Co-Branding

Retail Communication Guidelines
revised 09.15.11

Table of Contents
Introduction Retail Identity Elements Corporate Signature Typography Color System Primary Palette Secondary Palette Design Elements The Red Stripe Graphic Devices Product Photography Standard Elements and Specifications Specifications Basic Standard Graphic Formats Semi-Permanent and Promotional Informational Product Promotion Graphics Event Graphics 03 04 05 07 09 10 11 12 13 14 15 16 17 18 19 20 21 22

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

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11 3 . thereby increasing awareness and sales. Whenever graphics/displays are produced. Upgrades are available via: • Vendor Extranet • Marketing Intranet • Your Office Depot Merchant contact • Your Office Depot Visual Merchandising Department contact All displays (permanent or promotional) must also be supported by in-store display instructions (also approved by Office Depot Visual Merchandising Department). This is required of all permanent and promotional graphics and displays. Retail Communication Guidelines: Co-branding 08. ® Office Depot often has the opportunity to develop partnerships with strong product and service brands at retail. Please note that all retail graphics produced must be approved in writing by the Office Depot Visual Merchandising Department prior to print production. Any deviation from this approved style guide must be approved by Visual Merchandising.Introduction Office Depot has developed this style guide to provide the standards for creating co-branded retail graphics. Office Depot reserves the right to remove any unapproved graphics/displays from Office Depot stores. All co-branded graphics must follow these design guidelines and be approved in writing by the Office Depot Visual Merchandising department before production and shipment to stores.22. it is important to follow these basic guidelines to promote both the partner brand and Office Depot—the retailer presenting the product to the consumer—to ensure consistent delivery of the Office Depot brand. This is a living document and will be updated periodically to keep up with the changes in the retail channel.

Retail Communication Guidelines: Co-branding 08.22.11 4 .Retail Identity Elements Any deviation from this approved style guide must be approved by Visual Merchandising.

light pole banners. The approved templates andthe only textbe used as a guide for size and positioning. If you are in a program that will not open and edit an . Place it into your document and rebuild the red rule with Office Depot logo as shown below.eps. The templates are saved as an Adobe Illustrator CS2 . (If the band width is 1. Minimum acceptable red stripe length is the width of two Ds Retail Communication Guidelines: Co-branding 06. Unacceptable Usage OFFICE DEPOT® LOGO USAGE GUIDELINES FOR VISUAL MERCHANDISING HOW TO DETERMINE THE SIZE OF YOUR ODP LOGO The bandwidth proportions and project dimensions are shown on the Standard Graphics page in this document. Distance between the bottom of the Red rule to the bottom of the logo is equal to 3 ellipses of the lowercase ‘i’. Horizontal Corporate Signature The preferred signature treatment is the horizontal version. The tallest height of the logo is 40% of the White band width. The color Office Depot’s version of PMS Any other text orisgraphic element must 186 (100M 80Y). Single Line vs. The variety of shapes and sizes should allow you to choose the closest approximate size you need then enlarge or reduce as necessary and still fit within the guidelines. etc. If you don’t see a similar size.Corporate Signature The Office Depot signature is a valuable and highly visible asset that we work to preserve and protect. The logo font is completely outlined. (See example) HOW TO USE THE TEMPLATE Position the crop marks to fit your document. you can use this as a guide only.. The minimum protected space is the area defined by the x-height of the uppercase “D” in “DEPOT. and then size of band and logo will be determined by the formula below.g. Use of Color When using the corporate signature and tag line. Band Width Stacked Corporate Signature To be used when restricted to a vertical space for signature placement (e. use the red positive version on a white background whenever possible. please contact your Visual Merchandising Project Manager. . Remove or cover the text from the template. the height of the ‘O’ in ‘Office’.06 5 . ba the trim or the live area. Always make sure the Red rule is extended to bleed from left to right. (See example) The ‘O’ in ‘Office’ should be no less than 2 ‘O’ spaces from the left of the the trim or the live area.06. The stacked version should be used when narrow width restricts the single line version to an illegible size on corrugate displays and other specific displays. (See example) The thickness of the Red rule is equal to 1 ellipses from lowercase ‘i’. ® Retail Identity Elements The Office Depot corporate signature should be included on all co-branded graphics. These tag line is formulas are to that may be attached to the corporate signature. The logo should always be positioned in the upper left corner.5”.eps file. (Live area: Some projects may have channels or fr see standard graphic guidelines on page ___ ). Red rule should bleed left to right based on trim or live area. and placed at the bottom of the bandwidth. Protected Space Whenever possible.” as shown below. equals 40% of the bandwidth. Stacked Versions The single line version should be used whenever possible.). be placed outside of the protected space surrounding the corporate signature. vertical packaging. according to trim or live area. use more than the minimum amount of protected space around the signature.

enlarge If reduce as necessary similar size.eps. and edit an . Place the logo into your The saved How to usetemplates are Depot’s version of PMS 186 (100M . (See example) the live area.06 6 . (See example) EPS logo for reproduction Minimum acceptable red stripe length is the width of two Ds Retail Communication Guidelines: Co-branding 06. or you don’t see a and still fit within the guidelines. you can use this as These templates and formulas are to be used as a guide for size and positioning. Enlarge or reduce the logo to fit within The variety of shapes and sizes should allow you to choose the closest approximate size you need then the guidelines. your Visual Merchandising Project Manager. Office Depot logo as shown below. the height of the ‘O’ in ‘Office’. (If the band height is 40% of the band height (see example). and placed The bandwidth proportions and project at the bottom of the bandwidth. Place it into your document and rebuild the red rule with Office Depot logo as shown below. to bleed from left to right. The bandwidth proportions and project dimensions are shown the Red rule to the bottom of the logo on the Standard Graphics page in this document. GUIDELINES FORa program that will not open If you are in VISUAL MERCHANDISING The logo font is completely outlined. (Live spaces projects may have see standard graphic guidelines on page ___ ). according to trim or live area. The logo should always be positioned in the is equal to 3 ellipses of the lowercase ‘i’ The logo should always be positioned in the upper left corner. The will be determined by the formula below. live area.5”. The color is Office OFFICE DEPOT® LOGO USAGE Depot’s version of PMS 186 (100M 80Y). need. upper left corner. Remove or cover The templates are saved as an Adobe the text from the template. The template should allow you to HOW TO approximate size you choose the closest USE THE TEMPLATE Position the crop marks to fit your document. equalsthe formula below. Illustrator CS5 . If you are in a program that will not open and edit an . Size yourThe logo font is according to trim or document completely outlined.5”. (See example) white band height. please please contactcontact your Visual Merchandising Project Manager. based on ‘O’ in ‘Office’ should (see example) and then size of band and logo the trim or less than 2 ‘D’area: Some from the left ofchannels or frames. The ‘O’ inthe height of theless than‘Office’.eps file. equals left of the 1. document and rebuild the red rule with The color Office . Red rule dimensions are shown on the Standard should bleed left to right based on trim or HOW TO DETERMINE THE SIZE OF YOUR ODP LOGO Distance between the bottom of Graphics page in this document. and placed at the bottom of the bandwidth. based on the trim or by 40% of the bandwidth. be no the live area. live area.eps file. If you don’t see a similar size. The The tallest height of the logo is 40% of the White band width. Always make Remove or cover the text from the template.eps. How to determine the size of your The thickness of the red rule is equal to Office Depot logo: 1 ellipses from lowercase ‘i’.06.Corporate Signature Office Depot Logo Usage Guidelines for Visual Merchandising ® Retail Identity Elements These templates and formulas are to be Always make sure the red rule is extended used as a guide for size and positioning. Distance between the bottom the logo rule to the of the of the logo The tallest height of of the Red is 40% bottom is equal to 3 ellipses of the lowercase ‘i’. you can use this as a guide only. sure the Red rule is extended to bleed from left to right. the trim or the live area (see example). theistemplate:as an Adobe Illustrator CS2 80Y). Red rule should bleed left to right based on trim or live area. ‘Office’ should be no ‘O’ in 2 ‘O’ spaces from the the trim or the live area. a guide only. size of the band and logo will be determined (If the band width is 1. The thickness of the Red rule is equal to 1 ellipses from lowercase ‘i’.

11 7 .22.Typography Any deviation from this approved style guide must be approved by Visual Merchandising. Retail Communication Guidelines: Co-branding 08.

Any deviation from this approved style guide must be approved by Visual Merchandising. Retail Communication Guidelines: Co-branding 08. Letter Case Standards Headlines and subheads should be consistently set in sentence case. proportion or space relationships of any of the characters or distort the font in any way. FOR LESS.22. To maintain the quality and integrity of Helvetica Neue. including in-store signage and other display materials. including words like SAVE.11 8 .Typography – Corporate Typeface Helvetica Neue 45 Light Helvetica Neue 65 Medium Helvetica Neue 85 Heavy Typography ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue 75 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue 95 Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue The Helvetica Neue family is the corporate typeface to be used for all external marketing and communication materials that are printed. Bulleted copy should be treated as lower case with no punctuation. It should also be used for internal correspondence materials such as letters and memos. SALE or LIMITED TIME may appear in all capital letters for visual impact. never alter the shape. Body copy. Only highly promotional messages. captions and legal copy also should use sentence case.

Title Color System 9 .

Inc. white should be used as a prominent color in all applications. For accurate PANTONE® color standards. Any deviation from this approved style guide must be approved by Visual Merchandising. Retail Communication Guidelines: Co-branding 08. specific to Office Depot . Whenever possible.22. PANTONE® is a registered trademark of PANTONE®. for accuracy and may not match the PANTONE® color standards. ® The consistent use of color is a major factor in recognition and memorability for Office Depot.11 10 . The colors shown on this page and throughout this guide have not been evaluated by PANTONE®.Primary Palette corporate colors Color System Pantone® PMS 186 Pantone® Black White Office Depot Red 4-color CMYK C 0% 100% M Y 80% K 0% Black 4-color CMYK C 40% M 30% Y 20% K 100% White 4-color CMYK C 0% M 0% 0% Y K 0% This is a custom color mix. with red being used in the corporate signature. This highly recognizable palette will become associated with our brand when used consistently over time. The colors have been carefully selected to represent Office Depot. Moreover. which can help to support the values associated with Office Depot. Inc. particular colors tend to evoke particular responses. refer to the current edition of the PANTONE® color formula guide.

particularly outside of seasonal campaign windows. they should never overpower the primary palette in any campaign or design. However. Use secondary colors to emphasize important information. Retail Communication Guidelines: Co-branding 08. Any deviation from this approved style guide must be approved by Visual Merchandising. refer to the current edition of the PANTONE® color formula guide.11 11 . Secondary colors can be used to identify and differentiate all marketing. PANTONE® is a registered trademark of PANTONE®. products and prices. for accuracy and may not match the PANTONE® color standards. Inc. Inc.22. They can be used to add color and provide differentiating backgrounds to design year-round. The colors shown on this page and throughout this guide have not been evaluated by PANTONE®. For accurate PANTONE® color standards.Secondary Palette Color System Pantone® PMS 266 Pantone® PMS 7461 Pantone® PMS 583 Pantone® PMS 151 Pantone® PMS 123 4-Color CMYK C 79% M 90% Y 0% K 0% 4-Color CMYK C 78% M 28% Y 0% K 0% 4-Color CMYK C 23% M 0% Y 100% K 17% 4-Color CMYK C 0% M 48% Y 95% K 0% Note that the corporate signature may appear only on white. red or black 4-Color CMYK C 0% M 24% Y 94% K 0% The secondary palette is used to support the primary palette.

Design Elements 12 .

Always make sure the Red rule is extended to bleed from left to right. please contact your Visual Merchandising Project Manager. C:0 M:100 Y:80 K:0. (See example) HOW TO USE THE TEMPLATE The Red Stripe ® Position the crop marks to fit your document. border. Red rule should bleed left to right based on trim or live area. Remove or cover the text from the template.5”. Place it into your document and rebuild the red rule with Office Depot logo as shown below. Horizontal The Red Stripe is positioned horizontally. The tallest height of the logo is 40% of the White band width. Relationship of Corporate Signature to red stripe Band width 5% minimum of sign height Usage The Red Stripe is used alone as a graphic element or to highlight important copy such as a program name. No other colors are used. (Live area: Some projects may have channels or frames. (If the band width is 1. The variety of shapes and sizes should allow you to choose the closest approximate size you need then enlarge or reduce as necessary and still fit within the guidelines.11 13 . Design Elements The Office Depot Red Stripe can be used together with the logo. If you don’t see a similar size. . Proportion The height of the Red Stripe is no more than 20% and no less than 5% of the height of the panel on which it appears and is proportional to Office Depot logo. Color The Red Stripe must be PMS 186.The logo font is completely outlined. the trim or the live area. Distance between the bottom of the Red rule to the bottom of the logo is equal to 3 ellipses of the lowercase ‘i’. see standard graphic guidelines on page ___ ). or a call to action. you can use this as a guide only. The Red Stripe can also be an independent design element. footer or separator on the page (not used with the Office Depot logo). (See example) The ‘O’ in ‘Office’ should be no less than 2 ‘O’ spaces from the left of the the trim or the live area. and placed at the bottom of the bandwidth.22. equals 40% of the bandwidth. according to trim or live area. Any deviation from this approved style guide must be approved by Visual Merchandising. a headline. not vertically or on an angle.eps. (See example) The thickness of the Red rule is equal to 1 ellipses from lowercase ‘i’. Single Stripe Use only one Red Stripe per sign. If you are in a program that will not open and edit an . Bleed The Red Stripe bleeds left and right whenever possible. the height of the ‘O’ in ‘Office’. Retail Communication Guidelines: Co-branding 08.

graphic and photographic elements Example 2: Regular use 0.3768) to locate a store near you Delit mod magna • Egat isque silam vellit tiscin hendrit Quis addit los 945-7687 Faccum am net mendici ellat • Egat isque silam vellit tiscin hendrit Quis addit los 945-7687 Faccum am net mendici ellat Example 1: Fully enclosed box The round corner rule may be used to organize a variety of diverse text.5 pt. yellow rule for print applications 8-pixel yellow rule for on-screen applications The Round Corner Rule is used to give a distinctive look to the organization of elements in communication materials. be mindful that excessive amounts of highlighting can distract the eye as opposed to directing it. a 0.com or call 1. It allows applications with many diverse elements to be organized into a clean.800.5 pt. black rule (Example 2) • for greater emphasis.463.22. Color for rule: While yellow is the preferred option. so be discriminating and limit the number of items highlighted to those messages and items that need most attention. Weights of the rules should be consistently applied: • for regular use. The rule can be used either as a fully enclosed box (Example 1) or with the side open (Examples 2 and 3) and can be square or rectangular in shape. The rule can also be filled with color and contain text or images. black rule for print applications 1-pixel rule for on-screen applications Example 3: Greater emphasis 6 pt.800. The rule is a functional element used for organizing complex information. use a 6 pt. simple structure that is also unique and memorable. The Round Corner Rule is a graphical element that can be printed on square-cut collateral and signage.GO. The round corner rule is another element of the Office Depot brand.Introduction to Graphic Devices The Office Depot brand system has unique graphic devices to enhance our brand recognition. ® Buy 2 Get 1 free! Delit mod $ 29 49 Delit mod $ 29 49 Delit mod magna Shop online at officedepot. other colors may be used as directed by Office Depot Visual Merchandising.11 14 . When using this technique. It also has a unique and recognizable character. Retail Communication Guidelines: Co-branding 08.DEPOT (1. yellow rule (Example 3) Any deviation from this approved style guide must be approved by Visual Merchandising. It is not always mandatory to die cut materials to round the corners.

11 15 . PRODUCT ENVIRONMENT PHOTOGRAPHY hero or glamour-style shots. These photos are used largely in make the product appear visually interesting Stylized object photography may be used catalogs. mood or visual flavor. The shadows should be reflective and visually anchor product. minimal props) application. reflections and shadows. Silhouetted product photography is used throughout advertising. accessories in realistic environments and to Our style of product photography aims to showcase Office Depot® exclusive furniture collections. never illustrations. advertising inserts and in store. marketing materials and in store to display the vast array of products and supplies we bring to our customers. The choice of image Product environment photography PRODUCT ENVIRONMENT PHOTOGRAPHY style is dependent on the function of the is used primarily to display furniture and (neutral background-product focused.Product Photography Design Elements Stylized object photography Product environment photography Silhouetted product photography product photography. lightly styled. Retail Communication Guidelines: Co-branding 08. These photos should include interesting angles. and to inspire WorklifeTM through the use of when it is appropriate to convey a style. Any deviation from this approved style guide must be approved by Visual Merchandising. product environment photography. Product should be shot (color story. minimal props) on a reflective surface to create shadows. lightly styled.22. Object and product photography will fall into one of three general categories: stylized object photography. and silhouetted Object and product imagery should be in the form of photography.

Standard Point of Purchase Elements & Specifications 16 .

040pt styrene (perm) 24pt C1s or 24pt C2s 10pt C1s 10pt C2s (temp) 20pt C2s (semi-temp) 80# text C2s (acrylic holder) 50pt free standing easel back 80# text C2s (acrylic holder) 50pt free standing easel back 2-Sided 2-Sided 2-sided 1 or 2 Sided 1-Sided 2-Sided 2-Sided 2-Sided Bulk sign holder (acrylic) Bulk sign holder (acrylic) or cheesehead Use OD approved black clips Existing stanchion sign holder Slides into existing channel strips Shelftalker clips (1/sign) **If printing on 80# text please contact Office Depot Visual Merchandsing for ensuring holders are available.22.5”x3.5”x11” Band Height . Retail Communication Guidelines: Co-branding 08.75” Stock Sides Hardware Standard Graphics Bulk Stack Topper Palette Topper Blade Sign Stanchion Sign Shelf Talker Shelf Violators Counter Card 10pt C2s 10pt C2s 24pt/24pt (temp) .5” 1.5” 24pt C1s 24pt C1s 24pt C1s 24pt C1s 1-Sided 1-Sided 1-Sided 1-Sided Existing supplies endcap holder Existing supplies endcap holder Existing supplies endcap holder Existing supplies endcap holder Any deviation from this approved style guide must be approved by Visual Merchandising.75” .5” 8.5” 17”x11” 6”x24” 22”x28” 5.75” 1.11 17 .5” 1.5” .75” . **If printing on 80# text please contact Office Depot Visual Merchandsing for ensuring holders are available.5” .5” (2) 48”x7”” 48”x12”” 48”x19.Standard Graphics Sign Type Dimensions W” x H” 11”x8. Endcap Header 48” Bottom 48” Full 48” Power 36”x35.5” 5”x5” 11”x8.5” .5” 36”x35.75” 1” 2” 1.

When materials are created for these purposes. product attributes and promotional offers. the Office Depot logo should be larger and more prominent than all other partner logos.11 18 . as well as information. Office Depot should drive the design and production so that the graphics created have continuity with other Office Depot retail communications. Horizontal Formats Vertical Formats Partner-driven Text and Graphic Zone Partnerdriven Text Zone Co-Brand Mark Directive Copy Partner-driven Text and Graphic Zone Partner-driven Graphic Zone Partnerdriven Text and Graphic Zone Directive Copy Co-Brand Mark Partner-driven Text Zone Directive Copy Directive Copy Partnerdriven Graphic Zone Co-Brand Mark Co-Brand Mark Directive Copy & Disclaimer Co-Brand Mark Partner-driven Text Zone Partner-driven Graphic Zone Directive Copy Co-Brand Mark Any deviation from this approved style guide must be approved by Visual Merchandising.22. Standard Graphics Examples of various layout formats should provide a guideline to signs that identify brand. When possible. ® Partner name and logo should be treated within their brand guidelines with the overall impact supportive of Office Depot.Basic Standard Graphics Formats The objective is to create focused communications while integrating many varied elements. Retail Communication Guidelines: Co-branding 08. the prominence of the Office Depot logo should be at least proportionate to the partner’s logo.

Military Trail. FL 33496 Date: 03-25-11 Header Project Mgr: ML Prod.S. and countries around the world. All other marks contained herein are the property of their respective owners. Design Manager This document was created in Illustrator CS3. Sign-off does NOT suggest approval for the release of final artwork.22. When materials are created for these purposes. with the overall impact supportive of Office Depot. Research In Motion® and related trademarks. When possible. For an exact representation of PMS colors specified. RIM®.: 6600 N.ai This proof shows an approximation of process and spot colors only.11 19 Process Colors: . please consult a Pantone® Color Guide. 19" 24" Multi-tasking. Mgr: BK 2-Sided Portal File Name: 11036_001_Hdr_47. RIM01238 NP-10036-001 imageCLASS Laser All-in-One Laser Printer • Digital Copier • Color Scanner • Laser Fax Job No. © 2011 Research In Motion Limited. Traps have not been set. 7" AA-11204-001 Job No.Semi-Permanent and Promotional The objective is to create focused communications while integrating many varied elements. Boca Raton. Semi-permanent and promotional graphics are everyday signs that identify brands and product attributes. app-rocking. Laser Printer • Digital Copier Merchant Date Date Date Project Manager Date Production Manager Introducing the world’s first professional-grade tablet. flash-loving and ultra-portable. Partner name and logo should be treated within their brand guidelines. Immediately contact Office Depot® Visual Merchandising with any print concerns that conflict with the intended design. the Office Depot logo should be larger and more prominent than all other partner logos.ai This proof shows an FPO Callouts: Fonts: FPO Dieline: Slug fonts: FPO Bleed: FPO Live Area: F Round: Date: Artist Initials: 1 F 0325 0325 CR CR Retail Communication Guidelines: Co-branding 08. the prominence of the Office Depot logo should be at least proportionate to the partner’s logo. All rights reserved.75" imageCLASS imageCLASS Laser All-in-One Laser All-in-One imageCLASS Laser All-in-One Laser Printer • Digital Copier • Color Scanner • • Digital Copier • Color Scanner • Laser Fax Laser Printer Laser Fax Laser Printer • Digital Copier • Color Scanner • Laser Fax Choose the right laser printer for you. Standard Graphics 47.75x7_F_0701.75" 47. names and logos are the property of Research In Motion Limited and are registered and/or used in the U. Boca Raton. Mgr: BK 2-Sided FPO Live Area: Portal 11204_001_Hdr_47. as well as promotional offers. Visual Merchandising Job Name: Sign Type: 6600 N. imageCLASS Laser All-in-One AMATEUR HOUR IS• Color Scanner • Laser Fax OVER. BlackBerry®. Office Depot should drive the design and production so that the graphics created have continuity with other Office Depot retail communications.75x24_F_0325. FL 33496 11204 Job Name: Samsung Printer Endcap Sign Type: Visual Merchandising File Name: Date: 07-01-11 Header Project Mgr: FPO Dieline: Slug fonts: EZ Prod.: Round: Any deviation from this approved style 11036 must beEndcap guide BlackBerry approved by Visual Merchandising. Military Trail. FPO Callouts: Fonts: Helvetica Neue LT Std 55 SamsungImaginationBold FPO Bleed: F Round: Round: Date: Artist Initials: 1 F 0624 0701 CS SS Process Colors: Spot Colors: PMS PMS PMS PMS XXXX XXXX XXXX XXXX Helvetica Neue LT Std 57 Helvetica Neue LT Std 85 OK TO RELEASE Signature Date REVIEW SIGN-OFF Initials below indicate ONLY that the attached layout has been reviewed.

Office Depot standards for retail graphic formats and treatment of identity elements must be strictly observed. Retail Communication Guidelines: Co-branding 08. is backed by major media support or is a temporary addition (such as seasonal merchandise).11 20 . Temporary / Partner-driven Whenever the partner brand has very high brand recognition. ® Standard Graphics imageCLASS Laser All-in-One Laser Printer • Digital Copier • Color Scanner • Laser Fax imageCLASS Laser All-in-One Laser Printer • Digital Copier • Color Scanner • Laser Fax imageCLASS Tools for CreatingLaser All-in-One académie jr.Product Promotion Graphics Product promotion graphics leverage the value or equity in a partner brand to create a sense of urgency.22. Even in these cases. the partner brand may take on more prominence. These graphics should focus on value or brand messaging to communicate a sense of urgency.™ arts and activities Laser Printer • Digital Copier • Color Scanner • Laser Fax Any deviation from this approved style guide must be approved by Visual Merchandising.

99 SAVE 32. Get more tax tools for less. Retail Communication Guidelines: Co-branding 08. Do more business for less.11 21 . all retail graphics must incorporate the event theme.Event Graphics Temporary (major department or storewide) Office Depot or Partner-driven ® Standard Graphics Whenever a partner’s product (line) or service is advertised as part of an Office Depot event. color and imagery developed by the Office Depot creative team.50 Duncan High-Back Mesh Chair 690-657 Gray/Black 9749 Offers valid: 10/16/11 – 10/29/11. Office Depot Event Graphic Vendor Event Graphic Get more organized for less.99 SAVE $70 Big & Tall High-Back Bonded Leather Chair 618-027 Espresso 20999 $ Reg. Selection varies by location. Inc.22. $279. $ save $ 70 up to on featured chairs Reg. $129. © 2011 Of ce Depot. $199. Any deviation from this approved style guide must be approved by Visual Merchandising. Assembly required.99 SAVE $50 Harrington High-Back Bonded Leather Chair 715-005 Burgundy 198-455 Black 611-960 Brown 14999 $ Reg. JK-10401-027 Do more business for less. All rights reserved.