marketing

Definition
The management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. As a philosophy, marketing is based on thinking about thebusiness in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words ofHarvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs."

what is marketing concept?
The marketing concept is a philosophy management have to achieve goals in the best way possible through satisfaction of the customers needs and wants. Characteristics include: - Customer Centricity - Customer Satisfaction - Organisational Goals - Customer Needs - Relationship Marketing etc.

melihat keseluruhan proses perniagaansebagai terdiri daripada usaha ketat bersepadu untuk menemui. Pemasaran berbeza dari menjual kerana (dalam kata . Levitt) "Jualankebimbangan itu sendiri dengan helah dan teknik-teknikuntuk mendapatkan orang ramai untuk bertukar. ia terdiri dalam penyelarasan empatunsur-unsur dipanggil 4P ini: (1) pengenalpastian. pemilihan.tukarmereka tunai untuk produk anda. dan (4) pembangunan dan pelaksanaan strategi promosi . pemasaran berdasarkan memikirkan yang perniagaan dari segi keperluan pelanggan dan merekaberpuas hati . (3) pemilihan satu saluran pengagihan untuk mencapai pelanggan tempat.Sebagai satu amalan . pemasaran selalunya tidak. mencipta . Sebagai satu falsafah.kata profesor Harvard Business SchoolEmeritus pemasaran Theodore C. Ia adalah tidak berkenaandengan nilai -nilai yang pertukaran dan ia tidak. menimbulkan. (2) penentuan yangharga . " . dan memenuhi keperluan pelanggan.pemasaran Takrif Pengurusan proses yang melaluinya barang-barang dan perkhidmatan bergerak dari konsep kepada pelanggan. dan pembangunan satu produk .

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