Research on Biscuits

‡ Bread and biscuits are the major part of the bakery industry and covers around 80 percent of the total bakery products in India. . ‡ India the second largest manufacturer of biscuits.Introduction ‡ Indian Biscuits Industry -largest among all the food industries with a turn over of Rs.3000 crores.

a steady growth of 15 percent per annum in the next 10 years will be achieved by the biscuit industry of India.‡ The Federation of Biscuit Manufacturers of India (FBMI) has confirmed a bright future of India Biscuits Industry. ‡ According to FBMI. .

Methodology There are two types of methods used in research: Qualitative Research Quantitative Research .

‡ Quantitative research is apt for research on biscuits .Quantitative Research ‡ Quantitative research refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships.

analysis of data & evaluation of results . theories and hypothesis ‡ The development of instruments and methods for measurement ‡ Experimental control and manipulation of variables ‡ Collection of empirical data ‡ Modeling.Reasons ‡ Generation of models.

Frequency of Consumption .

Flavor .

Top Of Mind Awareness .

Quality wrt age group .

Consumption of brands wrt Occupation .

Age group wrt cookies preference .


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