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2011 Most Contagious Trend Report

2011 Most Contagious Trend Report

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Published by Derek E. Baird
Source: http://www.contagiousmagazine.com/2011/12/most_contagious_3.php
Source: http://www.contagiousmagazine.com/2011/12/most_contagious_3.php

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Published by: Derek E. Baird on Jan 06, 2012
Copyright:Attribution Non-commercial

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01/07/2012

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Coke Zero created a particularly compelling and
interactive expression of one person’s everyday life,
by translating it into a playable advergame.

Digital agency Gringo, São Paulo, frst launched a
search via popular blog Jovem Nerd (‘young nerd’),
before fnally selecting entrant Lucas Dias as the basis
for the character. His mission? To have more time for
his life outside work, and in particular his girlfriend.

The fnal video-game was called Minha vida de
game
(‘My life at stake’) and was created by São
Paulo-based Hive Digital Media. Dias was flmed and
photographed before the images were projected on
a 3D scanner and then rendered to build the game.

See Contagious 26

http://bit.ly/game_cokezero

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