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1. Extent of service diversity and quality The hotels maintain very high standards of service quality and this is evident from the hospitality offered by the 5 or 7 star hotels of the country. Recognized across the world for their sophistication, style, greatness and superior services, the five star category hotels are the ideal place to lodge for a truly worthwhile vacation. They offer an array of services and facilities to corporate as well as leisure travellers. Luxurious and spacious rooms, extravagant delicacies, plenty recreation options and tremendous meeting and conference facilities are the characteristics of these hotels. Many of these hotels also come up with worthwhile holiday packages for the ease of the tourist and travellers. 2. Technology
Ignoring technology in today¶s environment can¶t be afforded by its hotel owner. It will
hinder their growth and competitiveness. The various hospitality-linked technologies can be broadly categorised under back office operations and front office requirements. Latest technologies like real-time inventory access, seamless exchange of operational information and collation of key performance data, have transformed the hotel business. It has positively enhanced customer experience, leading to higher loyalty and also helped in controlling costs on a long-term basis by reducing manpower. 3. Pricing Policy The hotel industry is unique in that its product (rooms) cannot be easily augmented or reduced according to market demands, and the price for any given room can vary significantly on the basis of time of year, type of guest and the reputation of the hotel¶s location. Luxury tax rates influences the pricing which includes different tax rates for different services offered by the hotels. 4. Geographical coverage/Location Geographical coverage is a serious consideration because it affects hotels ability to draw customers. It is significant that hotel location be visible, accessible, convenient and eye-catching to market. Surrounding land uses are important for all types of lodging operations. Beauty of the area, noise, safety and other factors should be considered.