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Published by Saeed Abbas

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Published by: Saeed Abbas on Jan 05, 2012
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11/08/2012

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1. What is the only element of the market mix that creates revenue?

A) B) C) D) E) Distribution price product promotion none of the above create revenue

1. Under ____________, the market consists of many buyers and sellers trading in a uniform commodity such as wheat or copper. A) B) C) D) E) pure oligopolistic competition pure monopoly monopolistic competition oligopolistic competition pure competition

1. ____________ is the pricing of products that must be used along with a main product. A) B) C) D) E) Market-value pricing Optional-product pricing Captive-product pricing Value-added pricing Current-value pricing

1. ____________ refers to the cutting out of marketing channel intermediaries. A) B) C) D) E) Prointermediation Reinter mediation Deintermediation Disintermediation Exintermediation

1. A ____________ store is a retail store that carries a narrow product line with a deep assortment within that line. A) B) C) D) E) Wholesale Super Department Specialty convenience

1. ____________ advertising is used heavily when introducing a new product category. A) B) C) D) E) Informative Comparative Direct Reminder Testimonial

________________ selling is becoming more popular. and behaviors? A) B) C) D) E) political demographic natural cultural technological 1. A) B) C) D) E) mission statement segmentation statement marketing statement positioning statement portfolio statement 1. perceptions. MIS activities begin and end with ____________. Consumers undertake ___________ when they are highly involved in a purchase and perceive significant differences among brands. preferences. Which environmental factor is made up of institutions and other forces that affect a society’s basic values. Because products are becoming more complex and a single salesperson can’t handle all of a large account’s needs. A) B) C) D) E) Support Group Technical Team product 1.1. A statement of organizational purpose is called a ____________. A) B) C) D) E) competitors information users upper management publics distributors 1. A) B) C) D) E) assimilation-contrasting buying behavior attribution-deduction buying behavior dissonance-reducing buying behavior habitual buying behavior complex buying behavior . Which of the following is NOT one of the five dimensions of brand personality that have been identified? A) B) C) D) E) agreeableness excitement sincerity ruggedness sophistication 1.

The last step of the selling process is _______________. 1. A) B) C) D) E) unsought convenience expected shopping specialty . A) B) C) D) E) Modified selling Pre-selling Loyalty selling Systems selling Incentive selling 1. A) B) C) D) E) very consistent very steady unpredictable derived not influenced by consumer demand. A) B) C) D) E) presentation follow up handling objections approaching closing 1. An example of a(n) ____________ product is life insurance.1. lifestyle. ____________ is defined as buying a packaged solution to a problem from a single seller. or personality characteristics. In ____________ a firm might decide to ignore market segment differences and target the whole market with one offer. ____________ divides buyers into groups based on social class. A) B) C) D) E) Benefit Geographic Demographic Psychographic Behavioral 1. thus avoiding all the separate decisions involved in a complex buying situation. A) B) C) D) E) concentrated segmentation local segmentation differentiated segmentation undifferentiated segmentation micro segmentation 1. Business demand is usually ____________.

A) B) C) D) E) price-taker off-price wholesale market-taker discount . and in shopping malls A) B) C) D) E) Order booths Kiosks Direct market booths On-line order screens ATMs 1. A ____________ retailer is a retailer that buys at less-than-regular wholesale prices and sells at less than retail.1. in airports. _____________ are forms of direct marketing that are popping up everywhere—in stores.

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