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2011 Most Contagious Trend Report

2011 Most Contagious Trend Report

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Published by Derek E. Baird
Source: http://www.contagiousmagazine.com/2011/12/most_contagious_3.php
Source: http://www.contagiousmagazine.com/2011/12/most_contagious_3.php

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Published by: Derek E. Baird on Jan 06, 2012
Copyright:Attribution Non-commercial

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01/07/2012

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To promote its free, legal music sharing service, Singaporean
Telco, StarHub, through DDB Singapore, created Musical Mood
Box
, a Facebook app. Based on posts and status updates, the
app used an algorithm to sense the user’s mood and then posted
appropriate tracks to their Wall. Musical Mood Box racked up
40,000 Likes, raising monthly traffc by 53%. See a full case study
on StarHub in Contagious 29

Cellcom hosted a series of virtual gigs for Israeli youth through
Facebook. Viewers of Volume Festival could convene online at
a designated time to watch band performances, comment live via
the social network, and integrate themselves into the performance
via webcam. See Contagious 27

http://music.starhub.com

http://volumefestival.co.il

One to Watch /

The Bronze format is an app, currently in beta, which creates a
unique piece of music on every listen. The innovative app was
developed by former Golden Silver frontman Gwilym Gold,
Björk producer Lexxx and a team from Goldsmiths College,
University of London
. It works by transforming music in real time,
triggering different sounds to create an evolving version of a song
each time it is played. Gold’s single Flesh Freeze was the frst to
be released via the format. Contagious 28

http://bronzeformat.com

CeLLCom /

sTarhub /

bronZe /

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movemenTs

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proJeCTs

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serviCe

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soCiaL

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idenTiTy

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daTa

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augmenTed

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money

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haCk CuLTure

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musiC 2.0

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video

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reTaiL

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gaming

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pubLishing

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design

most contagious / video /

Online viewing fgures are at an all-time high,
with the average American watching 21.1
hours of content in October, according to
ComScore. And, as YouTube’s recent efforts
covered below demonstrate, online content is
heading in the direction of longer form, quality
efforts from professional content producers.
Back in March, Warner Brothers became the
frst major Hollywood studio to launch movie
rentals though Facebook, while Miramax’s
eXperience app allows users to share video
content via their News Feed.

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