P. 1
Project Report Synopsis

Project Report Synopsis

|Views: 5|Likes:
Published by Gaurav Shukla

More info:

Published by: Gaurav Shukla on Dec 30, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

05/13/2014

pdf

text

original

“PROJECT REPORT SYNOPSIS”

Name Registration Number Address for Correspondence

: : :

Gaurav Shukla 420920131 (PGDM)
Acharya Institute Of Management 1St cross, 1st stage,

And Sciences

Peenya, Bangalore-560058

Name of Project Guide Designation & Address

: :

Prof. Ramesh Professor, Acharya Institute of Management and Sciences, I Cross, I Stage, Peenya, Bangalore -560058

Title of the Project : A STUDY ON ANALYSIS OF CONSUMERS PERCEPTION AND BRAND PREFERENCES OF HIGH DEFINITION TELEVISION IN RELIANCE DIGITAL IN BANGALORE.

that can be used in tandem or independently. and though they often go together with HDTV. High-definition television. 3. abbreviated as HDTV. refers to television with high resolution video as compared to the standard-definition television (or SDTV). STATEMENT OF THE PROBLEM This study is aimed at the analysis and evaluation of the consumer’s perception and brand preferences of High definition television in Reliance Digital in Bangalore city. To study the consumers perceptions on performance of High Definition Television brands. they are totally independent technologies. that is widely in use today. When HDTV technology was introduced. OBJECTIVE OF THE STUDY 1. however. or HDTV. it was primarily dependent on analog technique for broadcasting.which is five times the number of pixels per frame in SDTV.Working Title: Analysis of consumer perception and brand preference of High-Definition Television sets in Reliance Digital in Bangalore INTRODUCTION High Definition Television. 2. More recently. when compared to standard TV. is the current trend of all TV sets on the market today. An HDTV set simply means that it is able to display images that have a much higher resolution. To study the consumers preferences among the Major HDTV manufacturing brands. To study the attributes responsible for consumers to buy HDTV. The study also includes a comparative study of the consumer preferences with reference to Brand . it has undergone a vast change and digital broadcasting is just one of the many attributes which gives new HDTV technology an edge over its SD counterpart . as HDTV has one or two million pixels per frame . Digital Television covers the digital transmission of moving images and sound. The difference between the two concepts is quite significant. DTV stands for Digital Television. and is the successor to the current analog TV. .

Work Plan: Study about the concept Questionnaire Design Planning for the interviews Organizing the data Analysis recommendations Report writing 8th week and 1st and 2nd week 3th week 4th week 5th week 6th and 7th week Name of Guide: Signature: Name of student: Signature: Date: Place: .

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->