is UAE’s jrst fusion
shawarma restaurant with the inte-
riors rekecting the social side of its
owners, with elements such as the
Thought Wall and Twitter Wall.
Two Emirati brothers, Mohamed
and Peyman Parham Al Awadhi,
started Wild Peeta, and used social
media sites like Twitter and Face-
book, to advertise themselves and
created a fan base before anyone
tasted what they had to offer.
Mohamed is the voice behind
@wildpeeta on Twitter and said its
customers and Twitter followers are
what he calls “Goam Peeta” (“tribe
of Peeta” in Khaleeji).
“We have democratised our
brand and see our followers as our
invisible board members, who inku-
ence our business decisions on an
ongoing basis,” he said. With this
mindset, they used social media to
ask its tribe what the interiors of its
jrst outlet in Dubai Healthcare City
(DHCC) should look like.
Members of the public were
invited onto the premises before
its opening to give their opinion
on how it looked and what could
be tweaked. Wild Peeta founders
posted questions and polls online
to ask people what they wanted to
see in their ideal restaurant.
The idea for Wild Peeta came
to the brothers a decade ago. “As
part of our business plan, we had
to visualise what it would look like,
but we couldn’t afford an interior
designer,” said Mohamed.
He said it was important to them
to have an Emirati identity, which
is why pop art donated by UAE
national artists adorns the walls.
“We did everything in our power
to draw out the Emirati element —
through the art, through ourselves
as we work at the outlet, and
through the music ambience.”
The predominant colour scheme
is orange and green. “We chose
those to rekect fast, healthy food.
There is also some white and a lot
of browns that’s represented in the
furniture,” said Mohamed.
He added, while the restaurant’s
design had to rekect its Emirati
roots, he wanted the outlets to be
seen as an international franchise
to counterbalance the sentiment
in the region, where locally made
items are not seen as qualitative as
compared to what is imported.
The DHCC outlet has since
closed, and two took its place: one
called Wild Peeta Open Space (OS)
at Dubai World Trade Centre and
a fast food stand at the Deira City
Centre food court.
When the jrst outlet in DHCC
opened, Mohamed said it was just
a matter of painting the walls and
putting up frames, since they did
not have an interior designer.
The Wild Peeta OS opened in
April 2011 and Mohamed said the
TWO EMIRATI BROTHERS USE CROWD-SOURCING TO DESIGN THE INTERIORS OF THEIR RESTAURANT
A walk on the wild side
www.designmena.com
DESIGN UPDATE
Commercial Interior Design | OCTOBER 2011 33
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interiors of the second outlet was
even more special than the last.
The aim of the OS was to create
a community space for people
to use without any obligation to
spend money. One of the brothers’
friends, Randah Taher, a lecturer at
the Architectural Engineering de-
partment, Sharjah University, asked
if there was any way she could help.
Her students were then given a
chance to design the new outlet.
Taher put together a team of 15 pu-
pils to conduct sessions to generate
ideas for the design. The process
took jve months, with the students
discussing ideas for people who
wanted to sit at the restaurant for
an extended period of time.
“They discussed everything – from
the layout and access to simple
things like power plugs and having
tables specijcally produced on
what they were going to be used
for,” said Mohamed.
An integral part of the Wild Peeta
outlets is the Thought Wall, a large
pane of glass that is used by people
to write on with marker pens.
Mohamed said this came about
thanks to Wild Peeta’s followers,
who wanted to write messages on
the walls. He said people use it to
leave drawings and messages for
each other including poems, and
areas for children to write on the
lower half of the wall.
Groups such as the Twitter Book
Club and EmiratesMac user group
have also held meetings in the res-
taurant and use the Thought Wall as
a brainstorming tool.
Even though the OS was rede-
signed, elements of the earlier
store, like the colour scheme and
pop art are retained in this space.
The students also visited UAE-
based interior design jrm, GAJ,
which gave the budding designers
advice on their work.
Mohamed said initially, the lay-
out for the Wild Peeta OS had jxed,
functional areas, but were advised
by GAJ that since the restaurant’s
name is “open space”, it would be
more interesting to have an open
koor plan. Now, nothing is jxed in
the restaurant, with customers free
to move around at their own leisure.
Another element of the interiors
is the Twitter Wall. Using a projec-
tor, an entire wall is jlled with
tweets from Wild Peeta’s followers
when they mention the restaurant
and/or any events happening there.
Mohamed said aside from the
design, staff use the Twitter wall
to check feedback on their service.
“It’s a virtual and transparent
feedback board. We’re totally open
about it and plan to have it in every
future Wild Peeta outlet.”
In addition to the two outlets in
Dubai, the brothers want to open
100 venues by 2015 in the GCC.
Now that the restaurants have
been successful, the Al Awadhis’
are rethinking their interiors again.
Currently in the concept design
stage, they have retained the
London-based jrm, Born Design, to
carry out a complete makeover of
Wild Peeta Open Space.
“This redesign is taking place be-
cause we evolved so much. I think
we grew out of our image one or
two months after opening, and now
look like a franchise. Wild Peeta
was everything you felt but not what
you saw. We’re going to change that
now,” added Mohamed.
WILD PEETA
SUPPLIERS LIST
Paint: Dulux
Furniture: IKEA
Contractor: Hitec Interiors,
Al Reyami Group
DESIGN UPDATE
www.designmena.com 34 OCTOBER 2011 | Commercial Interior Design
CID ROUNDS UP WHAT’S HAPPENING ON THE WEBSITE, TWITTER AND BLOGOSPHERE
MAKING CID’s SEPTEMBER 2011 COVER
What will eventually be a regular feature, the jrst
in the series of ‘Making of the CID cover’ was for
the September issue of the magazine. Just before
Ramadan, Simon Cobon, CID’s designer, Mosh
Lafuente, ITP’s photographer, and Devina Dive-
cha, CID’s reporter, visited the local case study
site, Bloomsbury’s, Al Wahda Mall, Abu Dhabi at
7am to get the perfect shot for the cover.
http://bit.ly/qwwaKt
DESIGNERS & ARCHITECTS ON TWITTER
DesignMENA is working to create a Twitter list
of interior designers and architects in the MENA
region, to help create a community of similar
individuals. It’s still in its infant stages and
anyone who is in the profession should tweet
to @designMENA to be added to the list. It cur-
rently has a mix of professionals from UAE, Saudi
Arabia, Lebanon and more.
http://bit.ly/nJohF1
@Arch_Asaad
Asaad M. Ali
Apparently Zaha Hadid did some Radical
Changes to her website. Now the website is
worthy for an architect. #WellDoneZaha
@INFILLnc
Jody Brown
Architects are scrappy when cornered - and by
“scrappy” I mean “sad”
@TheDecorGirl
Decor Girl
Pantone announces spring 2012 fashion #colors
- coming soon to a #home near you! #Interiors
almost always follow runway. Nice happy colors!
@Digi_Sign
Santi Maggio Savasta
Herman Miller Airia Desk pulse.me/s/1TbEY
1 Sandcrawler receives The International
Architecture Awards for 2011
2 Map of architecture and interior design
Twitter users takes off
3 Shortlist announced for ME Architect Awards
4 Design for world’s tallest tower unveiled by
Adrian Smith’s jrm
5 25 essential iPad apps for interior design
students
For me, a great and child friendly panoramic in
Salford Quays where previously, only grassland and old
shipping equipment existed.
Mark Whitkeld on ‘Dubai-inspired MediaCityUK crowned worst building
in Britain’
COMMENTS OF THE MONTH FIVE MOST READ STORIES THIS MONTH
ON DESIGNMENA’S FACEBOOK AND TWITTER TOP TWEETS
A major redesign is needed and so far has not been
undertaken. This is a major law in the plan for Masdar
development – an eco city with no workable internal transport
system solution. It’s pretty, but non-functional at this time.
Jerry Schneider on ‘Masdar City will be worth the wait, says Siemens boss’
Great article guys and thanks for letting us know.
We have also added ourselves to the map in the UAE.
Zen Interiors on ‘Map of architecture and interior design Twitter users
takes off’
3LHFHRI
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INDUSTRY SPEAK
Commercial Interior Design | OCTOBER 2011 37 www.designmena.com
DOES THE USE OF SOCIAL MEDIA HELP OR
HINDER INTERIOR DESIGN AND ARCHITECTURE
PROFESSIONALS WHO USE IT REGULARLY?
Social
Designers
W
ith the boom in
networking sites
such as Facebook,
Twitter, LinkedIn
and now Google+, it would seem
everyone is using it, including inte-
rior designers and architects.
It remains to be seen if the
Middle East is picking up on what
is largely an international trend,
where celebrity designers such as
British MBE, Kelly Hoppen has over
8,000 followers on Twitter and
Karim Rashid, over 6,000.
Emma Stinson, founder, Studio
Em, said her jrm uses Twitter,
blogs and LinkedIn to communi-
cate with its clients, contacts and
suppliers, along with a wider audi-
ence interested in interior design.
“As social media is evolving and
becoming more popular it is very
important we keep these accounts
as active as possible. However it
is also important we post the right
content and don’t water it down for
the sake of being active,” she said.
Stinson added she was con-
scious of companies with Twitter
accounts or blogs without new
entries for three or four months.
“We do not want to fall into this
category as it does nothing except
to raise negative opinions. An inac-
tive account is far more detrimen-
tal than having no account.”
However, Indu Varanasi,
architect, ir design, discounts the
importance of social media in the
interior design and architecture
jelds. She uses social media both
on a personal and professional
level, but on a very limited basis,
and only to announce an event.
She hinted social media such as
Twitter is not a serious mode of
social media and said: “We cannot
categorise all social media into
one bracket. Blogs can be serious
channels of information dissemi-
nation and opinion generators.”
Dubai-based interior designer,
Dina Murali Belgami disagreed:
“I don’t agree when people say
tweeting and blogging are a waste
of time. Doing it shows how ex-
posed you are to trends and styles
that come and go every day.”
This is supported by Mark
Schumann, director - programme
cost consultancy, Middle East, Da-
vis Langdon, who said while noth-
ing beats direct communication
with clients and colleagues, social
media gives equal and instant
access to a network of like-minded
individuals and companies. He
added businesses ignoring social
media could be at a disadvantage.
“In an industry where we tend to
win projects and new work through
referrals, recommendations and
repeat business, social media
gives us a simple way to engage
with our followers in real-time. In
just the few months that I have
been using Twitter, I have renewed
contact with a number of fellow
professionals and businesses
from my past, and developed
new relationships with people
and practices I had previously not
been aware of. In some cases, I
would not hesitate to put my new
contacts forward for opportunities
simply due to the inkuence and
social etiquette I have seen on
Twitter,” said Schumann.
Emma Stinson.
Dina Murali Belgami.
Mark Schumann.
Indu Varanasi.
INDUSTRY SPEAK
www.designmena.com 38 OCTOBER 2011 | Commercial Interior Design
Varanasi disagreed and said
while social media is important to
publicise new projects, she has
her doubts if it helps getting cus-
tomers in. “Projects are secured on
the basis of the conjdence design-
ers are able to convey to the client,
not something written online.”
Stinson said the question on
the benejts of social media is a
double-edged sword. She said
before social media, business was
still being done, buildings were
still being built and interiors were
still being designed, companies
survived and continued to do so
without social media, which is why
many say it is not important.
“Does it help with customers?
There is no easy answer. Have we
ever got a project directly because
of social media? No. Have we had
possible clients contact us be-
cause they have seen us on social
media or been recommended to us
because of it? Yes, so it depends
what you see as useful,” she said.
Schumann agreed and said
he has seen big benejts in his
short time on Twitter. “One is the
implementation of #ArchitectMap,
where I collaborated with Su
Butcher, practice manager at Bare-
foot & Gilles, to create a global
map of all architects, designers
and consultants on Twitter. The
map has jlled up with hundreds of
architects and design consultants
from around the world. It has
snowballed in a short period of
time and shows the appetite mem-
bers of our profession have, both
for social media and for looking for
new ways to promote themselves.”
Belgami said in Dubai, interior
designers talk about networking,
but never get actively involved.
“Exposure, new clients, enquiries
and opportunities. To be seen and
heard for free — isn’t that a fair
deal?” She added she would like
to have a tweetup (a get-together
for people who use Twitter) for
designers in UAE, to connect at a
professional level.
Varanasi completely discour-
aged professional tweeting. “Pro-
fessional tweeting is something I
would not advise; this would be a
breach of conjdentiality of the cli-
ent. Tweeting about products may
be okay but why waste time limit-
ing yourself to words? I suggest
having a serious blog instead.”
Schumann said on a social
network, everything a user does
is useful in one way or another.
“It could always be argued that if
you are spending time maintaining
Twitter or Facebook wouldn’t that
time be better used ‘working’
but I don’t agree. The benejts far
outweigh the negatives.”
Those using social media for
instant rewards need to stop
immediately, as people can clearly
see them pursuing self-gain,
according to Stinson. She added
while useful, social media and
marketing will never replace old
school methods of marketing, and
there is no better networking than
meeting people face-to-face.
Stinson said while she doesn’t
see being accessible as being a
downside, she warns people have
to be mindful they are running a
business. “Your competition are
following you and reading your
tweets. You would never leave your
door open to your ofjce and leave
it empty for your competitors to
root around in, so why would you
tweet ‘pitching to XYZ Company
today about a new restaurant
concept they are looking for, wish
us luck,’ This opens the door to
them to contact XYZ Company and
perhaps pick up some work.”
Belgami echoed this and said
as a designer, she will not discuss
projects she is pitching for, but
loves to share her completed work.
Varanasi only said time was the
biggest problem with being active
on social media. Schumann agreed
that one challenge is jnding time
to maintain various accounts. He
said there are a number of tools to
help people manage social media
accounts, which he has found very
helpful. Belgami said there was no
need for Twitter updates every two
minutes, but an opportunity to be
there must not be wasted.
But are interior designers and ar-
chitects picking up on social media
in the region? Schumann said he
was disappointed, as he expected
to jnd more than he has. “You
only have to look at the list curated
by @designMENA of Middle East
architects and designers to see we
have a long way to go. If you also
look at the Twitter #ArchitectMap
and compare the Middle East to
the UK, you can see a huge differ-
ence in the number of people in
our industry who use Twitter in our
respective regions.” He said this
could be because in the Middle
East, professionals tend to be a
bit slow in adopting new methods
and approaches, especially in the
construction industry.
Stinson said she is equally
puzzled by the lack of interior
designers and architects on social
media. “Perhaps we are fortunate
to have a social media enthusiast
in the ofjce that enjoys doing it.”
Projects are secured on the basis
of the confidence designers are
able to convey to the client,
not something written online.
Varanasi said she doesn’t know
how many designers are active on
social media, but has seen com-
ments from some on LinkedIn.
Belgami said very few are ac-
tive in the sphere. “I think jrms,
whether architectural or interior
design, must actively involve its
designers to share a trend, a story,
a concept, to be seen and heard.”
Schumann said future success
for winning work and having inku-
ence in the industry is going to be
driven through social media, and
advised others to get on social
networks like Twitter to interact
with customers and peers.
Varanasi disagreed and said
there cannot be a blanket rule on
it. “If the designers have the time
to invest in this, they should. But
to expect serious enquiries being
generated is wishful thinking.”
Belgami contradicted this: “I
have been lucky to get projects,
connect with suppliers from all
over the world via my blog and
tweets. I have received letters on
how my blog has impacted another
person’s life/career. Companies
not up-to-date on social media
have no clue of what’s going on
around them. They are dejnitely
lagging behind if they consider
tweeting and blogging as child’s
play. This is here to stay.”
Stinson said there isn’t any
reason for designers not to be on
social networks. “Get on it, tell us
about what you do, great designs
that inspire you, designs you
don’t like, great contractors, poor
contractors, brilliant materials or
materials that let you down. Let’s
start enhancing the design indus-
try and getting the MENA region
known as a design hub.”
Companies not up-to-date on
social media are definitely lagging
behind if they consider tweeting
and blogging as child’s play.
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www.designmena.com 40 OCTOBER 2011 | Commercial Interior Design
ADVERTISEMENT FEATURE
Deira City Centre, Dubai
Fugato, Magneos, Stylid and Dynalite Controls
Location
Philips Lighting
Case study
Marks&Spencer
www.designmena.com
ADVERTISEMENT FEATURE
Commercial Interior Design | OCTOBER 2011 41
Client
Al Futtaim Retail Division
Project
Marks&Spencer Store
Location
Deira City Centre, Dubai
Luminaires and controls
Philips Fugato, Philips Magneos,
Philips Stylid & Dynalite Controls
Lamps
CDMTc Elite 70W
Lighting design (optional)
Philips Lighting design
Project info
Established in the 1930s as a trading business, Al Futtaim is one of
the most progressive regional business houses headquarted in Dubai,
United Arab Emirates. Al Futtaim operates through more than 65
companies across sectors as diverse as commerce, industry and
services, and employs in excess of 20,000 people across the UAE,
Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, Egypt, Pakistan, Sri Lanka,
Syria, Singapore and Europe. Few of the leading brands represented
by Al Futtaim are: Marks&Spencer, Toys R Us, Intersports and ACE
hardware.
Al Futtaim were working on the new store concept as per the
guidelines set by the M&S international team. Lighting was one of the
most important parameters that was paid attention to for this new
concept. M&S unveiled its new concept of the changing rooms which
was one of the highlights of the store. This store has been installed
throughout with energy ef cient Philips light fixtures in conjunction with
Dynalite controls.
By applying Philips energy ef cient and LED fixtures in the Sales
Area, Changing Rooms and Back of the House, Marks&Spencer now
enjoys optimum crisp, bright light with a typical energy saving of 20%
on its lighting electricity usage in comparison with other stores using
conventional light sources.
Al Futtaim store development team believes that the lighting solution
should be able to reflect the true colours of the entire spectrum of the
merchandise.
The changing rooms had to be equipped with lighting controls that
create interactivity with the shoppers using these rooms. Philips central
design team along with the local liaise team designed an innovative
lighting solution for the changing rooms using state of the art LED
luminaires equipped with lighting controls. For the retail area, Al
Futtaim store development team wanted to have a crisp and high colour
rendering lighting solution keeping energy ef ciency in mind.
High ef ciency Luminaire ensured optimum quantity of Luminaire to
achieve the desired lighting results which not only reflect savings on
the connected load but also on the maintenance schedule. Usage of
LED luminaries with lighting controls in the changing rooms creates
interactivity with the users and also ensures energy ef ciency. Overall,
the store was well received by customers and the operations team at
the store is very enthusiastic about the store environment created by
the success of this store.
PROFILE
42 OCTOBER 2011 | Commercial Interior Design www.designmena.com
ISG
WHO?
ISG Middle East is part of ISG Plc, the award
winning, $US 2 billion jt out and construc-
tion services business based in London. ISG
now employs 2,500 people globally in 31
countries. Our core activity has always been
commercial interior jt out, where we have
a 25% market share of the London market.
However ISG offers more than just delivering
great ofjce space. The broader sector capabil-
ity of ISG is illustrated by the successful hand
over of the Olympic Velodrome, the jrst new
stadium to be completed for London 2012,
while at the same time during the past year,
helping our global retail clients to open 637
retail banks, 141 food retail outlets and 123
high street and shopping mall retail projects.
Within the Middle East market, ISG does
not offer a design service, however we are
involved with successful design and build proj-
ects collaborating closely with the best design
jrms. Testimony to ISG client commitment is
that 70% of our activity is repeat business.
WHAT’ S NEW?
This month ISG is sponsoring the Student
Challenge at Index. To provide a focused ser-
vice for our retail clients we have established
ISG Middle East retail division. This year we-
won Contractor of the Year at the Retail and
Leisure Awards and 2011 Fit Out Company of
the Year at the Mixology Awards in London.
We have just moved to Sama Tower on SZR,
Dubai which gives our staff a terrijc work
environment easier access and communica-
tions with most of our clients within the Dubai
central business district. Recently we have
established an ISG ofjce in Cairo. In addition,
we are currently setting up our Qatar ofjce
which will be opening in November 2011.
PROFILE
Commercial Interior Design | OCTOBER 2011 43 www.designmena.com
USPs
Consistency is what we aim to deliver for our
clients so that they know what they are going
to get from ISG. Delivery of great space every
time. We have stability with kexibility. Being
part of the larger ISG group gives us capacity
to respond to challenging technical projects
and our geographical coverage allows us to
respond to multinational clients on a global
basis. At the same time we are responsive
locally. ISG Middle East is set up as a fully
functional business with full support services.
Our local staff have a clear understanding of
the specijc requirements of operating within
the Middle East region.
We recently picked up the International Project
Award at the British Safety Council (BSC)
awards ceremony. This award was in recogni-
tion of ISG excellence in Health and Safety
standards achieved on a special project for
a global oil and gas company in Dubai. This
was the jrst award of this kind for a project
within the UAE. ISG is completely committed to
health and safety, and we always aim to bring
our high global standards to all of our work
within the region. It is this global consistency
that sets us apart.
PROJ ECTS?
In UAE during the past year we have recently
completed projects for Mubadala, Yahsat,
Pjzer, Siemens, Philips, Exxon, Bristol Myers
Squibb, RBS, and Latham & Watkins.
Currently, in the new jnancial district on
Sowwah Island, Abu Dhabi we are working on
six commercial ofjce projects. We are also
actively working directly for the developer on
Etihad Towers, Abu Dhabi. The pipeline of new
opportunities to work with our global clients is
still evenly balanced between Dubai and Abu
Dhabi. The Qatar projects next year will mostly
be for existing ISG clients.
CONTACT
Alan McCready – managing director
Alan.mccready@isgmideast.com
Roger Clement – business development
manager
Roger.clement@isgmideast.com
ISG Middle East
Sama Tower, Ofjce 602
Sheikh Zayed Rd, PO BOX 120397,
Dubai, UAE
www.designmena.com 44 OCTOBER 2011 | Commercial Interior Design
TRENDS
IN THIS MONTH’S FEATURE, VICTORIA REDSHAW AND SHELLEY POND,
TREND FORECASTERS AT SCARLET OPUS, PREDICT A BOLD URGE TO CHALLENGE AND
STRIKE-OUT IN NEW DIRECTIONS IN 2013
The best of the best
5
1
4
3
2
www.designmena.com
TRENDS
Commercial Interior Design | OCTOBER 2011 45
F
ollowing the success of our
involvement with Index over
the past few years, we were
delighted to be invited to
speak at the international design
exhibition again this year. Preparations
for another exciting programme are
now well under way as we get ready
to conduct our popular VIP Trend Tour,
jam-packed full of valuable trend
information and the best products and
innovations from the show through
the eyes of a trend forecaster. This is
a snapshot of the best of the best the
show has to offer – the perfect way to
ensure you don’t miss a thing.
In addition, we’ll be presenting an
inspiring trend seminar on Tuesday,
October 25, at 1.30pm, where we’ll give
a short introduction to the forecasting
process we follow at Scarlet Opus.
Then we’ll be looking in detail at the
International Interior Design and Colour
Trends that we’ll see evolving through
2012 into 2013, with a particular focus
on textiles but also including colours,
materials, patterns and textures,
shapes, surface jnishes, and styling
that will resonate with consumers over
the next couple of years.
So in this month’s trend feature we
want to share a sneak peek at some of
the key trends we’ll be talking about
next month. At Scarlet Opus we have
forecast six Interior Trends for the A/W
2012/13 season. Here is a preview of
things to come;
We head towards 2013 with a sincere
yearning to protect and preserve but
also a bold urge to challenge and
strike-out in new directions. The past is
as much of an inspiration as the future
as we explore heritage, craft, folk,
traditions, and ancient history together
with innovative new techniques, ma-
terials, and technologies. The seasons
colours both challenge and soothe us:
light radiates and cleanses us, colour
spectrums surge forth and energise us,
plastic brights and felted mid-tones
fuse to intrigue us, stormy dark shades
fascinate us, and marble-toned neu-
trals deliver deep serenity.
Aurora has an ice-cold, silent, very
pure beauty. It is a well-being trend,
reinforced by our growing obsession
with health and clean air post-Japan’s
nuclear meltdown. We continue to see
biomimetics informing design as archi-
tects and designers look at microscopic
medicine, biology and chemistry for
form and structure. Coloured spec-
trums of light bursts make up this
palette in an ethereal mix of über pale
tints and iridescent shimmer.
Tokujin Yoshioka’s eight metre-high
installation, Rainbow Church, for
MUSEUM.beyond.museum in Seoul last
year was made of 500 crystal prisms
creating a spectacular space jlled with
spectrums of refracted light and colour.
This dream-like project is a beautiful
visual description of this trend.
Virtual Reality is hi-tech and conj-
dently intelligent, exploring the new
visual language being created by
contemporary light artists. Think LED
architecture, urban laser projections,
and Holokinetic Art. A move on from
our S/S 2012 trend, Colour Capital, this
trend works on a more mature palette
of modern darkness: cold steel, bolts
of electric green, laser blue, and a
dynamic violet strobe with neon ac-
cents; dense, precise cuts of coloured
light playing on a black backdrop. This
is plugged-in sophistication.
The fourth koor of Madrid’s Hotel
Puerta America by Plasma Studio,
perfectly captures the mood and dyna-
mism of this electric trend.
Old To New, the season’s new fusion
trend, perhaps more signijcant than
any we have previously
explored; bringing together
the trend for simplicity and
self-sufjciency with an ener-
gised integration of technol-
ogy inspired by plugged-in
urban homesteaders.
Combining technology and
the contemporary aesthetics
of fast-paced modern life
with rural sensibilities, com-
munity spirit, and a nod to
nostalgic traditions.
Forces of Nature. Earth, Air,
Fire and Water: At a time
when the forces of nature
seem to be conspiring
against us, international
designers take inspiration from the
natural powers of earthquakes, volca-
noes, and intense weather systems.
Aspects of hot kowing lava, cracked
structures and surface jnishes, light-
ning strikes, and deconstructed forms
converge in this trend built on a dark,
stormy colour palette.
Ancient Times explores ancient ele-
ments from the great civilisations of the
Mediterranean. This trend projects a
beautifully understated grandeur. Qui-
etly conjdent simplicity comes in the
form of an investigation into sculpted
and smooth forms and jnishes juxta-
posed against the crumbling, crum-
pled, and peeling layers of architectural
ruins. A fascinating balance between a
heavy, monolithic minimalism is offset
by diaphanous and ornate detailing: a
purposeful restraint prevails.
Mathieu Lehanneur’s altar and
baptistery in St.Hilaire’s Romanesque
church in Melle, France epitomises the
values of this trend as the dialogue
between the classical architecture of
aging columns and the biomorphic form
of the altar creates a bridge between
the past and the present.
Emporium is the elaborate sibling to an-
cient times with a highly embellished,
sophisticated glamour. This is a fusion
of the great empires as designers take
inspiration from ancient treasures and
arts as well as the captivating beauty of
ancient queens such as Cleopatra and
Empress Theodora.
Expect to see a 1920s Pari-
sian vibe in Art Deco geo’s
alongside Damasks and
Eastern inspired scrollwork.
Mixed metallic effects work
with a rich palette of beauti-
ful, Byzantine jewel tones
and an old, aged gold.
Step into a new era… we
look forward to seeing you
at the show.
Forecast by: www.scarleto-
pus.com; visit our blog:www.
trendsblog.co.uk; or follow
us on twitter http://twitter.
com/scarletopus
1
Hotel Puerta America
by Plasma Studio
www.plasmastudio.
com, photographed
by Diephotodesigner.
2
Wall Rupture by
Thierry Dreyfus www.
atelierthierrydreyfus.fr
3
Squint Showroom
www.squintlimited.
com
4
St Hilaire Church
by Mathieu
Lehanneur www.
mathieulehanneur.fr
5
Rainbow Church by
Tokujin Yoshioka
www.tokujin.com
DESIGNER Q&A
46 OCTOBER 2011 | Commercial Interior Design www.designmena.com
DESIGNER Q&A
Commercial Interior Design | OCTOBER 2011 47 www.designmena.com
ALFRED J OHNSON ON THE SUCCESS OF ‘ FLOATI NG RETAI L’
SHOPS AND HIS PLANS TO EXPAND I NTO THE US
Biomorphic design
A
lfred Johnson entered the
world of interior design when
he graduated from Edexcel
International and was re-
cruited by Christian Mintowt-Czyz, the
co-founder of London Design in Dubai
as a 20-year-old apprentice in 2000.
He remembers he ‘paid his dues’
by working on mundane detailing for
the jrst six months of the job before
he was invited to work on a concept
for Grand Stores with Justin Smith,
Christian's partner and creative head
and co-founder.
This gradually led to bigger clients
and Johnson went on to spend jve plus
years with the company working with
regional giants such as Emaar, Nakheel
and Thuraya.
Aged 26, he quit the jrm and spent
time as a freelancer before he founded
Imagination Design with his business
partner Amir Zaidi, which was the
holding company that led to the incep-
tion of Alfred Johnson as a bespoke
design brand.
Having accumulated a wealth of
experience working with his old jrm,
Johnson saw a gap in the market that
identijed a niche clientele's desire for a
new, bold and unadulterated approach
to design and reckoned that perhaps
his design language could jll the void.
He is passionate about what he does
and setting up the jrm enabled him to
artistically explore a particular dialect
of design language whilst contributing
to the fabric of a growing city.
Alfred Johnson, the design brand
specialises in all aspects of boutique
luxury design and biomorphic interior
architecture. The head ofjce is based
in Al Quoz, Dubai.
As principal of the brand, Johnson’s
responsibilities range from meeting
new and existing clientele, creating
initial dialogue, comprehending the
details of the clients brief and being
responsible for the creation of concep-
tual designs for all his clients. He said
the role demands a lot of dedication
ensuring clients receive original design
concepts that translate their require-
ments, be it commercial or residential.
What are you working on at present
and why?
We are currently working on Alfred
Johnson retail's luxury furniture line
that explores our biomorphic design
language focusing on being practical
as well as artistically striking. We have
been exploring ways to enhance the
luxury living/work experience and
this led to us to morphing our design
language into various aspects of the
furniture industry. We're currently
exploring four new models in addition
to our most signijcant pieces. Our
current product line includes:
Medusa, our conference/dining table
that seats 10 plus and can be cus-
tomised to seat up to 18 people. The
concept behind Medusa was a hunger
deep within me to create and share my
perspective on art with the world and
the jrst of many originals.
Hand cast created with mild steel
sub-sections, hand moulded jbreglass
clad exterior, Medusa draws her inspi-
rational shape from the core values of
biomorphic design language. The pure
shapes of each perspective that morph
into one-another draws people into
the depths of the product. The con-
sumer has a variety of customisation
options in leather, real wood veneer,
polyurethane super gloss paint, corian,
veneer, chrome, aluminum and crystal
encrusted, hence allowing its use to
range from commercial, residential
and hospitality. Morphing the lines
between form, function and the
perception of art, we hope to inspire
the space that it is used in and aim at
giving consumers a new perspective
into contemporary luxury.
Carmine - a biomorphic statement
that re-visits luxury CEO/executive
48 OCTOBER 2011 | Commercial Interior Design www.designmena.com
DESIGNER Q&A
You have designed a number of "Float-
ing Retail" shops for HP. Tell me more
about this?
Hewlett-Packard wanted to raise its
retail awareness for its products and
wanted a concept that would resonate
the brand and constant evolution in
delivering some of the world's most
cutting edge and reliable IT products.
Our approach to this was taking a tem-
porary space and converting it into a
high impact branded retail environment
that would connect with consumers,
deliver a constantly evolving consumer
message and be cutting edge branded
biomorphic architecture. These retail
environments enable consumers to
view Hewlett-Packard's evolving, cut-
ting edge product line in multiple dis-
play areas that range from stand alone
units to morphing counters that display
specijc multiple product ranges.
Whilst creating the interior retail
architecture, we wrote and directed a
performance that is based on the brand
and its products. This aerial perfor-
mance draws the consumer in whilst
promoting HP consumer-lifestyle
1
The HP 'koating
retail shop'.
2
A high impact
branded retail
environment.
3
Biomorphic
architecture.
4
Multiple display
areas.
5
Stand alone units and
morphing counters.
management workstations and its
applications. It is cantilevered on a
base section of 250mm with support-
ing MS base plates and concealed wall
units. Handmade in cast created GRC
– glass reinforced concrete, its base is
brought alive with customisation op-
tions in leather, veneer, polyurethane
super gloss paint, corian, veneer,
chrome, aluminum and crystal encrust-
ed panels with a fusion glass top.
Karoline - A complimenting blend
between the functionality of a coffee
table and the need for a pièce de
résistance within any residence or of-
jce space, is customised to the clients
requirements and available in combi-
nations of leather, real wood veneer,
polyurethane super gloss paint, corian,
veneer, chrome, aluminum and crystal
encrusted panels.
Sophia - A hand moulded end table
that brings form and function together
in an authentic ensemble creating an
assembly of biomorphic design intent
in any environment and is available in
combinations of leather, real wood ve-
neer, polyurethane super gloss paint,
corian, veneer, chrome, aluminum and
crystal encrusted panels.
Allegra - Be it hospitality, residential
or commercial, created as a tribute
to the arts, this table brings pure
fascination as a design element to
any environment. Its options range
from leather, real wood veneer, poly-
urethane super gloss paint, corian,
veneer, chrome, aluminum and crystal
encrusted panels with a fusion glass
top. The inspiration for Allegra came
from the artist within me that simply
wanted to create.
1 2
3 4 5
DESIGNER Q&A
50 OCTOBER 2011 | Commercial Interior Design www.designmena.com
6
AMA Group.
7
The AMA Group
ofjces covered two
koors above The
Musee d'AMA.
8
The art gallery has
a contemporary
interpretation of
design.
9
The ceiling had LED
illuminated lights.
oriented products. The three aerial
artists perform seven routines during
the last seven hours of the business
day, every hour. Each song was care-
fully chosen allowing for appropriate
integration of its products and services
into the performance, thus psycho-
logically enhancing the product and
brand's appeal to its clientele and
enabling a vibrant retail environment to
come alive.
The sequel to the Hewlett-Packard
Floating Retail has just been com-
pleted. HP’s primary retail strategy
evolved from stand-alone product dis-
play units that we designed last year to
a seamless multi-leveled bar that were
divided into product zones. The new
zones worked on evolving the product
experience from being singular to a
more lifestyle all in one concept i.e.
selling computers with printers, scan-
ners accessories etc as a unijed HP
lifestyle for the average consumer. The
client wanted the consumer to seam-
lessly integrate from one zone into
another without divisions whilst in the
interior, hence our creation of the two
biomorphic multi-level display units
on either side. The central experience
bar housed its star products, whilst
the rear low height wall gave their print
accessories a display section within
the space. Its new interior included a
suspended biomorphic canopy that
housed a backlit HP logo and acts as a
integrated part of the interior space al-
lowing consumers to connect with the
brand’s biomorphic lines.
I understand you recently completed
your krst museum in Saudi, tell me
about that?
The Musée d’AMA was our jrst commis-
sion within the public space for the arts
sector. The AMA group, whose corpo-
rate ofjces were on the top two koors
of the building, wanted to showcase
its contemporary art collection within
its museum to the general public.
Our objective was to create a diverse,
yet museum type, environment that
would allow visitors to view the client's
diverse global collection of art. Having
viewed a portion of their collection, we
planned the space to give visitors the
freedom to explore, creating a sub-sec-
tion for the paintings and sculptures.
The ceiling detail was created based
on their passion for art that consists
of recessed LED illuminated gun-metal
steel routed Arabic poetry set against
matte white gypsum, allowing visitors
to read as they explore the space.
The biggest challenge was to cre-
ate a museum environment within a
limited space that had to house a vast
7
8
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DESIGNER Q&A
52 OCTOBER 2011 | Commercial Interior Design www.designmena.com
10
Allegra.
11
Medusa.
12
Carmine.
variety of diverse art whilst
maintaining original design
intent. The region being largely
unexplored, we had to ensure the
design language was not too cutting
edge and had to maintain a subtle yet
contemporary interpretation of design.
What, if any, are the major challenges
for you working in the UAE?
The UAE provides us with a stellar
environment to work and live in. Being
a central business hub for the region,
we cater to a variety of clientele around
the region as well as internationally
from our HQ in Dubai. We are aware
of the amount of red tape involved in
other major cities within the region
and think that Dubai and the UAE pro-
vide us with a substantial amount of
infrastructure to work within as well as
with the increasing amount of clientele
wanting world class design concepts.
You won the Silver Award and received
an Honorable Mention at the Interna-
tional Design Awards in Los Angeles.
Tell me about that, how many awards
do you have?
The Alfred Johnson Brand received its
jrst Silver Award in North America and
an Honorable Mention as well for our
work on Etisalat within the UAE.
Our brand currently has four awards
and two honorable mention/jnalists.
MENA awards include the Young De-
signer of the Year and Retail Design of
the Year twice and the Silver Award for
Commercial Space at the International
Design Awards in North America.
I hear there is a possible expansion on
the cards, where are you moving to?
We are currently exploring options of a
new venture in the US where we want
to expand Alfred Johnson as a retail
experience. Our goal is to take our
experience with interior architecture
and product development to a high
street audience, exploring new avenues
of growth for our brand. With our com-
prehensive approach our high street
customers will experience biomorphic
design on a boutique level.
Where are you trying to take the busi-
ness now?
I believe that as a multi-disciplinary de-
sign brand, we have much to offer the
architectural and interior industry. Our
recent commission to renovate a G+3
ofjce building in Riyadh, KSA will be
the jrst for our brand in the conceptual
architecture industry. We are looking at
collaborating with associates in Qatar,
Kuwait and certainly aiming to expand
in Saudi Arabia.
What’s next?
We're currently working on a com-
mission for a retail-ofjce that has to
resonate a variety of Italian interior
products for its new venture in Dubai.
We're also due to begin work on a
mobile-hospitality concept for a Brazil-
ian Food Conglomerate and last but
not least, we're expanding our brand's
furniture collection and shall be de-
veloping new products throughout the
year signed personally by myself, thus
ensuring that replicas are not made,
giving them that exclusivity factor.
10
11
12
Sequence
Night & Day
Patricia Urqiuola
Arc
Foster + Partners
FINASI L.L.C
AI Ittihad Road
P.O. BOX 118508 Dubai
United Arab Emirates
T +971 (4) 2971777
www.molteni.it
wwwÂUHZPHL
Commercial Interior Design | OCTOBER 2011 55 www.designmena.com
T
he overiding theme of Hábitat
Valencia this year was the 10th
anniversary of Nude, which
celebrates up and coming
young talent for those wanting to break
into the design industry.
Organisers split the tradeshow
(September 20-24) into seven sectors;
Furniture; Lighting; Home textiles; Bed-
rooms; Decoration; Kitchens and Out-
door, re-creating the exhibition koor
to resemble a huge railway station and
introduced a new programme called
‘Flash Hábitat’, to publicise product
launches from leading companies in
the style of a fashion show.
Nude is an international design show
where young interior designers, upcom-
ing design studios, freelancers, gal-
leries and manufacturers get a chance
to showcase their talent with support
from the event organisers, promoting
their work and putting them in touch
with industry professionals to progress
in their career.
A total of 40 schools of designs, and
design practices, made up the talent
from various regions of Spain and some
The core team of CuldeSac is Alberto
Martínez, Pepe García, Francisco Pons
and Pilar Roger. Set up in August 2002,
the design studio is separated into
three areas Espacio Creativo, Com-
munication and Experience with the
following jelds of expertise: product
and interior design, strategic branding
and communication and PR.
Projects include; Roca, Madrid, a
Vodafone portable shop and a jewellery
store in Valencia.
Another Nude ‘graduate’ is designer
Jose Manuel Ferrero, who was asked to
return to the show this year to create
the interior space of the pavilion. He
said the organisers wanted an area to
rekect all the ideas and designs that
have fuelled the show for the past
10 years so he brought everything
together in a hexagonal space using nu-
merous panels to symbolise ‘an image
of nature with a melting pot of ideas’.
“I created many panels to rekect the
countless ideas on show now and those
from before. The space evolves, making
the very most of the surface and creat-
ing a versatile space,” he said.
came from international countries
including Korea, Mexico and France.
In the last 10 years, more than 400
designers have emerged from the show
to establish a career in the industry
including CuldeSac, Odos Design, Borja
Garcia and En Blanc, to name a few.
For many of them, Nude was the
point at which their business careers
took off and gave them a platform to
show their ‘made in Spain’ designs
to carve a niche for themselves in the
world of design.
FERIA HÁBITAT VALENCIA IS A TRADE FAIR THAT BRINGS TOGETHER ALL THE
INDUSTRY SECTORS ASSOCIATED WITH INTERIOR DESIGN. THIS YEAR’S EVENT SAW
950 EXHIBITORS AND 60,000 VISITORS FROM MORE THAN 100 COUNTRIES
1
The entrance foyer of
the tradeshow.
2
The 'Flash' space.
Made in Spain
1
2
FERIA HÁBITAT VALENCIA
FERIA HÁBITAT VALENCIA
56 OCTOBER 2011 | Commercial Interior Design www.designmena.com
NUDE
Nude exhibition entries this year, in-
cluded Join Design, Ham&Cheese Tasty
Design Studio, Dicrein and Triangulo
design + food.
Join Design is a design practice that
was formed in Valencia when Inma
Bailen and Jordi Alberola decided to
work together. The pair trained in In-
dustrial Design at UCH-CEU University,
having both taken a Masters in furni-
ture and lighting. As a young design
practice they seek to devise innovative,
quality products. They base their
designs on everyday objects and try to
create a fresh twist from a functional,
coherant and attractive perspective.
At this year’s Nude, they presented
Wirelight and Kangoo.
Wirelight is a luminaire that provides
indirect lighting with a 180 degree
focus, while Kangoo is a seat for groups
of people with a new use for the back of
the seat for customers who are working
at conferences or lectures.
Ham&Cheese was set up towards
the end of 2009 by graphic designer
Veronica Colona and product designer
Jordi Giusbert, who work in the same
way as a combo sandwich, combining
simple elements to produce fresh
ideas with a special kavour. Having
won a bursary at last year’s Nude, the
company is back with three creations;
Folda, a dining table and chairs, Sonno
alarm clock and Brott, an organiser
that will transform wires and leads into
organic elements.
Dicrein is a young design practice
made up of Eduardo Tapiador Polo,
Lucia Mateo Belda and Letticia Rodri-
guez Ruano. The various interests of
each of the partners make Dicrein a
multi-functional practice that offers in-
dustrial design, graphic design, market
research, research into trends, window
dressing, photography, decorating and
interior design.
At the show it was presenting ‘forat
de l’ombre’ outdoor furniture.
Triangulo consists of three design-
ers; Alejandro Hernandez, Laura
Tornero and Guillermo Cerda who
specialise in furniture design, product
development and food respectively.
The triangle represents design, develo-
ment and gastronomy creating ideas
for furniture, kitchen utensils, wine
bottles, worktops and other gastro-
nomic installations.
FORMER NUDE PARTICIPANTS
• Borja Garcia
• CuldeSac
• Estudi(H)ac,
• Hector Serrano
• Nieves Contreras
• Miguel Herranz
• Nadadora
• Odos Design
• Yonoh
• En Blanc
• Stone Design
• Herme&Monica
4
6
3
5 7
8
3
Kangoo by Join
Design.
4
Folda by
Ham&Cheese.
5
Happy Chairs by
Triangulo.
6
Wirelight by Join
Design.
7
Close up of the
Wirelight bulbs.
8
Stacked Kangoo
chairs by Join Design.
FERIA HÁBITAT VALENCIA
Commercial Interior Design | OCTOBER 2011 57 www.designmena.com
FLASH HÁBITAT
Flash Hábitat was set up in the style
of a fashion show and gave visitors a
quick snapshot of a selection of the
best products coming out of the inter-
national interiors industry.
It saw major companies like Andreu
World, Vitra, B&B Italia, Artemide,
Lzf (Luzifer) Lamps, Moroso and Emu,
among others to showcase new prod-
ucts to a wider audience.
Some of the products were; Agatha,
Armadillo, Link Chain and Totem light-
ing by Lzf, four collections by Andreu
World called Sail, Reverse, Andreu
World Outdoor and Oliva, the System
CUbox , an aluminium construction de-
signed by Rafa Ortega for Do+Ce and
the Paperstone eco-friendly designer
kitchen by Key Cucine.
“We found the ideal tool for recruit-
ing major companies that had not
come for a long time or had never ex-
hibited before. Flash offers everything
exhibitors are looking for in a fair, the
opportunity to surprise, seduce and
do business,” said Jose Blasco, presi-
dent, Feria Hábitat Valencia.
Talking about the economic crisis,
Blasco said there was no denying that
the country was caught in a jnancial
situation that was not buoyant but
the ‘Made in Spain’ fair is known and
valued internationally.
“The downturn forced many
companies to intensify their focus on
internationl markets.
“Spanish design has an excellent
reputation around the world. It is get-
ting better all the time and this is ow-
ing, not exclusively, to top names likes
Patricia Urquiola or Jamie Hayon, but
also to a large number of designers
and studios that are earning names for
themselves worldwide.
“For instance, we have Culdesac,
Odos Design, Jose Manuel Ferraro,
Hector Serrano, to name a few, who
are all former participants at Nude.”
One of the main themes this year
was to create a show layout inspired
by a high speed railway network, to
create an easier, more convenient,
time efjcient and cost effective expe-
rience for visitors.
It had colour coded tracks on the
koor of the boulevard and at the heart
of the fair was a ‘Grand Central Sta-
tion’ with digital information boards
showing the times and dates for all
parallel events.
As well as support from ANIEME
(Spanish Association of Furniture
Manufacturers and Exporters),
Fedai-Dec and Ateval, Feria Hábitat
Valencia received advice from ICEX,
the Spanish Institute for Foreign Trade
and IVEX, the Valencia Export Devel-
opment Institute.
9
10
11
13 12
9
Agatha by Lzf.
10
Totem light by Lzf.
11
Woody by
Andreu World.
12
Armadillo by Lzf.
13
Sail chairs by
Andreu World.
FERIA HÁBITAT VALENCIA
58 OCTOBER 2011 | Commercial Interior Design www.designmena.com
MUEBLE DE ESPAÑA
Mueble de España was created by AN-
IEME. It celebrates its 30
th
anniversary
this year and has 250 members who at-
tend all the four big interior tradeshows
in Europe; Italy, France, Germany and
Spain and will visit Dubai’s Index 2011.
Aside from non European countries its
main destination markets for Spanish
furniture exports include Morocco, US,
Russia and Saudi Arabia.
A total of 72 members exhibited at the
tradeshow including Sancal, Capdell,
Koo International, Andreu World, Point,
Darc, Vondom and Expormim.
Point specialises in the design and
manufacture of outdoor furniture. Its
headquarters are located in Alicante and
it was founded in 1920 as a workshop
in which rattan armchairs were plaited.
Since then, the company, in the hands
of the fourth generation of the Pons
family, has expanded its reach globally
including hospitality projects where it
furnished the One & Only Royal Mirage
Hotel in Dubai. Other hotel clients in-
clude the Marriott, Sheraton, Kempink-
ski, Ritz Carlton and the Four Seasons.
“The One & Only, Dubai, was an
important project for us because it’s
a well known hotel and it was a great
way to present our company to the main
designers,” said Maria Lora, regional
manager Middle East, Point.
“We supplied all the outdoor furniture
to the hotel chain.
“The more jobs we get abroad the
more designers we can invite to see our
brand. They can see the quality of the
jnish and we get to promote the name
of our company,”
Point launched two collections at
Hábitat Valencia; the Colours Collection
and LA; chairs and sunbeds.
According to Juan Carlos Muñoz, who
has been the president of Mueble de
España for three years now having taken
over from Enrique Perez who held the
post for 12 years, Spain is still a strong
market for international companies and
despite the global crisis the country
is high up on the list of commercial
priorities, particularly with a view to the
recovery of the domestic market.
“The global market is changing. Com-
panies no longer make furniture to sell
in their own country but make a projt
by partnering with other countries and
exporting their goods overseas. The pur-
pose of Mueble de España is to promote
the brand and get people talking about
our products to increase sales globally.
“What makes Spanish products
competitive are their creativity and
quality. Their creativity can be seen in
our furniture, lamps, textiles, kitchens
and rugs. Although our classic designs
are prestigious in eastern Europe, the
Middle East or Asia, many of our cutting
edge Spanish companies are selling well
in mature markets such as Europe.”
The association is embracing social
media as part of its global reach and
created a twitter page recently.
Another of the major events at the
show was FEED, the Second Internation-
al Bloggers and Digital Design Media
Seminar where those in digital media in
the design industry were invited to get
to know Valencian design and tweet it.
“Digital media has an important role
in the development of the association
and one we encourage,” added Muñoz.
14
16 15
19 18 17
14
Lamparas vases
by Vondom.
15
Alma by Koo
International.
16
Vela by Vondom.
17
Camelot by Koo
International.
18
Sanitaryware
by Do+ce.
19
Bano by Do+ce.
FERIA HÁBITAT VALENCIA
60 OCTOBER 2011 | Commercial Interior Design www.designmena.com
LZF, LUZIFER LAMPS
Lzf (Luzifer) Lamps was created by
husband and wife team, Marivi Calvo and
Sandro Tothill in 1994. They started mak-
ing handmade lights out of wood veneer
for their friends and the business took
off from there. It showcased four new
products at Habitat Valencia; Agatha,
Armadillo, Link Chain and Totem.
Agatha and Armadillo were created by
Spanish designer, Luis Eslava. The krst
light resembles a hanging lamp in the
shape of a lower, while the other is made
to look like textured armour.
Link Chain follows the shape and form
of the original Link, created in 2007 by
Irish designer, Ray Power and with the
collaboration of Spanish designer Marivi
Calvo, while, the Totem Lamp is designed
by Burkhard Dammer and Calvo. Given
its monumental proportions, Totem was
conceived for huge areas.
ANDREU WORLD
Andreu World has launched four products
this year including Sail, Reverse, Andreu
World Outdoor and Oliva.
As with a sail, the design of the Sail
chair is made of polypropylene and kbre-
glass and comes in a range of colours.
Reverse is a 100% recycable polyth-
ylene base with different sizes of table
top. It is available in black, white, red,
cayenne, chocolate brown and grey.
Andreu World Outdoor is a collection
of chairs, easy chairs and barstools
which are characterised by their braided
wide belts in earth brown, sand, graphite
and white. It also comes in a chaise logue
version with a headrest cushion.
Oliva is an occasional table in solid
wood, obtained from reforested areas
covered by the FSC (Forest Stewardship
Council), ensuring the chain of custody
from the origin to the knal product.
ANDREU WORLD
+34 96 180 5700
aworld@andreuworld.com
LZF LAMPS
+34 96 252 4780
sandro@lzf-lamps.com
CASE STUDY: IDEASPICE
62 OCTOBER 2011 | Commercial Interior Design www.designmena.com
CASE STUDY: IDEASPICE
Commercial Interior Design | OCTOBER 2011 63 www.designmena.com
ON THE 10
TH
ANNI VERSARY OF I DEASPI CE, THE FI RM MOVED I NTO
A NEW SPACE THAT BROUGHT NATURE I NTO AN OFFI CE ENVI RONMENT
Red Spice
1
CASE STUDY: IDEASPICE
64 OCTOBER 2011 | Commercial Interior Design www.designmena.com
W
hen the 10
th
anniversary
of Dubai-based business
consultancy jrm,
Ideaspice, came around
in September 2011, it celebrated in its
second ofjce, designed by its own
interior division, Spiceworks.
Sajith Ansar, CEO, Ideaspice, said the
thought process behind the design was
to create a space which the staff would
enjoy coming to every day. “A major
concept behind the interiors was that
we wanted to make it look like a blend of
the outdoors and indoors,” said Ansar.
Ideaspice moved into the new ofjce
in Al Diyafah, Dubai, in July 2011, from
Deira. The previous space was smaller
at 900 square feet, compared to the
current location at 1270 square feet.
Ansar said after 10 years, it was time
to relocate into a bigger ofjce for the
growing jrm. He said it started off as
a design company, and has grown to a
branding jrm that also provides busi-
ness solutions. It was this shift in the
jrm’s branding that caused the design
to have a more serious vibe, yet not lose
the quirkiness its jrst ofjce had.
“The earlier ofjce had bunkbeds. We
even had strobe lights in the bathroom,
and a pool table for recreation. That was
dejnitely quirky and done up in dark
colours. Now it was time to be serious,
yet have some twists in the design as
well,” said Ansar.
There were multiple brainstorming
sessions within the Ideaspice team to
get a better understanding of where the
company stood as a brand and how it
wanted to portray itself in the future.
“We had to take in all our ofjce/
employee requirements to create this
space. The desks have been positioned
in an organic and modular form to
enhance teamwork and interaction. To
make it more personal and customised,
all the team members were measured
so that the space they use could be
specijed according to their individual
heights,” added Ansar.
He said Spiceworks used lighter and
brighter colours as compared to the jrst
ofjce, and tried to source materials or
items not seen regionally.
When people enter the ofjce, a
large black horse with a lightbulb
1
The break-out area
with a lifesize horse.
2
A view of the main
ofjce seating area.
3
Conference room with
the putting green.
4
The conference room
with glass walls.
5
Turf was used even in
the overhead lights.
6
The entrance of the
Ideaspice ofjce.
2
3
5
6
4
CASE STUDY: IDEASPICE
66 OCTOBER 2011 | Commercial Interior Design www.designmena.com
and shade on its head stands to the
right, with a break-out area for staff
to relax. The main ofjce is a series of
inter-connecting tables and chairs. The
conference room is housed in a glass
box, with green turf and a putting green
for mini-golf. It also features a seating
area at one end, surrounded by pebbles.
Small, white dragonky models are stuck
on the walls, on the chairs, on the table
dividers and more. All this was done to
match the design brief of nature being
present in the ofjce.
“We felt turf added an outdoor feeling
and kept our signature wackiness with-
out going over-the-top. And the dragon-
kies worked for the same reason, as it
gives a sense of lightness and a koating
sensation to the ofjce,” said Ansar.
The overhead ducting was coated
an extra layer to get the desired shade
of red, and turf was inserted into the
bulkhead lights as well.
He said the dragonky gave a feminine
feel to the ofjce, as he felt the other
materials used were masculine. It also
gives an element of surprise, he said.
“People feel like they are sitting out-
doors; it’s a subconscious feeling but it
instantly makes people feel comfortable
when they come here,” he added.
The life-size horse was another
outdoorsy element, Ansar added, and
was a symbol of the company’s success.
“We’ve completed 10 years as a jrm,
during which time we’ve grown to nine
ofjces around the world. We wanted
everyone to step up internally, and the
horse is a symbol to the staff, telling
them we’ve been running till now, but
now we’re starting to gallop,” he said.
Ansar said the project was important
and personal to him as CEO, which
The kooring of the executive ofjce
and the break-out area mimics the look
of crates with writing stamped on them.
“We wanted non-typical parquet koor-
ing, like a crate with something written
on it so we had to get it custom-printed,”
added Ansar. The parquet wasn’t just
used on the koor. In the conference
room, it was used on the wall instead.
All the furniture was handpicked
and shipped from Ideaspice’s company
based in China, Dian, which special-
ises in furniture and product facilities.
However, many items, in addition to the
parquet kooring, were custom-made.
“We wanted a specijc red theme in
a Pantone shade. We went to factories
and got things done to our specijca-
tions,” said Ansar.
The construction of the ofjce faced
multiple challenges and issues. “During
the course of the construction, we had
to change certain elements, but ended
up using new ones which are more sus-
tainable and functional,” said Ansar.
Another challenge the jrm faced
was the logistics coordination and time
management for the furniture deliveries
from around the world.
is why he took a hands-on role in the
design process. In addition, space
designer Rahul Solanki, and Lalu Koch,
jt out production manager, worked with
him to realise the designs.
“Overall the space was required to be
fun, using unusual materials but at the
same time being functional,” said Ansar.
A lot of the materials were found in
different parts of the world. “For exam-
ple, we specijcally wanted ceramic tiles
for the executive ofjce and had to hunt
around a lot for it. After looking around
in many places, we eventually sourced it
from Dragon Mart,” said Ansar.
7
The Bubble Chair in
the CEO's ofjce.
8
The design did away
with formal looks.
9
The photographs on
the wall were taken by
the CEO.
10
CEO's ofjce desk.
11
Ceramic tiles used on
the wall
7
8
9 10 11
CASE STUDY: IDEASPICE
68 OCTOBER 2011 | Commercial Interior Design www.designmena.com
“The hardest thing was that we were
our own clients, and we had a lot of
designs created before selecting any-
thing. We set our standards really high
as it had to be better than our old ofjce,
which we were very proud of,” he added.
While the actual jt-out time took 45
days, it took Spiceworks three months
prior to that to jnalise the design.
He said an important aspect of the
ofjce was the break-out area. “We don’t
like people working at a stretch, so a
PlayStation was added to the break-out
area. It’s also a place for clients to
come in and interact, for an informal
chat.” Since Ideaspice has ofjces in
different parts of the world, a kat screen
television was used to make video calls
through Skype.
The conference room was jtted out
for eight people. Ansar said while the
room is supposed to be the most seri-
ous space in the ofjce, he decided to
use turf as kooring as an ice-breaker.
He said seeing the turf always brought a
smile to people’s faces.
In addition to the turf, there is also a
putting green, and a golf ball and club,
They actually started playing a game in
the middle of a serious talk,” said Ansar.
The ofjce also used sustainable ma-
terials. Ansar said it uses less artijcial
lighting and more natural light within
the ofjce. In addition, LED lights are
used as they consume lower energy.
“Even the materials used within
the space are more environmentally
friendly. We specijcally used natural
materials like concrete, pebbles and turf
within the ofjce,” he added.
Scheduling timelines is incorporated
into the ofjce space on one of the
walls, rather than printing them. All of
Ideaspice’s systems and processes re-
volve around a paperless ofjce overall.
The young and funky vibe of the ofjce
matched the jrm’s vision. “It essentially
depends on what business you are in
and the kind of vibe you wish to potray.
For Ideaspice, it works for the kind of
work we do and enhances the outcome
of the designs,” said Ansar.
He added in the region, there is an
awakening in small-medium businesses
which have the kexibility to experiment
with a youthful feel, to do so. Nowadays
clients are asking for “cool designs”,
which shows it is fast becoming a trend.
The jnal design was a surprise to the
team at Ideaspice; only Ansar and So-
lanki knew what it looked like. “No-one
was allowed to see anything: not the
renders nor the pictures,” said Ansar.
Before moving, the staff were given
a briejng on what they could expect
from the new ofjce, but were then blind-
folded and brought into the space.
“We wanted to surprise them and it
worked. Since they had no expectations,
it was a big shock, but they love where
they work,” said Ansar.
IDEASPICE SUPPLIERS LIST
Fit-out: Spiceworks
Laminations: Danube
Veneers: Middle East Wood
Wallpaper: Yalda Deco Tone
Furniture: Dian, The One, 2XL
all of which have been used during
serious meetings. “In a recent meeting,
we had a client tell our architect if he
could drop the ball in the hole three
times, they could negotiate on pricing.
12
One of the many
dragonkies in the
ofjce.
13
A red theme was
chosen for the design.
14
Custom-made parquet
kooring.
15
The funky chandelier.
16
The horse that
doubles as a lamp.
15
13
14
12
16
CASE STUDY: EFFA BOUTIQUE
www.designmena.com 70 OCTOBER 2011 | Commercial Interior Design
SI BLI NGS SUMAYA DABBAGH OF DABBAGH
ARCHI TECTS AND EFFA AL DABBAGH, FOUNDER,
EFFA FASHI ON, COLLABORATE ON A J OI NT PROJ ECT
Sister act
W
hen Effa Al Dabbagh,
founder and designer of
Effa Fashion asked her
sister Sumaya Dabbagh,
of Dabbagh Architects, to come up with
a design for her jrst store in Dubai, she
focused on the brand’s logo of a bright
fuchsia kower to create a concept.
Commercial Interior Design | OCTOBER 2011 71
CASE STUDY: EFFA BOUTIQUE
www.designmena.com
CASE STUDY: EFFA BOUTIQUE
72 OCTOBER 2011 | Commercial Interior Design www.designmena.com
1
The chandelier was
from Al Salhiya
Lighting Centre.
2
The shop's kower logo
appears on the door.
3
Carpet from JAB
Middle East.
4
The shop has a
contemporary feel.
Architects did an excellent job in trans-
lating this style architecturally into a
retail space,” she said.
“The interior design concept is
contemporary and timeless and can
easily be applied to other Effa boutique
spaces in the future.
“The way that the interior concept
was designed also makes it kexible
and easy to develop should the brand
diversify into other product ranges.
“The result was a space that is the
perfect complement to my products,
Sumaya is a Saudi architect
educated in the UK with experience in
architecture, interior design and project
management spanning over 18 years.
She set up her company, which focuses
on design aspects such as light, space,
and materials ‘in relation to the human
scale as well as the human experience
of space’, in Dubai, in 2008.
“Effa’s brief was very simple, and
simplicity makes the best projects. It
was to provide a modern interior that
would rekect the essence of the Effa
brand,” she said.
“The space had to accommodate
display rails and shelves for womens’
ready to wear, abayas and accessories.
Changing facilities, a back ofjce and
storage space was also required.”
The kower, symbolising beauty and
femininity, became the focal point
for the space, in the form of a custom
made carpet as a centre piece. Gold,
the brand’s colour depicting rays of sun
and illustrating luxury was translated
into vertical jns that form the structure
of the display units. The circular ar-
rangement of the display unit in the
space rekects the soft, feminine aspect
of the brand.
The result is a contemporary interior
that is faithful to the philosophy of Dab-
bagh Architects as well as the essence
of the Effa brand.
“As soon as the location was estab-
lished, the countdown of a three month
period started,” added Sumaya.
“Meeting such a challenging dead-
line was made possible by the clear and
well-formed vision of the client.
“The design was completed in six
weeks, construction in another six.
“From a retail point of view, it is
essential to present the merchandise
in the most attractive way possible to
maximise sales.
“Important considerations such as
lighting and product placement were,
therefore, carefully studied.”
According to Effa, founder and
designer of the fashion brand, her aim
in opening her jrst boutique was to
provide an enjoyable shopping experi-
ence for her customers.
“It was important for the design of
the boutique interior to rekect the Effa
style philosophy, and Dabbagh
rekecting the brand image and provid-
ing my customers with a stylish and
relaxed luxurious retail environment
where they can feel comfortable brows-
ing through the collections, enjoy trying
things on and making their purchases.”
Effa added that she felt fortunate
to have a boutique ofjce designed by
her sister. The building and the space
rekect their main ethos of high quality
design: in the materials used and its
attention to details.
The sisters were born in Jeddah,
Kingdom of Saudi Arabia, but grew up
in the UK.
Effa is the youngest sibling out of six.
Sumaya was the fourth child. Together
they have four sisters and one brother,
including a sister, Hanan, who used to
teach interior design.
“It was a very exciting time to be
able to work with such a close family
member. We have a mutual respect and
understanding. I know Effa’s personal-
ity very well and her brand essence
and she understands my approach to
design,” said Sumaya.
“Our goals are completely aligned.
We both have an interest in each
other’s success as well as our own.
“In addition, as we are both in cre-
ative jelds, we were able to have very
good rapport and brainstorm ideas
together during our design meetings. It
was a fun time.”
Although Dabbagh Architects
launched in 2008, Sumaya has been
working independently since 2004 and
completed many projects ranging from
residential to commercial.
“My jrst independent project was
a residential one. A young modern
Emirati family approached me for the
design of their own home. The villas
they occupied needed to be remodelled
to jt their changing lifestyle,” she said.
“Being an architect, I enjoyed work-
ing on a project that required a refur-
bishment of the interior spaces to fuljll
new requirements and needs.
"When I initially started working
independently, my early commissions
were interior jt outs.
“Having previously worked on large
scale projects, such as the Childrens’
City, in Dubai, I enjoyed working on the
details of a small scale project.
2
1
3
CASE STUDY: EFFA BOUTIQUE
Commercial Interior Design | OCTOBER 2011 73 www.designmena.com
4
CASE STUDY: EFFA BOUTIQUE
74 OCTOBER 2011 | Commercial Interior Design www.designmena.com
“This kind of work helped to form
strong relationships with clients that
would continue to kourish and provide
an invaluable insight into what makes a
project successful.
“Design is not the only criteria, we
are also in the business of providing a
service. I believe the quality of our ser-
vice is what attracts repeat clients to
return for further commissions as well
as new clients through word of mouth
and personal recommendations."
Her jrst building commission was
started in 2007 and completed in 2010,
where she developed a boutique ofjce
building in Al Barsha 1, Dubai.
It also houses Dabbagh Architects'
ofjces. Sumaya said she felt fortunate
to have her ofjces in a building
designed by her own company.
Speaking of the boutique, she said
the design of Effa Fashion went very
smoothly, but her main challenges were
during the construction stage of the
project with its contractors.
“In this difjcult market, we found
that sometimes contractors overstretch
themselves and their resources by
over committing to too many clients, in
order to compensate for lower prices
due to the slow economic market.
This meant that we faced frustrating
delays. The contract’s initial duration
was four weeks. However the actual
duration was stretched to six weeks,”
she added.
“In retail, trends tend to come and go
fast, a bit like fashion.
“At Dabbagh Architects we tend
to focus on producing a design that
EFFA STORE SUPPLIERS LIST
Carpet: Custom made in Germany by
JAB Middle East
Wooden flooring: UK, supplied by Aim
Pro Middle East FZE
Light fittings: Al Salhiya Lighting
Centre, Dubai, UAE
Chandelier: Made in Italy, supplied by
Al Salhiya Lighting Centre, Dubai.
Loose Furniture: Clients own supplier
Reception counter and display
cabinets: Custom made by Contrast
LLC Interior Design & Decoration
Signage: Exact Sign, Dubai, UAE
responds to the client’s needs and the
project’s unique criteria, rather than
following fashion.
“Following popular styles blindly
is akin to being a fashion victim. We
aim to produce designs that are not
affected by transient styles and trends.
Our ultimate aim is to produce timeless
design,” she added.
Dabbagh Architects is currently in
the design stage for several projects in
UAE. These are commercial as well as
residential types of work.
It also looking at expanding into the
Saudi and Qatari markets as there is
considerable growth in various sectors
in those countries at present.
It recently added two new members
to its team; a structural engineer and
an architect who will work on projects
further ajeld.
“We are excited by the prospects
and look forward to completing new
fuljlling and prestigious projects and
developing fruitful relationships with
new clients,” said Sumaya.
6
5
5
Display rails for
womens' abayas
and accessories.
6
Exterior shot of the
boutique.
CASE STUDY: RI STATIONERS
www.designmena.com 76 OCTOBER 2011 | Commercial Interior Design
WHI TE CORPORATE I NTERI OR DESI GN TAKES THE
THEME OF ORI GAMI AND I NTRI CATE PAPER FOLDS
TO CREATE A STATI ONERS SHOP I N SI NGAPORE
Papermate
CASE STUDY: RI STATIONERS
Commercial Interior Design | OCTOBER 2011 77 www.designmena.com
W
hite Corporate is an
interior design company
which was set up in Sin-
gapore in 2001. It has
three afjliated companies, White Space
Living, Substance Living and White2
Partnership, providing design consulta-
tion and project management services
for residential and commercial projects.
White Space Living focuses on Singa-
pore’s public housing apartments, while
Substance Living serves condominium,
terrace house and bungalow projects,
recently expanding into A&A (Addition
& Alteration) work and construction.
White2 Partnership was formed in
2004 to focus on commercial projects
like show kats, ofjce, retail stores, F&B
outlet, education facilities and hotels.
Roy On, business development man-
ager, White Corporate said the owner of
RI Stationers, Kathleen Loi, approached
the company via its website to design
her shop. She liked the concept and de-
sign which it proposed for the store and
there was an easy chemistry between
the client and the design team.
The brief was to design a store with a
neutral palette to highlight its products,
which are mainly locally designed jour-
nals, photo albums and greeting cards
that come in a myriad of colours.
It was also asked to use cement
screed jnishing to create a raw feel
and back-to-basics interior for the store
ambience. The team was led by Thomas
Tham and Ummi Nadhirah Binte Harun.
“We take every project very seriously.
Especially for commercial projects, it is
not just about having an impressive de-
sign. But a design that is functional for
the client’s daily business operation,”
said Harun.
“Thus, besides equipped with the lat-
est commercial design trend, we must
also have an in-depth understanding of
the client’s business operation module
and knowledge of their products or
services. So that the design will be one
that is exquisite and yet functional.”
On said the team conceptualised the
store based on an origami theme and
its intricate paper folds and got some
design advice from Ted Givens, AIA
(American Institute of Architects).
Givens, a partner at 10 Design in
Hong Kong, is an award winning lead 1
CASE STUDY: RI STATIONERS
78 OCTOBER 2011 | Commercial Interior Design www.designmena.com
1
RI Stationers has a
neutral palette to
highlight its products.
2
The store uses
jnishes like walnut
wood and glossy
white laminate.
3
The display counter
has pigeon holes for
pens and pencils.
4
A selection of
colourful paper
ribbons.
5
Items on display
include journals,
photo albums and
greeting cards.
designer on projects ranging from
exclusive resorts and hotels to large
corporate headquarters.
The overall concept of the design
rekects the basic product of the store
which is paper.
The design team incorporated a
neutral colour palette to act as a
backdrop for the colourful products
that are on display and sold in the store
and combined raw jnishes like cement
screed with a more rejned jnish like
walnut wood and glossy white laminate
to strike a balance.
“We put in extra attention to the
carpentry detailing to suit the client’s
needs. The display counter is custom-
ised to include pigeon holes for their
pen and pencil products. We created a
light box display shelf for the client to
highlight their new arrival products,”
said Tham. “Another important feature
is the glass showcase which our cli-
ent uses to showcase how they can
customise or personalise the products
specijcally for their customers.
“We designed the pull out trays to
display their wrapping papers.
In this way, customers can view the
whole wrapping paper design easily.
"We have also designed the greeting
cards display area as part of the whole
feature wall.”
To create a focal point, White2 Part-
nership designed an origami patterned
ceiling at the centre of the store where
the cashier is stationed.
Indirect lighting on the false ceiling
and feature wall gives the store a soft
ambience combined with halogen lights
to highlight the products.
Two big dandelion shaped pendant
lights, which hang down from the ceil-
ing directly above the island counter,
give the store an intimate, relaxed and
cosy atmosphere.
Due to the shape of the plan, it also
managed to create two store rooms for
the client so that the owner gets to use
one of them for storage and the other
one as a mini ofjce.
The whole design concept was jne
tuned throughout the course of one
month. After conjrmation, it was given
another month for the renovation
work. As the store is located within a
2
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CASE STUDY: RI STATIONERS
80 OCTOBER 2011 | Commercial Interior Design www.designmena.com
shopping mall, work could only be com-
menced during none retail hours.
“The workload was unlike residential
projects, which usually have a deadline
between one to six months depending
on the scale of project,” said Harun.
“However, for commercial projects,
whether it is an ofjce or retail store,
only two weeks to a month time frame is
given to deliver the project. Thus, proj-
ect management to ensure it delivers on
time is very crucial.”
The koor plan that the team was given
has an 800mm wide round column
6
The shop counter.
7
The products come in
a myriad of colours.
8
Detail was paid to
the shelving.
9
Dandelion shaped
pendant lights.
10
Pull out trays for
wrapping paper.
smack at the front of the store, which is
unsightly near the entrance.
To hide it, White2 Partnership de-
signed a window display feature with
origami folds to showcase the new
arrival products and on sale items.
It also designed a back lit signage
that faces the oncoming human trafjc
from the walkway in the shopping mall
to create awareness to the shoppers
and capture their attention when they
walk by.
There is another round column at the
back of the store but instead of hiding
it, the team turned it into a feature by
using the client’s graphic prints to wrap
around it. This helps to add some colour
to the interior and gives the store a
more cheerful vibe.
“Usually, when undertaking a com-
mercial project, we will try our very best
to fuljll the client’s request. This is
because no-one knows their products
better than themselves.
As an interior designer, we have a
role to play in proposing ideas which
can transform the store to highlight
their products and turn it into a unique
7
8
6
10 9
CASE STUDY: RI STATIONERS
82 OCTOBER 2011 | Commercial Interior Design www.designmena.com
shopping experience for their custom-
ers," said On.
"Their requirements also give us
a better understanding of their store
operation. Therefore, it is a piece of
very essential information to us so that
we can apply that during our design pro-
cess. So when the project is completed,
it will be one that is functional to their
business needs."
“Hence, we got our inspiration from
our client’s vision and through analys-
ing and understanding their needs; we
turned the idea into reality.”
On added that in a cosmopolitan
society like Singapore, every shop is
now moving towards creating a brand-
ing of its own by using unique design
concepts and materials.
“There is no one particular style that
every client or designer follows right
now. The challenge for retail store de-
sign is how we can blend in the design
to suit the culture and lifestyle of their
respective consumers,” he said.
“With globalisation and the social
media, the Gen Y consumers are very
well informed with their interests.
This group of customers do not buy a
particular product just for what it is or
simply engage a service plainly for their
needs. What they are actually going
after when buying is the entire concept
behind a product. Therefore, these pose
a very challenging task to designers
when it comes to designing a shop.
“Now, a good shop design has to take
into consideration all the above men-
tioned factors so that it can play a part
in creating a good brand and engaging
with its customers.”
White Corporate celebrates its 10
th

anniversary this year and has been
steadily growing its client portfolio with
more than 300 projects to date.
It recently expanded its team and has
moved into a 3,500 square feet ofjce.
The new ofjce has been equipped with
the latest technology in web conferenc-
ing, which will enable the designers to
communicate and do business with cli-
ents and partners from any part of the
world. It is also working with local and
overseas property developers on their
residential, commercial and industrial
projects in Singapore.
“After a decade establishing the com-
pany in Singapore, we are challenging
ourselves to expand outward from our
comfort zone,” added On. “We are look-
ing forward to engaging in projects from
overseas, specijcally Asia Pacijc and
UAE. We want to establish ourselves as
one of the leading design jrms in these
regions. White Corporate is always look-
ing at ways to maximise the potential
of space to improve verbal and visual
contacts, while maintaining an aestheti-
cally pleasing design.”
11
Locally designed
journals and photo
albums.
12
The showcase
with examples of
customised products.
13
The display shelf.
14
Visual detailing for
customers.
15
Origami themed
walls.
11
13 12
14 15
CASE STUDY: RITZ CARLTON ESPA
84 OCTOBER 2011 | Commercial Interior Design www.designmena.com
CASE STUDY: RITZ CARLTON ESPA
Commercial Interior Design | OCTOBER 2011 85 www.designmena.com
USI NG THE THEME OF A SI LKWORM’ S COCOON, HBA LONDON
COMPLETES A SPA BY ESPA I N THE TALLEST BUI LDI NG I N HONG KONG
Height
1
of success
W
ith a location more
than 300 metres above
the frenetic streets of
Hong Kong, hospitality
design jrm, HBA (Hirsch Bedner As-
sociates), has created an escape from
the metropolis, for guests who visit the
Ritz-Carlton ESPA in the International
Commerce Centre (ICC). At 484 metres
(1,588 feet), it is the tallest building
in Hong Kong and the jfth tallest in
the world after the Burj Khalifa, Dubai
(2,717ft), Abraj Al-Bait Towers, Mecca,
Saudi Arabia (1,971ft), Taipei 101,
Taiwan (1,670ft) and Shanghai World
Financial Centre, China, (1,614ft).
The design jrm won the brief through
Susan Harmsworth, founder and CEO
of ESPA International, after cooperating
on a number of spa designs in the past.
HBA presented its portfolio to the hotel
operations team and owner/developer
SHKP (Sun Hung Kai Properties) and
won the contract.
The Ritz-Carlton occupies the up-
permost 15 levels of ICC and ESPA is
located on the 116
th
and 118
th
koors.
Inge Moore, principal, HBA London
said she was looking for a theme which
would ‘evoke feelings of reassurance,
shelter and nurturing within the lofty
conjnes of the towering structural
envelope’ as a base for his design.
At the same time, she wanted to
make the most of the setting and allow
guests to simultaneously feel attached
86 OCTOBER 2011 | Commercial Interior Design www.designmena.com
CASE STUDY: RITZ CARLTON ESPA
to the city with its breathtaking views
yet totally insulated from the hustle and
bustle below.
To create a sanctuary of softness
from the stressful urban surroundings,
he came up with the idea of a silk-
worm’s cocoon. Curved niches, gently
diffused lighting and kowing spaces all
contribute to a comfortable style, one
that feels cosy and inviting, contempo-
rary but not cold.
“The silkworm’s cocoon - a soft,
white pillow of delicately spun silk - pro-
vided a perfect metaphor and design
1
ESPA nail salon 1.
2
Fitness area
reception 1.
3
ESPA reception 1.
4
Reception 2.
2
inspiration for The Ritz-Carlton Spa by
ESPA,” said Moore.
“We sought to emulate this place of
peaceful, protected transformation by
using its physical form and conceptual
ideology as a guideline for every design
detail in the spa, from the space plan-
ning to the materials specijed to the
lighting scheme.
“As an allusion to the coiled con-
tours of the chrysalis’ woven jbres,
“straight” edges have been avoided;
for example, the reception desks have
an oval outline, changing room benches
are styled in kidney-bean shapes, and
the corridor and room layouts follow
organically curved lines. The appear-
ance of the jnely textured horsehair,
which clads some of the walls is a
subtle suggestion to the mulberry tree
slivers which are naturally embedded in
the cocoon.”
HBA also teamed-up with artist,
Eva Menz, to create a koating installa-
tion crafted from porcelain “butterky
cocoons” that are suspended in strands
from the ceiling. Linear LED cone lights
have been concealed within the centres
3 4
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CASE STUDY: RITZ CARLTON ESPA
88 OCTOBER 2011 | Commercial Interior Design www.designmena.com
of intermittently positioned cocoons
so that the source of illumination is not
apparent and guests do not experience
a harsh glare.
The cabling is integrated into the
strands so that it becomes part of the
artistry. Above the sculpture, low-
voltage downlights create dramatic
effects by casting shadows and rays
which bounce off the adjacent walls.
Moore said the most challenging part
of the design was the fact that there is
no ‘view’ to focus on from the window
other than the clouds.
“Hong Kong is a vertical city of tall
buildings, and the polluted smog
which drifts in from the factories at the
outskirts of the city is a real problem.
Normally this can be seen when one
looks onto the horizon, but every now
and then the atmospheric conditions
clear-up so that all one sees are sunny
blue skies and white clouds,” she said.
She added another issue was the low
ceiling heights formed by the slab-to-
slab construction of the high-rise tower.
“The spa areas comprise one section
of the 116
th
koor, and the club lounge
and restaurant form the other parts.
And then, on the 118
th
koor, guests visit
the pool and the gym. In between these
levels, the 117
th
koor houses a good
deal of the building’s services. So there
were many logistics to contend with in
the layouts,” she explained.
“A cause for consternation amongst
the planning team was how guests
would feel being in a space that was so
high-up. It was essential they feel se-
cure in a space so far off the ground, so
satisfying this concern was an integral
aspect of our decision making process.”
The design team wanted to blur
the boundary between a monolithic
structural envelope and the expansive
360° vista so spa guests could feel
“connected” to the city but not “in” it. It
chose a colour palette to represent clear
blue skies, golden rays of sunlight and
the sparkling lights from below.
It had to be meticulous in its planning
so that the electrical, plumbing, and
lighting layouts were compatible with
the plant on the 117
th
koor. Health and
safety was very important, and the
designers collaborated carefully with
5
Treatment Room 1.
6
VIP alcove.
7
ESPA VIP bath.
5
6
7
CASE STUDY: RITZ CARLTON ESPA
90 OCTOBER 2011 | Commercial Interior Design www.designmena.com
the engineering team to make sure
everything would work and create a
positive experience for guests.
“As far as logistical or materials-
related challenges, the structural de-
sign was planned to accommodate the
use of our FF&E, and for example, the
saunas and jacuzzis on the top koor,”
said Moore.
“With such a large tower, everything
was transported via the service lifts; it
would have been impossible to hoist a
crane up to that height, and the glazing
was already in place. All the products
we specijed were well thought out so
they were a size that could jt into the
lifts and jre-rated.
“We intentionally specijed materials
that convey a sense of being “ground-
ed”, as seen for example in the bronze
metal-infused timber kooring, the
substantial felling alabaster reception
desks and the manicure station hewn
from hardwood solids. It was important
to create a place where the body could
“think” and be more powerful than the
mind, where guests could have time to
decompress and “jgure out” elements
result. She would like to do more proj-
ects in Asia, as the spa experience is an
intrinsic part of its cultural traditions.
“It was a remarkable opportunity to
create a one-of-a-kind spa escape at the
top of one of the world’s tallest build-
ings,” she said.
“Luxury is more broadly dejned
today than ever before, and what is
immediately identijed as a luxurious
environment in LA is different than one
in London or that along the Mediter-
ranean Coast. But what people do
want in many instances is something
original and authentic; so what this
means is that there is more scope than
ever before to envision narrative work
afresh, to garner ideas from the site’s
location and even borrow inspiration
from one part of the world that is right
for a project in another part. Today, the
creators of luxury spaces need to travel
extensively and keep their senses open
to the world wherever they visit.”
HBA London is currently working on
the Westhofen Spa and Resort in Frank-
furt and designing a signature spa at
the Rafkes Istanbul Zorlu Centre.
in their lives that they are often too
busy to focus upon. Therefore we could
not design a space that would accost
people with its complexity; these
functions should always be behind the
scenes, because the sight of that stray
wire or kashing red light can induce
feelings of edginess and weariness.”
The project took 18 months from
conception to completion. Moore
said working in diverse cultures is so
interesting because every culture has a
different process for achieving the end
8
Nail Salon 2.
9
The bathroom.
10
Relaxation Room.
11
Porcelain Cocoons.
12
Treatment Room 2.
8
10 9
12 11
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Origin: Czech Republic
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and glass art installations for the world’s hotels, restaurants,
palaces, and other public areas
– The emotion felt when embracing true beauty and radiance in the
same moment
Light — Design — Experience
www.lasvit.com
Lasvit cordially invites you to visit our “Mysterious Forest”
at INDEX International design exhibition, on the Concourse
from 22-25 October 2011 at the World Trade Centre, Dubai.
Ballroom, Ritz-Carlton Hong Kong
Commercial Interior Design | OCTOBER 2011 93 www.designmena.com
DESTINATION FOCUS
eddah’s real estate market is
benejting from the recently an-
nounced 500 billion Riyal jnancial
stimulus package, according to the
latest City Projle released by Jones
Lang LaSalle MENA.
“Like the rest of Saudi Arabia, Jeddah
is particularly well positioned to benejt
from this massive kow of public capital
into housing and infrastructure,” said
Soraka Al-Khatib, co-head, Jones Lang
LaSalle Saudi Arabia.
According to the report, the ofjce
market continues to become more
tenant-favourable as market competi-
tion increases, leading to lower rents
and more options available to occupiers.
The hotel market is also doing well, said
the report. Driven by rising investment
in tourism infrastructure and develop-
ment of the city’s leisure offerings, long
term prospects for Jeddah’s hotel sector
remain positive.
Mohammed Nawarah, country man-
ager – KSA, DORMA, which has been in
the Saudi market for over 18 years, said
there is a great market in Saudi Arabia
for interior design jt-out. The booming
construction industry is inkuencing the
interior design sectors, with the most
vibrant being ofjce buildings, like the
King Abdullah Financial District.
“In the King Abdullah Financial Dis-
trict, there are more than 60 towers of
ofjces and apartments; it is proposed
accommodation for the Saudi army and
it seemed to take a long time to actually
settle all the working arrangements and
scope of the project. I was installed in a
small kat opposite Harrods in Knights-
bridge with a French architect and we
designed the interiors. It was challeng-
ing in that we did not really have a brief
apart from the size of the spaces and
what needed to be provided, so in that
sense there was a lot of FF&E but no real
style preferences,” said Blandford.
The main challenge for Nawarah is to
design the ofjce or apartment consider-
ing the religious and cultural aspects of
the country. “We have to design ofjces
to avoid interaction between men and
women. While clients want the latest de-
sign and technologies, they want the jt
out done without compromising on their
religious or cultural values,” he said.
that designers from around the world
work on these,” said Nawarah.
Deborah Blandford, UK-based interior
designer, has been working with Saudi
Arabian clients in London since 1985,
and eventually was hired for projects
in Saudi Arabia for private residences.
“The industry is very strong and there
are a number of world class develop-
ments taking place there.”
She added in the 1980s, there was
an Arabic style far richer and ornate
than Europe when it came to interiors.
“I am very interested in Arabic design
and sought to combine this style with a
contemporary twist. Products now are
available globally and the trends are for
simpler interiors; in addition all design-
ers have to consider universal themes
such as sustainability and accessibility.”
Nawarah said he has noticed a trend
in the Kingdom to have modern, smart
ofjces. He said frameless partitions and
automatic entrances jt into this trend.
“We provide them with new technology
for automatic doors and have patented
a technology for door operators called
CS80 Magneo which uses something
called magnetic levitation.”
Blandford said the only challenge she
has faced is the speed of procedures.
She added it is often a slower process
and the initial negotiations take longer.
“For instance I did a job for the Saudi
Arabian government — designing
Slow and Steady
A STRONG REAL ESTATE MARKET IN SAUDI ARABIA IS BOOSTING THE INTERIOR DESIGN SECTOR
1
Skywalk of King
Abdullah Financial
District (KAFD).
2
Interior of KAFD.
2
1
DESTINATION FOCUS
94 OCTOBER 2011 | Commercial Interior Design www.designmena.com
DESTINATION FOCUS
A shining design
THE ORUBA GALLERY IN RI YADH BENEFITED WI TH THE USE OF ENERGY SAVING LI GHTS
1
DTS’ work on the
Oruba Gellery.
2
Rendering of the
painting area.
3
Creating a cozy art
gallery in Riyadh.
4
Bringing out the best
through lighting.
5
Rendering of the
restaurant.
S
audi Arabia-based light
design jrm, DTS, has worked
on the design of an art gallery
and restaurant in Riyadh, us-
ing advanced lighting technology.
Founded in 2010, by Abdulaziz
Al-Azem, DTS provides professional
lighting designs for different types of
projects, from residential to public,
urban and landscape.
The Oruba Gallery is a 740m
2
space
spread over two storeys, where one
of the main demands of the client was
to have the latest lighting technology
available in the market. “This was a
very interesting project for us; it was
a combination between an art gallery
and a restaurant which created a unique
interior atmosphere,” said Al-Azem.
He added, the client wanted to create
a good mood lighting for the restau-
rant, while having suitable jxtures to
enhance the works of art, where most of
the objects were paintings.
Al-Azem said once DTS landed the
contract, the design team immediately
started thinking of how it could use
the most advanced and latest lighting
technology available. The designers’
concept was to create an art gallery
which boasts of quality and corresponds
to the experience of dining as well.
“We call our concept ‘the cozy art
gallery’,” said Al-Azem.
“We decided to specify LED lumi-
naires from high-end European brands
such as ERCO (Germany), XAL (Austria)
and DGA from Italy. This produced a
higher efjciency, as most of the lumi-
naires are linked to a lighting control
system,” he added.
A small lounge bar and art gallery will
be housed on the jrst koor, where DTS
worked on illuminating the paintings
and other artwork. “For this area, we
used a track light system in combination
with Logotec LED spotlight from ERCO.
The advantage of using this is its kex-
ibility. Even if the object which we want
to highlight is moving, we can adjust the
spotlight with the track light to match its
movement,” said Al-Azem,
He said the Logotec LED spotlight
from ERCO was chosen because of its
technology, and its ability to have a
wide range of beam distribution from a
narrow one to wide kood. He also said it
is the best light source to bring out the
details in objects like paintings.
The second koor consists of the res-
taurant and paintings hung on the walls.
“This koor is the most critical area
because of the function of the mixture,”
added Al-zem. On this koor DTS used
LED recessed directional spotlight from
ERCO for highlighting the paintings and
the dining tables.
In order to create the cozy mood
ambience, DTS combined technical
luminaires from ERCO with those from
XAL Austria. It also used a decorative
luminaire from XAL called JANE, which is
a very small system LED recessed on the
ceiling highlighting a metal chain cur-
tain. The combination between LED and
metal chain created a sparkling effect.
It also used the LED stripe for the cove
lighting instead of using a kuorescent
tube. In the end, it also used a lighting
control system from BTICINO.
Al-Azem said the most challenging
part was to work out how to combine
the mood lighting for the restaurant and
technical lighting for the art gallery.
DESTINATION FOCUS
Commercial Interior Design | OCTOBER 2011 95 www.designmena.com
1
“For instance, to maintain a certain
amount of light in the painting, we had
to choose lamp sources that were not
emitting UV and IR radiation. On the
other hand, we had to create moody
lighting for the restaurant, that had a
cozy ambient feel which helps the cus-
tomers to relax and which will present
the food more attractively,” he said.
DTS is now working on a range of proj-
ects, from interiors of religious buildings
to exterior façade lighting.
“We are working on projects for a
mosque in Jeddah, a design for three
storeys of furniture showrooms in
Riyadh, retail lighting for Thawb shop
in Riyadh, a villa in Dammam, façade
lighting for an ofjce tower in Jeddah and
more,” said Al-Azem.
He added, there are many prestigious
projects in progress in Saudi Arabia,
which is positively impacting the interior
design industry in the country.
“Many people now in Saudi Arabia
are slowly realising the importance of
good interior design. So we can say that
interior design in Saudi Arabia is now
tremendous,” he added.
2
3
4 5
Commercial Interior Design | OCTOBER 2011 97 www.designmena.com
I NDEX CELEBRATES I TS 21ST ANNI VERSARY THIS YEAR EXPANDI NG I TS TRADESHOW WI TH
SI X PRODUCT SPECI FI C SHOWS AND 800 EXHI BI TORS FROM 49 COUNTRI ES.
I T IS HELD AT DUBAI WORLD TRADE CENTRE FROM OCTOBER 22-25.
Index:
Bigger and better
P
aula Al Chami, event director,
Index, took over from her
predecessor, Lu Buchanan,
in November 2010 to oversee
the expansion of the trade show’s
projle in Dubai and launch the inter-
national design exhibition into Saudi
Arabia in 2012.
She has been with dmg :: events
for 11 years and was previously event
director for The Big 5 and before that,
The Ofjce Exhibition. Working across a
diverse portfolio has given Al Chami the
opportunity to work on large complex
products, as well as niche events.
“When I took over Index, I understood
very quickly that the market required a
place where inspiration could thrive. It
is this proposition that has guided us
in developing an already established
21-year strong event toward its next
stage of development. Exhibitors and
visitors will now have the opportunity to
see an amazing 11 features dedicated
to six product specijc shows, 20 free
of charge seminar sessions and two
conferences — unprecedented for any
design show in the region,” she said.
Al Chami’s favourite part of the show is its variety. She said the sheer
breadth of exhibitors that join the event from so many countries brings
a great diversity and, based on the changes occurring in the mature
markets of the west, the GCC remains an important part of the world for
manufacturers and distributors to do business.
“The GCC has been able to recover far quicker than what we are seeing
in Europe and North America where uncertainty still remains, particu-
larly with talk of a double-dip recession coming. The oil rich nations of
the GCC with its young, afkuent populations have fared much better
with GDPs being reported up to 10%, unmatched by Europe or North
America,” she added.
In the last quarter of 2011, the most buoyant countries awarded real
estate projects include KSA, UAE and Qatar amounting to US$4.3 billion.
Of this jgure, the highest grossing proj-
ects being awarded were the commercial
and residential segments. With interiors
and jt out accounting for 10-30% of
these project values (depending on the
high end nature of the project,) 2012
could prove to be a fruitful year after a
cautious start to 2011.
“Index brings exceptional value to
the market, which can only be positive,
as no other interiors and design event
in the region delivers the same calibre
of exhibitors, innovative content and a
large buying audience,” said Al Chami.
“The region has an afkuent end-user
community, which not many developed
markets can boast, particularly with
the vast sovereign wealth of the GCC.
Its nations are relatively young and so
continue to push forward with their
infrastructure development plans. This
region undoubtedly has an important
buying audience, which is why Index’s
One VIP Programme is so important in
ensuring these key buyers are brought to
the show from across the region to meet
with our exhibitors.”
Index 2010 saw over 600 VIP buyers involved in 112 projects with
budgets amounting to over $83.5 billion attending the programme.
Al Chami plans to bring further product development to the show next
year and one of the highlights is taking the show to Jeddah in May.
“Saudi Arabia is the largest growing economy in the Middle East with
an estimated GDP of $578bn, making it one of the largest in the world,”
she said. “The availability of vast amounts of oil - 22% of the world’s
reserves, huge government spending on infrastructure projects - bud-
geted at US $400 billion to purely manage its growing population, 70%
of which are under the age of 30 accounting for 26 million people rising
to 29 million by 2013. Investment of $66 billion has been earmarked for
new homes by the General Housing Authority and it is estimated spend
in the next 12 months for residential interior jt out and commercial inte-
rior jt out will be $715 million and $821 million respectively."
98 OCTOBER 2011 | Commercial Interior Design www.designmena.com
I
ndex has announced the six jnalists who
will compete for the title of Contemporary
Majlis Competition winner 2011.
It is the third time the competition has
been held at Dubai World Trade Centre and,
unlike previous years, it was open to any quali-
jed interior designer or interior architect.
There were 70 applications in total from
Dubai, Abu Dhabi, Sharjah, Ajman, Saudi Ara-
bia, Bahrain, Qatar, North Africa, South Africa
and the US, and according to organiser, Malini
Dean, dmg :: events, the standard of submis-
sions based on the concept, use of material
and design as a whole was very high.
“At the heart of any Middle Eastern home,
the majlis is traditionally the place where fami-
lies meet and socialise with friends," she said.
"The younger generation is now looking
for an environment that celebrates Arab
culture, but also embraces cutting edge,
innovative design. Index is an international
event with a strong Middle Eastern inkuence,
so we are keen to celebrate local culture and
promote innovative design. Over the years the
competition has attracted great interest from
attendees keen to see how senior designers
approach such a challenge to deliver a modern
day majlis from conception to completion.
“In 2009, Zain Mustafa of Zain Mustafa
Design won accolades for his striking and
colourful design space and in 2010, Rashida
Rajkotwalla, DWP wowed the judges with her
winning majlis, which captured the kuidity of
movement whilst drawing inspiration from the
literary arts and Bedouin culture.”
The judges selected the entries based on
six main themes; Design innovation, Creative
use of fabrics and materials, Use of innovative
furnishings, Practicality and usability of the
design, Does the design work as a whole and
is it a contemporary majlis.
Questions asked were;
• Did the designer create a design concept
that is pioneering, innovative, inspirational,
thought-provoking and cutting edge?
• Did the designer create a design using
original and innovative textiles and materials
which could be sustainable and are aestheti-
cally pleasing, but also practicable?
• Is the furniture comfortable and following
good proportions and high standards?
• Does the design marry the traditional majlis
with cutting-edge contemporary design
whilst maintaining Arabic culture?
The jnalists are Sinmar Al-Said, managing
partner, Internal Line Interior Design(ILID),
Ghandour El Habre, senior interior designer,
Khatib & Alami, Mimi Shakshashir, managing
partner, co-owner and designer, O'de Rose,
Carrie Das, design manager, AHK Internation-
al, Basak Yuksel, senior designer, PF Emirates
Interiors LLC and Rania Mahmoud Hamed of
Von Saldern Hamed Design.
The six jnalists will now showcase their
designs at Index 2011 and be judged on their
actual build of a contemporary majlis with the
winner being announced on October 22 and
featured in CID’s daily show paper, the Index
Inspiration Daily on October 23.
THE THI RD CONTEMPORARY MAJ LIS COMPETI TI ON 2011 SAW ENTRI ES FROM
70 I NTERI OR DESI GNERS AND I NTERI OR ARCHI TECTS
Meeting point
JUDGE CHAIRPERSON
Elise A. Nassour
Head of Studio,
Engineer's Office
Elise A. Nassour is an
interior architect, with over
15 years of experience.
In Dubai she has been
working on different types
of projects with a focus on
high end residential villas
and palaces both in the
GCC and the MENA Region.
JUDGE
Jenny Eagle
Editor, Commercial
Interior Design
Jenny Eagle became the
editor of Commercial
Interior Design magazine
in April this year. Prior to
that, she was deputy editor
on Facilities Management
Middle East, a sister ITP
title. She previously worked
for the Sun in London.
JUDGE
Robert Reid
Asst. Professor, American
University of Sharjah
A Canadian national,
Reid graduated from New
York's Pratt Institute in
2000 with a master's in
interior design. He is a
practising interior designer
and faculty member of the
College of Architecture, Art
and Design at AUS.
JUDGE
Rashida Rajkotwalla
Lead Designer,
Design Work Portfolio
Winner of the best designer
award at the 2010 Index
majlis competition, Rashida
Rajkotwalla has been
in the Gulf for 14 years.
Her projects include the
Fairmont Palm Jumeirah,
Berjaya Jeju Resort Korea
and the Aldar HQ.
JUDGE
Dariush Zandi
Design Director, Total Art
Dariush Zandi has spent
over 13 years working
as a senior architect and
town planner for Dubai
Municipality. His work
includes Sheikh Saeed
House, and Dubai Museum
and he is chairman of UAE
Architectural Heritage
Society English Chapter.
Commercial Interior Design | OCTOBER 2011 99 www.designmena.com
1
Basak Yuksel.
2
Mimi Shakhashir.
3
Sinmar Al-Said.
4
Carrie Das.
5
Rania Hamad.
6
Ghandour El Habre.
2 1
4 3
6 5
Commercial Interior Design | OCTOBER 2011 101 www.designmena.com
I
ndex 2010 saw a return to quality and a
diversity that seemed to have abandoned
this fair in previous years. Out were the
cheap Chinese products and in came
items of a much higher standard.
As with everything, this return to quality did
not happen by itself; dmg :: events saw the
need to improve the fair and set up an Index
steering committee. A series of designers
from Dubai’s design community, (including
me), were invited to brainstorm at a series of
events. We discussed what needed to happen
to bring this exhibition to the level of other
international fairs. It included what local
designers needed to see, what lectures or
personalities we would benejt from and what
events would be most popular.
Many of the ideas and concepts were not
implemented last year, as time was against us,
although, I am sure this year’s show and the
ones to come will bring unexpected surprises.
As a designer based in Dubai I jnd Index
incredibly useful. We all lead such hectic
lives with deadlines that become shorter and
shorter that we rarely get a chance to meet
other designers or suppliers unless it is project
specijc. Having the chance to spend a day
studying what our suppliers have launched
and discover new ones makes us overall more
competent. Chatting with colleagues, jnding
out how their projects are fairing and helping
each other gives you a sense of community.
I personally feel part of our job is to keep
abreast through local and international pub-
lications as well as visiting fairs. This knowl-
edge allows us to inform our clients of the best
possible options. Many of my client’s keep me
on my toes and they are incredibly up-to-date
with the latest trends. I look forward to Index
and seeing quirky designs from the region.
Isabel Pintado, associate partner, Godwin
Austen Johnson.
B
ooming, yesterday? Failing, today?
Hectic, tomorrow? Dead, again?
Over the past decade any person
working in Dubai witnessed the use
of these words plentiful times, to describe the
dramatic kuctuation of the market – specij-
cally when talking about construction/design.
In the fancy old days, we, architects and
designers; were always in the middle of the
scene: overworking every single day, to create
fantastic buildings, exciting spaces and exteri-
ors and interiors with the wow factor.
In those days, Index was an event I looked
forward to and waited for. It was a real hub for
interior design, housing not just diverse ex-
hibitors from across the globe, but attracting a
diverse international audience, with different
professions, experiences, and needs.
Everyone benejted from the show and
some of us spent three days slowly going
through each bit of it, to learn about the latest
market trends, products and technology.
This is why we attended and will still attend:
to try and jnd all these aspects we were used
to, with the same intensity, lively atmosphere,
and the passion of everyone attending.
Unfortunately, last year’s event withheld the
main players in the market, very few exhibitors
brought in something new, not many stood
out, and only a few tried to grasp visitors’ at-
tention. I was not very disappointed seeing as
I have attended the tradeshow the year before
and thought there was dejnitely an improve-
ment, but neither was I impressed with the
overall outcome. However, I look forward to
Index 2011 as I hope to see an improvement,
not just with the number of halls the exhibition
is occupying, but with the quality of the show
and what it offers to an aspiring market striv-
ing for character, originality and quality.
Rama Turkmani Mouton, interior designer,
Design Worldwide Partnership.
Head
count
WE ASK FI VE I NDUSTRY
PROFESSI ONALS WHAT
THEY HOPE TO SEE AT THIS
YEAR’ S EXHI BI TI ON
102 OCTOBER 2011 | Commercial Interior Design www.designmena.com
A
s a supporter of independent
designers and artisans I hope to
meet young emerging designers
from the Gulf region and the Middle
East at Index. The industry is thirsty for a new
Middle Eastern urban approach. With all the
exposure we receive when touring a city like
Dubai, young upcoming talents should be our
focal point in addition to world known brands
and designers. Mentoring sessions and
discussing creative start-ups are very much
needed. Plenty of graduates with a design
degree tend to approach a business idea with
the lack of conjdence and expertise. A small
push is welcome in my opinion.
Design Talks was my favourite last year; I
enjoyed Victoria Redshaw’s presentation of
design trends and Alison Laws’ case study of
setting up a retail outlet. I hope to see more of
that, if not workshops and design boot-camps.
The section of fresh graduates was cer-
tainly interesting last year. I am hoping to
see a more proactive approach like offering
these young designers a retail space for Pop-
Up stores; this will help them to think like
professionals and motivate them to start their
own business.
Design bloggers and small sized e-retailers
is a modern addition to the industry. High-
lighting important new jelds of our daily life
is welcomed as it will bring a modern twist to
this year’s exhibition; it’s the right time to de-
velop the classic concept of an exhibition and
surprise the visitors with such new additions.
Makers and handmade furniture designers,
compared with sweat shop furniture, are
absent. Valuable crafts and those talents
creating them are vanishing from the busy
city. Contemporary embroidered pillows, hand
knitted ottomans with quirky colours would
be a great addition to this year’s exhibition.
Sarah Saleh, managing director, Boxed.
A
s a designer, it is always fascinating
to gain exposure into the thought
processes of other designers.
Creative brains feed on imaginative
thinking and reinterpret this into their own
work. For instance, you can see the inkuences
of fashion and interiors continually overlap
and reshape each other. In our jeld, it is not
just encouraged but essential to understand
this and the inspirations of other designers.
On our radar this year is seeing the work of
young designers, particularly in areas such
as Scandinavia, Japan, North American and
Lebanon. Young designers are always full of
energy and enthusiasm. They are never afraid
to break boundaries and they have the cour-
age to express their individual and forward-
thinking approaches. People coming from
different countries share with us the colours,
shapes and design language that dejne their
particular region. It is the combination of these
elements that become inspirational for design-
ers on both sides. Furthermore, Dubai is the
ultimate expression of the union of contempo-
rary and Islamic design. A workshop exploring
how these designers view Dubai and their
expression of this mix would be interesting.
As a contrast to young designers, it would
be great to see renowned designers such as
Richard Neutra, Daniel Libeskind, and Lebbeus
Woods who inkuenced the industry.
Retrospective seminars that honour the
works of brilliant masterminds in architecture
and interior design such as Mies van der Rohe,
Adolf Loos and Craig Ellwood would also be an
exceptional feature of future Index events.
Current stars such as Philippe Starck and
Fabio Novembre would also highlight and
attract regional designers to attend the event.
Designers are always hungry for innovation
and forward-thinking.
Julijana Mitic, project leader, Pringle Brandon.
T
his year UBIFRANCE, the French
agency for international business de-
velopment, will be promoting French
products and French expertise and
looks forward to identifying possible interna-
tional partners in the region.
The domestic market is full of opportuni-
ties; A diverse population, high purchasing
power, modern infrastructure, active business
tourism and a powerful trade hub, Index is the
right platform for all of these.
With interior projects worth US$ 722 million
representing a 49% share being completed
in the jrst jve months of 2011, UAE was the
largest market in design projects followed by
Saudi Arabia with 31%. With this in mind, the
Middle East is one of the most important mar-
kets in the world for companies involved in the
interiors sector. Index has a prominent role as
a tradeshow in the jeld of architecture and de-
sign. Exhibitors can benejt from an excellent
opportunity to gather in Dubai to rekect on the
past and more draw plans for the future.
The French exhibitors organise professional
design-oriented programmes during the show,
allowing participants not only to refresh their
information about the market but to meet
VIP key buyers as well as the Design Talks
Seminars featuring the most inkuential and
distinguished industry people who speak in
seminar sessions and panel discussions to
give the show’s visitor audience an insight into
current hot topics of the industry.
Some of the French products on offer have
received the EPV label, a recognition mark
awarded by the Ministry of the Economy to
distinguish French jrms with excellent hand
crafted and industrial expertise.
The Index French Pavilion features 26 com-
panies in Hall 3.
François Sporrer, French trade commissionner
and director, UBIFRANCE UAE.
BESPOKE RUGS FOR CONNOISSEURS
NEW YORK | MIAMI FOR MORE INFORMATION: www.ditozzi.com
Lilies of the Valley - Diana Tozzi, 2003. This design was inspired by the personality of the Russian Empress, Catherine the
Great. Lily of the Valley was her favorite flower, and she also loved to see it as a motif for her favorite things. This rug was
drawn from Catherine's fan which is currently is a historic artifact being kept in the Hermitage Museum, Saint-Petersburg.
The rug is meticulously crafted in the hand-knotted technique in this finest of wool. Private collection.
104 OCTOBER 2011 | Commercial Interior Design www.designmena.com
T
he fourth Ischia International Archi-
tecture Prize (Premio Internazionale
Ischia di arhitectura), PIDA, was held
at La Colombaia villa, the former resi-
dence of Italian jlm director Luchino Visconti,
from July 18-24 this year.
The awards competition, organised by the
National Bioarchitecture Association, (ANAB),
Compasses, Naples Architect Council and PIDA
Association recognises the most beautiful
hotels and spas in the world and received 32
entries for the two categories of Architecture
and Interior Design.
Each year, the organisers share the entries
with another country to learn different ways
of architecture and interior design. Last year,
it was with the US and American Institute of
Architect. This year, it has partnered with UAE
where the winning entries will be showcased
at Index at Dubai World Trade Centre.
“We chose to partner with the UAE this year
because it has a number of signijcant projects
that have been realised through hotel and spa
design including the Burj Al Arab, Atlantis and
Burj Khalifa,” said Giovannangelo de Angelis,
president, PIDA. “The competition’s Architec-
ture prize was awarded to Rosario Cusenza
and Maria Salvo for their environmental
recovery of an abandoned quarry on the island
of Favignana and its conversion into a four star
underground hotel; the Interior Design prize
went to Mauro Piantelli (studio DE8) for the Yas
Marina Hotel in Abu Dhabi, UAE.”
The interior of the Yas Marina Hotel is a
collaboration between DE8 Architetti and
Asymptote Architecture.
“Contrary to what happens most of the
time when the interior does not rekect or give
justice to the architecture, the project was
born from a clear objective to make the inside
aesthetically consistent with the outside, not
withstanding the functional logic behind every
line,” said Piantelli, DE8 Architects.
“The interior vis-à-vis the exterior is not
just a communication of literal forms, but at
the same time, coherent strategies and well
orchestrated emotions to the users. True to
the idea of the architects, the interior creates
an architectural symphony with the building,
never overlapping, but rather making it more
expressive, evident and effective."
Special Jury Prizes were given to Mario
Cucinella, winner of the PIDA Sustainability
award, for his interest in issues related to
environmental design and sustainability in
architecture, Italo Rota, winner of the PIDA
Career award for his hotels, which propose an
approach to design that offers an unconven-
tional mixture of colours, materials, lights and
traditions and Luigi Filetici, for Photography.
There was also an award for a design work-
shop, held in July, “From Eco-Monster to Eco-
Beauty”, which called for the conversion of a
concrete skeleton in the town of Forio d’Ischia
into the new Carabinieri headquarters.
The architects who participated in the work-
shop, coordinated by Mario Cucinella, are all
recent graduates, selected based on their CV.
Of the submissions received, 12 candidates
were selected based on their jnal grades in-
cluding Galina Bogdanova and Sarah Khawaja
from the American University of Dubai.
EACH YEAR, THE ORGANISERS OF AN I TALI AN I NTERI OR DESI GN AND ARCHI TECTURE
COMPETI TI ON SHARE THEI R WI NNI NG ENTRI ES WI TH ANOTHER COUNTRY TO SHOWCASE
I TS ENTRI ES. THIS YEAR I T PARTNERED WI TH UAE
PIDA 2011 winners
1ST PLACE
Yas Marina Hotel, Abu Dhabi, UAE
DE8 Architects
Architect: Mauro Piantelli
2ND PLACE
Spa Chakra, Doha, Qatar
PEIA Associati Exequo with Majestic Resort,
Galzignano Terme (PD)
Architects: Mariaugusta Mainiero, Giancarlo
Fantilli, Roberto Grio and Marco Montagliani
3RD PLACE
Armonia Wellness Centre
Santeremo in Colle (BA)
Architect: Annamaria Terlizzi
11 – 14. 1. 2012
More prospects for the industry:
Ideas Crossing
Sustainability in interior design.
New fashion labels.
The future themes of the industry.
Pioneering trends.
Suppliers from all over the world.
You’ll find all this at Heimtextil, your leading
international trade fair for textile interior design
in Frankfurt. For more information visit
www.heimtextil.messefrankfurt.com
mary.ann.oliva@uae.messefrankfurt.com
Tel. + 971 4 389 45 00
106 OCTOBER 2011 | Commercial Interior Design www.designmena.com
A
PID will launch a triple showcase of
events for visitors to Index including
the Cuboid exhibition stand and
lounge area, Interior Design Con-
gress and the Festival of Interior Design (FoID)
with themed activities across the UAE.
As part of FoID, the interior design associa-
tion has partnered with Dubai Events & Promo-
tions Establishment (DEPE), an agency under
the Department of Economic Development, to
generate instore promotions from October 22-
25, and presentations in retail outlets related
to interior design.
The announcement is in line with DEPE’s
mandate to develop, promote, and support the
retail and events sectors, ensuring year-round
attractions and reasons to visit Dubai, its festi-
vals, malls, souks, and high streets.
“With over 1,000 retail outlets in Dubai
alone, the furniture, interior design and its
supplier industry is considered to be one of
the main pillars in Dubai’s retail sector, and we
want to further enhance its performance,” said
Laila Suhail, CEO, DEPE, otherwise known as
Dubai Events.
“We are committed to working closely with
APID in ensuring the success of the jrst ever
Festival of Interior Design by encouraging the
retail segment to participate and hold attrac-
tive sales and creative promotions during the
event. This partnership demonstrates our com-
mitment to strengthening Dubai’s economy.”
The partnership was agreed upon at a recent
meeting at The Pavilion - Downtown Dubai,
which was attended by Suhail and Farida
Abdulla Kamber Al Awadhi, president, APID,
and included Hazim El-Khatib, VP, APID, and
Christian Merieau, head of events, APID.
“APID remains steadfast in its commitment
to develop the interior design industry in the
UAE and our partnership with Dubai Events is
a welcome boost that aims to activate Dubai’s
retail sector for 10 days including the four day
festival,” said Al Awadhi.
“We thank Dubai Events and we are conj-
dent that their involvement will elevate the fes-
tival and help provide a platform for the retail
sector and improve the industry as a whole.”
FoID is being presented as an showcase
that will bind and unify interior design profes-
sionals in the Middle East region under the
patronage of Sheikh Majid bin Mohammed Bin
Rashid Al Maktoum, chairman of Dubai Culture
and Arts Authority.
API D HAS PULLED TOGETHER AN ACTI ON PACKED SHOWCASE OF EVENTS FOR I NDEX
FoID
(Standing from left to right) Christian Merieau, head of events committee, APID and Hazim El-Khatib, vice president, APID.
(Seated from left to right) Laila Suhail, chief executive ofjcer, DEPE and Farida Abdulla Kamber Al Awadhi, president, APID.
Discover a new standard in off ice furniture solutions with a
portfolio of brands perfectly paired with unparalleled quality
and value.
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)\IGYXMZI(IWOWˆ'SRJIVIRGI6SSQ8EFPIWERH'LEMVWˆ1SHYPEV(IWOMRK7]WXIQWˆ4ERIPPMRK7]WXIQW
Visit our new showroom now at Pyramid Centre, Dubai.
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108 OCTOBER 2011 | Commercial Interior Design www.designmena.com
INTERIOR DESIGN CONGRESS
Index is hosting a one day Congress
during the Festival of Interior Design
(FoID), featuring four key note speakers
and panel discussions.
It will also host a Forum Luncheon for the
FoID Congress delegates.
When: October 22, 2011
Where: Al Multaqa Ballroom, Dubai World
Trade Centre, UAE
Speakers: David Trubridge is a furniture
designer based in Havelock North, New
Zealand. He uses only natural materials to
reduce the effect on the environment and
has a degree in naval architecture.
Hadi Teheran studied architecture from the
Technical University of Braunschweig and
taught at the Technical University in Aachen.
In 1991, he founded the ‘BRT Architekten
Firm’ in Hamburg and established his own
company, Hadi Teherani AG, in 2003. His
works can be seen from Dubai to Hamburg
and Moscow to Istanbul, reflecting designs
of modern cityscapes in international cities.
Khuan Chew is the design principal and
founder of KCA International, interior archi-
tectural firm. She has been involved in the
construction and building industry for over
20 years, with key projects in the UK, USA,
Middle East and the Far East. The company’s
portfolio showcases a diversity of work that
ranges from exclusive penthouse apart-
ments, yachts, country houses and royal
palaces to international airports, five star
hotels and public buildings.
The interior of the Burj Al Arab was designed
by Chew. Other projects include the Sultan of
Brunei’s Palace, Dubai International Airport,
Jumeirah Beach Resort Development and
Madinat Resort.
Rogier van der Heide is a designer based
in the Netherlands and has contributed to
public and commercial places all over the
world. He studied at the Institut Superieur
des Beaux-Arts in Brussels, Belgium and
the Amsterdam School of Arts. He has also
worked as a director for Arup, an interna-
tional design and consulting firm. In March
2010, van der Heide joined Philips Electron-
ics as VP of Philips and chief design officer
of Philips Lighting.
David Trubridge graduated as a naval architect
from Newcastle University, UK, but since then
has worked as a furniture designer/maker and
architect. He settled in New Zealand after a
long yacht voyage with his family. His design
process combines innate craft knowledge,
sculptural abstraction and computer design
technology. He is New Zealand's best-known
furniture designer and regularly exhibits over-
seas in Australia, North America, Europe, the
Middle East and Japan.
‘I left my home country Britain largely
because I found the weight of tradition to be
overbearing and stiking my creativity. I am not
condemning tradition because it is such a rich,
important part of our culture; I am only pointing
out how hard it is to jnd your own original way
as a contemporary artist within its enveloping
blanket. In New Zealand, I found a young coun-
try full of space, both physically obviously, but
also metaphorically because the glass walls
that restrict potential were so much further
away. I feel UAE offers a similar opportunity to
creative people with its fresh energy and rapid
expansion, so naturally this attracts me.
However, the sheer scale of the opportunity
means a heavy responsibility is also placed
onto designers. There is a fatal temptation to
superjcially fuljll a brief with stock generic
designs that have little connection to the
place, that do not tell the local stories, or
worse, stoop to cheap pastiche of cartoon
simplijcations of what is loosely considered lo-
cal design. This is where good design practice
is so important. It especially presents a very
exciting challenge to those who, like me, see
design as a cultural expression more than as a
lever for commercial gain.
In my lecture I explore how to create design
that is fresh, new and relevant, without being
novel, contrived or superjcial. How can design
speak of this place in this time, and be used for
a greater purpose, such as telling our stories,
rather than to just sell products? I jrst look at
successful cultural expression in past societies
and examine how they came to work so well.
I describe my own design process for getting
a deeper sense of integrity and wholeness. I
advocate that designers should jrst gather to-
gether everything that makes a place in history
— stories, culture, geology, kora and fauna —
and jlter it all through our own artistic vision.
This gives us the vocabulary or the building
blocks, with which to then design. Without
your own self-developed vocabulary you can
only shufke existing forms and ideas, resort-
ing to gimmicks, irony and one-line jokes to
attract attention. A true design process will, by
default, carry an inevitable kavour of time and
place, just as the same sandalwood produces
different scents in different lands. The result
will be original and innovative without being
contrived. I suggest how this process can help
build a cultural identity for Dubai and the UAE.'
David Trubridge
' HOW DOES DESI GN SPEAK FOR HERE AND NOW?'
Commercial Interior Design | OCTOBER 2011 109 www.designmena.com
The Pavilion, Downtown Dubai, will host three
days of design-centric events for FoID (October
22-24). The programme includes design talks,
movie screenings, networking events and other
activities under the themes - ‘Prognostication’
day, ‘Preservation’ day, and ‘Illumination’ day.
“We are very excited to host these events as
part of the inaugural FoID as this will also allow
us to live up to our vision of being a prime venue
where local artists can meet, hold art exhibitions
and host lectures and workshops," said Yasmine
Rasool, art coordinator, The Pavilion.
“Our partnership with APID reflects a common
goal of being able to showcase the creativity of
emerging talents in the UAE and act as a strate-
gic platform to discuss new trends and issues in
the artistic community.”
‘Prognostication’ day, on October 22, will
include a seminar entitled ‘Catch the Colour’ by
NCS, movie screenings, and a presentation on
the latest design trends by Scarlet Opus, trend
forecasting and business development firm for
interior products and services.
‘Illumination’ day (October 23) features a
presentation by Danilo Mandelli from Viabizzuno
on the ‘8 rules of Light’, a workshop and themed
soiree by lighting design expert Beau McClellan.
‘Prognostication’ (October 24) day has a
screening of the movie ‘Greenhouse’ followed by
a video teleconference with its creator, Joost Bak-
ker. The day concludes with a networking event
featuring young British artist, Amartey Golding.
Bakker draws on ‘horti-culture’ to make artful
commentary on the world’s wasteful ways. Work-
ing with the discard of human activity, he has
been commissioned to design furniture, vertical
gardens and event spaces in his trademark style
juxtaposing nature and industry.
McClellan is a renowned artist and award
winning lighting design expert. Under his design
firm, Beau McClellan Design, he has created a
collection of lighting based products and has
been commissioned to render lighting design ser-
vices for film, set design, music and advertising.
His work can be seen across major projects in
Europe, the Middle East and Asia Pacific.
British artist, Golding, draws large figura-
tive portraits on paper and canvas mixed with
photography, focusing on the thoughts and con-
templations of the individual and their identities.
He puts his art on the streets and in galleries,
which resembles his feeling of being at home and
working in any environment or crowd. In 2009,
he had his first solo exhibition ‘Charcoal Diary’
at Showcase Gallery in Dubai, and two more suc-
cessful solo exhibitions, ‘One for Sorrow, Two for
Joy’ in 2010 and ‘Thorns have Roses’ in 2011.
The Jam Jar, a creative space in Al Quoz, that
works to promote artists and support the devel-
opment of Dubai’s arts scene, has partnered with
APID to launch a product design competition,
that will see four designs sold at a charity auc-
tion, at the FoID Gala Dinner on October 22.
Entries for the product design have to fit into
one of three categories; innovative interior finish,
interior furniture or accessories. The 10 short-
listed entrants will produce a life-size product
and judging will take place from October 16-22.
“We are very excited to host the exhibition
that will showcase the top 10 finalists of the
inaugural ‘Product Design’ competition,” said
Deepa Bhatia, head of art consulting, The Jam Jar.
The successful Platinum winning design will
be sold at a charity auction and the designer will
receive a one year APID membership and public-
ity through CID’s daily show paper the Index
Inspiration Daily.
Gold, Silver and Bronze winners will be on
display to the public during FoID.
THE JAM JAR
Popular art centre unites with APID to launch design competition
DESIGN-CENTRIC EVENTS
The Pavilion will organise a three day programme with designers including Beau McClellan, Joost Bakker, Danillo Mandelli, Amartey Golding and
interior design forecasters, Scarlet Opus.
Beau McClellan. Deepa Bhatia. Joost Bakker.
110 OCTOBER 2011 | Commercial Interior Design www.designmena.com
A REGI ONAL FOCUS ON THE RELATI ONSHI P BET WEEN I NTERI OR DESI GN AND ART
Index Artist’s Avenue
A
s one of the specijc shows within
Index, this year’s interior design
tradeshow will feature what is
known as the Artist’s Avenue.
It will have an art gallery on the show koor
created specijcally for interior designers, art
procurement professionals and art enthusiasts
to meet up-and-coming artists and view their
latest works. In addition, there will be a num-
ber of galleries surrounding the venue, offering
visitors an art space that will publicise a wide
range of art and include informal talks.
The exhibiting artists and galleries are:
George Bassil, Amal Al Shamsi and Marina
Harris, Mondo Art Gallery, Dubai; Chrissie
Jenkins; Naqsh Gallery - Jordan and Dubai; Car-
rie Wareham and Marian Lishman, Black Sheep
Gallery; Bernadette Taborda France; Bait
Muzna Gallery, Oman; Simin Tajik (Bamboo
Gallery) Iran; Neil Corder; Samantha & Steve
Chambers, The Big Art Co. Dubai; Feras Sabra,
Pro Plus Creative Lebanon; Mattar Bin Lahej
Dubai; Andreas Denstorf, Platux – Germany;
and Mackenzie Art - Dubai.
BLACK SHEEP GALLERY
What’s on? Carrie Wareham’s and Marian
Lishman’s current artwork.
Why? Having attended Index as a visitor
before, it seemed like the majority of interior
design professionals would visit the show
making this an obvious choice of venue.
Thoughts on Index: I hope to gain lots of
new contacts in the industry, to remind them
there are artists in Dubai who can fulfill inte-
rior jobs to keep work within the country.
THE BIG ART CO. DUBAI
What’s on? We will be displaying some large
scale murals and artworks, 3D relief wall de-
signs, architectural wall panels and custom
made sculptured designs for feature walls.
Why? It's the perfect platform to launch Big
Art Company and target prospective clients.
Thoughts on Index: It's a great opportunity
for independent artisans to be recognised. I
think it gives Index a progressive personality
and makes the show more interesting.
PRO PLUS CREATIVE LEBANON
What’s on? We will be displaying hand
engraved wood panels and 3D sculptures.
Why? Index is an important opportunity for
us to showcase our new works and trends,
and to meet with architects and interior
designers, as well as decision makers and
individuals who appreciate art.
Thoughts on Index: Mini events, mega
results; at least this is what we expect from
the Artists Avenue at Index Dubai 2011.
MACKENZIE ART
What’s on? An opportunity to see the very
large scale artworks we can carry out.
Why? I really like the idea of a specific space
for artists. I think it will be beneficial for
everyone to have the diverse creativity of
artwork concentrated in one area.
Thoughts on Index: I’ve been a visitor be-
fore and exhibiting will offer an opportunity
to meet designers, architects or visitors not
familiar with the bespoke services we offer.
NEIL CORDER
What’s on? I will be showcasing a mix of
local brass and silver works shot in an
abstract way.
Why? I wanted to push my presence in the
contemporary art world.
Thoughts on Index: I attended as an exhibi-
tor last year and once before as a visitor.
I hope to build relationships and develop
new ones within the interiors world. I also
definitely want to check out my competitors.
This App mobilises your home
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United Arab Emirates Abu Dhabi :
P.O. Box 36223, Abu Dhabi, U.A.E.
Phone: + 971- 2 448 1846
Fax: + 971- 2 448 1845
United Arab Emirates Dubai - Garhoud :
P.O.Box 77391, Dubai, U.A.E
Phone: +971- 4 282 6070
Fax: +971- 4 286 5626
United Arab Emirates Al Ain:
P.O. Box 68566, Al Ain – UAE
Phone: +971 3 764 6648
Fax: +971 3 764 6628
Doha - Qatar :
P.O.Box 22652
Phone: +974 4441 9459/4437 6784
Fax: +974 442 9659
Kuwait :
P.O.Box 43748 Hawally
32052 Kuwait
Fax: +965 2266 3152
E-mail: info@icas.ae
Web: www.almazrouicas.com
gb.jung.de
knx.org
Commercial Interior Design | OCTOBER 2011 113 www.designmena.com
I
ndex, the International Design
Exhibition, is the Middle
East and North Africa’s
largest international design
exhibition. Over 800 exhibitors
from 49 countries, representing
hundreds of international brands,
will display their products across
10 halls occupying up to 20,000
square metres of koor space.
Halls 1-8, Sheikh Rashid Hall
and Sheikh Maktoum Hall will be
assigned to the exhibition.
This year the exhibition will
sport a new look by introducing
a line up of six product-specijc
shows under the Index brand:
INDEX EXHIBITORS
YOU SHOULD VISIT
Furnishings, InRetail, Kitchen &
Bathroom, Lighting, Outdoor Living
and Textiles.
This new structure will make
it easier for visitors to navigate
through the exhibition halls and
to jnd what they are looking for,
and allow exhibitors to effectively
present their products and ser-
vices to the right audience. There
will also be 20 national pavilions
at the show to provide product
specijcation by country, within the
appropriate product sectors.
The exhibition reshape has
been directed by Paula Al Chami,
the new event director, appointed
in November 2010, after having
been in the same role for The Big 5
Building & Construction Show and
the Ofjce Exhibition previously.
During Index 2010, over 25,000
professionals attended Index
& InRetail over the span of four
days. The show also delivered an
attendance of over 600 project
buyers at the event accounting for
billions of dollars worth of pur-
chasing power showing the events’
importance and achievement in
the current climate.
“Index is a very interesting
show. We had lots of visitors from
different countries like Oman and
India, we made lots of contacts
and generated orders. People are
closing deals with us,” said Ro-
berto Garcia, sales area manager
Middle East, Andreu World.
According to independent
market research company, Vivid
Interface Ltd, 93% of Index & InRe-
tail 2010 visitors rated the show as
being very or quite important for
jnding new products.
With the 21st edition of Index
taking place from October 22-25,
2011 at the Dubai World Trade
Centre, Commercial Interior Design
speaks to the exhibitors at Index
you should know.
114 OCTOBER 2011 | Commercial Interior Design www.designmena.com
By Dusanee, senior export manager
Company prokle
We are not simply a manufacturer, but
have the capabilities in-house to take
projects from concept all the way to
installation. Our 160,000 square metre
modern factory employs 1,200 people
and houses an entirely vertically inte-
grated production, including jbre and
yarn extrusion, wool and synthetic yarn
spinning, dyeing, twisting, heat setting,
weaving, tufting, and jnishing. We are
proud to be local leaders in the Reuse,
Recycle, and Reduce movement, and are
the jrst in the region to obtain and com-
ply with both quality and environmental
ISO certijcations. Like an Eames lounge
chair, even the untrained eye can see
the difference between our carpets and
our imitators.
Stand number?
Rashid Hall, Thailand Pavilion, A221
Contact?
Dusanee (senior export manager)
Email: dusanee@carpetsinter.com
Tel: +662 318 3670
Fax: +662 3537 | +662 318 3433
You can also visit our website for more
information: www.carpetsinter.com
What are you promoting?
Carpet tile, Nylon PVC or Cushion back-
ing (Recycled Material), PP PVC Tile.
Any news?
On May 9 2011, NSF International certi-
jed that Carpets Inter products conform
to the requirements of NSF/ANSI Stan-
dard 140 — Sustainable Carpet Assess-
ment. This is another step to upgrade
Carpets Inter's existing NSF standard to
a higher level of certijcation.
Wool Cushion Back Carpet Tile was
upgraded from Silver to Platinum level,
and Wool Broadloom was upgraded
from Silver to Gold level.
This standard is the most comprehen-
sive and rigorous benchmark in the US
kooring industry.
Carpets Inter is the only one carpet
manufacturer located outside the US to
achieve the NSF 140 Platinum.
Currently, there are 12 companies to
be certijed with the Platinum mark and
11 of those companies are based in US.
Carpets Inter
By Ola Pankiw, sales and marketing
director
Company prokle
ohpopsi.ae produces individually de-
signed, feature wallcoverings which are
enviro-approved and made-to-measure.
We use spectacular images, your client's
brand and core messages to create stun-
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We can use your client's images for
truly unique decor.
It is a fresh and new way for your cli-
ent to convey their brand, products and
ambitions.
Our inhouse graphic design team and
CGI department provide professional
experience whether you require whole
solutions or support for just parts of
your proposal.
Tell us about your project and we'll
advise the best product and design to
ensure your client is delighted. Ask us
about our satisjed clients.
Originally British, ohpopsi.ae has a
long history of design, production and
strong client relationships.
We are now expanding in the Middle
East and internationally, providing fresh
ideas and products and a great client
experience.
ohpopsi lets you create wonderful
feature wallpaper for any wall. You can
choose from over 3,000 stunning
images or upload your own image for
your own unique look.
Stand number?
Hall 4 C176
Contact?
Ola Pankiw
Sales and marketing director
hello@ohpopsi.ae
Tel: 0161 923 0234
www.ohpopsi.ae
What are you promoting?
Unique client-branded designs on
wallcoverings for interiors, exteriors and
glass, made-to-measure.
Any news?
As we are now expanding in the Middle
East, we will soon open an ofjce in the
UAE. Look out for us.
Oh Popsi
Commercial Interior Design | OCTOBER 2011 115 www.designmena.com
By Shahriar Khodjasteh, group market-
ing director
Company prokle
Al Aqili Furnishings is a leading kooring
and interior solution specialists, com-
prising of multiple divisions and outlets.
After 14 years of continuous satisfac-
tion, AAF represents 50 of the world’s
jnest suppliers and providers specialis-
ing from interior design to furnishing
and lighting, offering the local and
regional markets a one-stop shop for all
furnishings needs and requirements.
AAF evolved into one of the Middle
East’s leading furnishings providers
after establishing itself as a kooring
specialist with Carpetland, a name that
represents the world’s top brand names
all under one roof. Al Aqili Furnishings
interiors division, with a reputation for
uncompromising quality and dedicated
service has furnished and jtted some
of the region’s prestigious projects and
become a stakeholder of the region’s
famous landmarks and businesses.
Curtainland, with a product portfolio
providing upscale upholstery fabrics
and drapery fabrics as well as jnished
curtains and draperies, table linens,
cushions, bed coverings and acces-
sories, a wide range of products and
specialised services that are as unique
as its customers individual needs.
Belight provides a host of lighting so-
lutions covering a huge range of lighting
products suitable for residences, retail
outlets, hotels, ofjces and outdoors.
Ofjceland is a one-stop shop for
state-of-the-art ofjce furniture.
Stoneland offers a variety of hard
koor products, from ceramic tiles to
marble, granite, glass tiles and mosaic.
In addition, Al Aqili Furnishings has
recently introduced its jne furnishing
divisions that include a plethora of pres-
tigious, world renowned brands such
as; Francesco Molon – manufacturer of
high-end, handmade Italian furniture.
A wide selection of contemporary and
classic furniture can be found at Deco-
world, which is another very successful
retail format of Al Aqili Furnishings, the
stylish and superior house of quality
furniture and accessories that caters to
the most sophisticated residential and
hospitality demands.
Stand number?
Stand Numbers 2A 101; 4A 168 & 7A
301
Contact?
George Joshua, assistant marketing
manager - events
What are you promoting?
Al Aqili Furnsihings as one of the giants
of the furnishings industry in the GCC
with expanding divisions and services.
Any news?
We won the project for the Nikkie Beach
Resort, Doha, Qatar.
Al Aqili Furnishings
116 OCTOBER 2011 | Commercial Interior Design www.designmena.com
By Ivan Zupanovic, head of international
project sales and export
Company prokle
Swiss bathroom company Laufen has
been at the forefront of design, quality
and function for over 100 years.
Offering a holistic approach to
bathroom design, Laufen draws its
inspiration from contemporary trends in
architecture and lifestyle.
Working with some of Europe’s lead-
ing architect-designers, including Dutch-
man Wiel Arets and Italian architect-
designers Ludovica + Roberto Palomba,
Laufen offers complete bathrooms as
well as modular concepts.
Stand number?
Hall 7 Stand E301.
Contact?
Ivan ZupanovicWahlenstrasse 46
CH-4242 Laufen / Switzerland
Phone: +41617657611
ivan.zupanovic@laufen.ch
Local Distributor:
German Home
PO Box 80088, UAE
Phone: +971 4 268 9993
muaz@germanhome.net
What are you promoting?
Taking centre-stage are the manufac-
turer’s latest sanitaryware collections
designed with the hotel sector in mind.
The Living Square washbasin has seem-
ingly endless countertop space plus
ample open storage beneath while the
Palace washbasin has the look of a cut-
ting edge ceramic block with an integral
elegantly-curved basin which can be cut
to size to jt snugly into any bathroom
layout. Also on show is the striking Il
Bagno Alessi One collection available in
a unique warm velvety grey jnish and
Lema, the eco-friendly waterless urinal.
Any news?
The products chosen for display at Index
offer just a small taste of the quality and
innovation Laufen offers. Such is the
versatility of our offering that several of
our latest ranges have been designed
specijcally for the hotel environment,
yet are suited to the domestic setting
where luxurious large washbasins are
now very much en vogue.
Laufen
By Lars Narfeldt, founder
Company prokle
Kollektion & Co is a new retail experi-
ence offering a wide variety of unique,
elegant and functional Scandinavian
design brands with superior quality,
exceptional grace and timeless appeal.
We currently represent a wide variety
of brands, which include the following:
Eco-Boråstapeter, Mr Perswall, Design
House Stockholm, Sagaform, Muuto,
ORDNING&REDA, black+blum, String,
Edblad, oddbirds, Sjöö Sandström,
minustio, Skultuna and Boblbee.
Stand number?
1 D46
Contact?
Lars Narfeldt
founder
Kollektion & Co
Kollektion General Trading LLC
Star Giga House Building
Ofjce 9, Level 1
PO Box 127058
Sheikh Zayed Road
Dubai, U.A.E
Tel: +971 4 330 6899
www.thekollektion.com
What are you promoting?
Kollektion & Co is promoting three
wallpaper brands; Mr Perswall, ECO
and Boråstapeter as well as four
home accessories brands; Sagaform,
Black+Blum, Design House Stockholm
and Muuto within our portfolio; all time-
less classics with a Scandinavian look
and aesthetics.
We will also be using products from
our other brands at the stand, so we en-
courage our visitors to go on a look out.
Any news?
We are particularly pleased to announce
that we are launching Muuto in the
Middle East at Index this year. Muuto,
the young but already internationally
successful Nordic design company,
strives to add new chapters to the Scan-
dinavian design history and thereby
put the region back in the lead on the
international design scene. That is why
they chose the name Muuto — inspired
by the Finnish word ”muutos”, meaning
change or new perspective.
Kollektion & Co
Commercial Interior Design | OCTOBER 2011 117 www.designmena.com
By Vadim Horna, managing director
Company prokle
Lasvit is a Czech Republic based
company, which designs and custom
manufactures bespoke contemporary
light jttings and large glass art installa-
tions mainly for the public areas of the
world’s most prestigious hotels, palaces
and private residences and offers a
one-stop package starting from design
to installation at site. We have an unri-
valled understanding of the nature and
character of glass and offer a commit-
ment to deliver a unique design within
the boundaries of time and budget.
As testimony to our wealth of experi-
ence, some examples of our work can
be seen at the Ritz Carlton DIFC and
Royal Enclosure of Meydan Grandstand
in Dubai, Fairmont Hotels in Beijing and
Singapore, Shangri-La in Hong Kong and
Tokyo, The Four Seasons in Macau and
Beverly Hills and many other prestigious
locations around the world.
For further information and a quick
look at a selection of our completed
projects and more, you should visit our
website at www.lasvit.com.
Stand number?
MC55
Contact?
Vadim Horna
Lasvit (Gulf) FZE
PO Box 262731
Dubai, UAE
Tel.: +9714 881 4546
E-mail: gulf@lasvit.com
Web: www.lasvit.com
What are you promoting?
We are promoting our lighting sculp-
tures, Icefall, Twill, lasvit Crystal Wall
and Leaf.
Any news?
Just in few weeks time, several pres-
tigious projects in the UAE for which
Lasvit designed and manufactured
luxury light jttings and glass art instal-
lations will go online and be viewable by
the public.
These UAE-based projects include
The Etihad Towers in Abu Dhabi, The
ADNEC Capital Gate in Abu Dhabi, The
Rocco Forte Hotel in Abu Dhabi or Rihan
Heights in Abu Dhabi.
Lasvit
By Pauline Madani, managing director
and owner
Company prokle
In 2006, Nordic Homeworx was estab-
lished in a highly competitive market
amidst the thriving economic develop-
ment of the UAE. Our main focus has
been carrying forth our corporate values
of quality, services, and commitment
to our customers. Nordic Homeworx
is a Swedish-owned and managed
company, and we are the sole agent of
Kährs Real Wood Flooring brand in the
Middle East, specialising in the supply
and installation of engineered hard
wood koors. Kährs is one of Europe’s
leading producers of wood koors. With
more than 150 years in the business, it
is also one of the oldest as well as the
most innovative. Kährs koors can be
found anywhere from private homes,
ofjces, shops, hotels, concert halls,
theaters to sport arenas, across the
span of the globe. But Kährs heart lies in
the production plant and head ofjce in
the small town of Nybro in the southern
Swedish province of Småland, where
Kährs was founded in 1857.
Stand number?
Hall 1, Stand 1D47
Contact?
T. +971 4 341 5010
F. +971 4 341 5020
info@nordichomeworx.com
What are you promoting?
As we are the exclusive UAE distributor
and Middle East agent for Sweden’s
Kährs wood kooring, we are promoting a
natural product of the highest quality in
the Middle East.
Any news?
Kährs constantly strives to further
underpin its commitment to the environ-
ment and to create operations that
are sustainable in the long term. Now,
its long-term environmental work has
resulted in a number of wood koors
receiving certijcation according to FSC
(Forest Stewardship Council). In total,
13 of Kährs wood koors have been certi-
jed. In addition, all oak koors produced
in Sweden can on demand be produced
with an FSC marking. Contact Nordic
Homeworx for further information.
Nordic
Homeworx
SUPPLIERS YOU SHOULD KNOW
Commercial Interior Design | OCTOBER 2011 119 www.designmena.com www.designmena.com Commercial Interior Design | OCTOBER 2011 119
W
ith furniture used in
commercial spaces,
it’s important to
have variety, be
kexible and cost-effective. Now
the latest watchword added to the
mix is sustainability. Whether it
is in outdoor or indoor furniture,
commercial spaces need furniture
that is timeless and will last for
years to come.
However, Antony Guss, VP,
Casualife said it is hard for custom-
ers to be certain what they are
buying is good value for money
when there seems to be not many
standards in the industry.
“Case in point: a leading restau-
rant opened for less than one year
already is requesting tenders for
re-supply of its wicker furniture.
Why? Because the synthetic wicker
used was of insufjcient quality,
for the local Gulf market that has a
very harsh climate. In this case the
FURNITURE SUPPLIERS
YOU SHOULD KNOW
client failed its purchasing due dili-
gence. A one-year life is well below
what can be purchased; clients of
that business also made claims
against the proprietor for damage
to their clothing which was caught
by the broken strands of wicker,”
said Guss.
Value for money, the design
aesthetics and maintenance con-
siderations are some of the things
people need to consider before
furnishing their commercial space.
In addition to this, trends in the
furniture industry also need to be
taken into account.
Green furniture is also a factor,
but how sustainable is furniture
used in the Middle East? “As far
as furniture goes, there is obvi-
ously an inherent conkict with
sustainability given the materials
used. As a manufacturer, we
implement the designer’s concepts
and directions and we are seeing
greater awareness and actual
specijcation of more sustainable
products. Whenever possible, we
will try to take this further with
recommendations that enhance
this without compromising the
furniture’s design, functionality
or budget (for example by using
different materials or production
techniques),” said John McLennan,
managing director, Indigo Living.
He added, furniture design is
taking on a fresher approach with
more contemporary, modern and
exciting designs being incorporat-
ed. There is a move towards lighter
materials, fabrics and colours;
sleeker designs – less ostenta-
tious at jrst sight but, in McLen-
nan’s opinion, better designed and
more on-trend.
Another trend which seems to
be gaining popularity is using retro
and French-inkuenced designs.
Apart from distressing or creating
SUPPLIERS YOU SHOULD KNOW
vintage-looking furniture, French
motifs such as keur-de-lys and
quatrefoils seem to be seen in
many designs.
Colours and designs of furniture
almost always seem to follow the
fashion runway’s styles. Interior
designer Martyn Lawrence-Bullard
said he is often very inspired by
fashion in his designs.
“Whether a current colour
palette combination, a shape that
maybe inspires me for a furniture
detail or some embroidery on
a shirt that I can use to border
a chair or the leading edge of
drapery; I think that fashion and
interiors go hand in hand and
as such are inspirational to both
industries,” he said.
As furniture is one of the impor-
tant elements of interiors, Com-
mercial Interior Design speaks to
furniture suppliers you dejnitely
should know.
SUPPLIERS YOU SHOULD KNOW
Commercial Interior Design | OCTOBER 2011 121 www.designmena.com
By Matteo Pellegrini, general manager
Tell us about your company?
Finasi LLC is a Gargash Group company,
established in UAE in the spring of 2007,
with the purpose of making some of the
most respected brands in the industry
accessible to discerning customers in
the Middle East.
As the UAE arm of Molteni Group, one
of Italy’s leaders in furnishings, Finasi
offers the full range of Molteni &C home
furnishings, Dada S.p.A. kitchens
including the Armani/Dada range, and
Citterio S.p.A. ofjce furnishings.
What projects have you worked on?
Some of the prestigious projects that
Finasi has undertaken/completed are
as follows: Burj Khalifa, UAE; Capital
Club, Bahrain; Commercial Bank Plaza,
West Bay, Qatar; Cartier Boutiques;
Rosewood Apartments, UAE; Mirdiff Vil-
las, UAE; Al Badia Villas, UAE; High-end
private villas, GCC.
Recent news?
The Armani Group and the Molteni
Group, through joint partnership, have
produced the third kitchen system under
the brand name of Armani/Dada. Called
Checkers, this model was launched in
UAE earlier this year.
Finasi has recently tied up with Panzeri
Italy to represent their range of high
quality lighting products, adding yet an-
other dimension to homes and ofjces.
Key challenges in the industry?
One of the major challenges lies in
educating potential customers to distin-
guish the quality of our products.
Our products are produced 100% in
Italy, following comprehensive research
on all aspects of design and material
strength. The uniqueness of all our
brands is that they continuously strive
for innovation in design, functionality
and durability.
How do we contact you?
PO Box 118508
Dubai, UAE.
Tel: +9714 297 1777
Fax +9714 297 1717;
jnasi@jnasi.ae
www.jnasi.ae
www.molteni.it
Finasi
By Atieh Sabba, marketing & sales
manager
Tell us about your company?
Cachet, which is the most recent busi-
ness launch of RAME Design Solutions,
will be the retail showroom that holds
the internationally acclaimed high-end
furniture and lighting brands, such as
Beby Italy & Diluce, Carpanelli, Porta
Romana and Jonathan Charles. These
brands are very different from one an-
other in style, jnishes, and overall feel,
yet all are very similar in representing
authenticity, luxury and craftsmanship.
What projects have you worked on?
Each brand has its own success story
of major projects around the world.
For example, you can jnd Beby Italy’s
masterpiece chandeliers at La Fenice
theatre in Venice, La Scala in Milan, not
to mention luxury hotels and palaces
in KSA, UAE and Paris. Porta Romana’s
pieces are coveted by major design
jrms around the world and can be seen
at Beau Rivage Palace in Switzerland,
St. Regis - Worldwide, Westin, are only
few recent projects.
Recent news?
We are launching our Cachet showroom
on Sheikh Zayed Road with our opening
event being in conjunction with Index,
as a Silver Sponsors at Festival of Inte-
rior Design we would like to provide to
the designer the chance to see the entire
collection of our brands.
Key challenges in the industry?
There are always some challenges for
the calibre of brands which we carry,
with the recent jnancial and political
uncertainties, making it exigent for such
brands to prosper. Nevertheless, our
passion and belief in the strength of
these brands has further prompted us to
expand. All one needs to do is watch, for
example, the craftsmanship videos of
Jonathan Charles or Carpanelli on their
websites, or see a piece in person to un-
derstand where this belief stems from.
How do we contact you?
Sheikh Zayed Road, Safa 1st - Street
22A, Building 111 – SR 01.
Tel:+9714 380 8018
Fax: +9714 3808 198
Email: cachet@rame-ds.com
RAME
SUPPLIERS YOU SHOULD KNOW
122 OCTOBER 2011 | Commercial Interior Design www.designmena.com
By John McLennan, managing director
Tell us about your company?
Indigo Living operates across the whole
spectrum of interior solutions, from
retail to large FF&E projects. We have
three retail stores which are very popu-
lar with the interior design community.
The second is furniture rental: anything
in the stores can be leased from us for
up to two years; this is really good for
show-kats and mock ups. Project work
is our biggest division and are renowned
for our custom manufacture of high-end
FF&E for the hospitality industry.
What projects have you worked on?
Our jrst project in Dubai was The
Westin. Since then we’ve worked on The
Address Marina, Yas Links Golf Club,
Traders Hotel Abu Dhabi. We’ve also
supplied Emirates Airlines with more
than 5,000 units of staff accommoda-
tion. Internationally, we’re active in
India with DLF and in the Far East.
Recent news?
We launched our new kagship store on
Sheikh Zayed Road in May. In October
we will be re-launching our interior
designer loyalty programme which will
confer a 20% discount for all members
plus a host of other benejts like pre-
views of new collections, in-store events
and personal advisors. We’re very busy
with a host of projects here in the UAE
but also in Qatar and Saudi Arabia.
Key challenges in the industry?
The market is dejnitely improving: we
were receiving RFQs through Ramadan
which is unusual. We are seeing a lot
of old projects being resuscitated and
whilst this is obviously positive, it can
be difjcult working with specs and
designs that in some cases are three to
four years old and have not been revised
to rekect current circumstances; in
many cases the original ID jrm is no lon-
ger involved and this obviously makes
things even harder, especially when no
one has been appointed instead.
How do we contact you?
info@indigo-living.com
PO Box 282425, Dubai, UAE
T: +9714 339 7705
www.indigo-living.com
Indigo Living
By Mithun Nambiar, head of strategy
planning & business development
Tell us about your company?
Al Reyami Interiors is the kagship com-
pany of the Al Reyami Group, specialis-
ing in interior jt-outs and commercial
furnishings with an exceptional focus
on high-end ofjces. Over the course of
the past two decades, we have tied up
with a multitude of reputed international
furniture brands as their exclusive
distributor for the Middle East.
Some of these well known brands
include Knoll USA, Sinetica Italy, Rock-
worth Thailand, Maars Netherlands and
Okamura Japan among others.
What projects have you worked on?
We have an immeasurable client base
across diversijed sectors which include
banking, hospitality and government
organisations.
A few of our prestigious projects include
Meydan corporate ofjce, RTA Head
Ofjce, headquarters of various banks
such as ABN-Ambro, Union National
Bank, Al-Hilal Bank and the Dubai Is-
lamic Bank.
Recent news?
We have recently inaugurated our new
40,000 square feet state-of-the-art
showroom in Abu Dhabi featuring
a whole host of ofjce furnishings
designed to cater to various tastes.
Furthermore, in line with expanding
our footprint, we have partnered with
Rockworth in opening a 200,000 square
feet LEED Gold certijed factory in the
south of India to manufacture and sup-
ply commercial furniture to the Indian
subcontinent and the MENA region.
Key challenges in the industry?
We have noticed over the past couple
of years that there is a remarkable shift
towards cheaper alternatives with a
price-over-quality mentality. Changing
this mindset of the buyers poses a
great challenge. However as the market
improves we are conjdent that we can
overcome this trial.
How do we contact you?
Toll free number: 800 REYAMI. You can
also reach us at +9714 336 4666.
Website: www.reyami.com
Email: rof@emirates.net.ae.
Al Reyami
SUPPLIERS YOU SHOULD KNOW
Commercial Interior Design | OCTOBER 2011 123 www.designmena.com
By Shahriar Khodjasteh, group market-
ing director
Tell us about your company?
Since established in 1997, Al Aqili
Furnishings has and continues to con-
sistently deliver value, innovation and
premium brands as the region’s leading
kooring specialist and interiors solu-
tions provider.
The steady growth and conjdence in
meeting increasingly sophisticated busi-
ness and residential market needs is
underlined by world-class partnerships
with over 50 global brands that form the
depth and breadth of an interiors solu-
tions portfolio of kooring, fabrics, light-
ing and residential and ofjce furniture,
catering to the contract, distribution and
retail sectors of the furnishings indus-
try. A wide selection of contemporary
and classic furniture can be found at
Decoworld, the name for style, design
and quality furniture and accessories
catering to the most sophisticated
residential and hospitality demands.
The “By Appointment Only” Francesco
Molon showcases the world’s jnest
offering in the design and production of
classical furniture; a mixture of luxury,
elegance and premium quality that can
only match the vision of excellence at Al
Aqili Furnishings.
What projects have you worked on?
Nikkie Beach Resort, Doha, Qatar; Cin
Cin Wine Bar, Fairmont - Dubai, UAE;
Dubai Airport Concourse Hotel - Dubai,
UAE; Park Place Hotel/Furnished Apart-
ments - Dubai, UAE.
Recent news?
AAF is participating in three largest
exhibitions, Index 2011, Gulf A la Carte
and INFDEX Qatar.
Key challenges in the industry?
The key challenge is the slow pace of the
market right now.
How do we contact you?
Decoworld
Pyramid Centre
Umm Hurair Road
Dubai, UAE
Tel: +9714 335 6811
Fax: +9714 335 6812
pyramid@decoworldme.com
Al Aqili
Furnishings
By R Kumar, managing director
Tell us about your company?
Spacewell Interiors was established
in 2007, specialising in turn-key ofjce
interiors (design, jt-out and furnish-
ings). Today Spacewell has grown to a
medium-sized company employing six
architects, three designers, four engi-
neers, over 12 persons in sales/market-
ing/admin/jnance, and more than 65
skilled workmen to execute works at
site (total staff strength 90). We have
a corporate headofjce and showroom
in Dubai (Tecom), with a branch ofjce
in Abu Dhabi. We represent major
international brands such as Haworth,
Fritz Hansen, Orangebox, Fursys, Sidiz,
Egetaepper, EFG and Markant.
What projects have you worked on?
Major recent projects includes turn-key
interiors (design, jt-out and furnishings)
for: Mercedes Benz, Chrysler Corpora-
tion, Hyundai Motors, Sumitomo Corpo-
ration, Royal Bank of Canada, Naburs
Drilling, Cameron Petreco Process,
Brabus Middle East, Motorola, Emitac
Blackberry.
Recent news?
We have established a showroom (level
20, Al Shafar Towers, Tecom), have
become a dealer for Orangebox from
UK, just completed a major design/jt-
out and furnishing project for Naburs
Drilling International, and Cameron
Petreco Process Systems.
Key challenges in the industry?
Maintain sustainable sustainability
practices, economical ofjce solutions
without compromising quality,
being able to clearly distinguish
between aesthetics, functionality,
sustainability and affordability
(or ability to combine all the four
together), sourcing talents (human
resources) are the key challenges
faced by the industry.
How do we contact you?
Tel: +971 4 447 7301
Level 20, Al Shafar Tower, Tecom
Fax: +971 4 4477302
PO Box: 125783, Dubai, UAE
Mob: +971 50 5592092
kumar@spacewellinteriors.com
www.spacewellinteriors.com
Spacewell
‘VALUE FOR MONEY’ PRODUCTS THAT ADD TO ‘QUALITY OF YOUR LIFE’
SILENT GARDEN
FOUGERE
DAUPHINE
AVENUE
Commercial Interior Design | OCTOBER 2011 125 www.designmena.com
PRODUCTS
New on the market
Picciotto is an original stool with
an ivy cap on the top, while the
frame is inspired by the south Italy
waistcoat. It was created by the
Italian designer Fabio Vinella and
it joins design and Italian fashion.
PICCIOTTO
an award in the USA Design Com-
petition Accenti d’Italia.
FABIO VINELLA
+39 333 891 8957
www.fabiovinella.com
The word “picciotto” refers to a
young Sicilian boy with a coppola
hat, the typical south Italy hat,
famous worldwide thanks to
several Italian movies like Cinema
Paradiso. Picciotto has also won
126 OCTOBER 2011 | Commercial Interior Design www.designmena.com
PRODUCTS
ALLURE BRILLIANT
Allure Brilliant is the new line of
faucets from GROHE. With exact
edges and cuts, the surface re-
kects the light. Elongated cubes
with chamfered edges rise from
every faceted surface to meet at
precise intersections. Its spout,
a cut-out square called the Aqua
Window, allows a different view
of the water kow, which makes
the slim design look even lighter
and more elegant. Another
design feature is the rectangular
mousseur, whose shape matches
the design of the faucet and
provides a wide water kow.
GROHE
+9714 331 8070
www.grohe.com
PERFORMING SHOWER
The new Performing Shower
by Dornbracht allows users to
change the water kow based on
its natural forms. From a power-
ful cascade of water, delicate or
strong spray, to the sensation
of heavy rainfall, it introduces a
range of showering jxtures for
water. It also includes an entirely
new range of rain showers.
The rain showers and the hand-
held showers are available in
champagne, chrome, gold,
platinum, platinum matte, black
matte and white matte. These are
designed by Sieger Design.
TOUCH20 TECHNOLOGY
With Touch2O functionality,
users can tap anywhere on the
spout or handle to start or stop
the kow of water. Water turns off
automatically within one minute
after the faucet is tapped on.
With Touch2O.xt Technology,
users can also have an entirely
hands-free experience. The fau-
cet automatically responds when
users approach the sensing jeld,
which is all around the faucet. No
infrared sensor is used. Moving
hands out of range intuitively
shuts off the water kow within
seconds when not needed.
DELTA FAUCET
+9717 243 1232
www.deltafaucet.com
DORNBRACHT
+9714 335 0731
www.dornbracht.com
PRODUCTS
128 OCTOBER 2011 | Commercial Interior Design www.designmena.com
In October 2011, InterfaceFLOR re-
leased its Once upon a Tile series
of latest carpet tile collections in
the Middle East, which is targeted
at architects, kooring contractors,
specijers and interior designers
throughout Europe, Middle East,
Africa and India.
The latest series is made up of the
following collections: Concrete
Mix, Scribble, Vintage — Ornate
& Rejne, Circles, Consolidation,
Vintage — Reissue & Nebbia,
Cellular and Luxury Living.
INTERFACEFLOR
+971 4 335 2499
www.interfaceflor.eu/mea
ONCE UPON A TILE SERIES
PRODUCTS
Commercial Interior Design | OCTOBER 2011 129 www.designmena.com
PRODUCTS
www.designmena.com 130 OCTOBER 2011 | Commercial Interior Design
PRODUCTS
London-based designer Timothy
Schreiber has launched the
carbon jbre version of his Plooop
Chair. He worked with Fi-tech
Ltd, aerospace and motorsports
carbon jbre manufacturers, to
produce it. The Plooop Chair is
5mm thick and weighs 2.5 kg.
PLOOOP CHAIR
TIMOTHY SCHREIBER
+447748562949
www.timothy-schreiber.com
Patricia Urquiola’s Husk for B&B
Italia is a hard shell with a series
of cushions. With a wide range of
colours and jnishes of the shell,
the swivel base-frame with four
spokes and covers, Husk can
change its look. It uses recycled
and recyclable materials.
HUSK
B&B ITALIA
+97150 557 4677
www.bebitalia.com
BACHAG CHAIR
Director of iDealgraphy,
Joongho Choi has designed the
Bachag Chair made from wood
and aluminum. According to
Choi, it was meant to create a
mix and match style of furni-
ture and fashion. He said he
wanted to show contrasting im-
ages of different expressions.
It was designed to be structur-
ally sound, user-friendly and
be comfortable.
JOONGHO CHOI
+88 10 9149 2402
www.idealgraphy.com
- exclusive luxury bronze art from Germany.
- Limited Editions from famous artist.
- Bespoke art- manufacturing and custom designs
German Bronze Masters
www.ñnearts-exclusive.com - the best in Bronze living culture -
Handmade-
purebred Arabian
Stallion, silver
plated Bronze, by
Don Alberto Carlos.
2,85m high
FINE ARTS Wohnkultur
Ltd. from GERMANY is
the producer of fa-
mous European Artist´s
bronze creations, we
ensure that we deliver
the client´s vision to
superior quality and
uniqueness.
- the Best in Bronze Living Culture & art -
visit us at INDEX Dubai:
Hall 2 D80
PRODUCTS
132 OCTOBER 2011 | Commercial Interior Design www.designmena.com
Hanna Werning has launched a
new wallpaper collection for Borå-
stapeter, her third for the jrm. The
colour explosion combines exotic
surroundings with Nordic nature.
Flora and fauna inspire the pat-
terns of Werning’s collection, with
names such as Solkoja, Rävdunge
and Klättervippa — all referring to
Swedish nature.
The collection also features
elements like clinging vines,
kowers and the occasional parrot.
It consists of 20 wallpapers, of
which six are taken from the jrst
collection that Werning designed
for Boråstapeter.
BORÅSTAPETER
+9714 330 6899
www.thekollektion.com
HANNA WERNING WALLPAPER
Discover the art
of storytelling
The wallpaper collection Communication is a tribute to storytelling. An art form that shapes us as
human beings. Discover more wallpaper patterns on the web at www.mrperswall-gcc.com
Design: Library taken from the collection Communication. See the whole collection at www.mrperswall-gcc.com
”My grandmother always
told me that the books
that help you the most
are those which make
you think. That is a spe-
cial message I can relate
to everyday when I look at
my living room wall.”
Sophia, Writer, 28 years
134 OCTOBER 2011 | Commercial Interior Design www.designmena.com
PRODUCTS
HAYNES ROBINSON RUGS
A range carried by Dubai-based
The Oriental Woven Art is the
Haynes Robinson collection. This
collection is designed by Ameri-
can carpet designer, Haynes
Robinson, who traveled to
remote southern Iran to connect
people of diverse religious, po-
litical and cultural backgrounds
through art, colour and design.
The traditional Persian knots,
passed down to the woman of the
Qashqai tribe by their ancestors,
are used to create each carpet.
Natural dyes are used to colour
the wool and silk.
LANZA FROM ROMO
Lanza is a newly launched
furnishing fabrics collection of
small scale weaves ablaze with
colours. Bright, contemporary
colours and soft elegant shades
are skilfully combined with
neutrals and metallics to create
striking visual effects in this col-
lection of stripes and small scale
geometric weaves.
Colours and patterns available
include Pesto, Jaipur Pink, Siver
Blue, Whitewash, Pumice, Car-
bon and Viridian.
The collection is available in GCC
and India.
DESIGN COORDINATES
+9714 351 7168
www.romo.com
THE ORIENTALIST WOVEN ART
+9714 394 6989
www.theorientalist.com
20X50 CERAMICS
The 20X50 collection is a unique
size offering from RAK Ceramics
that integrates a novel design so-
lution to meet the demand of the
growing trendy urban lifestyle.
The collection’s trendy tile size of
20x50 strikes a perfect balance of
vivid colours and surface textures
having unique effects to create
a fresh look with umpteen inge-
nious combinations.
Ideally suited for urban-chic style
bathrooms and kitchens with
a striking range of options at a
competitive price.
RAK CERAMICS
+9717 244 5046
www.rakceramics.com
PRODUCTS
136 OCTOBER 2011 | Commercial Interior Design www.designmena.com
KASHIDA CLASSIC
Kashida is a newly established
Lebanese product and furniture de-
sign company, which brings Arabic
letterform to interior spaces. The
company was co-founded by Mirna
Hamady and Elie Abou Jamra, both
graphic design graduates from the
American University of Beirut.
The word ‘kashida’ is the Arabic
term for the glyph that is used to
elongate the spacing between two
letters, creating a smooth bridge
between them. Launching as a start
with its Kashida Classic line, the
company will product new designs
several times a year.
KASHIDA
+97150 499 6651
www.kashidadesign.com
THIS IS A MANNEQUIN
…it just takes a special eye to see it
WHERE INSPIRATION THRIVES
www. i ndexexhi bi ti on. com
The most innovative design starts with a designer’s vision.
Visitors to INDEX understand that great design is much more than
simply assembling, arranging or editing, it is something that is felt!

Showcasing products and services that range from traditional to
quirky, opulent to minimalist, INDEX provides all the creativity and
inspiration you need for your next design project.

To find out more and to register online, visit:
www.indexexhibition.com/attend
Scan the QR code
and become part of
the INDEX evolution
Halls 1, 2, 3, 4, 5, 6, 7, 8, Sh. Rashid Hall and Sh. Maktoum Hall | Dubai World Trade Centre, UAE
Opening Hours: 22 October 11:00 - 19:00 (public admission) 23 - 24 October 11:00 - 19:00, 25 October 11:00 - 18:00.
No children under 18 years of age permitted to the exhibition.
138 OCTOBER 2011 | Commercial Interior Design www.designmena.com
PRODUCTS
ARACNE
The Aracne table resembles a
spider based on the design of its
supporting structure. It is made
from die-cast and extruded
aluminium components, which
are glued together and painted
in jve different colours. The
range tries to be sustainable by
using 35% recycled aluminium.
Aracne’s kexibility lies in
the possibility of matching
the base and the top in the
customer’s preferred colour
combinations.
EUMENES
+39 02 36647900
www.eumenes.it
GECKO IN THE BOX — SPLENDO
From Creation Baumann, get a
gift box of laser-cut components
of self adhesive textile, which
allows experimenting on window
glass. Available in different
shapes and colours, no suspen-
sion technique or conversion is
necessary. It can be used several
times, leaves no residue and
loses none of its adhesive power.
WARPS AND WEFTS
+9714 355 4867
www.warpsandwefts.com
BRUYNZEEL STORAGE SYSTEMS
Bruynzeel develops space saving
storage solutions for archives,
ofjces and repositories for
clients like government agencies,
libraries, museums, universities,
jnancial institutions and health
care sector. It has now expanded
to media storage, paintings and
medical warehousing — using
anti microbial powder coating.
BRUYNZEEL
800 FAMCO (32626)
www.famcouae.com
CONTRACTS
www.designmena.com 140 OCTOBER 2011 | Commercial Interior Design
Note: The above information is the sole property of Ventures Middle East LLC and cannot be published without the expressed permission of Ventures Middle East LLC, Abu Dhabi, UAE
PROJECT TITLE CLIENT CONSULTANT MAIN CONTRACTOR VALUE /
VALUE RANGE
(US$. MN)
PROJECT STATUS PROJECT
TYPE
City of Lights - C10, C10A and C11 Tamouh Investments Palm & Turner Architects China State Construction &
Engineering Corporation
101 - 250 Project under
construction
Mixed Use
Royal City Seasons Hotel in Abu
Dhabi
City Seasons Group James Cubitt & Partners Tae Young Contracting 101 - 250 Project under
construction
Hotel
Al Yahar Mall SAS Investments Shankland Cox Not Appointed 2.5 - 15 Bidding underway for
the main contract
Shopping
Center
Marina Bay in Najmat on Reem
Island
Damac Properties Architectural Consulting Group Al Shafar General Contracting 52 Project under
construction
Mixed Use
Al Falah Development in Abu Dhabi
- 2000 Villas
ALDAR Properties Al Torath Engineering
Consultants
El Seif Engineering &
Contracting Co.
251 - 500 Project under
construction
Residential
Development
Deyar Al Mafraq Tourism Development & Investment
Co.
Arif & Bintoak Consulting Not Appointed 251 - 500 Bidding underway for
the main contract
Residential
Development
ADNOC New Headquarters Abu Dhabi National Oil Company Hellmuth Obata Kassabaum
(HOK)
Six Construct 490 Project under
construction
Commercial
Buildings
Ahalia Hosptial in Mussafah Ahalia Hosptial Group Society Technology House Al Mansouri 3B ( Brothers )
Constructions
30 Project under
construction
Hospital
Arjaan Hotel Apartments in Adnec Bin Hamoodah Properties GA Architects & Engineers United Engineering
Construction (UNEC)
31 - 100 Project under
construction
Residential
Buildings
Jubail Market in Sharjah Government of Sharjah Godwin Austen Johnson Sun Engineering & Contracting 47 Project under
construction
Shopping
Center
Nemat Mall in Al Ain SAS Investments Shankland Cox Not Appointed 16 - 30 Bidding underway for
the main contract
Shopping
Center
Residential Villas in Khalifa City B Mr. Muhammed Saeed Al Muhairy Fourth Dimension Consulting
Engg.
Not Appointed 31 - 100 Bidding underway for
the main contract
Residential
Development
Franco Emirien Hospital in Airport
Road
Franco Emirien Hospital Heberger Engineering Target Engineering 46 Project under
construction
Hospital
SCA Building in Garhoud Securities & Commodities Authority Archon Engineering
Consultants
Bu Haleeba Contracting 31 - 100 Project under
construction
Commercial
Buildings
17 Non Process Buildings Ruwais
Reknery Expansion
Abu Dhabi National Oil Company Derby Design Ed Zueblin AG 31 - 100 Project under
construction
Others
Exemplary School For Police
Academy in Al Ain
Police Projects Committee Architecture & Planning Group Force 10 General Contracting 16 - 30 Project under
construction
Educational
Facilities
Watani Residential Development -
600 Villas and 48 Buildings
Sorouh Real Estate Ewan Arch. Engg./WSP Group Not Appointed 251 - 500 Bidding underway for
the main contract
Mixed Use
B2B Commercial Building at the
Grand Mosque Area
Tourism Development & Investment
Co./Emirates Property Investment Co.
Khatib & Alami Consolidated
Engg.
Ali & Sons Contracting 55 Project under
construction
Commercial
Buildings
134 Townhouses and Villas in the
Garden Views
Nakheel Corporation Dimensions Engineering
Consultants, Dubai
Ghassan Ahmed Al Khalid
Contracting Co.
2.5 - 15 Project under
construction
Residential
Development
488 Villas in Yas Island Urban Planning Council Not Appointed Not Appointed 2.5 - 15 Project in concept
stage
Residential
Development
Hospital in Ghyathi Seha - Abu Dhabi Health Services James Cubitt & Partners Not Appointed 31 - 100 Bidding underway for
the main contract
Hospital
The Agora Mall ARJ Group Access Engineering
Consultancy
Modern Executive Systems
Contracting
250 - 500 Project under
construction
Shopping
Center
Waldorf Astoria Hotel in Al Hamra
Village
Al Hamra Real Estate Home of Architecture Al Hamra Construction 82 Project under
construction
Hotel
Hangar in Al Ain Airport Abu Dhabi Airports Co. Arak Engineering Consultants Al Mahala Contracting &
General Transport
6 Project under
construction
Airport
Two Mosques in Mohammed Bin
Zayed City
Abu Dhabi General Services PJSC Al Arabi International
Engineering Bureau
Not Appointed 2.5 - 15 Award awaited for the
main contract
Others
Medical Complex in Arzanah Capitala HDP Overseas Al Habtoor Leighton Group 31 - 100 Project under
construction
Hospital
Hospital in Sila Seha - Abu Dhabi Health Services James Cubitt & Partners Not Appointed 31 - 100 Bidding underway for
the main contract
Hospital
3 Commercial Buildings in Muroor
Road
Abu Dhabi Commercial Properties Syrconsult Al Nasr Middle East General
Contracting
31 - 100 Project under design Commercial
Buildings
UAE PROJ ECTS DATABASE
Project Focus
COMMERCI AL I NTERI OR DESI GN IS COMMI TTED TO HELPI NG I TS READERS GROW THEI R BUSI NESSES, SO WE HAVE TEAMED
UP WI TH VENTURES MI DDLE EAST TO BRI NG YOU THE LATEST TENDERS FROM AROUND THE REGI ON ON A MONTHLY BASIS.
Take the opportunity to show something new at
The Office Exhibition . You’ll find thousands of
architects, designers and project managers visiting
the show to find the latest in design, innovation
and best practice.
Book your stand now
Contact Tim Wilson, Project Manager
t: +971 4 438 0355
e: timwilson@dmgevents.com
r e n t r a p e g d e l w o n K h t i w d e t a c o l - o C y b d e s i n a g r O
15 - 17 May 2012
Dubai World Trade Centre
theofficeexhibition.com
The Office Exhibition
Show something new
CONTRACTS
www.designmena.com 142 OCTOBER 2011 | Commercial Interior Design
Note: The above information is the sole property of Ventures Middle East LLC and cannot be published without the expressed permission of Ventures Middle East LLC, Abu Dhabi, UAE
PROJECT TITLE CLIENT CONSULTANT MAIN CONTRACTOR VALUE /
VALUE RANGE
(US$. MN)
PROJECT STATUS PROJECT
TYPE
61 Townhouses at Jaww Ministry of Works & Housing In House Zayani Trading & Contracting
Company
5 Project under
construction
Residential
Development
20 Storey Residential Building near
Hoora
Faisal Sharaf Group Faisal Sharaf Engineering Not Appointed 16 - 30 Project under design Residential
Buildings
Zawia 03 Nardin Properties Mohamed Salahuddin
Consulting Engg. Bureau
Charilaos Apostilides 16 - 30 Project under
construction
Residential
Buildings
Jeyoun - Phase 1 Alargan International Real Estate City Engineering Abdulla H. Al Darazi & Sons
Company
45 Project under
construction
Residential
Development
Residential Compound at Al Murqh Mr. Saud Kanoo Middle East Architects Bassman Contracting 13 Project under
construction
Residential
Development
Fakhro Tower Mr. Yousef Fakhro Modern Architects Kooheji Contractors 16 - 30 Project under
construction
Mixed Use
Data Services Center Building in
Bahrain
Ministry of Education Syrconsult Consulting
Engineers
Aradous Contracting 3 Project under
construction
Commercial
Buildings
YBA Kanoo Tower in Diplomatic Area YBA Kanoo Middle East Architects Charilaos Apostilides (Chapo) 31 - 100 Project under
construction
Commercial
Buildings
Four 6-Storey Apartment Buildings
at Salmabad
Ministry of Housing In House Al Ghanah Contracting 7 Project under
construction
Residential
Development
Ghazi Al Qusaibi Secondary School
for Girls in Hamad Town
Ministry of Works & Housing In House Aradous Contracting 8 Project under
construction
Educational
Facilities
Six Villas in Saar - Pack 2 Mr. Turani City Engineering Not Appointed 2.5 - 15 Project under design Residential
Development
Expansion of Bahrain Training
Institute in Isa Town - Phase 2
Ministry of Works & Housing In House Technical Construction
Company WLL
5 Project under
construction
Educational
Facilities
Survey & Land Registration Bureau
HQ
Ministry of Works & Housing Saudi Designers Engineering G.P. Zachariades (GPZ) 36 Project under
construction
Commercial
Buildings
Labor Accommodation in East Riffa YBA Kanoo Aref Sadeq Design
Consultants
Skyline Trading Corporation 2.5 - 15 Project under
construction
Residential
Buildings
156 Townhouses at Darkulaib Ministry of Housing In House Abdulla H. Al Darazi & Sons
Company
13 Project under
construction
Residential
Development
Ajyaal Residence Al Dahiya Constructions & Real Estate Middle East Architects Bassman Contracting 16 - 30 Project under
construction
Residential
Buildings
Home Care for the Elderly in Riffa Ministry of Social Development Tashreeq Engineering Al Farea Contracting Est. 2.5 - 15 Project under
construction
Residential
Buildings
Mosque in Hidd YBA Kanoo Not Appointed Not Appointed 2.5 - 15 Award awaited for the
consultancy contract
Others
Shura Ofkce Council Building in
Gudaibiya
Ministry of Works & Housing Dheya Towkqi Engineering
Bureau
Not Appointed 16 - 30 Project under design Commercial
Buildings
60 Townhouses at Askar Ministry of Works & Housing Urban Vision Abdul Aziz Al Sayed Trading &
Contracting Est.
5 Project under
construction
Residential
Development
Amwaj Waves Lona Real Estate Davenport Campbell Middle
East
Charilaos Apostilides (Chapo) 396 Project under
construction
Residential
Development
Renaissance Bahrain Hotel at Amwaj Ossis Property Developers Davenport Campbell/MSCEB Charilaos Apostilides (Chapo) 16 - 30 Project under
construction
Hotel
Future Bank Head Quarters Future Bank Middle East Architects Al Ghanah Contracting 16 Project under
construction
Commercial
Buildings
Academic Building in Sanad
Elementary School
Ministry of Education In House Saraya Contractors 1 Project under
construction
Educational
Facilities
BAHRAI N PROJ ECTS DATABASE
144 OCTOBER 2011 | Commercial Interior Design www.designmena.com
OPINION
P
eople often contact me
with unusual and intrigu-
ing projects. I’ve been
asked to paint an almost
life size mural of a rainforest for
the Smithsonian Institute in Wash-
ington, postage stamps for a small
island in the Caribbean and to de-
sign tableware for a manufacturer in
Russia. But I never imagined I would
ever design a marble decoration
within one of the largest mosques
in the world, a commission that, in
many ways has changed the course
of my life.
It began with a call from the
architect Dr Salma Damuluji in 2003
asking if I might like to produce
design proposals for an 18,000m²,
marble courtyard, (or Sahan). It
sounded amazing, if somewhat
unreal, but a few weeks later I was
standing amongst huge concrete
domes, archways and bulldozers -
the proposed courtyard was nothing
but sand. Yet, seven years later this
iconic construction, The Sheikh
Zayed Grand Mosque, Abu Dhabi,
opened its doors to the public for
the jrst time.
I was given some sketches
of what Sheikh Sultan, (Sheikh
Zayed’s son) envisaged for the
mosque’s courtyard koor and I
understood why I had been chosen
for the commission. Rather than
using traditional Islamic geometrics,
Sheikh Sultan wanted to use a
free kowing koral design, similar
to many of my textile designs.
After submitting drawings for the
courtyard, he asked me work on
designs for four archways and the
koors in the southern and northern
entrances. Also, the main Prayer
Hall entrance koor and walls. In
each entrance I used kowers from
particular hemispheres, ie plants
from the southern hemisphere are
depicted in the southern entrance
and plants in the northern entrance
are from the northern hemisphere
- I felt this would emphasise the
fact that Islam is an international
faith. The construction of the Grand
Mosque was also a very interna-
tional project, employing engineers,
architects and artisans from across
the world, I was able to work with
the UK consulting engineers, Hal-
crow, Italian architects Spatium and
Fantini Mosaci, also from Italy, who
fabricated the whole of the marble
courtyard koor.
Since opening in 2010, the
mosque receives about 250,000 vis-
itors a month, it’s amazing to think
of so many people walking on and
looking at my designs. I have been
travelling to the UAE regularly ever
since, seeing clients, working with
galleries and giving arts workshops
in schools. I also have my agents in
Dubai, Carol and Andrew Prince of
RWN Trading.
I like the energy and ambition of
the UAE, it is a country that looks to
the future rather than at its past. The
architecture is simply amazing and I
adore Dubai’s new metro system.
People are so friendly, and I ad-
mire the way so many nationalities
have integrated into UAE society.
I gave a talk at a school in Dubai
recently and I was told there were
children from 84 countries on the
school register.
Over the past three years I have
been developing my own range of
wallcoverings and textiles, I have
shown them in New York and Paris
and I want to create a collection
for the Middle East. It is an exciting
time for art and design in the UAE,
it seems to me, that the country
has almost everything, a great
BY KEVIN DEAN
Flower power
infrastructure, a skilled workforce
and an economy that seems to be
growing once more - factors that can
only foster a burgeoning cultural
sector. Architects and developers
are willing to be creative and bold
and there is an impressive range of
galleries to be found, often in sur-
prising locations - the industrial sec-
tor in Al Quoz in Dubai for example.
I’m sure that when The Louvre and
Guggenheim open, the country will
become one of the cultural capitals
of the world.
At the moment I’m busily work-
ing on an exhibition at The Majlis
Gallery in Dubai, for the end of
October. I have been creating large
monoprints and watercolours of
plants from around the globe, in
many ways it all links to my work at
The Grand Mosque – and as I said
before, The Grand Mosque changed
the course of my life.
Kevin Dean, artist & designer,
www.kevindean.co.uk
For more info: P.O. Box: 14662, Dubai, U.A.E. Tel: +971 4 3309244, 3364666, Fax: +971 4 3309245, E-mail: hrd@reyami.com
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62 Commercial Interior Design | OCTOBER 2011 www. DESTINATION FOCUS Saudi Arabia’s interior design industry is booming. CASE STUDY A personal touch given to the interiors of the Ideaspice office. 42 46 76 FERIA HÁBITAT VALENCIA The Spanish Furniture Fair. TRENDS DESIGNER Q&A CID speaks to Alfred Johnson about his expansion plans. CASE STUDY Spa design by HBA London in the tallest building in Hong Kong.designmena.com 7 . artist and designer. INDEX A preview to the tradeshow. on his Middle East projects. FURNITURE SUPPLIERS YOU SHOULD KNOW PRODUCTS CONTRACTS OPINION Kevin Dean. CASE STUDY An origami-based design in a stationers shop in Singapore.CONTENTS October 2011 VOLUME 7 ISSUE 10 11 37 42 44 46 55 62 70 76 84 93 97 119 125 140 144 DESIGN UPDATE INDUSTRY SPEAK PROFILE Find out more about ISG. CASE STUDY Two Emirati sisters collaborate on a project for the Effa Boutique.

George Dipin. The opinions and views contained in this publication are not necessarily those of the publishers. hosting a number of courses in association with Big On Learning. which specialises in projects for hotels.7 Issue 10 Spanish Design PROFILE ON EMERGING YOUNG TALENT AND FUNKY FURNITURE Index 2011 A PREVIEW TO WHAT'S ON AND WHATS HOT AT THIS YEAR'S SHOW Published by and © 2011 ITP Business Publishing.naderi@itp. Sue McGregor from Interior Statements.L. Registered in the B.I. Dubai.com Business Development Manager. Rob Corder. Mall of the Emirates between October 13-28.com STUDIO Group Art Editor Daniel Prescott Art Editor Simon Cobon PHOTOGRAPHY Chief Photographer Jovana Obradovic Senior Photographers Isidora Bojovic.com Offices in Dubai & London ITP BUSINESS PUBLISHING CEO Walid Akawi Managing Director Neil Davies Managing Director ITP Business Karam Awad Deputy Managing Director Matthew Southwell Editorial Director David Ingham EDITORIAL Senior Group Editor Stuart Matthews Editor Jenny Eagle Tel: +971 4 444 3363 email: jenny.divecha@itp. Mosh Lafuente. residential developments. Construction Group Yazan Rahman Tel: +971 4 444 3351 email: yazan.itp. Please contact itpimages@itp. who will be appearing at the APID Interior Design Congress and I want to see the ‘Nomad’ and ‘Evolution’ collections from Bruno Triplet and Porta Romana respectively.118 (January .Shruti Jagdeesh. such as Khuan Chew.June 2011) The publishers regret that they cannot accept liability for error or omissions contained in this publication.itp. Efraim Evidor Staff Photographers Lester Ali.C. who has worked on projects with the government of Saudi Arabia.rahman@itp. Dubai Subscribe online at www. Mike Bayman. Lyndall Fernie. Al Diyafah.com/subscriptions Cover image: Ideaspice of ce.com ADVERTISING Sales Director. under Company number 1402846. Murrindie Frew.COMMENT Registered at Dubai Media City PO Box 500024. It adds that personal touch to a conversation and messages can get misconstrued on the internet. Lyubov Galushko.com An ITP Business Publication October Vol. a division of the ITP Publishing Group Ltd. I know I will. design principal and founder. I JENNY E AGLE.V. Verko Ignjatovic. Saudi Arabia Rabih Naderi Tel: +966 1 2068697 email: rabih. It’s a time to make the most of numerous events happening in the region. No part of this publication or any part of the contents thereof may be reproduced. Next month’s issue is going to be bumper packed with details of the award entries and pictures from the night so make sure you dress to impress.com Printed by Emirates Printing Press L. Mary Serafin Circulation Customer Service Tel: +971 4 444 3000 Certain images in this issue are available for purchase. It is the rst time CCAD has come to the Middle East and includes interior designer. London. To subscribe. Face to face always prefer meeting people in person rather than corresponding over the phone and via email. It’s great to recognise so many people for their hard work and see the faces of the winners when they are called to the stage. Stanislav Kuzmin. It’s unusual to have so many industry professionals under one roof at one time so it’s great to take advantage of it.designmena.com for further details or visit www. Debbie Blandford. DESIGN FIRM TURNS RED TO CELEBRATE 10TH ANNIVERSARY A touch of SPICE 8 OCTOBER 2011 | Commercial Interior Design www. put a face to a name. EDITOR jenny. On my radar this month is Chelsea College of Art & Design (CCAD). I can’t wait to feel the buzz of excitement at this year’s CID Awards. Dubai.eagle@itp. UAE Tel: 00 971 4 444 3000 Fax: 00 971 4 444 3030 Web: www.com Sales Manager Leigh Roche Tel: +971 4 444 3679 email: leigh. Walid Akawi. That’s why October is such an important month for me. however caused.eagle@itp.com .com Reporter Devina Divecha Tel: +971 4 444 3502 email: devina. who will bring their products to the Middle East for the rst time.com/subscriptions Audited by: BPA Worldwide Average Qualified Circulation: 6. And. Juliet Dunne. KCA International. Ruel Pableo. An exemption is hereby granted for extracts used for the purpose of fair review. Receive Commercial Interior Design every month.itpimages. private and commercial properties and furniture designer.itp. The ownership of trademarks is acknowledged. Neil Davies. stored in a retrieval system or transmitted in any form without the permission of the publishers in writing. I look forward to greeting many of the guest speakers at Index. Rajesh Raghav PRODUCTION & DISTRIBUTION Group Production & Distribution Director Kyle Smith Deputy Production Manager Matthew Grant Production Coordinator Nelly Pereira Managing Picture Editor Patrick Littlejohn Distribution Manager Karima Ashwell Distribution Executive Nada Al Alami CIRCULATION Head of Circulation & Database Gaurav Gulati MARKETING Head of Marketing Daniel Fewtrell Marketing Manager Annie Chinoy ITP DIGITAL Director Peter Conmy Internet Applications Manager Mohammed Affan Web Designer Meghna Rao ITP GROUP Chairman Andrew Neil Managing Director Robert Serafin Finance Director Toby Jay Spencer-Davies Board of Directors K M Jamieson. please visit: www. add new people to my contacts book and share discussions about the state of the industry with like minded individuals. 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has been hired by Jean Samman.5m venue has been under construction for two years and has a 6.5 metre chameleon covered in 15. the beautiful creature is actually a loving animal. The Euro 4. He wanted to capture the characteristics of the chameleon. a cuddly pet even’. but. a reptile. With over 65. The VIP area.5 metre by 5. which opened at the Byblos Hotel in Tecom. which is adorned in black and crystal-dusted tiles. Byblos Hospitality. After entering the lift from the hotel lobby. respectively.designmena. ITALO ROTA HAS DESIGNED A FLAMBOYANT NIGHTCLUB IN TECOM. each room offers a different atmosphere and concept. Dubai. With VIP rooms. such as the colour changing. The colour pink portrays the connotation of love and there are heart shaped windows and a heart shaped ceiling. Rota said Samman asked him to create something unique and different to anything else in Dubai. www. which is seen ‘as a dragon.000 LED lights with a tongue that rolls across a heart shaped ceiling as the centerpiece of the club. this month. best known for his interior design of the Cavalli Club in the Fairmont Hotel. as the concept for the club. “This started as my inspiration.DESIGN UPDATE Colour chameleon ARCHITECT. CEO. covered in LED lights housed in acrylic wall boxes. Your mind will be blown away by the lights. “I had this image for a while about the chameleon and how it changes colour and the signi cance of such a wonderful thing. Then. which has evolved into this fantastic place that is like nowhere else. DUBAI UAE: Italo Rota.” Samman said the quirky interior offers something different for clubbers in Dubai. The oor is covered in pink and crystal-dust tiles that re ect light throughout the space and has hot pink dining chairs and tables. a vintage-style Victorian alcove and a separate restaurant. to design The Chameleon nightclub.000 LED bulbs incorporated into the design. has soft-leather sofas and thousands of skylight installations that create patterns on the ceiling. the lighting will change colour in time to the music. guests arrive at the Penthouse level which leads into the club.” he said. colours and atmosphere and this is exactly the effect we wanted to achieve. something to be scared of. He said all his ideas stem from the chameleon itself. The restaurant offers Italian and Japanese cuisine by chefs Alessandro Miceli and Myo Zaw Aung (who used to work at Zuma). there is a pink dining area.com Commercial Interior Design | OCTOBER 2011 11 .

from the ceiling to the screens to the column coverings. “Inspiration came from the colours of Istanbul. “ The design rm used local artisans and craftsmen. “We faced many challenges. to be completed by the end of the year. Red factors heavily into our scheme as it represents the life blood that binds us all and the passion that Turkish culture is known for. For example.” 12 OCTOBER 2011 | Commercial Interior Design www. “When we removed everything. all this history was revealed in its full glory. abstract it and turned it into the architectural elements that you see in the property today. ballroom and conference space. Dan Kwan. being an old building.DESIGN UPDATE Turkish delight THE VIBRANT COLOURS OF OT TOMAN KAFTANS ARE INCORPORATED INTO A HOTEL IN ISTANBUL TURKEY: Wilson Associates has completed the rst phase of its renovation of The Marmara Taksim hotel in Istanbul. taking the vibrant colours of Ottoman kaftans and incorporating them into each space of the design. includes the Chocolate Shop. The challenge was trying to tailor-make a new suite around a grand dame. a lot of the history was hidden behind years of renovations and cosmetic changes. the building revealed many challenges for the team ie. honouring the 20-year-old property’s cultural heritage.” said Kwan. created by local artist Nahide. “Cheap LED lights make everything look ghostly. pool and gym. The refurbishment includes the lobby entrance and reception. Other work.designmena. highlighting them and not washing out their richness. we found columns and beams we thought would not be there. The rst phase took a year to complete from design to completion and due to the hotel’s aged architectural structure. the serene blue accents revealed in the conference rooms bring an air of wisdom and dignity. business centre and lounge. from Byzantine to Roman to Ottoman to Ataturk to modernity: like a ne piece of kaftan fabric. pre-function area and meeting space. spa. that protects and nurtures the city. lobby lounge. senior VP and executive design director. Nearly all the lighting xtures and control systems are low voltage LEDs to preserve the natural colours of the materials. each thread was painstakingly woven into this ne fabric of life.” said Kwan. “The kaftan represents all that is beautiful in Istanbul. Panorama Restaurant. While the red tones of the lobby evoke warm feelings of passion and desire. Naturally. We took a conscious decision to invest in this technology for the good of everyone. “Turkey has a rich and varied history. to avoid disturbing the existing structural elements. the design work had to be structurally safe. in the entrance lobby.com . installing a glass chandelier. and what we did was super size the weaving pattern. Turkey. Each area is an abstraction of some pattern from this kaftan. blue for the Bosphorus and red from the setting sun.” Inspiration was drawn from the people and history of Istanbul. Tuti Restaurant. Wilson Associates said the owners of the hotel wanted a unique out-of-the-box design re ecting the richness of the city.

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The work is expected to be completed this month. The rm also partners with other design companies while working on projects. They know a detail works. Herbert Smith’s of ce in Abu Dhabi’s Central Business District. general manager.designmena. The suite designed by Gensler. innovation and expertise in the UK t perfectly with what is happening in the UAE. According to Milner. The rm also delivered a marketing suite in the Lord Fosterdesigned Trust Tower in the Central Market Development in Abu Dhabi. Herman Miller furniture and specialist AV presentation systems. The Interiors Group is working with designers Woods Bagot.com .DESIGN UPDATE Capital designs A FIT-OUT FIRM IN ABU DHABI HAS WON NUMEROUS CONTRACTS. “Traditional design and build companies produce the same look for clients — everything is off the shelf and doesn’t push boundaries anymore. CEO. but the designer’s and client’s intent is kept. 14 OCTOBER 2011 | Commercial Interior Design www. The Interiors Group. and a new marketing suite for Aldar in Trust Tower. “By utilising the capabilities of different designers. complemented by bespoke furniture systems from Herman Miller. and since then has acquired and completed several new projects. Milner said it has consciously chosen to do this to maximise the elements of design.” he said. “The design. Herbert Smith. this was a boring way of carrying out a project and doesn’t give value-added designs to the client. For the t-out of Pramerica. The rm also won the contract for Hogan Lovells’ of ces in Sowwah Square. a t-out for real estate investors Pramerica. which comprises a heavily cellularised oor space arranged over the 20th level of the building. it teamed up with Pringle Brandon for the architectural elements and Wallace Whittle for MEP. why change it?” he added. the glass partition specialists. It also uses LEED carpets from Standard Carpets in the UAE. bespoke joinery and ooring systems. The Interiors Group. is on the 23rd oor of the Mubadala development in Sowwah Square. HLW and Wallace Whittle again for the MEP. the company partnered with architects and designers. Abu Dhabi. BEATING STIFF COMPETITION UK: London-based The Interiors Group set up its UAE operations in Abu Dhabi in 2009. “Our growth. as you can imagine. The space uses a system recently brought into the market by Optima. uses new-to-the-market Optima Partitioning systems.” added Andrew Black. Chapman Bathurst and CS Technology with project management handled by Arcadis Middle East. We have managed to ensure that the building restraints are adhered to. is very high-end using specialist materials sourced from around the world. “The oor space complements the building’s unique design and illustrates to Aldar’s potential tenants what can be achieved. we ensure that they are in cohesion with what a client wants and how they work. For this.” said Jonathan Milner. design and construction of of ces for Hogan Lovells. They include: the of ce of legal rm.” said Milner.

Duravit Saudi Arabia LLC.duravit.com. bathtubs. 3rd floor – Office number 4.O.duravit. Shahwan commercial center. shower trays. P. Dubai Airport Free Zone .com. info@lb. 21413 Jeddah.ONTO. info@ae. wellness products and accessories: Duravit has everything you need to make life in the bathroom a little more beautiful.L. Aarafat street..duravit. Duravit Middle East (Branch). Box: 293622 – Dubai. Box 9135. Sanitaryware. Phone +971 4 7017117 Fax +971 4 7017121. More info at Duravit Middle East S. bathroom furniture. Phone +961 1 283429. Al Hamra district. Fax +961 1 283431. Phone +966 2 66 580 54 / +966 2 66 176 94. P.O.com Onto Design by Matteo Thun . Box 13-6055. www.United Arab Emirates. . P. info@sa. Chouran-Beirut.com.duravit. Lebanon. Fax +966 2 66 410 38. A NEW FORM OF BATHROOM DESIGN.A.O.

a Dutch studio which specialises in producing custom-made felt objects. Apart from this. It required a material that could work as an alternative to the ceiling system. The new of ce is located in a building where some structural parts could not be changed. Dellensen said the team also used it to cover the “scars of demolition” in an effective way. walls and ceiling in the same material. a school. Tribal DDB. The space is spread over 650m² and currently houses 80 members of staff.DESIGN UPDATE A grey anatomy A DUTCH FIRM’S OFFICE IS FIT TED OUT IN FELT TO CREATE A DIFFERENT WORKING ENVIRONMENT EUROPE: Interior architects i29 has designed the of ces of a digital marketing agency. as a material. “It was this kind of duality we wanted to articulate: being nice. However. using grey felt. “There is probably no other material which can be used on oors. Jeroen Dellensen and Jaspar Jansen. as well as help concentration and increase productivity.” said Dellensen.com . “Firstly. The rm was not given a brief from Tribal DDB concerning colours or fabrics to be used. it absorbs sound and creates privacy in an open space. being friendly. especially with large open spaces where they could interact. But at the same time. Dellensen said. In addition to the felt. The Dutch interior architect rm is working on many projects right now. including several residential projects. The design team worked hard to nd a solution to various problems around the structural issues. which was challenging. reproof and environmentally friendly. and would improve acoustics. acoustic. as the space was gutted. it needed to be at the top of the game and super professional. and a ‘sociale werkplaats’. partners. This led the team to the use of fabrics in the design. can work on three different levels. and can make a powerful image on a conceptual level. which damaged the ceiling. he said it wasn’t easy to make all the customdesigned furniture and lamps. it is playful. ceiling and walls to create pieces of furniture and lampshades than felt. The designers said the goal was to create interiors that allow staff to interact with each other and be creative. both in Amsterdam. Jansen said fabric. 16 OCTOBER 2011 | Commercial Interior Design www. i29 interior architects said the design had to re ect an environment that was friendly and playful but also professional and serious.” he said.” said Jansen. Having an iconic professional and outstanding workspace but with minimum cost and low carbon footprint was important.designmena. The linear design contrasts with the material’s softness. It was sourced by the rm Ecological Textiles and VanVilt. It’s also durable. only that it had to create an open-plan of ce. Jansen and Dellensen said Tribal DDB’s staff was happy with its new of ces. a training of ce for disabled people. The fabric used is a combination of industrial felt and felted by hand (for the lamp shades). which covered structural parts like a big round staircase. even soft. other materials used included white epoxy ooring and steel.

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Peng said he started out with a long list of local artists and whittled it down to the ones who best t the vision he had for the hotel. the sleeping chamber oats above in a light lled attic space. resting on slender columns. to the selection of period colonial furniture from Singapore in the 1920s-1960s. In the Aquarium Room. “These restrictions. which many people saw as a disadvantage. The hotel is housed in a conservation building. Ploh.DESIGN UPDATE Majestic design CELEBRATING ITS FIFTH ANNIVERSARY IS NEW MAJESTIC HOTEL. and returning to the ground to form the bed-head. In the Loft Room. Singapore. Each person was given free rein over their individual rooms – from ooring selection. It also features ve rooms personalised by individuals from different elds of work. but it still emphasises strong design. The Mirror Room features mirrors on the walls. From the open concept periodinspired lobby with restored vintage Compton fans. to the colour of the walls. Miguel Chew. Room highlights include suites with private gardens and attic style rooms with loft beds with six-metre high ceilings.” he said. under the principal Colin Seah. Loh Lik Peng said he did not give a detailed brief to his designers. where history coexists with modernity and international trends meet local designs. under the management of KMC Holdings Pte Ltd.com . Lee Meiling. which develops down pillows and bedding. opened to promote the New Asia genre of hotels. Why shouldn’t we do each room differently if we can?” he added. climbing up to the ceiling. There are four types of interiors: the Mirror Room.” said Peng. which means it came with restrictions on what can be done with them. to the pool with glass inserts oating above the restaurant. the hotel used the bolster (long narrow pillow) in its design and has added feather pillows. Each of the 30 rooms are different. The Hanging Bed Room has murals spanning whole walls. the Hanging Bed Room and the Aquarium Room. local culture and the arts. and personalised interior decoration. a featherbed. the Loft Room. The architect was DP Architects. The hotel. which form the bedhead behind a modern interpretation of the classic four-poster bed. I saw as an opportunity. instead deciding to work with someone he trusted. New Majestic Hotel collaborated with Asian Art Options to use local art in the hotel with nine of Singapore’s emerging artists: Safaruddin Abdul Hamid (aka Dyn).designmena. Working with niche luxury brand. New Majestic Hotel is an eclectic mix of heritage. He said it was important to give designers autonomy. celebrating the architectural qualities of the classic Singaporean Shophouse. Sandra Lee and Justin Lee. The owner of the hotel. “I think it (the design) should always be a collaborative effort and something that allows the designers to be creative. Andre Tan. Heleston Chew. from its vintage and designer furniture to the customised baths. 18 OCTOBER 2011 | Commercial Interior Design www. and the interior design was carried out by Ministry of Design. WHERE EVERY ROOM IS DIFFERENT SINGAPORE: It’s been ve years since the New Majestic Hotel opened in Chinatown. Kng Mian Tze. a glassencased bathtub dominates the middle of the room. SINGAPORE’S FIRST DESIGN HOTEL. and a lightweight white goose down duvet. Tay Bee Aye. “I often work with professional curators and this helps in terms of getting a critical eye on the works of different artists.

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industrial plastic curtains and laboratory glassware.” said Clarens. “The café opened in early March 2011. The high ceiling. a few customers are asking when the walls will be painted. which took four months to complete. Cut Architectures. with plants inside stainless steel sinks.” said Clarens. to represent the fusion of a Parisian interior and a scienti c laboratory. they nd it very cosy and yet different from the old fashioned Parisian style cafés. re ects a typical Parisian café. stainless steel. “The budget was quite challenging. Drinks are served from conical asks. “Still. Plain oak tables were designed for Café Coutume (which refers to the legal customs in France).” said Martin. France. according to the designers.” said Martin. columns and an old shop door. which is bright and looks like it has walls that haven’t yet been nished. To carry out the scienti c look. white-tiled surfaces and lab apparatus. was inspired by a blend of traditional coffee-making and alchemy in creating the design. as we got the brief at the end of October 2010 and construction started in late November. grid lighting. Pastries are kept behind a white tiled cabinet. a coffee shop which has opened in Paris.designmena. SCIENCE-THEMED SPACE EUROPE: Café Coutume. “The owners asked us for a new kind of café since they were introducing the speciality coffee segment in Paris.DESIGN UPDATE Café lab culture CUT ARCHITECTURES DEFIES A STRICT BUDGET TO CREATE A FUN. the designers used white square tiles. The team put together a new oak ooring to further add to the chic and trendy Parisian atmosphere. Cut Architectures tore down the ceiling and took down the wallpaper from the earlier space to reveal a high ceiling.” said Clarens. with an industrial-looking roaster behind a plastic curtain. However. has been designed in a minimalist style to resemble a scienti c laboratory using transparent plastic curtains. “The tiles are made in Portugal. mouldings. The 90m² space is built with materials that are sourced from several countries. are energy saving and received the Brit Insurance Design of the Year 2011. the wood is plain oak from France and the glassware (lab accessories) is from Germany. “Most of the clients enjoy the interior. is typical of Parisian interiors.com . The customers at the Parisian coffee shop are intrigued with the unconventional looks of Coutume. The lightbulbs by Londonbased Plumen. they still wanted the place to be related to Paris since it represents a French brand. along with bare walls. In spite of the stripped-down interiors. The design. so we had to nd a good balance in the design to respect the budget and offer a new kind of place and interior to the client. founded by Benjamin Clarens and Yann Martin. 20 OCTOBER 2011 | Commercial Interior Design www. French interior design rm.” added Martin. “The project had to be managed quite quickly. the designers said the budget given to them was a problem they tackled.

DESIGN UPDATE

Fire and Ice
MIELE OFFICIALLY OPENS ITS GALLERY IN DUBAI WITH THE LAUNCH OF ITS LATEST COLLECTION
UAE: Miele has opened its new multi-purpose gallery with the GCC launch of the Fire/Ice range of products in Dubai. It was inaugurated by Dr Markus Miele, managing director and coowner of Miele, who had own in from Germany for the event. The gallery, at Sama Tower, showcases over 80 appliances on the lower oor, with the mezzanine level furnished to host events, from product launches and demonstrations, fashion shows, art exhibitions and training sessions, with a fully equipped cooking station, which can be used for private cooking classes. Also on display is a product history museum featuring some of the company’s early innovations, dating from the birth of Miele 112 years ago. “The new gallery’s architecture embodies luxury, elegance and contemporary design — three elements that represent the very essence of the brand in a full white setting, extenuating the sense of detail, construction and craftsmanship for which the brand is renowned, appealing to quality conscious consumers of all nationalities,” said Gaby Koudsi, managing director, Miele GCC. A separate room in the centre of the gallery includes the collection, Fire/Ice, with gold and chromium nishing respectively. “This gallery now takes its place alongside 50 marvellous galleries in Berlin, London, Milan, Paris and Singapore,” added Koudsi. With the introduction of the collection, Dr Miele said the company wanted to create a new look to differentiate it from the rest. Miele conducted a survey across the 47 countries it operates in to see what its consumers wanted. “We had two streams of thought: one came from places like Dubai and Russia, where people wanted more shiny appliances to create a warm feel. But then we got a lot of feedback from places like Italy, where people wanted something cold and minimalistic. When we put that together, we created the Fire/Ice collection,” said Dr Miele. He added the overall design and technology used in the products is what makes it special, along with the enormous size and exibility of the collection to choose from. “We cater to interior designers and architects who like to experiment with new material, whether that is furniture, ooring or wallcovering. We’ve stretched this to appliances,” added Koudsi. He added the general trend with kitchen design is that it is more integrated within the living space than it used to be. “There are a lot of things you have to think about in kitchen design that you didn’t have to think about years ago,” added Dr Miele. “We’re projecting a 26% growth against last year. Coming up next, we’re starting in Saudi Arabia in Q1 2012, and focusing on business development in Qatar,” said Koudsi. “Dubai is a perfect hub for us to spread the Miele brand around the region. It’s very accessible, even from Germany, and is the agship for the GCC,” added Dr Miele.

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ipads. He added the conference-lounge chairs provide ergonomic comfort for a more relaxed “lean back” posture and freedom to move and the low collaborative tables offer a more social and informal experience than conventional conference room products. It has snap-off cushions to extend the life and use of the chair instead of having to buy new furniture. the chairs and tables are almost 100% recyclable.DESIGN UPDATE Chair of the board STEELCASE FURNITURE BRAND.” The PowerPod is a portable power source and accessory tray in one. He is the former global creative director at Nike and founded Chicago-based Minimal in 2007. cell phones and laptops and has a power strip which works on top of the table. Then this was combined with my experience working in creative cultures such as Nike and the behaviours which occur in these environments.” said Wilson. an ottoman and over 50 tables ranging from occasional tables. The collection provides an alternative to generic conference room products and is designed to enhance social connectivity giving users the freedom to change postures and positions while sitting in meetings. “From an aesthetic and material standpoint. It can be used for ipods. designed by Scott Wilson and Minimal. The collection comes in a spectrum of sizes and materials. Made of aluminum and steel. Something people would look forward to using during long meetings.designmena. All SW_1 products are BIFMAcerti ed with a 10-year warranty. VP of design with Coalesse to explore a new collection.” said Wilson. low conference height tables. 24 OCTOBER 2011 | Commercial Interior Design www. SW_1 chairs and tables are produced domestically by Coalesse and built to order in six weeks. design consultancy. the premium furnishings brand of US company Steelcase has launched the SW_1 conference room collection to the Middle East. low collaborative conference tables and standard height tables up to six meters long. COALESSE. including round. The line includes occasional. Wilson started working for Steelcase in the 90s when it owned IDEO. “We also created a simple accessible power solution called the PowerPod for top-of-table use which has received a strong response. LAUNCHES ITS SW_1 CONFERENCING COLLECTION UAE: Coalesse. square. “The Coalesse research provided initial insights. After setting up his own design studio he was contacted by Bob Arko. The upholstery on the chair is designed so they can be updated over time while re-using about 85% of the existing product. low conference lounge and standard conference chairs.” Wilson said it was his rst foray into contract furniture and there was a lot to learn. standard. featuring a tablet that extends off the table to create a personal work zone. “The SW_1 range started as a two-piece collection but has grown to three chairs. super-square. I wanted to create something that didn’t feel so institutional and felt more inviting and conversational.com . rectangle and super-elliptical.

It was asked to design the new of ce of the commercial division of the Austrian Embassy. The main challenges for the team were relocating the oversized furniture. something which we set out to do with the use of simple notions of glass and white walls. Commercial Interior Design | OCTOBER 2011 www. “The environment offers varied views from different areas of the of ce. director.3m diameter columns centrally located on the of ce oor. The project took over ve weeks to complete covering 230m². the number of staff in the new of ce and an awkward shell and core layout on a curved facade with three 1. We believe a good designed of ce energises and inspires its employees. The interior design was done by Hassan Sherazi.” said Sherazi.e. t-out and turn-key solutions.designmena. The client wanted a simple but inspiring ofce with maximum use of daylight and a exible space. Morphosis and Coop Himmelblau. “Trying to create a simple of ce without it looking naked and incomplete can be more challenging than to over ll it. S2 and the site management and delivery was carried out by his business partner Amir Shah. director.” S2 draws inspiration from post modernism and deconstruction architects i.PARTICIPATING IN Viennese whirl STUDIO T WO COMPLETES THE INTERIORS OF THE AUSTRIAN EMBASSY IN ABU DHABI UAE: Studio Two Contracting (S2) is an interior contracting rm specialising in design. Sherazi reduced the on-site project delivery time from eight weeks for the client to move in on time. S2. which was relocated from Khazna Tower to Al Wahda Tower in Abu Dhabi.com 25 .

The relief is a reference to the classic design. “One of the main features of the hotel’s architecture is the widespread use of solid surface. bringing together a colour theme of orange.” added Chennou . creates a transparent theme in combination with the natural light from the skylight. The abundance of glass. a business centre. The colours separate the living area (colour) and the sleeping area (in white). To add to its décor and ambience. The façade already reveals the multi-coloured scheme used for the levels with illuminated coloured glass panels referring to each colour scheme. durable and practical. “The walls have a marble nish to them with subtle light effects. is Draw Link Group’s latest venture. Orange for the rst oor.” said Daousser Chennou . “It is the rst time in the GCC that a solid surface has been used on the outside for a building. An impressive piece of white artwork goes from the ground right up to the roof. blue. a sitting room and a bar with stools and a bedroom.DESIGN UPDATE Quick draw AN ABUNDANCE OF GLASS AND BRIGHT BOLD COLOURS EVOKES A FEELING OF SPACE INSIDE THE BOUTIQUE HOTEL.” There is a skylight above the main lobby with a discreet glow of colour-changing RGB light. Each one has two rooms. green and yellow alongside the solid elements of the interior design. this seamless and versatile material is privileged for its powerful aesthetic effect. the 103-room hotel has lled its interior with furniture sourced from brands traditionally unknown in the hospitality domain. The reception area is covered with wood panels. you are greeted with an impressive façade made up of a Z-shaped solid surface and a stylish black glass covering acting as a curtain wall. a tapas bar and all day dining. one on each level. The conference rooms have wood cladding and exible areas with folding partitions. Solid surface has been predominantly used for wall cladding and the oor levels. green on the second. “The sides of each oor are connected by bridges covered in a solid surface and with a transparent glass railing enabling impressive views of the lobby and the artwork. Chennou said he drew his inspiration from entrepreneur Ian Schrager. gym and swimming pool. which includes marble and wood. Because this is a hotel of ‘surprise’. On the rst oor is the business centre and conference rooms. who rst created the idea of a boutique hotel and affordable luxury through a series of concepts including ‘the hotel as a home away from home’ and ‘cheap chic. two meeting rooms.” he added. Draw Link Group. The hotel has four executive suites. The rooms have a two tone colour scheme. “As you approach the Boutique Hotel from the outside. blue and yellow for the last two oors respectively. general manager and key architect. such as Fritz Hansen. creating a feeling of space. Eddiar.designmena. from the translucent lift to the see-through railings.” said Chennou . the transparency theme allows maximum visibility to guests at all times. The project took 26 months from conception to complete. Dubai. DUBAI UAE: The Boutique Hotel in Deira.com . which adds to the grandeur of the space. There is an international restaurant. a men’s and ladies spa. combining white and the colour of the oor level. Andreu World and Gandia Blasco. Facilities include three restaurants.’ 26 OCTOBER 2011 | Commercial Interior Design www.

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6m contracts INTERIOR ARCHITECTURE FIRM HAS A FOOTHOLD ON THE GCC MARKET WITH INTEREST IN AFRICA UAE: Pringle Brandon is putting its stamp on the GCC with t out contracts worth more than $9.com . “We aren’t just space designers. UAE-based business advisory. Pringle Brandon’s client list includes Microsoft of ce projects in Abu Dhabi. awarding $1. the total project t out value reached over $5.1 billion awarded in 2010. all of whom are familiar with the regional markets . as well as research agency TNS in Dubai and headquarters for Halliburton Dubai. a 40% increase over the $5. as well as a rebounding hospitality sector primed for aggressive development. and with the world’s leading nancial institutions heading to Dubai. covering more than 250. claims spending on interior design and t out in the commercial sector alone in the UAE would reach $821 million in 2011. and a number of Dubai projects including Royal Bank of Scotland and Goldman Sachs. Ventures Middle East. Hill International’s and Norton Roses’ of ces in Abu Dhabi. from small boutique of ces to headquarter buildings exceeding one million square feet.DESIGN UPDATE Pringle Brandon wins $9.designmena. MD. the time was right. estimated the GCC interior design and t out market would see $8. while the UAE hospitality sector shows impressive growth. By the end of the rst quarter this year. A healthy forecast for the rest of 2011 moving into 2012 is envisaged with t out contracts valued in the region of $4. our strategic approach focuses on working with the client from the beginning with location sourcing. “We’re also seeing growing interest from the wider African continent. P zer headquarter buildings for Jeddah and Riyadh. The UK-headquartered interior architecture rm has over 25 years experience in sustainable workplace and hospitality environments. up from $709 million last year. the UAE design team is made up of seasoned industry practitioners.3 billion worth of contracts in 2011.1 million across 109. with the 100-key Starwood hotel development in Nigeria’s commercial and nancial capital. Boeing Abu Dhabi. It entered the UAE market in late 2010 in response to increasing demand from multinational and regional clients. on budget and on spec.” added Charlton. 28 OCTOBER 2011 | Commercial Interior Design www. Pringle Brandon MENA region.” said Charlton. compared with $406 million in 2010. and included the 300-key Radisson Blu hotel in Sharjah. giving us a foothold in the region. “International expansion into the region has been on our radar for several years.6 million secured through its Dubai of ce. While the company is a relative newcomer to the market.000 square feet. then developing the value chain from pricing analysis and costing through to delivering a bespoke design and t-out.6 billion worth of contracts in 2011.” said Steven Charlton.5 million.enabling them to jump straight in and move benchmark projects forward to deliver on time.000 square feet. Lagos. A report published by industry specialist UBM Built Environment.

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With this mindset. “As part of our business plan. since they did not have an interior designer.” The predominant colour scheme is orange and green. Two Emirati brothers. with elements such as the Thought Wall and Twitter Wall. healthy food. while the restaurant’s design had to re ect its Emirati roots. “We have democratised our brand and see our followers as our invisible board members.” said Mohamed. who in uence our business decisions on an ongoing basis. where locally made items are not seen as qualitative as compared to what is imported. Wild Peeta founders posted questions and polls online to ask people what they wanted to see in their ideal restaurant. Mohamed said it was just a matter of painting the walls and putting up frames. “We chose those to re ect fast.” said Mohamed. we had to visualise what it would look like. and used social media sites like Twitter and Facebook. through ourselves as we work at the outlet. they used social media to ask its tribe what the interiors of its rst outlet in Dubai Healthcare City (DHCC) should look like. Mohamed is the voice behind @wildpeeta on Twitter and said its customers and Twitter followers are what he calls “Goam Peeta” (“tribe of Peeta” in Khaleeji). he wanted the outlets to be seen as an international franchise to counterbalance the sentiment in the region. but we couldn’t afford an interior designer. “We did everything in our power to draw out the Emirati element — through the art. He said it was important to them to have an Emirati identity. Members of the public were invited onto the premises before its opening to give their opinion on how it looked and what could be tweaked. When the rst outlet in DHCC opened. which is why pop art donated by UAE national artists adorns the walls. and through the music ambience. There is also some white and a lot of browns that’s represented in the furniture. and two took its place: one called Wild Peeta Open Space (OS) at Dubai World Trade Centre and a fast food stand at the Deira City Centre food court.com . The DHCC outlet has since closed.” he said.DESIGN UPDATE A walk on the wild side TWO EMIRATI BROTHERS USE CROWD-SOURCING TO DESIGN THE INTERIORS OF THEIR RESTAURANT UAE: Wild Peeta is UAE’s rst fusion shawarma restaurant with the interiors re ecting the social side of its owners. He added.designmena. The idea for Wild Peeta came to the brothers a decade ago. The Wild Peeta OS opened in April 2011 and Mohamed said the 32 OCTOBER 2011 | Commercial Interior Design www. to advertise themselves and created a fan base before anyone tasted what they had to offer. Mohamed and Peyman Parham Al Awadhi. started Wild Peeta.

they have retained the London-based rm. Mohamed said aside from the design. The aim of the OS was to create a community space for people to use without any obligation to spend money. color-thru phenolic and plastic laminate partitions. a large pane of glass that is used by people to write on with marker pens. and areas for children to write on the lower half of the wall. Accessories Superior design and the most extensive range of products in the industry — hallmarks of our washroom accessories. Groups such as the Twitter Book Club and EmiratesMac user group have also held meetings in the restaurant and use the Thought Wall as a brainstorming tool.” added Mohamed. We’re going to change that now. asked if there was any way she could help. Now.” said Mohamed. functional areas. GAJ. and now look like a franchise. He said people use it to leave drawings and messages for each other including poems. Even though the OS was redesigned.. nothing is xed in the restaurant. T: +971 4 330 7771 F: +971 4 330 7177 www. to carry out a complete makeover of Wild Peeta Open Space.DESIGN UPDATE interiors of the second outlet was even more special than the last.us 33 . Sharjah University.designmena.. One of the brothers’ friends. Mohamed said initially. who wanted to write messages on the walls. it would be more interesting to have an open oor plan.” In addition to the two outlets in Dubai. Your single source solution for Washroom Accessories. Randah Taher. BIM Your Single Source Solution Lockers The best-engineered lockers and shelving in the industry. Born Design. We’re totally open about it and plan to have it in every future Wild Peeta outlet. staff use the Twitter wall to check feedback on their service. Al Reyami Group THE ASI GROUP . Another element of the interiors is the Twitter Wall. which gave the budding designers advice on their work. an entire wall is lled with tweets from Wild Peeta’s followers when they mention the restaurant and/or any events happening there. Her students were then given a chance to design the new outlet. Using a projector. “They discussed everything – from the layout and access to simple things like power plugs and having tables speci cally produced on what they were going to be used for. The students also visited UAEbased interior design rm. I think we grew out of our image one or two months after opening. the brothers want to open 100 venues by 2015 in the GCC. phenolic. with customers free to move around at their own leisure. “It’s a virtual and transparent feedback board. Wild Peeta was everything you felt but not what you saw. Mohamed said this came about thanks to Wild Peeta’s followers. the layout for the Wild Peeta OS had xed. Lockers and other storage products worldwide. The process took ve months. Now that the restaurants have been successful. elements of the earlier store. with the students discussing ideas for people who wanted to sit at the restaurant for an extended period of time. a lecturer at the Architectural Engineering department. An integral part of the Wild Peeta outlets is the Thought Wall. but were advised by GAJ that since the restaurant’s name is “open space”. like the colour scheme and pop art are retained in this space. powder coated steel. Taher put together a team of 15 pupils to conduct sessions to generate ideas for the design. Partitions Stainless steel.com Commercial Interior Design | OCTOBER 2011 ^ asigroup. WILD PEETA SUPPLIERS LIST Paint: Dulux Furniture: IKEA Contractor: Hitec Interiors. Toilet Partitions. the Al Awadhis’ are rethinking their interiors again. solid plastic. Currently in the concept design stage. “This redesign is taking place because we evolved so much.

and by “scrappy” I mean “sad” MAKING CID’s SEPTEMBER 2011 COVER What will eventually be a regular feature. a great and child friendly panoramic in Salford Quays where previously. to help create a community of similar individuals. and Devina Divecha. says Siemens boss’ ON DESIGNMENA’S FACEBOOK AND TWITTER TOP TWEETS @Arch_Asaad Asaad M. Simon Cobon. http://bit. but non-functional at this time. We have also added ourselves to the map in the UAE. ITP’s photographer.designmena. Lebanon and more. CID’s reporter.DESIGN UPDATE CID ROUNDS UP WHAT’S HAPPENING ON THE WEBSITE. Mosh Lafuente. Saudi Arabia. T WIT TER AND BLOGOSPHERE FIVE MOST READ STORIES THIS MONTH COMMENTS OF THE MONTH For me.me/s/1TbEY 34 OCTOBER 2011 | Commercial Interior Design www. It’s still in its infant stages and anyone who is in the profession should tweet to @designMENA to be added to the list. only grassland and old shipping equipment existed. the rst in the series of ‘Making of the CID cover’ was for the September issue of the magazine. Just before Ramadan.ly/nJohF1 @TheDecorGirl Decor Girl Pantone announces spring 2012 fashion #colors . This is a major aw in the plan for Masdar development – an eco city with no workable internal transport system solution. Ali Apparently Zaha Hadid did some Radical Changes to her website.coming soon to a #home near you! #Interiors almost always follow runway. Jerry Schneider on ‘Masdar City will be worth the wait. #WellDoneZaha @INFILLnc Jody Brown Architects are scrappy when cornered .ly/qwwaKt DESIGNERS & ARCHITECTS ON TWITTER DesignMENA is working to create a Twitter list of interior designers and architects in the MENA region. Now the website is worthy for an architect.com . It currently has a mix of professionals from UAE. Al Wahda Mall. Nice happy colors! @Digi_Sign Santi Maggio Savasta Herman Miller Airia Desk pulse. It’s pretty. 1 Sandcrawler receives The International Architecture Awards for 2011 Zen Interiors on ‘Map of architecture and interior design Twitter users takes off’ 2 Map of architecture and interior design Twitter users takes off 3 Shortlist announced for ME Architect Awards 4 Design for world’s tallest tower unveiled by Adrian Smith’s rm 5 25 essential iPad apps for interior design students A major redesign is needed and so far has not been undertaken. CID’s designer. http://bit. Mark Whit eld on ‘Dubai-inspired MediaCityUK crowned worst building in Britain’ Great article guys and thanks for letting us know. Abu Dhabi at 7am to get the perfect shot for the cover. Bloomsbury’s. visited the local case study site.

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but on a very limited basis. In just the few months that I have been using Twitter. along with a wider audience interested in interior design.” This is supported by Mark Schumann. Mark Schumann. founder. In some cases. said her rm uses Twitter. and developed new relationships with people and practices I had previously not been aware of.” she said. He added businesses ignoring social media could be at a disadvantage. LinkedIn and now Google+. recommendations and repeat business. who said while nothing beats direct communication with clients and colleagues. where celebrity designers such as British MBE. Social Designers DOES THE USE OF SOCIAL MEDIA HELP OR HINDER INTERIOR DESIGN AND ARCHITECTURE PROFESSIONALS WHO USE IT REGULARLY? ith the boom in networking sites such as Facebook. Davis Langdon. “As social media is evolving and becoming more popular it is very important we keep these accounts as active as possible. “In an industry where we tend to win projects and new work through referrals. it would seem everyone is using it.” said Schumann. I would not hesitate to put my new contacts forward for opportunities simply due to the in uence and social etiquette I have seen on Twitter. blogs and LinkedIn to communicate with its clients. Studio Em. and only to announce an event. However it is also important we post the right content and don’t water it down for the sake of being active. She uses social media both on a personal and professional level. Dina Murali Belgami disagreed: “I don’t agree when people say tweeting and blogging are a waste of time. Twitter. W Dina Murali Belgami. I have renewed contact with a number of fellow professionals and businesses from my past.” However. director . She hinted social media such as Twitter is not a serious mode of social media and said: “We cannot categorise all social media into one bracket. Middle East.” Dubai-based interior designer.programme cost consultancy. It remains to be seen if the Middle East is picking up on what is largely an international trend.000 followers on Twitter and Karim Rashid. Stinson added she was conscious of companies with Twitter accounts or blogs without new entries for three or four months. including interior designers and architects. social media gives equal and instant access to a network of like-minded individuals and companies. Indu Varanasi.com Commercial Interior Design | OCTOBER 2011 37 .000. over 6. ir design. social media gives us a simple way to engage with our followers in real-time. architect. Doing it shows how exposed you are to trends and styles that come and go every day. An inactive account is far more detrimental than having no account. Indu Varanasi.INDUSTRY SPEAK Emma Stinson. Blogs can be serious channels of information dissemination and opinion generators. contacts and suppliers. Emma Stinson.designmena. Kelly Hoppen has over 8. www. “We do not want to fall into this category as it does nothing except to raise negative opinions. discounts the importance of social media in the interior design and architecture elds.

” Stinson said the question on the bene ts of social media is a double-edged sword.” Belgami said in Dubai.” Those using social media for instant rewards need to stop immediately.” Schumann said future success for winning work and having in uence in the industry is going to be driven through social media. poor contractors. to be seen and heard. “Professional tweeting is something I would not advise. both for social media and for looking for new ways to promote themselves.” Schumann said on a social network. interior designers talk about networking. which he has found very helpful. but never get actively involved. so why would you tweet ‘pitching to XYZ Company today about a new restaurant concept they are looking for. whether architectural or interior design. business was still being done.INDUSTRY SPEAK Projects are secured on the basis of the confidence designers are able to convey to the client. which is why many say it is not important.” Belgami echoed this and said as a designer. and advised others to get on social networks like Twitter to interact with customers and peers. The map has lled up with hundreds of architects and design consultants from around the world. But to expect serious enquiries being generated is wishful thinking. You would never leave your door open to your of ce and leave it empty for your competitors to root around in. Stinson said she is equally puzzled by the lack of interior designers and architects on social media.” He said this could be because in the Middle East. Stinson said while she doesn’t see being accessible as being a downside. This is here to stay. She said before social media.designmena. but an opportunity to be there must not be wasted. “If the designers have the time to invest in this. they should. not something written online. They are de nitely lagging behind if they consider tweeting and blogging as child’s play.” she said.” Varanasi said she doesn’t know how many designers are active on social media. to connect at a professional level. new clients. designers and consultants on Twitter. Belgami said very few are active in the sphere. “One is the implementation of #ArchitectMap. “Your competition are following you and reading your tweets. “Perhaps we are fortunate to have a social media enthusiast in the of ce that enjoys doing it. not something written online. He said there are a number of tools to help people manage social media accounts. Belgami said there was no need for Twitter updates every two minutes. buildings were still being built and interiors were still being designed. she has her doubts if it helps getting customers in. wish us luck. great contractors.” Stinson said there isn’t any reason for designers not to be on social networks. Schumann agreed that one challenge is nding time to maintain various accounts. but has seen comments from some on LinkedIn. designs you don’t like. It has snowballed in a short period of time and shows the appetite members of our profession have. “Get on it. The bene ts far outweigh the negatives. according to Stinson. But are interior designers and architects picking up on social media in the region? Schumann said he was disappointed. this would be a breach of con dentiality of the client. “Exposure. so it depends what you see as useful.” Companies not up-to-date on social media are definitely lagging behind if they consider tweeting and blogging as child’s play. Varanasi only said time was the biggest problem with being active on social media. Varanasi disagreed and said there cannot be a blanket rule on it. Let’s start enhancing the design industry and getting the MENA region known as a design hub. enquiries and opportunities. brilliant materials or materials that let you down. companies survived and continued to do so without social media. If you also look at the Twitter #ArchitectMap and compare the Middle East to the UK.’ This opens the door to them to contact XYZ Company and perhaps pick up some work. and there is no better networking than meeting people face-to-face. you can see a huge difference in the number of people in our industry who use Twitter in our respective regions. great designs that inspire you.” Belgami contradicted this: “I have been lucky to get projects. as people can clearly see them pursuing self-gain. “It could always be argued that if you are spending time maintaining Twitter or Facebook wouldn’t that time be better used ‘working’ but I don’t agree. practice manager at Barefoot & Gilles. Have we ever got a project directly because of social media? No. as he expected to nd more than he has. Companies not up-to-date on social media have no clue of what’s going on around them. to create a global map of all architects. “I think rms. Varanasi disagreed and said while social media is important to publicise new projects. social media and marketing will never replace old school methods of marketing. www. “Does it help with customers? There is no easy answer. Varanasi completely discouraged professional tweeting. “Projects are secured on the basis of the con dence designers are able to convey to the client. but loves to share her completed work. where I collaborated with Su Butcher. To be seen and heard for free — isn’t that a fair deal?” She added she would like to have a tweetup (a get-together for people who use Twitter) for designers in UAE. a concept. She added while useful. connect with suppliers from all over the world via my blog and tweets. Schumann agreed and said he has seen big bene ts in his short time on Twitter. she will not discuss projects she is pitching for.com 38 OCTOBER 2011 | Commercial Interior Design . “You only have to look at the list curated by @designMENA of Middle East architects and designers to see we have a long way to go. everything a user does is useful in one way or another. tell us about what you do. must actively involve its designers to share a trend. a story. professionals tend to be a bit slow in adopting new methods and approaches. especially in the construction industry. Have we had possible clients contact us because they have seen us on social media or been recommended to us because of it? Yes. she warns people have to be mindful they are running a business. I have received letters on how my blog has impacted another person’s life/career. Tweeting about products may be okay but why waste time limiting yourself to words? I suggest having a serious blog instead.

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Stylid and Dynalite Controls 40 OCTOBER 2011 | Commercial Interior Design www. Magneos.ADVERTISEMENT FEATURE Case study Marks&Spencer Location Philips Lighting Deira City Centre.designmena.com . Dubai Fugato.

Overall. Oman. Saudi Arabia. Philips Stylid & Dynalite Controls Lamps CDMTc Elite 70W Lighting design (optional) Philips Lighting design Established in the 1930s as a trading business. Egypt. Al Futtaim store development team wanted to have a crisp and high colour rendering lighting solution keeping energy effi ciency in mind. Al Futtaim is one of the most progressive regional business houses headquarted in Dubai. Usage of LED luminaries with lighting controls in the changing rooms creates interactivity with the users and also ensures energy efficiency. Al Futtaim operates through more than 65 companies across sectors as diverse as commerce.000 people across the UAE. industry and services. Syria. Al Futtaim were working on the new store concept as per the guidelines set by the M&S international team. Bahrain. The changing rooms had to be equipped with lighting controls that create interactivity with the shoppers using these rooms. Philips central design team along with the local liaise team designed an innovative lighting solution for the changing rooms using state of the art LED luminaires equipped with lighting controls. By applying Philips energy effi cient and LED fixtures in the Sales Area. Dubai Luminaires and controls Philips Fugato. This store has been installed throughout with energy efficient Philips light fixtures in conjunction with Dynalite controls. Lighting was one of the most important parameters that was paid attention to for this new concept. the store was well received by customers and the operations team at the store is very enthusiastic about the store environment created by the success of this store. and employs in excess of 20. www. Philips Magneos. Pakistan.designmena. Marks&Spencer now enjoys optimum crisp. Changing Rooms and Back of the House. bright light with a typical energy saving of 20% on its lighting electricity usage in comparison with other stores using conventional light sources. Toys R Us. Few of the leading brands represented by Al Futtaim are: Marks&Spencer. Intersports and ACE hardware. Sri Lanka. Al Futtaim store development team believes that the lighting solution should be able to reflect the true colours of the entire spectrum of the merchandise. High efficiency Luminaire ensured optimum quantity of Luminaire to achieve the desired lighting results which not only reflect savings on the connected load but also on the maintenance schedule. Qatar. M&S unveiled its new concept of the changing rooms which was one of the highlights of the store. For the retail area. Singapore and Europe. Kuwait.ADVERTISEMENT FEATURE Project info Client Al Futtaim Retail Division Project Marks&Spencer Store Location Deira City Centre.com Commercial Interior Design | OCTOBER 2011 41 . United Arab Emirates.

141 food retail outlets and 123 high street and shopping mall retail projects. however we are involved with successful design and build projects collaborating closely with the best design rms.PROFILE ISG W H O? ISG Middle East is part of ISG Plc. This year wewon Contractor of the Year at the Retail and Leisure Awards and 2011 Fit Out Company of the Year at the Mixology Awards in London. W H AT ’ S N E W ? This month ISG is sponsoring the Student Challenge at Index. In addition. we are currently setting up our Qatar of ce which will be opening in November 2011. Recently we have established an ISG of ce in Cairo. while at the same time during the past year. ISG now employs 2. We have just moved to Sama Tower on SZR. ISG does not offer a design service. Dubai which gives our staff a terri c work environment easier access and communications with most of our clients within the Dubai central business district.500 people globally in 31 countries. Testimony to ISG client commitment is that 70% of our activity is repeat business. Within the Middle East market. helping our global retail clients to open 637 retail banks. the rst new stadium to be completed for London 2012. To provide a focused service for our retail clients we have established ISG Middle East retail division.designmena. The broader sector capability of ISG is illustrated by the successful hand over of the Olympic Velodrome. $US 2 billion t out and construction services business based in London. However ISG offers more than just delivering great of ce space. where we have a 25% market share of the London market. 42 OCTOBER 2011 | Commercial Interior Design www.com . the award winning. Our core activity has always been commercial interior t out.

Yahsat. The Qatar projects next year will mostly be for existing ISG clients. Dubai. Abu Dhabi. This was the rst award of this kind for a project within the UAE. ISG is completely committed to health and safety. Bristol Myers Squibb. and Latham & Watkins. UAE www. Siemens. RBS.com Commercial Interior Design | OCTOBER 2011 43 .clement@isgmideast. Philips. At the same time we are responsive locally. It is this global consistency that sets us apart. and we always aim to bring our high global standards to all of our work within the region. in the new nancial district on Sowwah Island. Delivery of great space every time. We recently picked up the International Project Award at the British Safety Council (BSC) awards ceremony. PO BOX 120397.com Roger Clement – business development manager Roger. Of ce 602 Sheikh Zayed Rd. ISG Middle East is set up as a fully functional business with full support services.designmena. Being part of the larger ISG group gives us capacity to respond to challenging technical projects and our geographical coverage allows us to respond to multinational clients on a global basis. Abu Dhabi we are working on six commercial of ce projects. This award was in recognition of ISG excellence in Health and Safety standards achieved on a special project for a global oil and gas company in Dubai. We have stability with exibility. Currently.PROFILE US P s Consistency is what we aim to deliver for our clients so that they know what they are going to get from ISG.com ISG Middle East Sama Tower. P RO J E C T S ? In UAE during the past year we have recently completed projects for Mubadala. Exxon. Our local staff have a clear understanding of the speci c requirements of operating within the Middle East region. P zer. We are also actively working directly for the developer on Etihad Towers. CO N TAC T Alan McCready – managing director Alan.mccready@isgmideast. The pipeline of new opportunities to work with our global clients is still evenly balanced between Dubai and Abu Dhabi.

TREND FORECASTERS AT SCARLET OPUS.com . PREDICT A BOLD URGE TO CHALLENGE AND STRIKE-OUT IN NEW DIRECTIONS IN 2013 5 44 OCTOBER 2011 | Commercial Interior Design www.designmena. VICTORIA REDSHAW AND SHELLEY POND.TRENDS 3 1 2 4 The best of the best IN THIS MONTH’S FEATURE.

and deconstructed forms converge in this trend built on a dark. So in this month’s trend feature we want to share a sneak peek at some of the key trends we’ll be talking about next month. surface nishes. Air. In addition. Mixed metallic effects work with a rich palette of beautiful. and peeling layers of architectural ruins. at 1. bolts of electric green.tokujin. traditions. We head towards 2013 with a sincere yearning to protect and preserve but also a bold urge to challenge and strike-out in new directions. monolithic minimalism is offset by diaphanous and ornate detailing: a purposeful restraint prevails. Step into a new era… we look forward to seeing you at the show. Colour Capital. shapes. visit our blog:www. craft. atelierthierrydreyfus. trendsblog. sophisticated glamour. this trend works on a more mature palette of modern darkness: cold steel. photographed by Diephotodesigner. Earth. The past is as much of an inspiration as the future as we explore heritage. Mathieu Lehanneur’s altar and baptistery in St. cracked structures and surface nishes. Tokujin Yoshioka’s eight metre-high installation. laser blue. plastic brights and felted mid-tones fuse to intrigue us. com 4 St Hilaire Church by Mathieu Lehanneur www.com Commercial Interior Design | OCTOBER 2011 45 . dense.squintlimited. international designers take inspiration from the natural powers of earthquakes. lightning strikes. reinforced by our growing obsession with health and clean air post-Japan’s nuclear meltdown. com.30pm. Quietly con dent simplicity comes in the form of an investigation into sculpted and smooth forms and nishes juxtaposed against the crumbling. crumpled. perfectly captures the mood and dynamism of this electric trend. patterns and textures. The seasons colours both challenge and soothe us: light radiates and cleanses us.Hilaire’s Romanesque church in Melle. for MUSEUM. stormy dark shades fascinate us. The fourth oor of Madrid’s Hotel Puerta America by Plasma Studio. Aurora has an ice-cold.uk. stormy colour palette. and styling that will resonate with consumers over the next couple of years. Old To New. We continue to see biomimetics informing design as architects and designers look at microscopic medicine. exploring the new visual language being created by contemporary light artists. materials.scarletopus. we were delighted to be invited to speak at the international design exhibition again this year. Think LED architecture. Byzantine jewel tones and an old. and Holokinetic Art. Virtual Reality is hi-tech and con dently intelligent. Combining technology and the contemporary aesthetics of fast-paced modern life with rural sensibilities. and a nod to nostalgic traditions. bringing together the trend for simplicity and self-suf ciency with an energised integration of technology inspired by plugged-in urban homesteaders. and technologies.com www. 2 Wall Rupture by Thierry Dreyfus www. This trend projects a beautifully understated grandeur.fr 3 Squint Showroom www. and marble-toned neutrals deliver deep serenity. Here is a preview of things to come. A fascinating balance between a heavy. Expect to see a 1920s Parisian vibe in Art Deco geo’s alongside Damasks and Eastern inspired scrollwork.beyond. Forces of Nature. where we’ll give a short introduction to the forecasting process we follow at Scarlet Opus. biology and chemistry for form and structure. very pure beauty. This is plugged-in sophistication. com/scarletopus Hotel Puerta America by Plasma Studio www. and intense weather systems. and a dynamic violet strobe with neon accents. materials. we’ll be presenting an inspiring trend seminar on Tuesday. At Scarlet Opus we have forecast six Interior Trends for the A/W 2012/13 season. Coloured spectrums of light bursts make up this palette in an ethereal mix of über pale tints and iridescent shimmer. aged gold. precise cuts of coloured light playing on a black backdrop. A move on from our S/S 2012 trend. This is a fusion of the great empires as designers take inspiration from ancient treasures and arts as well as the captivating beauty of ancient queens such as Cleopatra and Empress Theodora. mathieulehanneur. with a particular focus on textiles but also including colours.TRENDS F ollowing the success of our involvement with Index over the past few years.designmena. or follow us on twitter http://twitter. This dream-like project is a beautiful visual description of this trend. Fire and Water: At a time when the forces of nature seem to be conspiring against us. Ancient Times explores ancient elements from the great civilisations of the Mediterranean. the season’s new fusion trend. folk. 1 Emporium is the elaborate sibling to ancient times with a highly embellished. Rainbow Church. Preparations for another exciting programme are now well under way as we get ready to conduct our popular VIP Trend Tour. Aspects of hot owing lava. France epitomises the values of this trend as the dialogue between the classical architecture of aging columns and the biomorphic form of the altar creates a bridge between the past and the present. jam-packed full of valuable trend information and the best products and innovations from the show through the eyes of a trend forecaster.museum in Seoul last year was made of 500 crystal prisms creating a spectacular space lled with spectrums of refracted light and colour. silent. colour spectrums surge forth and energise us. This is a snapshot of the best of the best the show has to offer – the perfect way to ensure you don’t miss a thing. urban laser projections. and ancient history together with innovative new techniques.fr 5 Rainbow Church by Tokujin Yoshioka www. It is a well-being trend. community spirit. Forecast by: www.plasmastudio. perhaps more signi cant than any we have previously explored.com. Then we’ll be looking in detail at the International Interior Design and Colour Trends that we’ll see evolving through 2012 into 2013.co. October 25. volcanoes.

com .DESIGNER Q&A 46 OCTOBER 2011 | Commercial Interior Design www.designmena.

The pure shapes of each perspective that morph into one-another draws people into the depths of the product. the co-founder of London Design in Dubai as a 20-year-old apprentice in 2000. comprehending the details of the clients brief and being responsible for the creation of conceptual designs for all his clients. Aged 26. This gradually led to bigger clients and Johnson went on to spend ve plus years with the company working with regional giants such as Emaar. Medusa draws her inspirational shape from the core values of biomorphic design language. Alfred Johnson. He remembers he ‘paid his dues’ by working on mundane detailing for the rst six months of the job before he was invited to work on a concept for Grand Stores with Justin Smith.DESIGNER Q&A Biomorphic design A LF RED JOHNSON ON T HE SUCCE SS OF ‘F LOAT ING RE TA IL’ SHOPS A ND HIS PL A NS TO E X PA ND INTO T HE US lfred Johnson entered the world of interior design when he graduated from Edexcel International and was recruited by Christian Mintowt-Czyz. veneer.designmena. Morphing the lines between form. creating initial dialogue. bold and unadulterated approach to design and reckoned that perhaps his design language could ll the void. Christian's partner and creative head and co-founder. Having accumulated a wealth of experience working with his old rm. Johnson’s responsibilities range from meeting new and existing clientele. function and the perception of art.a biomorphic statement that re-visits luxury CEO/executive Commercial Interior Design | OCTOBER 2011 www. hence allowing its use to range from commercial. The head of ce is based in Al Quoz. Hand cast created with mild steel sub-sections. A He is passionate about what he does and setting up the rm enabled him to artistically explore a particular dialect of design language whilst contributing to the fabric of a growing city. We have been exploring ways to enhance the luxury living/work experience and this led to us to morphing our design language into various aspects of the furniture industry. the design brand specialises in all aspects of boutique luxury design and biomorphic interior architecture. Nakheel and Thuraya. which was the holding company that led to the inception of Alfred Johnson as a bespoke design brand. What are you working on at present and why? We are currently working on Alfred Johnson retail's luxury furniture line that explores our biomorphic design language focusing on being practical as well as artistically striking. As principal of the brand. Carmine .com 47 . we hope to inspire the space that it is used in and aim at giving consumers a new perspective into contemporary luxury. He said the role demands a lot of dedication ensuring clients receive original design concepts that translate their requirements. corian. We're currently exploring four new models in addition to our most signi cant pieces. The concept behind Medusa was a hunger deep within me to create and share my perspective on art with the world and the rst of many originals. residential and hospitality. The consumer has a variety of customisation options in leather. Our current product line includes: Medusa. Dubai. our conference/dining table that seats 10 plus and can be customised to seat up to 18 people. Johnson saw a gap in the market that identi ed a niche clientele's desire for a new. hand moulded breglass clad exterior. he quit the rm and spent time as a freelancer before he founded Imagination Design with his business partner Amir Zaidi. be it commercial or residential. polyurethane super gloss paint. aluminum and crystal encrusted. chrome. real wood veneer.

com . 5 Stand alone units and morphing counters. aluminum and crystal encrusted panels with a fusion glass top. deliver a constantly evolving consumer message and be cutting edge branded biomorphic architecture. cutting edge product line in multiple display areas that range from stand alone units to morphing counters that display speci c multiple product ranges. The inspiration for Allegra came from the artist within me that simply wanted to create. aluminum and crystal encrusted panels. veneer. polyurethane super gloss paint. corian. Whilst creating the interior retail architecture. veneer. polyurethane super gloss paint. You have designed a number of "Floating Retail" shops for HP. chrome. 2 A high impact branded retail environment. corian. It is cantilevered on a base section of 250mm with supporting MS base plates and concealed wall units. chrome. This aerial performance draws the consumer in whilst promoting HP consumer-lifestyle 48 OCTOBER 2011 | Commercial Interior Design www. its base is brought alive with customisation options in leather. is customised to the clients requirements and available in combinations of leather. aluminum and crystal encrusted panels with a fusion glass top.A complimenting blend between the functionality of a coffee table and the need for a pièce de résistance within any residence or ofce space. 4 Multiple display areas. this table brings pure fascination as a design element to any environment.designmena. created as a tribute to the arts. polyurethane super gloss paint. chrome. corian. Its options range from leather. real wood veneer. Karoline .Be it hospitality. Tell me more about this? Hewlett-Packard wanted to raise its retail awareness for its products and wanted a concept that would resonate the brand and constant evolution in delivering some of the world's most cutting edge and reliable IT products. Sophia . Our approach to this was taking a temporary space and converting it into a high impact branded retail environment that would connect with consumers. aluminum and crystal encrusted panels. chrome. corian. veneer.DESIGNER Q&A 1 3 2 4 5 1 The HP ' oating retail shop'. These retail environments enable consumers to view Hewlett-Packard's evolving. veneer.A hand moulded end table that brings form and function together in an authentic ensemble creating an assembly of biomorphic design intent in any environment and is available in combinations of leather. Handmade in cast created GRC – glass reinforced concrete. real wood veneer. residential or commercial. we wrote and directed a performance that is based on the brand and its products. Allegra . veneer. 3 Biomorphic architecture. polyurethane super gloss paint. management workstations and its applications. real wood veneer.

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DESIGNER Q&A 6 AMA Group. whose corporate of ces were on the top two oors of the building. The ceiling detail was created based on their passion for art that consists of recessed LED illuminated gun-metal steel routed Arabic poetry set against matte white gypsum. Having viewed a portion of their collection.com . environment that would allow visitors to view the client's diverse global collection of art. tell me about that? The Musée d’AMA was our rst commission within the public space for the arts sector.e. hence our creation of the two biomorphic multi-level display units on either side. The three aerial artists perform seven routines during the last seven hours of the business day. thus psychologically enhancing the product and brand's appeal to its clientele and enabling a vibrant retail environment to come alive. The sequel to the Hewlett-Packard Floating Retail has just been completed. 8 The art gallery has a contemporary interpretation of design. The central experience bar housed its star products. Its new interior included a suspended biomorphic canopy that housed a backlit HP logo and acts as a integrated part of the interior space allowing consumers to connect with the brand’s biomorphic lines. yet museum type. The client wanted the consumer to seamlessly integrate from one zone into another without divisions whilst in the interior. allowing visitors to read as they explore the space. wanted to showcase its contemporary art collection within its museum to the general public. scanners accessories etc as a uni ed HP lifestyle for the average consumer. oriented products. we planned the space to give visitors the freedom to explore.designmena. selling computers with printers. 7 8 I understand you recently completed your rst museum in Saudi. 9 The ceiling had LED illuminated lights. The new zones worked on evolving the product experience from being singular to a more lifestyle all in one concept i. Our objective was to create a diverse. whilst the rear low height wall gave their print accessories a display section within the space. every hour. 7 The AMA Group of ces covered two oors above The Musee d'AMA. The biggest challenge was to create a museum environment within a limited space that had to house a vast 9 6 50 OCTOBER 2011 | Commercial Interior Design www. Each song was carefully chosen allowing for appropriate integration of its products and services into the performance. HP’s primary retail strategy evolved from stand-alone product display units that we designed last year to a seamless multi-leveled bar that were divided into product zones. The AMA group. creating a sub-section for the paintings and sculptures.

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thus ensuring that replicas are not made. What’s next? We're currently working on a commission for a retail-of ce that has to resonate a variety of Italian interior products for its new venture in Dubai. Our brand currently has four awards and two honorable mention/ nalists. Our recent commission to renovate a G+3 of ce building in Riyadh. We're also due to begin work on a mobile-hospitality concept for a Brazilian Food Conglomerate and last but not least. how many awards do you have? The Alfred Johnson Brand received its rst Silver Award in North America and an Honorable Mention as well for our work on Etisalat within the UAE. Where are you trying to take the business now? I believe that as a multi-disciplinary design brand. 10 Allegra. Kuwait and certainly aiming to expand in Saudi Arabia. Our goal is to take our experience with interior architecture and product development to a high street audience. 12 Carmine. if any. Being a central business hub for the region. The region being largely unexplored. we cater to a variety of clientele around the region as well as internationally from our HQ in Dubai. MENA awards include the Young Designer of the Year and Retail Design of the Year twice and the Silver Award for Commercial Space at the International Design Awards in North America. You won the Silver Award and received an Honorable Mention at the International Design Awards in Los Angeles. giving them that exclusivity factor. Tell me about that. With our comprehensive approach our high street customers will experience biomorphic design on a boutique level. we have much to offer the architectural and interior industry. 52 OCTOBER 2011 | Commercial Interior Design www. 11 Medusa. We are looking at collaborating with associates in Qatar. we had to ensure the design language was not too cutting edge and had to maintain a subtle yet contemporary interpretation of design.designmena. we're expanding our brand's furniture collection and shall be developing new products throughout the year signed personally by myself. I hear there is a possible expansion on the cards. are the major challenges for you working in the UAE? The UAE provides us with a stellar environment to work and live in. where are you moving to? We are currently exploring options of a new venture in the US where we want to expand Alfred Johnson as a retail experience.com .DESIGNER Q&A 10 11 12 variety of diverse art whilst maintaining original design intent. exploring new avenues of growth for our brand. What. We are aware of the amount of red tape involved in other major cities within the region and think that Dubai and the UAE provide us with a substantial amount of infrastructure to work within as well as with the increasing amount of clientele wanting world class design concepts. KSA will be the rst for our brand in the conceptual architecture industry.

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it www .C AI Ittihad Road P.molteni.O. BOX 118508 Dubai United Arab Emirates T +971 (4) 2971777 www.L.Sequence Night & Day Patricia Urqiuola Arc Foster + Partners FINASI L.

Pepe García. to name a few. a Vodafone portable shop and a jewellery store in Valencia. 2 The 'Flash' space. Roca. Bedrooms. re-creating the exhibition oor to resemble a huge railway station and introduced a new programme called ‘Flash Hábitat’. upcoming design studios.” he said. making the very most of the surface and creating a versatile space. Furniture. Borja Garcia and En Blanc. the design studio is separated into three areas Espacio Creativo. He said the organisers wanted an area to re ect all the ideas and designs that have fuelled the show for the past 10 years so he brought everything together in a hexagonal space using numerous panels to symbolise ‘an image of nature with a melting pot of ideas’. galleries and manufacturers get a chance to showcase their talent with support from the event organisers. “I created many panels to re ect the countless ideas on show now and those from before. strategic branding and communication and PR. Communication and Experience with the following elds of expertise: product and interior design. Home textiles.designmena. 2 The core team of CuldeSac is Alberto Martínez. Madrid. made up the talent from various regions of Spain and some T came from international countries including Korea. Set up in August 2002. Nude was the point at which their business careers took off and gave them a platform to show their ‘made in Spain’ designs to carve a niche for themselves in the world of design. and design practices. 1 The entrance foyer of the tradeshow. Mexico and France. more than 400 designers have emerged from the show to establish a career in the industry including CuldeSac. A total of 40 schools of designs. Francisco Pons and Pilar Roger. Odos Design. Kitchens and Outdoor. Projects include.000 VISITORS FROM MORE THAN 100 COUNTRIES 1 he overiding theme of Hábitat Valencia this year was the 10th anniversary of Nude. freelancers. who was asked to return to the show this year to create the interior space of the pavilion. to publicise product launches from leading companies in the style of a fashion show. Nude is an international design show where young interior designers. Organisers split the tradeshow (September 20-24) into seven sectors. Another Nude ‘graduate’ is designer Jose Manuel Ferrero. The space evolves. www. THIS YEAR’S EVENT SAW 950 EXHIBITORS AND 60. In the last 10 years.FERIA HÁBITAT VALENCIA Made in Spain FERIA HÁBITAT VALENCIA IS A TR ADE FAIR THAT BRINGS TOGETHER ALL THE INDUSTRY SECTORS ASSOCIATED WITH INTERIOR DESIGN. promoting their work and putting them in touch with industry professionals to progress in their career. Lighting. For many of them.com Commercial Interior Design | OCTOBER 2011 55 . which celebrates up and coming young talent for those wanting to break into the design industry. Decoration.

7 Close up of the Wirelight bulbs. included Join Design. Sonno alarm clock and Brott. Triangulo consists of three designers.FERIA HÁBITAT VALENCIA 3 5 4 6 7 3 Kangoo by Join Design. product development and food respectively. research into trends. 56 OCTOBER 2011 | Commercial Interior Design www. develoment and gastronomy creating ideas for furniture. Dicrein and Triangulo design + food. • Hector Serrano • Nieves Contreras • Miguel Herranz • Nadadora • Odos Design • Yonoh • En Blanc • Stone Design • Herme&Monica dressing. Laura Tornero and Guillermo Cerda who specialise in furniture design. quality products. Ham&Cheese Tasty Design Studio. worktops and other gastronomic installations. The pair trained in Industrial Design at UCH-CEU University. As a young design practice they seek to devise innovative. a dining table and chairs. NUDE Nude exhibition entries this year. market research. Wirelight is a luminaire that provides indirect lighting with a 180 degree focus. Dicrein is a young design practice made up of Eduardo Tapiador Polo. the company is back with three creations. Having won a bursary at last year’s Nude. Lucia Mateo Belda and Letticia Rodriguez Ruano. window 8 FORMER NUDE PARTICIPANTS • Borja Garcia • CuldeSac • Estudi(H)ac. graphic design. 5 Happy Chairs by Triangulo. Alejandro Hernandez. who work in the same way as a combo sandwich. an organiser that will transform wires and leads into organic elements. Join Design is a design practice that was formed in Valencia when Inma Bailen and Jordi Alberola decided to work together. combining simple elements to produce fresh ideas with a special avour. At the show it was presenting ‘forat de l’ombre’ outdoor furniture. 8 Stacked Kangoo chairs by Join Design. while Kangoo is a seat for groups of people with a new use for the back of the seat for customers who are working at conferences or lectures. The various interests of each of the partners make Dicrein a multi-functional practice that offers industrial design. having both taken a Masters in furniture and lighting. The triangle represents design. coherant and attractive perspective. They base their designs on everyday objects and try to create a fresh twist from a functional. they presented Wirelight and Kangoo. wine bottles. At this year’s Nude. decorating and interior design. 4 Folda by Ham&Cheese.com .designmena. Ham&Cheese was set up towards the end of 2009 by graphic designer Veronica Colona and product designer Jordi Giusbert. kitchen utensils. 6 Wirelight by Join Design. Folda. photography.

Fedai-Dec and Ateval. 12 Armadillo by Lzf. the opportunity to surprise. the System CUbox . 10 Totem light by Lzf. more convenient.” said Jose Blasco. an aluminium construction designed by Rafa Ortega for Do+Ce and the Paperstone eco-friendly designer kitchen by Key Cucine. It saw major companies like Andreu World. to name a few.com Commercial Interior Design | OCTOBER 2011 57 .” One of the main themes this year was to create a show layout inspired by a high speed railway network. “For instance. the Valencia Export Development Institute.designmena. Andreu World Outdoor and Oliva. who are all former participants at Nude. “We found the ideal tool for recruiting major companies that had not come for a long time or had never exhibited before. As well as support from ANIEME (Spanish Association of Furniture Manufacturers and Exporters). Some of the products were. time ef cient and cost effective experience for visitors. 11 9 Agatha by Lzf. Feria Hábitat Valencia received advice from ICEX. “The downturn forced many companies to intensify their focus on internationl markets. 9 Talking about the economic crisis. 12 13 www. among others to showcase new products to a wider audience. Moroso and Emu. Vitra. four collections by Andreu World called Sail. the Spanish Institute for Foreign Trade and IVEX. Reverse. 13 Sail chairs by Andreu World. Lzf (Luzifer) Lamps. It is getting better all the time and this is owing. It had colour coded tracks on the oor of the boulevard and at the heart of the fair was a ‘Grand Central Station’ with digital information boards showing the times and dates for all parallel events. we have Culdesac. but also to a large number of designers and studios that are earning names for themselves worldwide. seduce and do business. to create an easier. Artemide. president. B&B Italia. not exclusively. to top names likes 10 Patricia Urquiola or Jamie Hayon. Flash offers everything exhibitors are looking for in a fair. Odos Design. Armadillo. Feria Hábitat Valencia. Link Chain and Totem lighting by Lzf. Hector Serrano. “Spanish design has an excellent reputation around the world.FERIA HÁBITAT VALENCIA FLASH HÁBITAT Flash Hábitat was set up in the style of a fashion show and gave visitors a quick snapshot of a selection of the best products coming out of the international interiors industry. Agatha. Blasco said there was no denying that the country was caught in a nancial situation that was not buoyant but the ‘Made in Spain’ fair is known and valued internationally. Jose Manuel Ferraro. 11 Woody by Andreu World.

Vondom and Expormim. According to Juan Carlos Muñoz. textiles. many of our cutting edge Spanish companies are selling well in mature markets such as Europe. Sheraton.designmena. has expanded its reach globally including hospitality projects where it furnished the One & Only Royal Mirage Hotel in Dubai. Their creativity can be seen in our furniture. They can see the quality of the nish and we get to promote the name of our company.” said Maria Lora. who has been the president of Mueble de España for three years now having taken over from Enrique Perez who held the post for 12 years. Spain is still a strong market for international companies and despite the global crisis the country is high up on the list of commercial priorities. 15 14 Lamparas vases by Vondom. “The more jobs we get abroad the more designers we can invite to see our brand.” The association is embracing social media as part of its global reach and created a twitter page recently. particularly with a view to the recovery of the domestic market. lamps. in the hands of the fourth generation of the Pons family. US. chairs and sunbeds. Dubai. Capdell. Another of the major events at the show was FEED. “The One & Only. Companies no longer make furniture to sell in their own country but make a pro t by partnering with other countries and exporting their goods overseas. 16 Vela by Vondom. It celebrates its 30th anniversary this year and has 250 members who attend all the four big interior tradeshows in Europe.” 14 16 Point launched two collections at Hábitat Valencia. the Second International Bloggers and Digital Design Media Seminar where those in digital media in the design industry were invited to get to know Valencian design and tweet it. Andreu World. A total of 72 members exhibited at the tradeshow including Sancal. “We supplied all the outdoor furniture to the hotel chain. kitchens and rugs. Kempinkski. 19 17 18 58 OCTOBER 2011 | Commercial Interior Design www. Koo International. France. Point. Although our classic designs are prestigious in eastern Europe.” added Muñoz. 15 Alma by Koo International. Aside from non European countries its main destination markets for Spanish furniture exports include Morocco. was an important project for us because it’s a well known hotel and it was a great way to present our company to the main designers. 17 Camelot by Koo International. Darc. Point. the company. “The global market is changing.com . 18 Sanitaryware by Do+ce. “Digital media has an important role in the development of the association and one we encourage. regional manager Middle East. The purpose of Mueble de España is to promote the brand and get people talking about our products to increase sales globally. “What makes Spanish products competitive are their creativity and quality. Italy. the Middle East or Asia.FERIA HÁBITAT VALENCIA MUEBLE DE ESPAÑA Mueble de España was created by ANIEME. Russia and Saudi Arabia. 19 Bano by Do+ce. the Colours Collection and LA. Other hotel clients include the Marriott. Ritz Carlton and the Four Seasons. Its headquarters are located in Alicante and it was founded in 1920 as a workshop in which rattan armchairs were plaited. Germany and Spain and will visit Dubai’s Index 2011. Point specialises in the design and manufacture of outdoor furniture. Since then.

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Luis Eslava. ensuring the chain of custody from the origin to the nal product. Reverse.com . Andreu World Outdoor and Oliva.com 60 OCTOBER 2011 | Commercial Interior Design www. Ray Power and with the collaboration of Spanish designer Marivi Calvo. Reverse is a 100% recycable polythylene base with different sizes of table top.FERIA HÁBITAT VALENCIA LZF. ANDREU WORLD +34 96 180 5700 aworld@andreuworld. It is available in black. created in 2007 by Irish designer. LZF LAMPS +34 96 252 4780 sandro@lzf-lamps. the design of the Sail chair is made of polypropylene and breglass and comes in a range of colours. It also comes in a chaise logue version with a headrest cushion. graphite and white. They started making handmade lights out of wood veneer for their friends and the business took off from there. It showcased four new products at Habitat Valencia. easy chairs and barstools which are characterised by their braided wide belts in earth brown. red. As with a sail. cayenne. Link Chain and Totem. Marivi Calvo and Sandro Tothill in 1994. while. Given its monumental proportions. Andreu World Outdoor is a collection of chairs. white. LUZIFER L AMPS Lzf (Luzifer) Lamps was created by husband and wife team.designmena. chocolate brown and grey. The rst light resembles a hanging lamp in the shape of a ower. obtained from reforested areas covered by the FSC (Forest Stewardship Council). Agatha and Armadillo were created by Spanish designer. Agatha. Oliva is an occasional table in solid wood. while the other is made to look like textured armour. sand.com ANDREU WORLD Andreu World has launched four products this year including Sail. the Totem Lamp is designed by Burkhard Dammer and Calvo. Totem was conceived for huge areas. Armadillo. Link Chain follows the shape and form of the original Link.

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designmena.com .CASE STUDY: IDEASPICE 62 OCTOBER 2011 | Commercial Interior Design www.

T HE F IR M MOVED INTO A NE W SPACE T H AT BROUGHT N AT URE INTO A N OF F ICE EN VIRONMENT 1 www.designmena.CASE STUDY: IDEASPICE Red Spice ON T HE 10 T H A NNI VERSA RY OF IDE A SPICE .com Commercial Interior Design | OCTOBER 2011 63 .

” added Ansar. designed by its own interior division. 3 Conference room with the putting green. We even had strobe lights in the bathroom.CASE STUDY: IDEASPICE W 1 The break-out area with a lifesize horse. CEO. When people enter the of ce. and has grown to a branding rm that also provides business solutions. Ansar said after 10 years. He said Spiceworks used lighter and brighter colours as compared to the rst of ce. yet not lose the quirkiness its rst of ce had. “A major concept behind the interiors was that we wanted to make it look like a blend of the outdoors and indoors. it celebrated in its second of ce.com . yet have some twists in the design as well. Dubai. and tried to source materials or items not seen regionally. “We had to take in all our of ce/ employee requirements to create this space. Now it was time to be serious. compared to the current location at 1270 square feet. Sajith Ansar. 2 3 5 6 4 “The earlier of ce had bunkbeds. There were multiple brainstorming sessions within the Ideaspice team to get a better understanding of where the company stood as a brand and how it wanted to portray itself in the future. 2 A view of the main of ce seating area. 4 The conference room with glass walls. 6 The entrance of the Ideaspice of ce.” said Ansar. came around in September 2011. in July 2011. it was time to relocate into a bigger of ce for the growing rm. Spiceworks.” said Ansar. To make it more personal and customised. hen the 10th anniversary of Dubai-based business consultancy rm. a large black horse with a lightbulb 64 OCTOBER 2011 | Commercial Interior Design www. It was this shift in the rm’s branding that caused the design to have a more serious vibe. The desks have been positioned in an organic and modular form to enhance teamwork and interaction. He said it started off as a design company. and a pool table for recreation.designmena. Ideaspice. from Deira. all the team members were measured so that the space they use could be speci ed according to their individual heights. 5 Turf was used even in the overhead lights. said the thought process behind the design was to create a space which the staff would enjoy coming to every day. Ideaspice. That was de nitely quirky and done up in dark colours. Ideaspice moved into the new of ce in Al Diyafah. The previous space was smaller at 900 square feet.

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“We wanted non-typical parquet ooring. with a break-out area for staff to relax. in addition to the parquet ooring. The conference room is housed in a glass box. “People feel like they are sitting outdoors. and was a symbol of the company’s success. as it gives a sense of lightness and a oating sensation to the of ce. After looking around in many places.” said Ansar. we eventually sourced it from Dragon Mart. However.com . on the chairs. surrounded by pebbles. We went to factories and got things done to our speci cations. The construction of the of ce faced multiple challenges and issues.designmena. it was used on the wall instead. We wanted everyone to step up internally. All the furniture was handpicked and shipped from Ideaspice’s company based in China. which 9 is why he took a hands-on role in the design process. like a crate with something written on it so we had to get it custom-printed.” he said. we speci cally wanted ceramic tiles for the executive of ce and had to hunt around a lot for it. The main of ce is a series of inter-connecting tables and chairs. were custom-made. white dragon y models are stuck on the walls. All this was done to match the design brief of nature being present in the of ce.” he added. which specialises in furniture and product facilities.” added Ansar.CASE STUDY: IDEASPICE 7 The Bubble Chair in the CEO's of ce. It also features a seating area at one end. it’s a subconscious feeling but it instantly makes people feel comfortable when they come here.” said Ansar. telling them we’ve been running till now. on the table dividers and more. 9 The photographs on the wall were taken by the CEO.” said Ansar. And the dragonies worked for the same reason. 8 10 11 66 OCTOBER 2011 | Commercial Interior Design www. The overhead ducting was coated an extra layer to get the desired shade of red.” said Ansar. as he felt the other materials used were masculine. and the horse is a symbol to the staff. 10 CEO's of ce desk. “We wanted a speci c red theme in a Pantone shade. Ansar added. we had to change certain elements. but now we’re starting to gallop. and Lalu Koch. A lot of the materials were found in different parts of the world. “During the course of the construction. “We’ve completed 10 years as a rm. It also gives an element of surprise. The life-size horse was another outdoorsy element. using unusual materials but at the same time being functional. and turf was inserted into the bulkhead lights as well. Small. Another challenge the rm faced was the logistics coordination and time management for the furniture deliveries from around the world. “We felt turf added an outdoor feeling and kept our signature wackiness without going over-the-top. “Overall the space was required to be fun. during which time we’ve grown to nine of ces around the world. 7 The ooring of the executive of ce and the break-out area mimics the look of crates with writing stamped on them. Dian. He said the dragon y gave a feminine feel to the of ce. Ansar said the project was important and personal to him as CEO. 8 The design did away with formal looks. In the conference room. t out production manager. The parquet wasn’t just used on the oor. but ended up using new ones which are more sustainable and functional. he said. worked with him to realise the designs. many items. space designer Rahul Solanki. “For example.” said Ansar. 11 Ceramic tiles used on the wall and shade on its head stands to the right. with green turf and a putting green for mini-golf. In addition.

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only Ansar and Solanki knew what it looked like. Ansar said it uses less arti cial lighting and more natural light within the of ce. “No-one was allowed to see anything: not the renders nor the pictures. Nowadays clients are asking for “cool designs”.com . IDEASPICE SUPPLIERS LIST Fit-out: Spiceworks Laminations: Danube Veneers: Middle East Wood Wallpaper: Yalda Deco Tone Furniture: Dian. The One. In addition. The nal design was a surprise to the team at Ideaspice. It’s also a place for clients to come in and interact. and a golf ball and club. In addition to the turf. Before moving.” he added.” he added. He said an important aspect of the of ce was the break-out area. “In a recent meeting. “We wanted to surprise them and it worked. 16 all of which have been used during serious meetings. for an informal chat. The young and funky vibe of the of ce matched the rm’s vision. which shows it is fast becoming a trend. it took Spiceworks three months prior to that to nalise the design. there is an awakening in small-medium businesses which have the exibility to experiment with a youthful feel. He added in the region. The of ce also used sustainable materials. “Even the materials used within the space are more environmentally friendly. While the actual t-out time took 45 days.” said Ansar. For Ideaspice. “The hardest thing was that we were our own clients. Ansar said while the room is supposed to be the most serious space in the of ce. LED lights are used as they consume lower energy. 68 OCTOBER 2011 | Commercial Interior Design www.CASE STUDY: IDEASPICE 12 14 13 15 12 One of the many dragon ies in the of ce. 15 The funky chandelier. Since they had no expectations. We set our standards really high as it had to be better than our old of ce. the staff were given a brie ng on what they could expect from the new of ce. We speci cally used natural materials like concrete. but they love where they work. but were then blindfolded and brought into the space. Scheduling timelines is incorporated into the of ce space on one of the walls.” Since Ideaspice has of ces in different parts of the world. they could negotiate on pricing.” said Ansar. a at screen television was used to make video calls through Skype.designmena. “It essentially depends on what business you are in and the kind of vibe you wish to potray. “We don’t like people working at a stretch. The conference room was tted out for eight people. he decided to use turf as ooring as an ice-breaker. it works for the kind of work we do and enhances the outcome of the designs. it was a big shock. 13 A red theme was chosen for the design. to do so. 16 The horse that doubles as a lamp.” said Ansar. so a PlayStation was added to the break-out area. All of Ideaspice’s systems and processes revolve around a paperless of ce overall. there is also a putting green. 2XL They actually started playing a game in the middle of a serious talk. we had a client tell our architect if he could drop the ball in the hole three times. and we had a lot of designs created before selecting anything. 14 Custom-made parquet ooring. pebbles and turf within the of ce. He said seeing the turf always brought a smile to people’s faces. which we were very proud of.” said Ansar. rather than printing them.

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OCTOBER 2011 | Commercial Interior Design SIBLINGS SUM AYA DA BBAGH OF DA BBAGH A RCHIT EC T S A ND EF FA A L DA BBAGH. www.com . FOUNDER .CASE STUDY: EFFA BOUTIQUE Sister act W 70 hen Effa Al Dabbagh.designmena. COLL A BOR AT E ON A JOINT PROJEC T of Dabbagh Architects. to come up with a design for her rst store in Dubai. founder and designer of Effa Fashion asked her sister Sumaya Dabbagh. EF FA FA SHION. she focused on the brand’s logo of a bright fuchsia ower to create a concept.

CASE STUDY: EFFA BOUTIQUE www.com Commercial Interior Design | OCTOBER 2011 71 .designmena.

my early commissions were interior t outs. “From a retail point of view. Hanan. “In addition. “Our goals are completely aligned. and simplicity makes the best projects. and materials ‘in relation to the human scale as well as the human experience of space’. I enjoyed working on the details of a small scale project. Effa is the youngest sibling out of six. space. 72 OCTOBER 2011 | Commercial Interior Design www. Sumaya is a Saudi architect educated in the UK with experience in architecture. “The space had to accommodate display rails and shelves for womens’ ready to wear. “As soon as the location was established. 3 Carpet from JAB Middle East. who used to teach interior design. and Dabbagh 1 2 3 Architects did an excellent job in translating this style architecturally into a retail space. We both have an interest in each other’s success as well as our own. “It was a very exciting time to be able to work with such a close family member. “Having previously worked on large scale projects. “My rst independent project was a residential one.” Effa added that she felt fortunate to have a boutique of ce designed by her sister.” she said. The sisters were born in Jeddah. I enjoyed working on a project that required a refurbishment of the interior spaces to ful ll new requirements and needs. "When I initially started working independently. The building and the space re ect their main ethos of high quality design: in the materials used and its attention to details. Sumaya has been working independently since 2004 and completed many projects ranging from residential to commercial. the brand’s colour depicting rays of sun and illustrating luxury was translated into vertical ns that form the structure of the display units. in Dubai. Gold. She set up her company. Sumaya was the fourth child. “Meeting such a challenging deadline was made possible by the clear and well-formed vision of the client. founder and designer of the fashion brand.CASE STUDY: EFFA BOUTIQUE 1 The chandelier was from Al Salhiya Lighting Centre. The circular arrangement of the display unit in the space re ects the soft. we were able to have very good rapport and brainstorm ideas together during our design meetings. We have a mutual respect and understanding. “The way that the interior concept was designed also makes it exible and easy to develop should the brand diversify into other product ranges. including a sister. a back of ce and storage space was also required. the countdown of a three month period started. therefore.” said Sumaya. but grew up in the UK. “It was important for the design of the boutique interior to re ect the Effa style philosophy. Changing facilities.designmena. 4 The shop has a contemporary feel. “The design was completed in six weeks. feminine aspect of the brand.” she said. as we are both in creative elds. A young modern Emirati family approached me for the design of their own home. interior design and project management spanning over 18 years. Kingdom of Saudi Arabia. enjoy trying things on and making their purchases.” According to Effa. I know Effa’s personality very well and her brand essence and she understands my approach to design. symbolising beauty and femininity. “The interior design concept is contemporary and timeless and can easily be applied to other Effa boutique spaces in the future. in the form of a custom made carpet as a centre piece. in Dubai. in 2008. “The result was a space that is the perfect complement to my products. “Important considerations such as lighting and product placement were. The result is a contemporary interior that is faithful to the philosophy of Dabbagh Architects as well as the essence of the Effa brand. It was a fun time. her aim in opening her rst boutique was to provide an enjoyable shopping experience for her customers. re ecting the brand image and providing my customers with a stylish and relaxed luxurious retail environment where they can feel comfortable browsing through the collections. carefully studied.” added Sumaya.” Although Dabbagh Architects launched in 2008. which focuses on design aspects such as light.com .” The ower. “Effa’s brief was very simple. construction in another six. it is essential to present the merchandise in the most attractive way possible to maximise sales. 2 The shop's ower logo appears on the door. became the focal point for the space. abayas and accessories. It was to provide a modern interior that would re ect the essence of the Effa brand. Together they have four sisters and one brother. such as the Childrens’ City. The villas they occupied needed to be remodelled to t their changing lifestyle.” she said. “Being an architect.

designmena.CASE STUDY: EFFA BOUTIQUE 4 www.com Commercial Interior Design | OCTOBER 2011 73 .

a structural engineer and an architect who will work on projects further a eld. This meant that we faced frustrating delays.” said Sumaya. It also looking at expanding into the Saudi and Qatari markets as there is considerable growth in various sectors in those countries at present. “This kind of work helped to form strong relationships with clients that would continue to ourish and provide an invaluable insight into what makes a project successful. These are commercial as well as residential types of work. but her main challenges were during the construction stage of the project with its contractors. a bit like fashion. “Design is not the only criteria. I believe the quality of our service is what attracts repeat clients to return for further commissions as well as new clients through word of mouth and personal recommendations. Dubai. in order to compensate for lower prices due to the slow economic market. she said the design of Effa Fashion went very smoothly. supplied by Aim Pro Middle East FZE Light fittings: Al Salhiya Lighting Centre. 74 OCTOBER 2011 | Commercial Interior Design www. “Following popular styles blindly is akin to being a fashion victim. “In retail. UAE Chandelier: Made in Italy.” she added. we are also in the business of providing a service. We aim to produce designs that are not affected by transient styles and trends. The contract’s initial duration was four weeks. Dubai. we found that sometimes contractors overstretch themselves and their resources by over committing to too many clients. It recently added two new members to its team. However the actual duration was stretched to six weeks. “We are excited by the prospects and look forward to completing new ful lling and prestigious projects and developing fruitful relationships with new clients." Her rst building commission was started in 2007 and completed in 2010. Loose Furniture: Clients own supplier Reception counter and display cabinets: Custom made by Contrast LLC Interior Design & Decoration Signage: Exact Sign. Sumaya said she felt fortunate to have her of ces in a building designed by her own company. where she developed a boutique of ce building in Al Barsha 1. “In this dif cult market. trends tend to come and go fast. Dubai. 6 Exterior shot of the boutique.com . It also houses Dabbagh Architects' of ces. “At Dabbagh Architects we tend to focus on producing a design that 5 6 responds to the client’s needs and the project’s unique criteria.” she added. supplied by Al Salhiya Lighting Centre.CASE STUDY: EFFA BOUTIQUE EFFA STORE SUPPLIERS LIST Carpet: Custom made in Germany by JAB Middle East Wooden flooring: UK. rather than following fashion.designmena. Dabbagh Architects is currently in the design stage for several projects in UAE. Speaking of the boutique. UAE 5 Display rails for womens' abayas and accessories. Dubai. Our ultimate aim is to produce timeless design.

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com .CASE STUDY: RI STATIONERS Papermate WHIT E CORP OR AT E INT ERIOR DE SIGN TA KE S T HE T HEME OF ORIG A MI A ND INT RIC AT E PA PER FOLDS TO CRE AT E A S TAT IONERS SHOP IN SING A P ORE 76 OCTOBER 2011 | Commercial Interior Design www.designmena.

” said Harun. Kathleen Loi. business development manager. It was also asked to use cement screed nishing to create a raw feel and back-to-basics interior for the store ambience.com 77 . a partner at 10 Design in Hong Kong. The team was led by Thomas Tham and Ummi Nadhirah Binte Harun. AIA (American Institute of Architects). recently expanding into A&A (Addition & Alteration) work and construction. of ce.CASE STUDY: RI STATIONERS 1 hite Corporate is an interior design company which was set up in Singapore in 2001.” On said the team conceptualised the store based on an origami theme and its intricate paper folds and got some design advice from Ted Givens. It has three af liated companies. terrace house and bungalow projects. The brief was to design a store with a neutral palette to highlight its products. She liked the concept and design which it proposed for the store and there was an easy chemistry between the client and the design team. Givens. F&B outlet. photo albums and greeting cards that come in a myriad of colours. White Space Living focuses on Singapore’s public housing apartments. Especially for commercial projects. Roy On. retail stores. education facilities and hotels. is an award winning lead Commercial Interior Design | OCTOBER 2011 W www. we must also have an in-depth understanding of the client’s business operation module and knowledge of their products or services. it is not just about having an impressive design. Substance Living and White2 Partnership.designmena. “Thus. “We take every project very seriously. while Substance Living serves condominium. White Corporate said the owner of RI Stationers. But a design that is functional for the client’s daily business operation. providing design consultation and project management services for residential and commercial projects. So that the design will be one that is exquisite and yet functional. approached the company via its website to design her shop. which are mainly locally designed journals. White2 Partnership was formed in 2004 to focus on commercial projects like show ats. besides equipped with the latest commercial design trend. White Space Living.

relaxed and cosy atmosphere. White2 Partnership designed an origami patterned ceiling at the centre of the store where the cashier is stationed. "We have also designed the greeting cards display area as part of the whole feature wall. 2 The store uses nishes like walnut wood and glossy white laminate. Indirect lighting on the false ceiling and feature wall gives the store a soft ambience combined with halogen lights to highlight the products.CASE STUDY: RI STATIONERS 1 RI Stationers has a neutral palette to highlight its products. The display counter is customised to include pigeon holes for their pen and pencil products.designmena. customers can view the whole wrapping paper design easily. “We designed the pull out trays to display their wrapping papers. give the store an intimate. Due to the shape of the plan. The overall concept of the design re ects the basic product of the store which is paper. The whole design concept was ne tuned throughout the course of one month. Two big dandelion shaped pendant lights. designer on projects ranging from exclusive resorts and hotels to large corporate headquarters. 5 Items on display include journals.com . it was given another month for the renovation work. it also managed to create two store rooms for the client so that the owner gets to use one of them for storage and the other one as a mini of ce. 3 The display counter has pigeon holes for pens and pencils. We created a light box display shelf for the client to highlight their new arrival products. 2 3 5 4 In this way. 4 A selection of colourful paper ribbons.” To create a focal point. The design team incorporated a neutral colour palette to act as a backdrop for the colourful products that are on display and sold in the store and combined raw nishes like cement screed with a more re ned nish like walnut wood and glossy white laminate to strike a balance. “Another important feature is the glass showcase which our client uses to showcase how they can customise or personalise the products speci cally for their customers.” said Tham. After con rmation. photo albums and greeting cards. which hang down from the ceiling directly above the island counter. As the store is located within a 78 OCTOBER 2011 | Commercial Interior Design www. “We put in extra attention to the carpentry detailing to suit the client’s needs.

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“The workload was unlike residential projects.” said Harun. whether it is an of ce or retail store. As an interior designer. Thus. we have a role to play in proposing ideas which can transform the store to highlight their products and turn it into a unique 80 OCTOBER 2011 | Commercial Interior Design www. White2 Partnership designed a window display feature with origami folds to showcase the new arrival products and on sale items. 8 Detail was paid to the shelving. This helps to add some colour to the interior and gives the store a more cheerful vibe. for commercial projects. To hide it. shopping mall. project management to ensure it delivers on time is very crucial.” The oor plan that the team was given has an 800mm wide round column smack at the front of the store. There is another round column at the back of the store but instead of hiding it. 7 The products come in a myriad of colours. It also designed a back lit signage that faces the oncoming human traf c from the walkway in the shopping mall to create awareness to the shoppers and capture their attention when they walk by.designmena. which usually have a deadline between one to six months depending on the scale of project. “However.CASE STUDY: RI STATIONERS 7 8 6 9 10 6 The shop counter. This is because no-one knows their products better than themselves. work could only be commenced during none retail hours. when undertaking a commercial project. which is unsightly near the entrance. we will try our very best to ful ll the client’s request. only two weeks to a month time frame is given to deliver the project.com . 9 Dandelion shaped pendant lights. “Usually. 10 Pull out trays for wrapping paper. the team turned it into a feature by using the client’s graphic prints to wrap around it.

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commercial and industrial projects in Singapore." “Hence. we got our inspiration from our client’s vision and through analysing and understanding their needs." said On.” he said. while maintaining an aesthetically pleasing design. it is a piece of very essential information to us so that we can apply that during our design process. 15 Origami themed walls. White Corporate is always looking at ways to maximise the potential of space to improve verbal and visual contacts.500 square feet of ce. It is also working with local and overseas property developers on their residential. The new of ce has been equipped with the latest technology in web conferencing. It recently expanded its team and has moved into a 3. 13 The display shelf.com . What they are actually going after when buying is the entire concept behind a product. “We are looking forward to engaging in projects from overseas. Therefore. 12 The showcase with examples of customised products.” On added that in a cosmopolitan society like Singapore.CASE STUDY: RI STATIONERS 11 Locally designed journals and photo albums. 12 This group of customers do not buy a particular product just for what it is or simply engage a service plainly for their needs. every shop is now moving towards creating a branding of its own by using unique design concepts and materials. it will be one that is functional to their business needs. “Now. speci cally Asia Paci c and UAE. “After a decade establishing the company in Singapore. We want to establish ourselves as one of the leading design rms in these regions. we are challenging ourselves to expand outward from our comfort zone. Therefore. The challenge for retail store design is how we can blend in the design to suit the culture and lifestyle of their respective consumers. "Their requirements also give us a better understanding of their store operation. these pose a very challenging task to designers when it comes to designing a shop. we turned the idea into reality. “With globalisation and the social media. So when the project is completed.” 14 15 82 OCTOBER 2011 | Commercial Interior Design www.” added On. shopping experience for their customers. “There is no one particular style that every client or designer follows right now. which will enable the designers to communicate and do business with clients and partners from any part of the world. a good shop design has to take into consideration all the above mentioned factors so that it can play a part in creating a good brand and engaging with its customers.designmena.” 11 13 White Corporate celebrates its 10th anniversary this year and has been steadily growing its client portfolio with more than 300 projects to date. 14 Visual detailing for customers. the Gen Y consumers are very well informed with their interests.

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CASE STUDY: RITZ CARLTON ESPA 84 OCTOBER 2011 | Commercial Interior Design www.com .designmena.

CASE STUDY: RITZ CARLTON ESPA

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USING T HE T HEME OF A SILK WOR M’S COCOON, HBA LONDON COMPLE T E S A SPA BY E SPA IN T HE TA LLE S T BUILDING IN HONG KONG

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(2,717ft), Abraj Al-Bait Towers, Mecca, Saudi Arabia (1,971ft), Taipei 101, Taiwan (1,670ft) and Shanghai World Financial Centre, China, (1,614ft). The design rm won the brief through Susan Harmsworth, founder and CEO of ESPA International, after cooperating on a number of spa designs in the past. HBA presented its portfolio to the hotel operations team and owner/developer SHKP (Sun Hung Kai Properties) and won the contract. The Ritz-Carlton occupies the uppermost 15 levels of ICC and ESPA is located on the 116th and 118th oors. Inge Moore, principal, HBA London said she was looking for a theme which would ‘evoke feelings of reassurance, shelter and nurturing within the lofty con nes of the towering structural envelope’ as a base for his design. At the same time, she wanted to make the most of the setting and allow guests to simultaneously feel attached

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ith a location more than 300 metres above the frenetic streets of Hong Kong, hospitality design rm, HBA (Hirsch Bedner Associates), has created an escape from the metropolis, for guests who visit the Ritz-Carlton ESPA in the International Commerce Centre (ICC). At 484 metres (1,588 feet), it is the tallest building in Hong Kong and the fth tallest in the world after the Burj Khalifa, Dubai

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3 1 ESPA nail salon 1. 2 Fitness area reception 1. 3 ESPA reception 1. 4 Reception 2.

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to the city with its breathtaking views yet totally insulated from the hustle and bustle below. To create a sanctuary of softness from the stressful urban surroundings, he came up with the idea of a silkworm’s cocoon. Curved niches, gently diffused lighting and owing spaces all contribute to a comfortable style, one that feels cosy and inviting, contemporary but not cold. “The silkworm’s cocoon - a soft, white pillow of delicately spun silk - provided a perfect metaphor and design

inspiration for The Ritz-Carlton Spa by ESPA,” said Moore. “We sought to emulate this place of peaceful, protected transformation by using its physical form and conceptual ideology as a guideline for every design detail in the spa, from the space planning to the materials speci ed to the lighting scheme. “As an allusion to the coiled contours of the chrysalis’ woven bres, “straight” edges have been avoided; for example, the reception desks have an oval outline, changing room benches

are styled in kidney-bean shapes, and the corridor and room layouts follow organically curved lines. The appearance of the nely textured horsehair, which clads some of the walls is a subtle suggestion to the mulberry tree slivers which are naturally embedded in the cocoon.” HBA also teamed-up with artist, Eva Menz, to create a oating installation crafted from porcelain “butter y cocoons” that are suspended in strands from the ceiling. Linear LED cone lights have been concealed within the centres

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Normally this can be seen when one looks onto the horizon. Health and safety was very important. “Hong Kong is a vertical city of tall buildings. 7 ESPA VIP bath.designmena.com . golden rays of sunlight and the sparkling lights from below. “A cause for consternation amongst the planning team was how guests would feel being in a space that was so high-up. In between these levels. guests visit the pool and the gym. And then.” she said. So there were many logistics to contend with in the layouts. of intermittently positioned cocoons so that the source of illumination is not apparent and guests do not experience a harsh glare. so satisfying this concern was an integral aspect of our decision making process. It had to be meticulous in its planning so that the electrical. and the designers collaborated carefully with 88 OCTOBER 2011 | Commercial Interior Design www. and lighting layouts were compatible with the plant on the 117th oor. The cabling is integrated into the strands so that it becomes part of the artistry.” she explained. “The spa areas comprise one section of the 116th oor. plumbing.” The design team wanted to blur the boundary between a monolithic structural envelope and the expansive 360° vista so spa guests could feel “connected” to the city but not “in” it. and the polluted smog which drifts in from the factories at the outskirts of the city is a real problem. It chose a colour palette to represent clear blue skies. and the club lounge 5 6 7 and restaurant form the other parts. She added another issue was the low ceiling heights formed by the slab-toslab construction of the high-rise tower. 6 VIP alcove. It was essential they feel secure in a space so far off the ground. on the 118th oor. Moore said the most challenging part of the design was the fact that there is no ‘view’ to focus on from the window other than the clouds. lowvoltage downlights create dramatic effects by casting shadows and rays which bounce off the adjacent walls. Above the sculpture. the 117th oor houses a good deal of the building’s services.CASE STUDY: RITZ CARLTON ESPA 5 Treatment Room 1. but every now and then the atmospheric conditions clear-up so that all one sees are sunny blue skies and white clouds.

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everything was transported via the service lifts. But what people do want in many instances is something original and authentic. Moore said working in diverse cultures is so interesting because every culture has a different process for achieving the end 8 10 result. 12 Treatment Room 2. as seen for example in the bronze metal-infused timber ooring. 9 The bathroom. and for example. so what this means is that there is more scope than ever before to envision narrative work afresh. All the products we speci ed were well thought out so they were a size that could t into the lifts and re-rated. “It was a remarkable opportunity to create a one-of-a-kind spa escape at the top of one of the world’s tallest buildings. the substantial felling alabaster reception desks and the manicure station hewn from hardwood solids. the engineering team to make sure everything would work and create a positive experience for guests. She would like to do more projects in Asia. “We intentionally speci ed materials that convey a sense of being “grounded”. because the sight of that stray wire or ashing red light can induce feelings of edginess and weariness. to garner ideas from the site’s location and even borrow inspiration from one part of the world that is right for a project in another part. It was important to create a place where the body could “think” and be more powerful than the mind. Therefore we could not design a space that would accost people with its complexity. as the spa experience is an intrinsic part of its cultural traditions. “Luxury is more broadly de ned today than ever before. the structural design was planned to accommodate the use of our FF&E. “As far as logistical or materialsrelated challenges. 11 Porcelain Cocoons.designmena. and the glazing was already in place.com .” she said. where guests could have time to decompress and “ gure out” elements 9 in their lives that they are often too busy to focus upon. and what is immediately identi ed as a luxurious environment in LA is different than one in London or that along the Mediterranean Coast. these functions should always be behind the scenes.” The project took 18 months from conception to completion. the saunas and jacuzzis on the top oor. it would have been impossible to hoist a crane up to that height.CASE STUDY: RITZ CARLTON ESPA 8 Nail Salon 2. 11 12 90 OCTOBER 2011 | Commercial Interior Design www. 10 Relaxation Room. “With such a large tower.” HBA London is currently working on the Westhofen Spa and Resort in Frankfurt and designing a signature spa at the Raf es Istanbul Zorlu Centre.” said Moore. Today. the creators of luxury spaces need to travel extensively and keep their senses open to the world wherever they visit.

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lasvit. and other public areas – The emotion felt when embracing true beauty and radiance in the same moment Light — Design — Experience www. on the Concourse from 22-25 October 2011 at the World Trade Centre. palaces. Dubai. restaurants.Ballroom. Ritz-Carlton Hong Kong Lasvit cordially invites you to visit our “Mysterious Forest” at INDEX International design exhibition.com ROP OMD : GROHE EMAIL CHECKED INSHARED : . Lasvit [las’vit] – noun Origin: Czech Republic Meaning: love and light – Designer and manufacturer of decorative bespoke light sculptures and glass art installations for the world’s hotels.

” said Blandford. Products now are available globally and the trends are for simpler interiors.” Nawarah said he has noticed a trend in the Kingdom to have modern. leading to lower rents and more options available to occupiers. According to the report. Jones Lang LaSalle Saudi Arabia.” said Nawarah. so in that sense there was a lot of FF&E but no real style preferences. “In the King Abdullah Financial District. according to the latest City Pro le released by Jones Lang LaSalle MENA. UK-based interior designer. She added it is often a slower process and the initial negotiations take longer. DORMA. like the King Abdullah Financial District. I was installed in a small at opposite Harrods in Knightsbridge with a French architect and we designed the interiors. “Like the rest of Saudi Arabia. www. said there is a great market in Saudi Arabia for interior design t-out. there was an Arabic style far richer and ornate than Europe when it came to interiors.” She added in the 1980s. The booming construction industry is in uencing the interior design sectors. Deborah Blandford. has been working with Saudi Arabian clients in London since 1985.” said Soraka Al-Khatib. the of ce market continues to become more tenant-favourable as market competition increases. long term prospects for Jeddah’s hotel sector remain positive.” Blandford said the only challenge she has faced is the speed of procedures. there are more than 60 towers of of ces and apartments. “We have to design of ces to avoid interaction between men and women. “For instance I did a job for the Saudi Arabian government — designing accommodation for the Saudi army and it seemed to take a long time to actually settle all the working arrangements and scope of the project. 2 1 Skywalk of King Abdullah Financial District (KAFD). which has been in the Saudi market for over 18 years. Mohammed Nawarah. It was challenging in that we did not really have a brief apart from the size of the spaces and what needed to be provided. Jeddah is particularly well positioned to bene t from this massive ow of public capital into housing and infrastructure. it is proposed that designers from around the world work on these. “I am very interested in Arabic design and sought to combine this style with a contemporary twist.designmena. co-head.com Commercial Interior Design | OCTOBER 2011 93 . in addition all designers have to consider universal themes such as sustainability and accessibility. The hotel market is also doing well. “We provide them with new technology for automatic doors and have patented a technology for door operators called CS80 Magneo which uses something called magnetic levitation. The main challenge for Nawarah is to design the of ce or apartment considering the religious and cultural aspects of the country. He said frameless partitions and automatic entrances t into this trend. 2 Interior of KAFD. While clients want the latest design and technologies.1 DESTINATION FOCUS Slow and Steady A STRONG REAL ESTATE MARKET IN SAUDI AR ABIA IS BOOSTING THE INTERIOR DESIGN SECTOR eddah’s real estate market is bene ting from the recently announced 500 billion Riyal nancial stimulus package. said the report.” he said. smart of ces. country manager – KSA. “The industry is very strong and there are a number of world class developments taking place there. and eventually was hired for projects in Saudi Arabia for private residences. with the most vibrant being of ce buildings. Driven by rising investment in tourism infrastructure and development of the city’s leisure offerings. they want the t out done without compromising on their religious or cultural values.

we used a track light system in combination with Logotec LED spotlight from ERCO. while having suitable xtures to enhance the works of art. The Oruba Gallery is a 740m2 space spread over two storeys. It also used the LED stripe for the cove lighting instead of using a uorescent tube. In order to create the cozy mood ambience.” said Al-Azem. XAL (Austria) and DGA from Italy. by Abdulaziz Al-Azem. He said the Logotec LED spotlight from ERCO was chosen because of its technology. “This oor is the most critical area because of the function of the mixture.com . 3 Creating a cozy art gallery in Riyadh.” he added. 5 Rendering of the restaurant. 2 Rendering of the painting area. we can adjust the spotlight with the track light to match its movement. Even if the object which we want to highlight is moving. “For this area. In the end.” added Al-zem. This produced a higher ef ciency. The second oor consists of the restaurant and paintings hung on the walls. the client wanted to create a good mood lighting for the restaurant.DESTINATION FOCUS A shining design T HE ORUBA GALLERY IN RI YADH BENEFIT ED WIT H T HE USE OF ENERGY SAVING LIGHTS 1 DTS’ work on the Oruba Gellery. where one of the main demands of the client was to have the latest lighting technology available in the market. Al-Azem said once DTS landed the contract. from residential to public. DTS provides professional lighting designs for different types of projects. where DTS worked on illuminating the paintings and other artwork.” said Al-Azem. DTS combined technical luminaires from ERCO with those from XAL Austria. On this oor DTS used LED recessed directional spotlight from ERCO for highlighting the paintings and the dining tables. Al-Azem said the most challenging part was to work out how to combine the mood lighting for the restaurant and technical lighting for the art gallery. it was a combination between an art gallery and a restaurant which created a unique interior atmosphere. The combination between LED and metal chain created a sparkling effect. where most of the objects were paintings. It also used a decorative luminaire from XAL called JANE. The advantage of using this is its exibility. it also used a lighting control system from BTICINO. audi Arabia-based light design rm. He also said it is the best light source to bring out the details in objects like paintings. DTS. and its ability to have a wide range of beam distribution from a narrow one to wide ood.designmena. has worked on the design of an art gallery and restaurant in Riyadh. “We call our concept ‘the cozy art gallery’. “This was a very interesting project for us. “We decided to specify LED luminaires from high-end European brands such as ERCO (Germany). 4 Bringing out the best through lighting. as most of the luminaires are linked to a lighting control system. 94 OCTOBER 2011 | Commercial Interior Design www. which is a very small system LED recessed on the ceiling highlighting a metal chain curtain. urban and landscape. using advanced lighting technology. A small lounge bar and art gallery will be housed on the rst oor. The designers’ concept was to create an art gallery which boasts of quality and corresponds to the experience of dining as well.” said Al-Azem. Founded in 2010. the design team immediately started thinking of how it could use the most advanced and latest lighting S technology available. He added.

designmena. On the other hand.com Commercial Interior Design | OCTOBER 2011 95 . “We are working on projects for a mosque in Jeddah.” he added. from interiors of religious buildings to exterior façade lighting. He added. 3 4 5 www. façade lighting for an of ce tower in Jeddah and more. “Many people now in Saudi Arabia are slowly realising the importance of good interior design.” he said.” said Al-Azem. to maintain a certain amount of light in the painting. retail lighting for Thawb shop in Riyadh. So we can say that interior design in Saudi Arabia is now tremendous. we had to create moody lighting for the restaurant. there are many prestigious projects in progress in Saudi Arabia.DESTINATION FOCUS 1 2 “For instance. that had a cozy ambient feel which helps the customers to relax and which will present the food more attractively. a villa in Dammam. which is positively impacting the interior design industry in the country. DTS is now working on a range of projects. we had to choose lamp sources that were not emitting UV and IR radiation. a design for three storeys of furniture showrooms in Riyadh.

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3 billion.5 billion attending the programme.” said Al Chami. In the last quarter of 2011. making it one of the largest in the world. The Of ce Exhibition. aula Al Chami. af uent populations have fared much better with GDPs being reported up to 10%.” she said.” Index 2010 saw over 600 VIP buyers involved in 112 projects with budgets amounting to over $83. 70% of which are under the age of 30 accounting for 26 million people rising to 29 million by 2013. IT IS HELD AT DUBA I WORLD T R A DE CENT RE F ROM OC TOBER 22-25. The oil rich nations of the GCC with its young. innovative content and a large buying audience.designmena. event director. It is this proposition that has guided us in developing an already established 21-year strong event toward its next stage of development.) 2012 could prove to be a fruitful year after a cautious start to 2011. particularly with the vast sovereign wealth of the GCC. Lu Buchanan. I understood very quickly that the market required a place where inspiration could thrive. Exhibitors and visitors will now have the opportunity to see an amazing 11 features dedicated to six product speci c shows. unmatched by Europe or North America. the most buoyant countries awarded real estate projects include KSA. She said the sheer breadth of exhibitors that join the event from so many countries brings a great diversity and. the GCC remains an important part of the world for manufacturers and distributors to do business. took over from her predecessor. which can only be positive. in November 2010 to oversee the expansion of the trade show’s pro le in Dubai and launch the international design exhibition into Saudi Arabia in 2012. the highest grossing projects being awarded were the commercial and residential segments. “The GCC has been able to recover far quicker than what we are seeing in Europe and North America where uncertainty still remains.Index: Bigger and better INDE X CELEBR AT E S IT S 21S T A NNI VERSA RY T HIS Y E A R E X PA NDING IT S T R A DE SHOW WIT H SI X PRODUC T SPECIF IC SHOWS A ND 800 E XHIBITORS F ROM 49 COUNT RIE S. huge government spending on infrastructure projects . P Of this gure.budgeted at US $400 billion to purely manage its growing population. With interiors and t out accounting for 10-30% of these project values (depending on the high end nature of the project.22% of the world’s reserves. “The region has an af uent end-user community. Al Chami plans to bring further product development to the show next year and one of the highlights is taking the show to Jeddah in May. 20 free of charge seminar sessions and two conferences — unprecedented for any design show in the region. Its nations are relatively young and so continue to push forward with their infrastructure development plans. as no other interiors and design event in the region delivers the same calibre of exhibitors. UAE and Qatar amounting to US$4. as well as niche events.” she said. “Index brings exceptional value to the market. Investment of $66 billion has been earmarked for new homes by the General Housing Authority and it is estimated spend in the next 12 months for residential interior t out and commercial interior t out will be $715 million and $821 million respectively. She has been with dmg :: events for 11 years and was previously event director for The Big 5 and before that. which is why Index’s One VIP Programme is so important in ensuring these key buyers are brought to the show from across the region to meet with our exhibitors. Working across a diverse portfolio has given Al Chami the opportunity to work on large complex products. based on the changes occurring in the mature markets of the west. which not many developed markets can boast. Index. “The availability of vast amounts of oil . particularly with talk of a double-dip recession coming. This region undoubtedly has an important buying audience." Commercial Interior Design | OCTOBER 2011 www.” she added.com 97 . “Saudi Arabia is the largest growing economy in the Middle East with an estimated GDP of $578bn. Al Chami’s favourite part of the show is its variety. “When I took over Index.

It is the third time the competition has been held at Dubai World Trade Centre and. JUDGE CHAIRPERSON Elise A. In Dubai she has been working on different types of projects with a focus on high end residential villas and palaces both in the GCC and the MENA Region. South Africa and the US. 98 OCTOBER 2011 | Commercial Interior Design www. O'de Rose. and Dubai Museum and he is chairman of UAE Architectural Heritage Society English Chapter. Rashida Rajkotwalla. “In 2009. Berjaya Jeju Resort Korea and the Aldar HQ. the majlis is traditionally the place where families meet and socialise with friends. Prior to that. His work includes Sheikh Saeed House. dmg :: events. She previously worked for the Sun in London. • Did the designer create a design concept that is pioneering. Commercial Interior Design Jenny Eagle became the editor of Commercial Interior Design magazine in April this year.” The judges selected the entries based on six main themes. Malini Dean." she said. inspirational. Questions asked were.com . There were 70 applications in total from Dubai. Nassour is an interior architect. Sharjah. Index is an international event with a strong Middle Eastern in uence. which captured the uidity of movement whilst drawing inspiration from the literary arts and Bedouin culture. JUDGE Rashida Rajkotwalla Lead Designer. He is a practising interior designer and faculty member of the College of Architecture. senior designer. design manager. innovative design. Internal Line Interior Design(ILID). Mimi Shakshashir. the Index Inspiration Daily on October 23. Carrie Das. innovative. Practicality and usability of the design. but also practicable? • Is the furniture comfortable and following good proportions and high standards? • Does the design marry the traditional majlis with cutting-edge contemporary design whilst maintaining Arabic culture? The nalists are Sinmar Al-Said. senior interior designer. The six nalists will now showcase their designs at Index 2011 and be judged on their actual build of a contemporary majlis with the winner being announced on October 22 and featured in CID’s daily show paper. North Africa. it was open to any qualied interior designer or interior architect. co-owner and designer. Creative use of fabrics and materials. Qatar. Abu Dhabi. American University of Sharjah A Canadian national. JUDGE Robert Reid Asst. JUDGE Jenny Eagle Editor. with over 15 years of experience. Professor. and according to organiser.Meeting point T HE T HIRD CONT EMP OR A RY M A JLIS COMPE T IT ION 2011 SAW ENT RIE S F ROM 70 INT ERIOR DE SIGNERS A ND INT ERIOR A RCHIT EC T S ndex has announced the six nalists who will compete for the title of Contemporary Majlis Competition winner 2011. Engineer's Office Elise A. Saudi Arabia. a sister ITP title. PF Emirates Interiors LLC and Rania Mahmoud Hamed of Von Saldern Hamed Design. Rashida Rajkotwalla has been in the Gulf for 14 years. Ghandour El Habre. Art and Design at AUS. the standard of submissions based on the concept. Design Work Portfolio Winner of the best designer award at the 2010 Index majlis competition. she was deputy editor on Facilities Management Middle East. Ajman. but also embraces cutting edge. Nassour Head of Studio. Zain Mustafa of Zain Mustafa Design won accolades for his striking and colourful design space and in 2010. Bahrain. use of material and design as a whole was very high. Over the years the competition has attracted great interest from attendees keen to see how senior designers approach such a challenge to deliver a modern day majlis from conception to completion. Her projects include the Fairmont Palm Jumeirah. Khatib & Alami.designmena. Basak Yuksel. Total Art Dariush Zandi has spent over 13 years working as a senior architect and town planner for Dubai Municipality. Design innovation. managing partner. “At the heart of any Middle Eastern home. AHK International. "The younger generation is now looking for an environment that celebrates Arab culture. Does the design work as a whole and is it a contemporary majlis. Reid graduated from New York's Pratt Institute in 2000 with a master's in interior design. managing partner. Use of innovative furnishings. DWP wowed the judges with her winning majlis. unlike previous years. thought-provoking and cutting edge? • Did the designer create a design using original and innovative textiles and materials which could be sustainable and are aesthetically pleasing. so we are keen to celebrate local culture and I promote innovative design. JUDGE Dariush Zandi Design Director.

5 6 www. 4 Carrie Das.1 2 3 4 1 Basak Yuksel. 6 Ghandour El Habre.designmena. 2 Mimi Shakhashir. 5 Rania Hamad.com Commercial Interior Design | OCTOBER 2011 99 . 3 Sinmar Al-Said.

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We discussed what needed to happen to bring this exhibition to the level of other international fairs. to describe the dramatic uctuation of the market – speci cally when talking about construction/design. with different professions. Many of my client’s keep me on my toes and they are incredibly up-to-date with the latest trends. Commercial Interior Design | OCTOBER 2011 www. to learn about the latest market trends. today? Hectic. originality and quality. In the fancy old days. It included what local designers needed to see. Index was an event I looked forward to and waited for. I am sure this year’s show and the ones to come will bring unexpected surprises. A series of designers from Dubai’s design community. dmg :: events saw the need to improve the fair and set up an Index steering committee. last year’s event withheld the main players in the market. although. Godwin Austen Johnson. and the passion of everyone attending. but attracting a diverse international audience. experiences. interior designer. exciting spaces and exteriors and interiors with the wow factor. and only a few tried to grasp visitors’ attention. This knowledge allows us to inform our clients of the best possible options. very few exhibitors brought in something new.designmena. but with the quality of the show and what it offers to an aspiring market striving for character. This is why we attended and will still attend: to try and nd all these aspects we were used to. I look forward to Index and seeing quirky designs from the region. what lectures or personalities we would bene t from and what events would be most popular. Everyone bene ted from the show and some of us spent three days slowly going through each bit of it. with the same intensity. and needs. this return to quality did not happen by itself. Having the chance to spend a day studying what our suppliers have launched and discover new ones makes us overall more competent. It was a real hub for interior design. Rama Turkmani Mouton. as time was against us. were invited to brainstorm at a series of events. Unfortunately. products and technology. but neither was I impressed with the overall outcome. Chatting with colleagues. I personally feel part of our job is to keep abreast through local and international publications as well as visiting fairs. were always in the middle of the scene: overworking every single day. Out were the cheap Chinese products and in came items of a much higher standard. associate partner.ndex 2010 saw a return to quality and a diversity that seemed to have abandoned this fair in previous years. As with everything. housing not just diverse exhibitors from across the globe. Design Worldwide Partnership. I was not very disappointed seeing as I have attended the tradeshow the year before and thought there was de nitely an improvement. I Head B count WE A SK F I VE INDUS T RY PROF E SSION A L S WH AT T HE Y HOPE TO SEE AT T HIS Y E A R ’S E X HIBIT ION ooming. yesterday? Failing. In those days. architects and designers. We all lead such hectic lives with deadlines that become shorter and shorter that we rarely get a chance to meet other designers or suppliers unless it is project speci c. we. I look forward to Index 2011 as I hope to see an improvement. (including me). not just with the number of halls the exhibition is occupying. nding out how their projects are fairing and helping each other gives you a sense of community. lively atmosphere. However. Isabel Pintado. Many of the ideas and concepts were not implemented last year. As a designer based in Dubai I nd Index incredibly useful. tomorrow? Dead. not many stood out. again? Over the past decade any person working in Dubai witnessed the use of these words plentiful times. to create fantastic buildings.com 101 .

With interior projects worth US$ 722 million representing a 49% share being completed in the rst ve months of 2011. The French exhibitors organise professional design-oriented programmes during the show. A 102 OCTOBER 2011 | Commercial Interior Design www. it is not just encouraged but essential to understand this and the inspirations of other designers. They are never afraid to break boundaries and they have the courage to express their individual and forwardthinking approaches. Dubai is the ultimate expression of the union of contemporary and Islamic design. Retrospective seminars that honour the works of brilliant masterminds in architecture and interior design such as Mies van der Rohe. you can see the in uences of fashion and interiors continually overlap and reshape each other. I hope to see more of that. and Lebbeus Woods who in uenced the industry. this will help them to think like professionals and motivate them to start their own business. I enjoyed Victoria Redshaw’s presentation of design trends and Alison Laws’ case study of setting up a retail outlet. The domestic market is full of opportunities. Sarah Saleh. The industry is thirsty for a new Middle Eastern urban approach. Contemporary embroidered pillows. Current stars such as Philippe Starck and Fabio Novembre would also highlight and attract regional designers to attend the event. a recognition mark awarded by the Ministry of the Economy to distinguish French rms with excellent hand crafted and industrial expertise. Furthermore. For instance. It is the combination of these elements that become inspirational for designers on both sides. Japan. Some of the French products on offer have received the EPV label. particularly in areas such as Scandinavia. On our radar this year is seeing the work of young designers. People coming from different countries share with us the colours. A workshop exploring how these designers view Dubai and their expression of this mix would be interesting. A small push is welcome in my opinion. active business tourism and a powerful trade hub. high purchasing power. I am hoping to see a more proactive approach like offering these young designers a retail space for PopUp stores.s a supporter of independent designers and artisans I hope to meet young emerging designers from the Gulf region and the Middle East at Index. are absent. Valuable crafts and those talents creating them are vanishing from the busy city. Index is the right platform for all of these. Design bloggers and small sized e-retailers is a modern addition to the industry.designmena. Young designers are always full of energy and enthusiasm. will be promoting French products and French expertise and looks forward to identifying possible international partners in the region. Makers and handmade furniture designers. As a contrast to young designers. A diverse population. project leader. Index has a prominent role as a tradeshow in the eld of architecture and design. Plenty of graduates with a design degree tend to approach a business idea with the lack of con dence and expertise. Pringle Brandon. it is always fascinating to gain exposure into the thought processes of other designers. Designers are always hungry for innovation and forward-thinking. UBIFRANCE UAE. With this in mind. A T his year UBIFRANCE. Exhibitors can bene t from an excellent opportunity to gather in Dubai to re ect on the past and more draw plans for the future. shapes and design language that de ne their particular region. Mentoring sessions and discussing creative start-ups are very much needed. the French agency for international business development. François Sporrer. Design Talks was my favourite last year. managing director. allowing participants not only to refresh their information about the market but to meet VIP key buyers as well as the Design Talks Seminars featuring the most in uential and distinguished industry people who speak in seminar sessions and panel discussions to give the show’s visitor audience an insight into current hot topics of the industry. it’s the right time to develop the classic concept of an exhibition and surprise the visitors with such new additions. young upcoming talents should be our focal point in addition to world known brands and designers. North American and Lebanon. the Middle East is one of the most important markets in the world for companies involved in the interiors sector. modern infrastructure. hand knitted ottomans with quirky colours would be a great addition to this year’s exhibition. Adolf Loos and Craig Ellwood would also be an exceptional feature of future Index events. With all the exposure we receive when touring a city like Dubai. Daniel Libeskind. The section of fresh graduates was certainly interesting last year. Highlighting important new elds of our daily life is welcomed as it will bring a modern twist to this year’s exhibition. Julijana Mitic. UAE was the largest market in design projects followed by Saudi Arabia with 31%. it would be great to see renowned designers such as Richard Neutra.com . s a designer. compared with sweat shop furniture. In our eld. if not workshops and design boot-camps. The Index French Pavilion features 26 companies in Hall 3. Boxed. Creative brains feed on imaginative thinking and reinterpret this into their own work. French trade commissionner and director.

BESPOKE RUGS FOR CONNOISSEURS Lilies of the Valley . The rug is meticulously crafted in the hand-knotted technique in this finest of wool. Saint-Petersburg. and she also loved to see it as a motif for her favorite things. Private collection.Diana Tozzi. Lily of the Valley was her favorite flower. 2003. NEW YORK | MIAMI FOR MORE INFORMATION: www.ditozzi.com . This design was inspired by the personality of the Russian Empress. This rug was drawn from Catherine's fan which is currently is a historic artifact being kept in the Hermitage Museum. Catherine the Great.

held in July. Qatar PEIA Associati Exequo with Majestic Resort. the former residence of Italian lm director Luchino Visconti. the Interior Design prize went to Mauro Piantelli (studio DE8) for the Yas Marina Hotel in Abu Dhabi.” said Piantelli. Doha. Of the submissions received. “The competition’s Architecture prize was awarded to Rosario Cusenza and Maria Salvo for their environmental recovery of an abandoned quarry on the island of Favignana and its conversion into a four star underground hotel. coordinated by Mario Cucinella. This year.” said Giovannangelo de Angelis. DE8 Architects. for Photography." Special Jury Prizes were given to Mario Cucinella. (ANAB). There was also an award for a design workshop. 12 candidates were selected based on their nal grades including Galina Bogdanova and Sarah Khawaja from the American University of Dubai. organised by the National Bioarchitecture Association. winner of the PIDA Career award for his hotels. which called for the conversion of a concrete skeleton in the town of Forio d’Ischia into the new Carabinieri headquarters. The architects who participated in the workshop.designmena. evident and effective. “The interior vis-à-vis the exterior is not just a communication of literal forms. are all recent graduates. The awards competition. but rather making it more expressive. from July 18-24 this year. never overlapping.com . Naples Architect Council and PIDA Association recognises the most beautiful hotels and spas in the world and received 32 entries for the two categories of Architecture and Interior Design. UAE.” The interior of the Yas Marina Hotel is a collaboration between DE8 Architetti and Asymptote Architecture. Compasses. it has partnered with UAE where the winning entries will be showcased at Index at Dubai World Trade Centre. Giancarlo Fantilli. it was with the US and American Institute of Architect. PIDA. T HIS Y E A R IT PA RT NERED WIT H UA E T he fourth Ischia International Architecture Prize (Premio Internazionale Ischia di arhitectura). materials. Galzignano Terme (PD) Architects: Mariaugusta Mainiero. Last year. lights and traditions and Luigi Filetici. Each year. True to the idea of the architects. not withstanding the functional logic behind every line. UAE DE8 Architects Architect: Mauro Piantelli 2ND PLACE Spa Chakra. for his interest in issues related to environmental design and sustainability in architecture. PIDA. president.PIDA 2011 winners E ACH Y E A R . the organisers share the entries with another country to learn different ways of architecture and interior design. Roberto Grio and Marco Montagliani 3RD PLACE Armonia Wellness Centre Santeremo in Colle (BA) Architect: Annamaria Terlizzi 104 OCTOBER 2011 | Commercial Interior Design www. selected based on their CV. Atlantis and Burj Khalifa. “Contrary to what happens most of the time when the interior does not re ect or give justice to the architecture. which propose an approach to design that offers an unconventional mixture of colours. “From Eco-Monster to EcoBeauty”. coherent strategies and well orchestrated emotions to the users. “We chose to partner with the UAE this year because it has a number of signi cant projects that have been realised through hotel and spa design including the Burj Al Arab. but at the same time. was held at La Colombaia villa. T HE ORG A NISER S OF A N ITA LI A N INT ERIOR DE SIGN A ND A RCHIT EC T URE COMPE T IT ION SH A RE T HEIR WINNING ENT RIE S WIT H A NOT HER COUNT RY TO SHOWC A SE IT S ENT RIE S. the project was born from a clear objective to make the inside aesthetically consistent with the outside. winner of the PIDA Sustainability award. Abu Dhabi. Italo Rota. the interior creates an architectural symphony with the building. 1ST PLACE Yas Marina Hotel.

+ 971 4 389 45 00 .messefrankfurt. Suppliers from all over the world. 2012 More prospects for the industry: Ideas Crossing Sustainability in interior design. your leading international trade fair for textile interior design in Frankfurt.com Tel. New fashion labels.com mary. You’ll find all this at Heimtextil. Pioneering trends. 1.heimtextil.messefrankfurt.oliva@uae.ann.11 – 14. The future themes of the industry. For more information visit www.

“We thank Dubai Events and we are con dent that their involvement will elevate the festival and help provide a platform for the retail sector and improve the industry as a whole.(Standing from left to right) Christian Merieau. “With over 1. As part of FoID. president. head of events committee. APID and Hazim El-Khatib. souks. president. VP. promote. and we want to further enhance its performance. and support the retail and events sectors.” The partnership was agreed upon at a recent meeting at The Pavilion . head of events. which was attended by Suhail and Farida Abdulla Kamber Al Awadhi. DEPE. the interior design association has partnered with Dubai Events & Promotions Establishment (DEPE). interior design and its supplier industry is considered to be one of the main pillars in Dubai’s retail sector. “We are committed to working closely with APID in ensuring the success of the rst ever Festival of Interior Design by encouraging the retail segment to participate and hold attractive sales and creative promotions during the event. DEPE and Farida Abdulla Kamber Al Awadhi. “APID remains steadfast in its commitment to develop the interior design industry in the UAE and our partnership with Dubai Events is a welcome boost that aims to activate Dubai’s retail sector for 10 days including the four day festival. APID. FoID A PID H A S PULLED TOGE T HER A N AC T ION PACKED SHOWC A SE OF E VENT S FOR INDE X A PID will launch a triple showcase of events for visitors to Index including the Cuboid exhibition stand and lounge area. Interior Design Congress and the Festival of Interior Design (FoID) with themed activities across the UAE.designmena.com . ensuring year-round attractions and reasons to visit Dubai. and presentations in retail outlets related to interior design. vice president. the furniture.” said Al Awadhi. APID. to generate instore promotions from October 2225. malls.” FoID is being presented as an showcase that will bind and unify interior design professionals in the Middle East region under the patronage of Sheikh Majid bin Mohammed Bin Rashid Al Maktoum. (Seated from left to right) Laila Suhail. chairman of Dubai Culture and Arts Authority.Downtown Dubai. APID. chief executive of cer. its festivals. CEO. an agency under the Department of Economic Development. This partnership demonstrates our commitment to strengthening Dubai’s economy. and high streets. APID. and Christian Merieau. 106 OCTOBER 2011 | Commercial Interior Design www.” said Laila Suhail. APID. otherwise known as Dubai Events.000 retail outlets in Dubai alone. and included Hazim El-Khatib. The announcement is in line with DEPE’s mandate to develop.

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There is a fatal temptation to super cially ful ll a brief with stock generic designs that have little connection to the place. Europe. He is New Zealand's best-known furniture designer and regularly exhibits overseas in Australia. I describe my own design process for getting a deeper sense of integrity and wholeness. Dubai World Trade Centre. so naturally this attracts me. His works can be seen from Dubai to Hamburg and Moscow to Istanbul. I found a young country full of space. Middle East and the Far East. A true design process will. This gives us the vocabulary or the building blocks. five star hotels and public buildings. She has been involved in the construction and building industry for over 20 years. I advocate that designers should rst gather together everything that makes a place in history — stories. Other projects include the Sultan of Brunei’s Palace. he founded the ‘BRT Architekten Firm’ in Hamburg and established his own company. He has also worked as a director for Arup. yachts. carry an inevitable avour of time and place. Without your own self-developed vocabulary you can only shuf e existing forms and ideas. Khuan Chew is the design principal and founder of KCA International. with which to then design. It will also host a Forum Luncheon for the FoID Congress delegates. such as telling our stories. stoop to cheap pastiche of cartoon simpli cations of what is loosely considered local design. rather than to just sell products? I rst look at successful cultural expression in past societies and examine how they came to work so well. He uses only natural materials to reduce the effect on the environment and has a degree in naval architecture. geology. reflecting designs of modern cityscapes in international cities. the sheer scale of the opportunity means a heavy responsibility is also placed onto designers. see design as a cultural expression more than as a lever for commercial gain. The interior of the Burj Al Arab was designed by Chew. UK. I suggest how this process can help build a cultural identity for Dubai and the UAE. culture. contrived or super cial. like me. I feel UAE offers a similar opportunity to creative people with its fresh energy and rapid expansion.designmena. featuring four key note speakers and panel discussions. or worse. In 1991. resorting to gimmicks. He settled in New Zealand after a long yacht voyage with his family. Hadi Teheran studied architecture from the Technical University of Braunschweig and taught at the Technical University in Aachen. just as the same sandalwood produces different scents in different lands. but also metaphorically because the glass walls that restrict potential were so much further away. New Zealand. ‘I left my home country Britain largely because I found the weight of tradition to be overbearing and sti ing my creativity. However.INTERIOR DESIGN CONGRESS Index is hosting a one day Congress during the Festival of Interior Design (FoID). without being novel. ora and fauna — and lter it all through our own artistic vision. I am not condemning tradition because it is such a rich. How can design speak of this place in this time.' 108 OCTOBER 2011 | Commercial Interior Design www. In March 2010. by default. new and relevant. both physically obviously. Dubai International Airport. I am only pointing out how hard it is to nd your own original way as a contemporary artist within its enveloping blanket. the Middle East and Japan. It especially presents a very exciting challenge to those who. irony and one-line jokes to attract attention. Jumeirah Beach Resort Development and Madinat Resort. country houses and royal palaces to international airports. but since then has worked as a furniture designer/maker and architect. In New Zealand. This is where good design practice is so important. USA. an international design and consulting firm. The result will be original and innovative without being contrived. sculptural abstraction and computer design technology. His design process combines innate craft knowledge. Hadi Teherani AG. in 2003. Belgium and the Amsterdam School of Arts. 2011 Where: Al Multaqa Ballroom. and be used for a greater purpose.com . UAE Speakers: David Trubridge is a furniture designer based in Havelock North. Rogier van der Heide is a designer based in the Netherlands and has contributed to public and commercial places all over the world. He studied at the Institut Superieur des Beaux-Arts in Brussels. North America. In my lecture I explore how to create design that is fresh. that do not tell the local stories. important part of our culture. David Trubridge 'HOW DOE S DE SIGN SPE A K FOR HERE A ND NOW ? ' David Trubridge graduated as a naval architect from Newcastle University. interior architectural firm. with key projects in the UK. When: October 22. van der Heide joined Philips Electronics as VP of Philips and chief design officer of Philips Lighting. The company’s portfolio showcases a diversity of work that ranges from exclusive penthouse apartments.

and two more successful solo exhibitions. trend forecasting and business development firm for interior products and services. The Pavilion. ‘Illumination’ day (October 23) features a presentation by Danilo Mandelli from Viabizzuno on the ‘8 rules of Light’. Entries for the product design have to fit into one of three categories.” said Deepa Bhatia. he has created a collection of lighting based products and has been commissioned to render lighting design services for film. vertical gardens and event spaces in his trademark style juxtaposing nature and industry. Golding. set design. McClellan is a renowned artist and award winning lighting design expert. the Middle East and Asia Pacific. movie screenings. Joost Bakker. Under his design firm. “We are very excited to host the exhibition that will showcase the top 10 finalists of the inaugural ‘Product Design’ competition. In 2009. hold art exhibitions and host lectures and workshops. His work can be seen across major projects in Europe. that works to promote artists and support the development of Dubai’s arts scene. Danillo Mandelli. Gold.‘Prognostication’ day. Silver and Bronze winners will be on display to the public during FoID. Beau McClellan. at the FoID Gala Dinner on October 22. Joost Bakker. Two for Joy’ in 2010 and ‘Thorns have Roses’ in 2011. draws large figurative portraits on paper and canvas mixed with photography." said Yasmine Rasool. which resembles his feeling of being at home and working in any environment or crowd. a workshop and themed soiree by lighting design expert Beau McClellan. Working with the discard of human activity. that will see four designs sold at a charity auction. THE JAM JAR Popular art centre unites with APID to launch design competition The Jam Jar. will include a seminar entitled ‘Catch the Colour’ by NCS. “We are very excited to host these events as part of the inaugural FoID as this will also allow us to live up to our vision of being a prime venue where local artists can meet. head of art consulting. a creative space in Al Quoz. has partnered with APID to launch a product design competition. The programme includes design talks.DESIGN-CENTRIC EVENTS The Pavilion will organise a three day programme with designers including Beau McClellan. Downtown Dubai.designmena. ‘One for Sorrow. movie screenings. he has been commissioned to design furniture. The 10 shortlisted entrants will produce a life-size product and judging will take place from October 16-22. he had his first solo exhibition ‘Charcoal Diary’ at Showcase Gallery in Dubai. focusing on the thoughts and contemplations of the individual and their identities. The day concludes with a networking event featuring young British artist. will host three days of design-centric events for FoID (October 22-24). www. and a presentation on the latest design trends by Scarlet Opus. music and advertising. Deepa Bhatia. The Jam Jar. ‘Preservation’ day. Amartey Golding and interior design forecasters. interior furniture or accessories. ‘Prognostication’ (October 24) day has a screening of the movie ‘Greenhouse’ followed by a video teleconference with its creator. Beau McClellan Design. Scarlet Opus.” ‘Prognostication’ day. art coordinator. networking events and other activities under the themes . Joost Bakker. innovative interior finish. and ‘Illumination’ day. Amartey Golding. “Our partnership with APID reflects a common goal of being able to showcase the creativity of emerging talents in the UAE and act as a strategic platform to discuss new trends and issues in the artistic community. Bakker draws on ‘horti-culture’ to make artful commentary on the world’s wasteful ways. He puts his art on the streets and in galleries. The Pavilion. British artist. The successful Platinum winning design will be sold at a charity auction and the designer will receive a one year APID membership and publicity through CID’s daily show paper the Index Inspiration Daily. on October 22.com Commercial Interior Design | OCTOBER 2011 109 .

110 OCTOBER 2011 | Commercial Interior Design www.Jordan and Dubai. Why? I really like the idea of a specific space for artists. Why? Index is an important opportunity for us to showcase our new works and trends.Dubai. Thoughts on Index: I attended as an exhibitor last year and once before as a visitor. A BLACK SHEEP GALLERY What’s on? Carrie Wareham’s and Marian Lishman’s current artwork. Why? Having attended Index as a visitor before. Feras Sabra. this year’s interior design tradeshow will feature what is known as the Artist’s Avenue. Simin Tajik (Bamboo Gallery) Iran. to remind them there are artists in Dubai who can fulfill interior jobs to keep work within the country. Thoughts on Index: I hope to gain lots of new contacts in the industry. DUBAI What’s on? We will be displaying some large scale murals and artworks. Andreas Denstorf. Amal Al Shamsi and Marina Harris. MACKENZIE ART What’s on? An opportunity to see the very large scale artworks we can carry out. as well as decision makers and individuals who appreciate art. and Mackenzie Art . Chrissie Jenkins. Naqsh Gallery . Mattar Bin Lahej Dubai. Thoughts on Index: I’ve been a visitor before and exhibiting will offer an opportunity to meet designers. there will be a number of galleries surrounding the venue. Black Sheep Gallery. The Big Art Co. In addition. Thoughts on Index: Mini events. Why? It's the perfect platform to launch Big Art Company and target prospective clients. NEIL CORDER What’s on? I will be showcasing a mix of local brass and silver works shot in an abstract way. Bernadette Taborda France. Samantha & Steve Chambers.designmena.Index Artist’s Avenue A REGION A L FOCUS ON T HE REL AT IONSHIP BE T WEEN INT ERIOR DE SIGN A ND A RT s one of the speci c shows within Index. The exhibiting artists and galleries are: George Bassil. I hope to build relationships and develop new ones within the interiors world. It will have an art gallery on the show oor created speci cally for interior designers. Why? I wanted to push my presence in the contemporary art world. Thoughts on Index: It's a great opportunity for independent artisans to be recognised. I think it gives Index a progressive personality and makes the show more interesting. offering visitors an art space that will publicise a wide range of art and include informal talks. 3D relief wall designs. art procurement professionals and art enthusiasts to meet up-and-coming artists and view their latest works. Platux – Germany. Carrie Wareham and Marian Lishman. Bait Muzna Gallery. Mondo Art Gallery. Dubai. at least this is what we expect from the Artists Avenue at Index Dubai 2011. Oman. Neil Corder. architectural wall panels and custom made sculptured designs for feature walls. Pro Plus Creative Lebanon.com . architects or visitors not familiar with the bespoke services we offer. I think it will be beneficial for everyone to have the diverse creativity of artwork concentrated in one area. Dubai. THE BIG ART CO. mega results. I also definitely want to check out my competitors. it seemed like the majority of interior design professionals would visit the show making this an obvious choice of venue. and to meet with architects and interior designers. PRO PLUS CREATIVE LEBANON What’s on? We will be displaying hand engraved wood panels and 3D sculptures.

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U.2 448 1846 Fax: + 971.O.A. iPod touch and iPad as a remote control with JUNG.2 448 1845 United Arab Emirates Dubai .Qatar : P.i. Use your iPhone.4 286 5626 United Arab Emirates Al Ain: P.org E-mail: info@icas. Box 68566. Box 36223.O.4 282 6070 Fax: +971.O.Box 22652 Phone: +974 4441 9459/4437 6784 Fax: +974 442 9659 Kuwait : P.O. lighting. U.de knx. Dubai.e. temperature and even multi media systems.jung. blind/shutter.Box 43748 Hawally 32052 Kuwait Fax: +965 2266 3152 gb. The JUNG App Smart Remote enables a comfortable control of the entire KNX installation .E Phone: +971. Al Ain – UAE Phone: +971 3 764 6648 Fax: +971 3 764 6628 Doha .E. United Arab Emirates Abu Dhabi : P.almazrouicas.ae Web: www. Abu Dhabi.Garhoud : P. Phone: + 971.This App mobilises your home Control your KNX installation with a Smartphone by Smart Remote.O.Box 77391.com .A.

Vivid Interface Ltd. This year the exhibition will sport a new look by introducing a line up of six product-speci c shows under the Index brand: INDEX EXHIBITORS YOU SHOULD VISIT I Furnishings. People are closing deals with us. There will also be 20 national pavilions at the show to provide product speci cation by country. The exhibition reshape has been directed by Paula Al Chami.000 square metres of oor space. Andreu World. 2011 at the Dubai World Trade Centre. Kitchen & Bathroom. and allow exhibitors to effectively present their products and services to the right audience. we made lots of contacts and generated orders.com Commercial Interior Design | OCTOBER 2011 113 . sales area manager Middle East. Lighting. InRetail. The show also delivered an attendance of over 600 project buyers at the event accounting for billions of dollars worth of purchasing power showing the events’ importance and achievement in the current climate.ndex. Over 800 exhibitors from 49 countries. is the Middle East and North Africa’s largest international design exhibition. During Index 2010.” said Roberto Garcia. representing hundreds of international brands. after having been in the same role for The Big 5 Building & Construction Show and the Of ce Exhibition previously. Halls 1-8. over 25. This new structure will make it easier for visitors to navigate through the exhibition halls and to nd what they are looking for. appointed in November 2010. “Index is a very interesting show.000 professionals attended Index & InRetail over the span of four days. Commercial Interior Design speaks to the exhibitors at Index you should know. www. Outdoor Living and Textiles. the International Design Exhibition. within the appropriate product sectors. With the 21st edition of Index taking place from October 22-25. According to independent market research company. Sheikh Rashid Hall and Sheikh Maktoum Hall will be assigned to the exhibition. the new event director.designmena. We had lots of visitors from different countries like Oman and India. 93% of Index & InRetail 2010 visitors rated the show as being very or quite important for nding new products. will display their products across 10 halls occupying up to 20.

We are proud to be local leaders in the Reuse. hotels. Like an Eames lounge chair. even the untrained eye can see the difference between our carpets and our imitators.com Tel: +662 318 3670 114 OCTOBER 2011 | Commercial Interior Design www. Carpets Inter is the only one carpet manufacturer located outside the US to achieve the NSF 140 Platinum. Originally British.ae Tel: 0161 923 0234 www. A221 Contact? Dusanee (senior export manager) Email: dusanee@carpetsinter. Tell us about your project and we'll advise the best product and design to ensure your client is delighted.com Carpets Inter What are you promoting? Carpet tile. Wool Cushion Back Carpet Tile was upgraded from Silver to Platinum level. twisting. NSF International certied that Carpets Inter products conform to the requirements of NSF/ANSI Standard 140 — Sustainable Carpet Assessment. Recycle. and Reduce movement. made-to-measure. and Wool Broadloom was upgraded from Silver to Gold level. heat setting. Look out for us. Stand number? Hall 4 C176 Contact? Ola Pankiw Sales and marketing director hello@ohpopsi. Company pro le We are not simply a manufacturer. we will soon open an of ce in the UAE. exteriors and glass. dyeing.200 people and houses an entirely vertically integrated production. including bre and yarn extrusion. This standard is the most comprehensive and rigorous benchmark in the US ooring industry.By Ola Pankiw. PP PVC Tile. Stand number? Rashid Hall. tufting. products and ambitions. there are 12 companies to be certi ed with the Platinum mark and 11 of those companies are based in US. Nylon PVC or Cushion backing (Recycled Material). Oh Popsi By Dusanee. ohpopsi lets you create wonderful feature wallpaper for any wall. wool and synthetic yarn spinning. providing fresh ideas and products and a great client experience. Currently. You can choose from over 3. We can use your client's images for truly unique decor.ohpopsi.carpetsinter. sales and marketing director Company pro le ohpopsi.ae What are you promoting? Unique client-branded designs on wallcoverings for interiors.designmena. feature wallcoverings which are enviro-approved and made-to-measure. your client's brand and core messages to create stunning. We use spectacular images. Ask us about our satis ed clients. and nishing. We are now expanding in the Middle East and internationally. retail. residential. Thailand Pavilion. It is a fresh and new way for your client to convey their brand. leisure. Our inhouse graphic design team and CGI department provide professional experience whether you require whole solutions or support for just parts of your proposal. Any news? On May 9 2011. clinical. This is another step to upgrade Carpets Inter's existing NSF standard to a higher level of certi cation. ohpopsi. and are the rst in the region to obtain and comply with both quality and environmental ISO certi cations. production and strong client relationships. but have the capabilities in-house to take projects from concept all the way to installation. senior export manager Any news? As we are now expanding in the Middle East.ae has a long history of design.000 stunning images or upload your own image for your own unique look. memorable results for interiors and exteriors: commercial/of ce. Fax: +662 3537 | +662 318 3433 You can also visit our website for more information: www. Our 160.000 square metre modern factory employs 1.ae produces individually designed.com . weaving.

a wide range of products and specialised services that are as unique as its customers individual needs. which is another very successful retail format of Al Aqili Furnishings. Any news? We won the project for the Nikkie Beach Resort. AAF represents 50 of the world’s nest suppliers and providers specialising from interior design to furnishing and lighting. a name that represents the world’s top brand names all under one roof. offering the local and regional markets a one-stop shop for all furnishings needs and requirements.events What are you promoting? Al Aqili Furnsihings as one of the giants of the furnishings industry in the GCC with expanding divisions and services. table linens. from ceramic tiles to marble. Stoneland offers a variety of hard oor products. group marketing director Company pro le Al Aqili Furnishings is a leading ooring and interior solution specialists. Commercial Interior Design | OCTOBER 2011 www. AAF evolved into one of the Middle East’s leading furnishings providers after establishing itself as a ooring specialist with Carpetland. Francesco Molon – manufacturer of high-end. comprising of multiple divisions and outlets. the stylish and superior house of quality furniture and accessories that caters to the most sophisticated residential and hospitality demands. 4A 168 & 7A 301 Contact? George Joshua. hotels. with a reputation for uncompromising quality and dedicated service has furnished and tted some of the region’s prestigious projects and become a stakeholder of the region’s famous landmarks and businesses. cushions. Curtainland. A wide selection of contemporary and classic furniture can be found at Decoworld. Belight provides a host of lighting solutions covering a huge range of lighting products suitable for residences. retail outlets.designmena. of ces and outdoors. bed coverings and accessories. Doha. assistant marketing manager . In addition. handmade Italian furniture. Al Aqili Furnishings has recently introduced its ne furnishing divisions that include a plethora of prestigious. glass tiles and mosaic. Al Aqili Furnishings interiors division. Qatar. with a product portfolio providing upscale upholstery fabrics and drapery fabrics as well as nished curtains and draperies.com 115 .Al Aqili Furnishings By Shahriar Khodjasteh. granite. Of celand is a one-stop shop for state-of-the-art of ce furniture. After 14 years of continuous satisfaction. world renowned brands such as. Stand number? Stand Numbers 2A 101.

Stand number? 1 D46 Contact? Lars Narfeldt founder Kollektion & Co Kollektion General Trading LLC Star Giga House Building Of ce 9. Kollektion & Co By Ivan Zupanovic. exceptional grace and timeless appeal. including Dutchman Wiel Arets and Italian architectdesigners Ludovica + Roberto Palomba.E Any news? We are particularly pleased to announce that we are launching Muuto in the Middle East at Index this year. String. Muuto. Sagaform. Such is the versatility of our offering that several of our latest ranges have been designed speci cally for the hotel environment. strives to add new chapters to the Scandinavian design history and thereby put the region back in the lead on the international design scene. Sjöö Sandström. The Living Square washbasin has seemingly endless countertop space plus ample open storage beneath while the Palace washbasin has the look of a cutting edge ceramic block with an integral elegantly-curved basin which can be cut to size to t snugly into any bathroom layout. Design House Stockholm and Muuto within our portfolio. oddbirds. We will also be using products from our other brands at the stand. Any news? The products chosen for display at Index offer just a small taste of the quality and innovation Laufen offers. head of international project sales and export Phone: +971 4 268 9993 muaz@germanhome. Black+Blum.By Lars Narfeldt. Level 1 PO Box 127058 Sheikh Zayed Road Dubai. U. Also on show is the striking Il Bagno Alessi One collection available in a unique warm velvety grey nish and Lema. so we encourage our visitors to go on a look out. Laufen Stand number? Hall 7 Stand E301.com .designmena. That is why they chose the name Muuto — inspired by the Finnish word ”muutos”. quality and function for over 100 years.com Company pro le Kollektion & Co is a new retail experience offering a wide variety of unique. minustio. What are you promoting? Kollektion & Co is promoting three wallpaper brands. the young but already internationally successful Nordic design company.A. meaning change or new perspective.net Company pro le Swiss bathroom company Laufen has been at the forefront of design. Muuto. the eco-friendly waterless urinal. Contact? Ivan ZupanovicWahlenstrasse 46 CH-4242 Laufen / Switzerland Phone: +41617657611 ivan.zupanovic@laufen. Sagaform. Mr Perswall. Laufen offers complete bathrooms as well as modular concepts. Working with some of Europe’s leading architect-designers. ECO and Boråstapeter as well as four home accessories brands. Laufen draws its inspiration from contemporary trends in architecture and lifestyle. yet are suited to the domestic setting where luxurious large washbasins are now very much en vogue. founder Tel: +971 4 330 6899 www. elegant and functional Scandinavian design brands with superior quality. UAE 116 OCTOBER 2011 | Commercial Interior Design www. Edblad.ch Local Distributor: German Home PO Box 80088. Design House Stockholm. all timeless classics with a Scandinavian look and aesthetics. We currently represent a wide variety of brands. which include the following: Eco-Boråstapeter. Offering a holistic approach to bathroom design. What are you promoting? Taking centre-stage are the manufacturer’s latest sanitaryware collections designed with the hotel sector in mind. black+blum.thekollektion. ORDNING&REDA. Mr Perswall. Skultuna and Boblbee.

By Pauline Madani, managing director and owner

Stand number?
Hall 1, Stand 1D47

Company pro le
In 2006, Nordic Homeworx was established in a highly competitive market amidst the thriving economic development of the UAE. Our main focus has been carrying forth our corporate values of quality, services, and commitment to our customers. Nordic Homeworx is a Swedish-owned and managed company, and we are the sole agent of Kährs Real Wood Flooring brand in the Middle East, specialising in the supply and installation of engineered hard wood oors. Kährs is one of Europe’s leading producers of wood oors. With more than 150 years in the business, it is also one of the oldest as well as the most innovative. Kährs oors can be found anywhere from private homes, of ces, shops, hotels, concert halls, theaters to sport arenas, across the span of the globe. But Kährs heart lies in the production plant and head of ce in the small town of Nybro in the southern Swedish province of Småland, where Kährs was founded in 1857.

Contact?
T. +971 4 341 5010 F. +971 4 341 5020 info@nordichomeworx.com

What are you promoting?
As we are the exclusive UAE distributor and Middle East agent for Sweden’s Kährs wood ooring, we are promoting a natural product of the highest quality in the Middle East.

Any news?
Kährs constantly strives to further underpin its commitment to the environment and to create operations that are sustainable in the long term. Now, its long-term environmental work has resulted in a number of wood oors receiving certi cation according to FSC (Forest Stewardship Council). In total, 13 of Kährs wood oors have been certied. In addition, all oak oors produced in Sweden can on demand be produced with an FSC marking. Contact Nordic Homeworx for further information.

Nordic Homeworx
By Vadim Horna, managing director

Stand number?
MC55

Company pro le
Lasvit is a Czech Republic based company, which designs and custom manufactures bespoke contemporary light ttings and large glass art installations mainly for the public areas of the world’s most prestigious hotels, palaces and private residences and offers a one-stop package starting from design to installation at site. We have an unrivalled understanding of the nature and character of glass and offer a commitment to deliver a unique design within the boundaries of time and budget. As testimony to our wealth of experience, some examples of our work can be seen at the Ritz Carlton DIFC and Royal Enclosure of Meydan Grandstand in Dubai, Fairmont Hotels in Beijing and Singapore, Shangri-La in Hong Kong and Tokyo, The Four Seasons in Macau and Beverly Hills and many other prestigious locations around the world. For further information and a quick look at a selection of our completed projects and more, you should visit our website at www.lasvit.com.

Contact?
Vadim Horna Lasvit (Gulf) FZE PO Box 262731 Dubai, UAE Tel.: +9714 881 4546 E-mail: gulf@lasvit.com Web: www.lasvit.com

Lasvit

What are you promoting?
We are promoting our lighting sculptures, Icefall, Twill, lasvit Crystal Wall and Leaf.

Any news?
Just in few weeks time, several prestigious projects in the UAE for which Lasvit designed and manufactured luxury light ttings and glass art installations will go online and be viewable by the public. These UAE-based projects include The Etihad Towers in Abu Dhabi, The ADNEC Capital Gate in Abu Dhabi, The Rocco Forte Hotel in Abu Dhabi or Rihan Heights in Abu Dhabi.
Commercial Interior Design | OCTOBER 2011

www.designmena.com

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FURNITURE SUPPLIERS YOU SHOULD KNOW

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ith furniture used in commercial spaces, it’s important to have variety, be exible and cost-effective. Now the latest watchword added to the mix is sustainability. Whether it is in outdoor or indoor furniture, commercial spaces need furniture that is timeless and will last for years to come. However, Antony Guss, VP, Casualife said it is hard for customers to be certain what they are buying is good value for money when there seems to be not many standards in the industry. “Case in point: a leading restaurant opened for less than one year already is requesting tenders for re-supply of its wicker furniture. Why? Because the synthetic wicker used was of insuf cient quality, for the local Gulf market that has a very harsh climate. In this case the

client failed its purchasing due diligence. A one-year life is well below what can be purchased; clients of that business also made claims against the proprietor for damage to their clothing which was caught by the broken strands of wicker,” said Guss. Value for money, the design aesthetics and maintenance considerations are some of the things people need to consider before furnishing their commercial space. In addition to this, trends in the furniture industry also need to be taken into account. Green furniture is also a factor, but how sustainable is furniture used in the Middle East? “As far as furniture goes, there is obviously an inherent con ict with sustainability given the materials used. As a manufacturer, we implement the designer’s concepts and directions and we are seeing

greater awareness and actual speci cation of more sustainable products. Whenever possible, we will try to take this further with recommendations that enhance this without compromising the furniture’s design, functionality or budget (for example by using different materials or production techniques),” said John McLennan, managing director, Indigo Living. He added, furniture design is taking on a fresher approach with more contemporary, modern and exciting designs being incorporated. There is a move towards lighter materials, fabrics and colours; sleeker designs – less ostentatious at rst sight but, in McLennan’s opinion, better designed and more on-trend. Another trend which seems to be gaining popularity is using retro and French-in uenced designs. Apart from distressing or creating

vintage-looking furniture, French motifs such as eur-de-lys and quatrefoils seem to be seen in many designs. Colours and designs of furniture almost always seem to follow the fashion runway’s styles. Interior designer Martyn Lawrence-Bullard said he is often very inspired by fashion in his designs. “Whether a current colour palette combination, a shape that maybe inspires me for a furniture detail or some embroidery on a shirt that I can use to border a chair or the leading edge of drapery; I think that fashion and interiors go hand in hand and as such are inspirational to both industries,” he said. As furniture is one of the important elements of interiors, Commercial Interior Design speaks to furniture suppliers you de nitely should know.

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p. general manager Tell us about your company? Finasi LLC is a Gargash Group company. UAE. Commercial Bank Plaza. How do we contact you? Sheikh Zayed Road. for example. UAE. Capital Club. Dada S. are only few recent projects. our passion and belief in the strength of these brands has further prompted us to expand. produced the third kitchen system under the brand name of Armani/Dada. As the UAE arm of Molteni Group. nishes. yet all are very similar in representing authenticity.designmena. Mirdiff Villas. UAE. and overall feel.A. West Bay. Porta Romana’s pieces are coveted by major design rms around the world and can be seen at Beau Rivage Palace in Switzerland.molteni. What projects have you worked on? Some of the prestigious projects that Finasi has undertaken/completed are as follows: Burj Khalifa.ae www. have www. as a Silver Sponsors at Festival of Interior Design we would like to provide to the designer the chance to see the entire collection of our brands. marketing & sales manager Recent news? We are launching our Cachet showroom on Sheikh Zayed Road with our opening event being in conjunction with Index. functionality and durability. What projects have you worked on? Each brand has its own success story of major projects around the world. Westin. kitchens including the Armani/Dada range. Nevertheless. How do we contact you? PO Box 118508 Dubai. Called Checkers. or see a piece in person to understand where this belief stems from. and Citterio S. not to mention luxury hotels and palaces in KSA. UAE. nasi. making it exigent for such brands to prosper. Safa 1st . Tel: +9714 297 1777 Fax +9714 297 1717. Our products are produced 100% in Italy. UAE. Bahrain. Finasi has recently tied up with Panzeri Italy to represent their range of high quality lighting products. St.Street 22A. Rosewood Apartments. Regis .Worldwide. through joint partnership. such as Beby Italy & Diluce. established in UAE in the spring of 2007.SUPPLIERS YOU SHOULD KNOW By Atieh Sabba.A. the craftsmanship videos of Jonathan Charles or Carpanelli on their websites. will be the retail showroom that holds the internationally acclaimed high-end furniture and lighting brands. For example. Qatar. Al Badia Villas.p. Carpanelli. with the purpose of making some of the most respected brands in the industry accessible to discerning customers in the Middle East. nasi@ nasi. Finasi Key challenges in the industry? One of the major challenges lies in educating potential customers to distinguish the quality of our products. Porta Romana and Jonathan Charles. Cartier Boutiques. you can nd Beby Italy’s masterpiece chandeliers at La Fenice theatre in Venice. luxury and craftsmanship.ae www.com RAME By Matteo Pellegrini. Key challenges in the industry? There are always some challenges for the calibre of brands which we carry. Tell us about your company? Cachet. following comprehensive research on all aspects of design and material strength. which is the most recent business launch of RAME Design Solutions. of ce furnishings. one of Italy’s leaders in furnishings.it Commercial Interior Design | OCTOBER 2011 Recent news? The Armani Group and the Molteni Group. La Scala in Milan. The uniqueness of all our brands is that they continuously strive for innovation in design. These brands are very different from one another in style. adding yet another dimension to homes and of ces. High-end private villas. Tel:+9714 380 8018 Fax: +9714 3808 198 Email: cachet@rame-ds. with the recent nancial and political uncertainties. this model was launched in UAE earlier this year. Building 111 – SR 01. All one needs to do is watch. Finasi offers the full range of Molteni &C home furnishings.com 121 . GCC. UAE and Paris.

SUPPLIERS YOU SHOULD KNOW By Mithun Nambiar. Furthermore. we have tied up with a multitude of reputed international furniture brands as their exclusive distributor for the Middle East. Maars Netherlands and Okamura Japan among others. We’re very busy with a host of projects here in the UAE but also in Qatar and Saudi Arabia. specialising in interior t-outs and commercial furnishings with an exceptional focus on high-end of ces.net. In October 122 OCTOBER 2011 | Commercial Interior Design www. in line with expanding our footprint.ae. We are seeing a lot of old projects being resuscitated and whilst this is obviously positive. Since then we’ve worked on The Address Marina.reyami.com Email: rof@emirates. You can also reach us at +9714 336 4666. Union National Bank. in many cases the original ID rm is no longer involved and this obviously makes things even harder.000 square feet state-of-the-art showroom in Abu Dhabi featuring a whole host of of ce furnishings designed to cater to various tastes. Traders Hotel Abu Dhabi. How do we contact you? Toll free number: 800 REYAMI. How do we contact you? info@indigo-living. we’re active in India with DLF and in the Far East.000 square feet LEED Gold certi ed factory in the south of India to manufacture and supply commercial furniture to the Indian subcontinent and the MENA region. We’ve also supplied Emirates Airlines with more than 5. Some of these well known brands include Knoll USA. What projects have you worked on? Our rst project in Dubai was The Westin. this is really good for show. Al-Hilal Bank and the Dubai Islamic Bank.000 units of staff accommodation. Project work is our biggest division and are renowned for our custom manufacture of high-end FF&E for the hospitality industry. Al Reyami By John McLennan. The second is furniture rental: anything in the stores can be leased from us for up to two years. Tell us about your company? Al Reyami Interiors is the agship company of the Al Reyami Group. Internationally. RTA Head Of ce. What projects have you worked on? We have an immeasurable client base across diversi ed sectors which include banking. UAE T: +9714 339 7705 www. We have three retail stores which are very popular with the interior design community. Changing this mindset of the buyers poses a great challenge. managing director Tell us about your company? Indigo Living operates across the whole spectrum of interior solutions. Dubai. A few of our prestigious projects include Meydan corporate of ce. in-store events and personal advisors. Indigo Living Key challenges in the industry? The market is de nitely improving: we were receiving RFQs through Ramadan which is unusual. Key challenges in the industry? We have noticed over the past couple of years that there is a remarkable shift towards cheaper alternatives with a price-over-quality mentality. we have partnered with Rockworth in opening a 200. Yas Links Golf Club.com Recent news? We launched our new agship store on Sheikh Zayed Road in May.designmena.indigo-living.com PO Box 282425. head of strategy planning & business development Recent news? We have recently inaugurated our new 40. Over the course of the past two decades. Sinetica Italy. from retail to large FF&E projects. especially when no one has been appointed instead. it can be dif cult working with specs and designs that in some cases are three to four years old and have not been revised to re ect current circumstances.com . headquarters of various banks such as ABN-Ambro.ats and mock ups. Website: www. However as the market improves we are con dent that we can overcome this trial. Rockworth Thailand. we will be re-launching our interior designer loyalty programme which will confer a 20% discount for all members plus a host of other bene ts like previews of new collections. hospitality and government organisations.

design and quality furniture and accessories catering to the most sophisticated residential and hospitality demands. UAE. Al Shafar Tower. Al Aqili Furnishings Recent news? AAF is participating in three largest exhibitions. Park Place Hotel/Furnished Apartments . catering to the contract. How do we contact you? Decoworld Pyramid Centre Umm Hurair Road Dubai. over 12 persons in sales/marketing/admin/ nance. Egetaepper. The steady growth and con dence in meeting increasingly sophisticated business and residential market needs is underlined by world-class partnerships with over 50 global brands that form the depth and breadth of an interiors solutions portfolio of ooring.com Commercial Interior Design | OCTOBER 2011 www. Tecom). elegance and premium quality that can only match the vision of excellence at Al Aqili Furnishings. UAE Mob: +971 50 5592092 kumar@spacewellinteriors. and Cameron Petreco Process Systems. Gulf A la Carte and INFDEX Qatar. functionality. sourcing talents (human resources) are the key challenges faced by the industry. EFG and Markant. Hyundai Motors.SUPPLIERS YOU SHOULD KNOW By R Kumar. being able to clearly distinguish between aesthetics. four engineers. Sumitomo Corporation. UAE Tel: +9714 335 6811 Fax: +9714 335 6812 pyramid@decoworldme. with a branch of ce in Abu Dhabi. Royal Bank of Canada. Tell us about your company? Spacewell Interiors was established in 2007. fabrics. Al Aqili Furnishings has and continues to consistently deliver value. have become a dealer for Orangebox from UK.designmena. Chrysler Corporation.Dubai. Cin Cin Wine Bar. Sidiz. Orangebox. Brabus Middle East. How do we contact you? Tel: +971 4 447 7301 Level 20. economical of ce solutions without compromising quality. t-out and furnishings) for: Mercedes Benz. Today Spacewell has grown to a medium-sized company employing six architects. lighting and residential and of ce furniture. UAE. Tecom Fax: +971 4 4477302 PO Box: 125783. Naburs Drilling. Doha. Dubai Airport Concourse Hotel . The “By Appointment Only” Francesco Molon showcases the world’s nest offering in the design and production of classical furniture. managing director Recent news? We have established a showroom (level 20. Fairmont . Emitac Blackberry. Cameron Petreco Process. sustainability and affordability (or ability to combine all the four together). Motorola. just completed a major design/ tout and furnishing project for Naburs Drilling International.com www.com Spacewell By Shahriar Khodjasteh. Qatar. A wide selection of contemporary and classic furniture can be found at Decoworld. Fursys. We represent major international brands such as Haworth. three designers. Al Shafar Towers. Key challenges in the industry? The key challenge is the slow pace of the market right now. specialising in turn-key of ce interiors (design. We have a corporate headof ce and showroom in Dubai (Tecom). What projects have you worked on? Nikkie Beach Resort. distribution and retail sectors of the furnishings industry. Key challenges in the industry? Maintain sustainable sustainability practices.spacewellinteriors. Index 2011. group marketing director Tell us about your company? Since established in 1997. What projects have you worked on? Major recent projects includes turn-key interiors (design.Dubai. t-out and furnishings). innovation and premium brands as the region’s leading ooring specialist and interiors solutions provider.com 123 . UAE. the name for style.Dubai. Fritz Hansen. a mixture of luxury. Dubai. and more than 65 skilled workmen to execute works at site (total staff strength 90).

SILENT GARDEN DAUPHINE FOUGERE AVENUE ‘VALUE FOR MONEY’ PRODUCTS THAT ADD TO ‘QUALITY OF YOUR LIFE’ .

com www.com Commercial Interior Design | OCTOBER 2011 125 .PRODUCTS New on the market PICCIOT TO Picciotto is an original stool with an ivy cap on the top. FABIO VINELLA +39 333 891 8957 www.designmena.fabiovinella. the typical south Italy hat. while the frame is inspired by the south Italy waistcoat. The word “picciotto” refers to a young Sicilian boy with a coppola hat. It was created by the Italian designer Fabio Vinella and it joins design and Italian fashion. Picciotto has also won an award in the USA Design Competition Accenti d’Italia. famous worldwide thanks to several Italian movies like Cinema Paradiso.

com TOUCH20 TECHNOLOGY With Touch2O functionality.com . Moving hands out of range intuitively shuts off the water ow within seconds when not needed.com 126 OCTOBER 2011 | Commercial Interior Design www. which makes the slim design look even lighter and more elegant. GROHE +9714 331 8070 www.designmena. No infrared sensor is used.com PERFORMING SHOWER The new Performing Shower by Dornbracht allows users to change the water ow based on its natural forms.grohe. it introduces a range of showering xtures for water.deltafaucet. platinum. Water turns off automatically within one minute after the faucet is tapped on. Another design feature is the rectangular mousseur. From a powerful cascade of water. users can also have an entirely hands-free experience. gold. DORNBRACHT +9714 335 0731 www.dornbracht. whose shape matches the design of the faucet and provides a wide water ow. The faucet automatically responds when users approach the sensing eld. platinum matte. to the sensation of heavy rainfall. black matte and white matte. These are designed by Sieger Design. the surface reects the light. a cut-out square called the Aqua Window. With Touch2O. chrome. Its spout. With exact edges and cuts. allows a different view of the water ow. Elongated cubes with chamfered edges rise from every faceted surface to meet at precise intersections. It also includes an entirely new range of rain showers.PRODUCTS ALLURE BRILLIANT Allure Brilliant is the new line of faucets from GROHE. delicate or strong spray. The rain showers and the handheld showers are available in champagne. DELTA FAUCET +9717 243 1232 www. which is all around the faucet.xt Technology. users can tap anywhere on the spout or handle to start or stop the ow of water.

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eu/mea 128 OCTOBER 2011 | Commercial Interior Design www. ooring contractors. INTERFACEFLOR +971 4 335 2499 www. Middle East. speci ers and interior designers throughout Europe.PRODUCTS ONCE UPON A TILE SERIES In October 2011. Vintage — Reissue & Nebbia.interfaceflor. Scribble.com .designmena. Cellular and Luxury Living. Circles. InterfaceFLOR released its Once upon a Tile series of latest carpet tile collections in the Middle East. Africa and India. The latest series is made up of the following collections: Concrete Mix. Consolidation. which is targeted at architects. Vintage — Ornate & Re ne.

com Commercial Interior Design | OCTOBER 2011 129 .designmena.PRODUCTS www.

5 kg. JOONGHO CHOI +88 10 9149 2402 www.com BACHAG CHAIR Director of iDealgraphy. B&B ITALIA +97150 557 4677 www.com 130 OCTOBER 2011 | Commercial Interior Design www. He said he wanted to show contrasting images of different expressions. With a wide range of colours and nishes of the shell. According to Choi. He worked with Fi-tech Ltd.idealgraphy. TIMOTHY SCHREIBER +447748562949 www. The Plooop Chair is 5mm thick and weighs 2. It was designed to be structurally sound.com . aerospace and motorsports carbon bre manufacturers. It uses recycled and recyclable materials.PRODUCTS PLOOOP CHAIR London-based designer Timothy Schreiber has launched the carbon bre version of his Plooop Chair. Husk can change its look.com HUSK Patricia Urquiola’s Husk for B&B Italia is a hard shell with a series of cushions.bebitalia. it was meant to create a mix and match style of furniture and fashion. Joongho Choi has designed the Bachag Chair made from wood and aluminum. the swivel base-frame with four spokes and covers. user-friendly and be comfortable.designmena.timothy-schreiber. to produce it.

the Best in Bronze Living Culture & art - .German Bronze Masters .

The colour explosion combines exotic surroundings with Nordic nature. of which six are taken from the rst collection that Werning designed for Boråstapeter.thekollektion. Flora and fauna inspire the patterns of Werning’s collection. Rävdunge and Klättervippa — all referring to Swedish nature. her third for the rm.com .designmena. with names such as Solkoja. It consists of 20 wallpapers.com 132 OCTOBER 2011 | Commercial Interior Design www. owers and the occasional parrot. The collection also features elements like clinging vines.PRODUCTS HANNA WERNING WALLPAPER Hanna Werning has launched a new wallpaper collection for Boråstapeter. BORÅSTAPETER +9714 330 6899 www.

28 years Design: Library taken from the collection Communication.mrperswall-gcc.Discover the art of storytelling The wallpaper collection Communication is a tribute to storytelling. Discover more wallpaper patterns on the web at www. That is a special message I can relate to everyday when I look at my living room wall.com ”My grandmother always told me that the books that help you the most are those which make you think. An art form that shapes us as human beings.mrperswall-gcc. See the whole collection at www.” Sophia. Writer.com .

The collection’s trendy tile size of 20x50 strikes a perfect balance of vivid colours and surface textures having unique effects to create a fresh look with umpteen ingenious combinations. Natural dyes are used to colour the wool and silk.com . colour and design.rakceramics. RAK CERAMICS +9717 244 5046 www. DESIGN COORDINATES +9714 351 7168 www. Ideally suited for urban-chic style bathrooms and kitchens with a striking range of options at a competitive price.romo.com HAYNES ROBINSON RUGS A range carried by Dubai-based The Oriental Woven Art is the Haynes Robinson collection. THE ORIENTALIST WOVEN ART +9714 394 6989 www.com 134 OCTOBER 2011 | Commercial Interior Design www. This collection is designed by American carpet designer. passed down to the woman of the Qashqai tribe by their ancestors. Siver Blue. Bright. Colours and patterns available include Pesto. are used to create each carpet.theorientalist. Whitewash. political and cultural backgrounds through art. who traveled to remote southern Iran to connect people of diverse religious. Pumice. The traditional Persian knots. The collection is available in GCC and India. Jaipur Pink. Carbon and Viridian.designmena.PRODUCTS 20X50 CER AMICS The 20X50 collection is a unique size offering from RAK Ceramics that integrates a novel design solution to meet the demand of the growing trendy urban lifestyle. Haynes Robinson. contemporary colours and soft elegant shades are skilfully combined with neutrals and metallics to create striking visual effects in this collection of stripes and small scale geometric weaves.com L ANZA FROM ROMO Lanza is a newly launched furnishing fabrics collection of small scale weaves ablaze with colours.

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com . KASHIDA +97150 499 6651 www. The word ‘kashida’ is the Arabic term for the glyph that is used to elongate the spacing between two letters. which brings Arabic letterform to interior spaces. the company will product new designs several times a year. both graphic design graduates from the American University of Beirut.kashidadesign.com 136 OCTOBER 2011 | Commercial Interior Design www. The company was co-founded by Mirna Hamady and Elie Abou Jamra. creating a smooth bridge between them.PRODUCTS K ASHIDA CL ASSIC Kashida is a newly established Lebanese product and furniture design company. Launching as a start with its Kashida Classic line.designmena.

arranging or editing.24 October 1 1:00 .com/attend WHERE INSPIRATION THRIVES w w w. Visitors to INDEX understand that great design is much more than simply assembling. 4.THIS IS A MANNEQUIN …it just takes a special eye to see it Scan the QR code and become part of the INDEX evolution The most innovative design starts with a designer’s vision. it is something that is felt! Showcasing products and services that range from traditional to quirky. Sh. 7. To find out more and to register online. 2. 5. UAE Opening Hours: 22 October 1 1:00 . 3. . Rashid Hall and Sh. 8.indexexhibition. INDEX provides all the creativity and inspiration you need for your next design project. opulent to minimalist. 6.19:00.18:00. visit: www.19:00 (public admission) 23 . 25 October 1 1:00 .indexexhibition. Maktoum Hall | Dubai World Trade Centre. No children under 18 years of age permitted to the exhibition.com Halls 1.

paintings and medical warehousing — using anti microbial powder coating. libraries. Available in different shapes and colours. It is made from die-cast and extruded aluminium components. which are glued together and painted in ve different colours.com AR ACNE The Aracne table resembles a spider based on the design of its supporting structure. Aracne’s exibility lies in the possibility of matching the base and the top in the customer’s preferred colour combinations.com .warpsandwefts.famcouae. BRUYNZEEL 800 FAMCO (32626) www. which allows experimenting on window glass. of ces and repositories for clients like government agencies. leaves no residue and loses none of its adhesive power.it 138 OCTOBER 2011 | Commercial Interior Design www.com BRUYNZEEL STOR AGE SYSTEMS Bruynzeel develops space saving storage solutions for archives. EUMENES +39 02 36647900 www. get a gift box of laser-cut components of self adhesive textile. It has now expanded to media storage. museums. It can be used several times. WARPS AND WEFTS +9714 355 4867 www.eumenes. no suspension technique or conversion is necessary.PRODUCTS GECKO IN THE BOX — SPLENDO From Creation Baumann. nancial institutions and health care sector.designmena. The range tries to be sustainable by using 35% recycled aluminium. universities.

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15 31 . Heberger Engineering Archon Engineering Consultants Derby Design El Seif Engineering & Contracting Co. U A E P R O J EC T S D ATA B A S E PROJECT TITLE CLIENT CONSULTANT MAIN CONTR ACTOR VALUE / VALUE RANGE (US$.500 55 2. Not Appointed Six Construct Al Mansouri 3B ( Brothers ) Constructions United Engineering Construction (UNEC) Sun Engineering & Contracting 47 Not Appointed Not Appointed Target Engineering Bu Haleeba Contracting Ed Zueblin AG 16 .Abu Dhabi Health Services ARJ Group Al Hamra Real Estate Abu Dhabi Airports Co. C10A and C11 Royal City Seasons Hotel in Abu Dhabi Al Yahar Mall Marina Bay in Najmat on Reem Island Al Falah Development in Abu Dhabi . MN) 101 . Muhammed Saeed Al Muhairy Franco Emirien Hospital Securities & Commodities Authority Abu Dhabi National Oil Company Police Projects Committee Sorouh Real Estate Tourism Development & Investment Co.Abu Dhabi Health Services Abu Dhabi Commercial Properties Palm & Turner Architects James Cubitt & Partners Shankland Cox China State Construction & Engineering Corporation Tae Young Contracting Not Appointed Architectural Consulting Group Al Shafar General Contracting Al Torath Engineering Consultants Arif & Bintoak Consulting Hellmuth Obata Kassabaum (HOK) Society Technology House GA Architects & Engineers Godwin Austen Johnson Shankland Cox Fourth Dimension Consulting Engg.5 .5 . Dubai Not Appointed James Cubitt & Partners Access Engineering Consultancy Home of Architecture Arak Engineering Consultants Al Arabi International Engineering Bureau HDP Overseas James Cubitt & Partners Syrconsult Not Appointed Ali & Sons Contracting Ghassan Ahmed Al Khalid Contracting Co.100 31 . Abu Dhabi.100 PROJECT STATUS PROJECT T YPE Project under construction Project under construction Bidding underway for the main contract Project under construction Project under construction Bidding underway for the main contract Project under construction Project under construction Project under construction Project under construction Bidding underway for the main contract Bidding underway for the main contract Project under construction Project under construction Project under construction Project under construction Bidding underway for the main contract Project under construction Project under construction Project in concept stage Bidding underway for the main contract Project under construction Project under construction Project under construction Mixed Use Hotel Shopping Center Mixed Use Residential Development Residential Development Commercial Buildings Hospital Residential Buildings Shopping Center Shopping Center Residential Development Hospital Commercial Buildings Others Educational Facilities Mixed Use Commercial Buildings Residential Development Residential Development Hospital Shopping Center Hotel Airport City of Lights .15 2.C10.100 16 .15 52 251 .30 31 .30 251 . Not Appointed Not Appointed Modern Executive Systems Contracting Al Hamra Construction Al Mahala Contracting & General Transport Not Appointed Al Habtoor Leighton Group Not Appointed Al Nasr Middle East General Contracting Award awaited for the Others main contract Project under construction Bidding underway for the main contract Project under design Hospital Hospital Commercial Buildings Note: The above information is the sole property of Ventures Middle East LLC and cannot be published without the expressed permission of Ventures Middle East LLC. Dimensions Engineering Consultants.100 250 . Abu Dhabi National Oil Company Ahalia Hosptial Group Bin Hamoodah Properties Government of Sharjah SAS Investments Mr.5 .5 .500 490 30 31 .2000 Villas Deyar Al Mafraq ADNOC New Headquarters Ahalia Hosptial in Mussafah Arjaan Hotel Apartments in Adnec Jubail Market in Sharjah Nemat Mall in Al Ain Residential Villas in Khalifa City B Franco Emirien Hospital in Airport Road SCA Building in Garhoud 17 Non Process Buildings Ruwais Re nery Expansion Exemplary School For Police Academy in Al Ain Watani Residential Development 600 Villas and 48 Buildings B2B Commercial Building at the Grand Mosque Area 134 Townhouses and Villas in the Garden Views 488 Villas in Yas Island Hospital in Ghyathi The Agora Mall Waldorf Astoria Hotel in Al Hamra Village Hangar in Al Ain Airport Two Mosques in Mohammed Bin Zayed City Medical Complex in Arzanah Hospital in Sila 3 Commercial Buildings in Muroor Road Tamouh Investments City Seasons Group SAS Investments Damac Properties ALDAR Properties Tourism Development & Investment Co.500 82 6 2.designmena. Nakheel Corporation Urban Planning Council Seha .15 31 . UAE 140 OCTOBER 2011 | Commercial Interior Design www.250 2. Engg.com .CONTRACTS Project Focus COMMERCIAL INT ERIOR DESIGN IS COMMIT T ED TO HELPING ITS RE ADERS GROW T HEIR BUSINESSES.100 Architecture & Planning Group Force 10 General Contracting Ewan Arch.250 101 ./WSP Group Khatib & Alami Consolidated Engg. SO WE HAVE T E A MED UP WIT H VENT URES MIDDLE E A ST TO BRING YOU T HE L AT EST T ENDERS FROM AROUND T HE REGION ON A MONT HLY BA SIS. Abu Dhabi General Services PJSC Capitala Seha .500 251 .100 31 .100 46 31 .100 31 ./Emirates Property Investment Co.

innovation and best practice. You’ll find thousands of architects.17 May 2012 Dubai World Trade Centre theofficeexhibition. designers and project managers visiting the show to find the latest in design.The Office Exhibition Show something new Take the opportunity to show something new at The Office Exhibition . Project Manager t: +971 4 438 0355 e: timwilson@dmgevents. Book your stand now Contact Tim Wilson.com 15 .com Organised by Co-located with Knowledge partner .

MN) 5 16 .30 2.30 5 396 16 . Turani Ministry of Works & Housing Ministry of Works & Housing YBA Kanoo Ministry of Housing Al Dahiya Constructions & Real Estate Ministry of Social Development YBA Kanoo Ministry of Works & Housing Ministry of Works & Housing Lona Real Estate Ossis Property Developers Future Bank Ministry of Education In House Faisal Sharaf Engineering Mohamed Salahuddin Consulting Engg. Al Darazi & Sons Company Bassman Contracting Kooheji Contractors Aradous Contracting Charilaos Apostilides (Chapo) Al Ghanah Contracting Aradous Contracting Not Appointed Technical Construction Company WLL G.5 .15 13 16 .Phase 2 Survey & Land Registration Bureau HQ Labor Accommodation in East Riffa 156 Townhouses at Darkulaib Ajyaal Residence Home Care for the Elderly in Riffa Mosque in Hidd Shura Of ce Council Building in Gudaibiya 60 Townhouses at Askar Amwaj Waves Renaissance Bahrain Hotel at Amwaj Future Bank Head Quarters Academic Building in Sanad Elementary School Ministry of Works & Housing Faisal Sharaf Group Nardin Properties Alargan International Real Estate Mr.com .CONTRACTS B A H R A I N P R O J EC T S D ATA B A S E PROJECT TITLE CLIENT CONSULTANT MAIN CONTR ACTOR VALUE / VALUE RANGE (US$.designmena. Charilaos Apostilides (Chapo) Charilaos Apostilides (Chapo) Al Ghanah Contracting Saraya Contractors Award awaited for the Others consultancy contract Project under design Project under construction Project under construction Project under construction Project under construction Project under construction Commercial Buildings Residential Development Residential Development Hotel Commercial Buildings Educational Facilities Note: The above information is the sole property of Ventures Middle East LLC and cannot be published without the expressed permission of Ventures Middle East LLC.30 16 1 PROJECT STATUS PROJECT T YPE Project under construction Project under design Project under construction Project under construction Project under construction Project under construction Project under construction Project under construction Project under construction Project under construction Project under design Project under construction Project under construction Project under construction Project under construction Project under construction Project under construction Residential Development Residential Buildings Residential Buildings Residential Development Residential Development Mixed Use Commercial Buildings Commercial Buildings Residential Development Educational Facilities Residential Development Educational Facilities Commercial Buildings Residential Buildings Residential Development Residential Buildings Residential Buildings 61 Townhouses at Jaww 20 Storey Residential Building near Hoora Zawia 03 Jeyoun . Zachariades (GPZ) Skyline Trading Corporation Abdulla H. Al Darazi & Sons Company Bassman Contracting Al Farea Contracting Est.P.100 7 8 2.30 3 31 .5 .30 45 13 16 .5 .Pack 2 Expansion of Bahrain Training Institute in Isa Town . UAE 142 OCTOBER 2011 | Commercial Interior Design www.15 2.15 5 36 2.5 . Bureau City Engineering Middle East Architects Modern Architects Syrconsult Consulting Engineers Middle East Architects In House In House City Engineering In House Saudi Designers Engineering Aref Sadeq Design Consultants In House Middle East Architects Tashreeq Engineering Not Appointed Dheya Tow qi Engineering Bureau Urban Vision Davenport Campbell Middle East Davenport Campbell/MSCEB Middle East Architects In House Zayani Trading & Contracting Company Not Appointed Charilaos Apostilides Abdulla H.15 16 . Not Appointed Not Appointed Abdul Aziz Al Sayed Trading & Contracting Est. Abu Dhabi. Yousef Fakhro Ministry of Education YBA Kanoo Ministry of Housing Ministry of Works & Housing Mr.30 16 .Phase 1 Residential Compound at Al Murqh Fakhro Tower Data Services Center Building in Bahrain YBA Kanoo Tower in Diplomatic Area Four 6-Storey Apartment Buildings at Salmabad Ghazi Al Qusaibi Secondary School for Girls in Hamad Town Six Villas in Saar . Saud Kanoo Mr.

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Architects and developers are willing to be creative and bold and there is an impressive range of galleries to be found. that the country has almost everything. The Grand Mosque changed the course of my life. Sheikh Sultan wanted to use a free owing oral design. Italian architects Spatium and Fantini Mosaci. The architecture is simply amazing and I adore Dubai’s new metro system.designmena.I felt this would emphasise the fact that Islam is an international faith. ie plants from the southern hemisphere are depicted in the southern entrance and plants in the northern entrance are from the northern hemisphere .kevindean. and I admire the way so many nationalities have integrated into UAE society. In each entrance I used owers from particular hemispheres. seeing clients. postage stamps for a small island in the Caribbean and to design tableware for a manufacturer in Russia. Rather than using traditional Islamic geometrics. also from Italy. Yet. a great infrastructure. but a few weeks later I was standing amongst huge concrete domes. Also. it’s amazing to think of so many people walking on and looking at my designs. The Sheikh Zayed Grand Mosque. similar to many of my textile designs. It sounded amazing. I have been travelling to the UAE regularly ever since. I was able to work with the UK consulting engineers. People are so friendly. in many ways has changed the course of my life.co. At the moment I’m busily working on an exhibition at The Majlis Gallery in Dubai. a skilled workforce and an economy that seems to be growing once more . I have shown them in New York and Paris and I want to create a collection for the Middle East.000m². Kevin Dean. Over the past three years I have been developing my own range of wallcoverings and textiles. archways and bulldozers the proposed courtyard was nothing but sand. I also have my agents in Dubai. for the end of October. But I never imagined I would ever design a marble decoration within one of the largest mosques in the world. marble courtyard. working with galleries and giving arts workshops in schools. (Sheikh Zayed’s son) envisaged for the mosque’s courtyard oor and I understood why I had been chosen for the commission. the country will become one of the cultural capitals of the world. the mosque receives about 250. in many ways it all links to my work at The Grand Mosque – and as I said before.the industrial sector in Al Quoz in Dubai for example. After submitting drawings for the courtyard. it seems to me. if somewhat unreal. artist & designer. he asked me work on P designs for four archways and the oors in the southern and northern entrances. It is an exciting time for art and design in the UAE.com .factors that can only foster a burgeoning cultural sector. seven years later this iconic construction.uk 144 OCTOBER 2011 | Commercial Interior Design www. I gave a talk at a school in Dubai recently and I was told there were children from 84 countries on the school register.OPINION Flower power BY KE VIN DE AN eople often contact me with unusual and intriguing projects. opened its doors to the public for the rst time. I was given some sketches of what Sheikh Sultan. architects and artisans from across the world. I have been creating large monoprints and watercolours of plants from around the globe. employing engineers. a commission that. who fabricated the whole of the marble courtyard oor. The construction of the Grand Mosque was also a very international project. Since opening in 2010. I like the energy and ambition of the UAE. often in surprising locations . Abu Dhabi. I’ve been asked to paint an almost life size mural of a rainforest for the Smithsonian Institute in Washington. (or Sahan). www. I’m sure that when The Louvre and Guggenheim open. the main Prayer Hall entrance oor and walls. it is a country that looks to the future rather than at its past. It began with a call from the architect Dr Salma Damuluji in 2003 asking if I might like to produce design proposals for an 18. Halcrow. Carol and Andrew Prince of RWN Trading.000 visitors a month.

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