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Coast Spas - Getting Sociable!

Coast Spas - Getting Sociable!

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Published by Shane Gibson

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Categories:Types, Business/Law
Published by: Shane Gibson on Jan 06, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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Getting Sociable!

With Coast Spas @shanegibson

³I think that¶s going to break.´

³The Customer Owns Your Brand´

Socialized.me @shanegibson

800 Million

Socialized.me @shanegibson

150 Million

Socialized.me @shanegibson

250 Million updates/day

Socialized.me @shanegibson

Socialized.me @shanegibson

2 Billion views/day

Socialized.me @shanegibson

³If you think you are a leader and no one is following you... You¶re actually just going for a walk´
Socialized.me @shanegibson

Socialized.me @shanegibson

³After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have ³earned´ such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money. And all it took was making those original 120 participants feel special.´ Porter Gale ± VP Marketing, Virgin Socialized.me @shanegibson

Socialized.me @shanegibson

The Reverse Drip

Socialized.me @shanegibson

Socialized.me @shanegibson

Rules of Engagement
#1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It¶s not about you #4 Be fearless in your contribution to community #5 Don¶t be a social spammer, engage #6 Be authentic #7 Be consistent
Socialized.me @shanegibson

Social media marketing is about LISTENIN G
Socialized.me @shanegibson

Socialized.me @shanegibson

Socialized.me @shanegibson

Use Multiple Channels

Engagementdb.com
Socialized.me @shanegibson

Who blogs anyway?

Socialized.me @shanegibson

Islands

Socialized.me @shanegibson

Ecosystem

Socialized.me @shanegibson

Canada¶s Biggest Book Launch Party

(Until someone tells us otherwise)

Socialized.me @shanegibson

Sociable! Book Launch

Socialized.me @shanegibson

Being

Socialized.me @shanegibson

Getting Sociable!

Socialized.me @shanegibson

Summary
1. Marketing is now a conversation 2. Know the rules of engagement 3. Listen and get proactive in your community 4. Remember« get Sociable and use the internet to get off the internet

Socialized.me @shanegibson

Resources
FB.me/sociablebook http://closingbigger.net http://twitter.com/shanegibson http://slideshare.net/shanegibson

Socialized.me @shanegibson

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