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Toyota Project

Toyota Project

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Published by: Mohemmad Naseef on Jan 07, 2012
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03/10/2013

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AUTOMOBILE INDUSTRY

Automobiles has become an indispensable part of our life, an extension of human body that provides us faster, cheaper and more convenient mobility every passing day. Behind this betterment go the efforts of those in the industry in the form of improvement through technological research. What actually behind this betterment of the automobiles are the opinions, likes, requirements and dislikes of those who use those vehicles? These wheeled machines affect our lives more than one. The automobile industry is one of the most important industries in the world, affecting not only the economy but also the cultures of the world. It provides jobs for millions of people, generates billions of dollars in the worldwide revenues and provides the basis for a multitude of related service and supporting industries. Automobile revolutionaries in the 20th century, changing forever the way people live, travel and do business. The automobile has enabled people to travel and transport goods faster and opened wider market areas for business and commerce. The auto industry has also reduced the overall cost of transportation by using methods such as mass production, mass marketing and globalization of production. Between 1886 and 1898, about 300 automobiles were built, but was no real established industry. A century later auto makers and auto buyers expanding globally, auto making became world largest manufacturing activity, with nearly 58 million new vehicles built each year worldwide. Before independence in the 1940s, India had no automobile industry to speak of cars were brought in to the country in a knocked down condition from England. They were reassembled to serve the market provided by the British ruling class and some Indian elites. Today the automobile industry is fast maturing. It sells about 8.10 million vehicles, which is nearly 18 times more than the 45000 sales that were realized in 1984. Most of the automobile giant in the world like Peugeot, Mercedes Benz, Ford, Fiat, Daewoo, Toyota, Hyundai, Honda and even Bentley have invested substantially in setting up production facilities in India.

OPPORTUNITIES FOR THE INDIAN AUTOMOBILE INDUSTRY

The foreign manufactures such as GM. which thereto was not permitted. It is essential that legal reforms be put in place at the earliest to provide more flexibility in manufacturing operations and enable the industry to quickly adjust the work force in line with fluctuating market condition. Ford and Daimler Chrysler will almost certainly import vehicles from their large . The growth in automobile sales has been impressive for the past ten years since liberalization began. come April 2001. While there exist many opportunities for growth in business there are also quite a few factors. The year 2002-2003 has already seen a significant 65% increase in export volumes during the period April to March. Anti-lock Braking Systems. many Indian automobile manufacturers have announced their plans to increase the export of vehicles from India. To add to the problem. However with liberalization. Competition has meant that manufactures margins have been squeezed severely and they are all under pressure to cut costs to be profitable and competitive. etc. Some of the older manufacturers like premier automobiles (manufacturers of Lambretta scooters) and ideal jawa (manufactures of ambassador and contessa cars) is in trouble due to the declining sales of its car’s. the Indian Automobile Industry faces some tremendous opportunities and also great challenges. as most customers prefer the newer models available in the market. but also result in greater comfort and better drivability. Which act as an impediment? The lack of any significant change in the labor law reforms also continues to be a matter of concern. Also. These technologies not only offer increased safety for drivers and passengers. Even the dominant player Maruti has seen its market share decline rapidly due to its models being old and jaded is in addition facing labour problems in its plant. This trend is expected to continue with more global OEMs sourcing vehicles from their Indian plants. the introduction of newer technologies such as Electronic Diesel Control Systems to reduce emission levels. Additionally. the customer has been presented with wide range of choices in automobiles to suit every requirement and budget. safety devices such as Air Bags. India will have to permit import of fully built automobiles.Global automobile companies are setting up manufacturing facilities in India. CHALLENGES FOR THE INDIAN AUTOMOBILE INDUSTRY As we move into the new millennium. auger well for the company and the automotive sector as a whole. under the WTO agreement.

A number of Japanese and Korean companies have been following this strategy very successfully. The challenge before the industry is to figure out the strategy for the survival and growth. which is a mixture of petrol and alcohol. It is clear from the picture painted above that the industry will have to increase volumes in each segment to achieve lower cost of manufacture.portfolio of models and makes further segmenting the into niches. Gasohol has been very successful in Brazil. The second opportunity is to become contract manufacturers for overseas company. The overseas markets will have to be exploited more aggressively. Maruti is already exporting vehicles. The third opportunity is to overcome the vulnerability of the automobile market to oil prices by designing vehicles. Even a small percentage reduction in the consumption of petroleum per vehicle can make a big difference to the balance of payments. Recent reports suggest the government is exploring the possibility of introducing Gasohol. as are Mahindra. Daimler Chrysler and more recently Daewoo. this will increasingly become an important selling feature. COMPANY PROFILE . Hindustan Motors is said to be considering this option. but this will mean the companies will have to invest more in Research and development of new models with better features. The industry must focus its R&D efforts in line with the global trends. It was surprising to see how the industry kept stalling the introduction of pollution norms for vehicles on tine pretext that they needed more time to get the technology. Telco. which can offer lower fuel consumption.product of the sugar industry. although how competitive they are in terms of price remains to be seen. Since Alcohol is a by. With growing awareness among the public about pollution and the effective campaigns carried out by the NGOs. One way to achieve this will be to go for exports in a big way. this is a very logical step that should have been taken many years ago. which is to build vehicles that are considerably more fuel efficient and less polluting.

Japan Worldwide • Key people Fujio Cho (Chairman and Representative Director) Katsuaki Watanabe (Vice chairman and Representative Director) Akio Toyoda (President and Representative Director) Shoichiro Toyoda (Honorary Chairman) Automobiles Financial Services • • • Products • • Revenue ¥18.9 trillion .TOYOTA MOTOR CORPORATION Toyota Motor Corporation Toyota Jidosha Kabushiki-gaisha トヨタ自動車株式会社 Type Public (TYO: 7203. 1937 Kiichiro Toyoda Toyota City. Aichi. LSE: TYT & NYSE: TM) • Industry Automotive Robotics Financial services Biotechnology • • • Founded Founder(s) Headquarters Area served August 28.

116 (for TMC.3 trillion ¥10. The Toyota Automatic Loom Works was then headed by Japan’s “King of inventers” Saki chi Toyota.4 billion ¥30.5 billion ¥209. and the corporate philosophy still guides our growth today. just in time and Kaizen. Production system were improved in the late 1950s. The patents rights to one of his machine had been sold to plat Brothers (UK) and provided the seed money for the development and test building of Toyotas first automobiles. Toyota believes in localizing its operations to provide customers with the products they need where they need . became known as TPS in 1970 but was established much earlier by Taichi Ohno. August 1997 marked the 60th anniversary of TMC. has since blossomed in to the leader that it is today. the system is a major factor in the reduction of inventories and defects in the plants of Toyota and its suppliers and it’s under pins all our operations across the world. Based on the principles of jidoka. total Toyota 320. Ltd was first established in 1937 as a spin off from Toyota Automatic Loom works.Operating income Net income Total assets Total equity Employees ¥147. labour and management emerged from this stoppage firmly committed to the principles of mutual trusts and dependence. Saki chi’s son.3 trillion 71. one of the worlds’ leading manufacturers of weaving machinery. In 1950 the company experienced its one and only strike.808) Divisions • • Lexus Scion Website Toyota Worldwide The Toyota Motor Co. The fledgling company founded by Kichiro Toyota.

one of the world's leading manufacturers of weaving machinery. Ltd was first established in 1937 as a spin-off from Toyoda Automatic Loom Works. close relationship with people and organizations in the local community are essential contributors to mutual prosperity across the world. as well as Toyota’s CSR policies.them. Information on the Guiding Principles. In every community in which the company operates. which serve as the foundation of this approach. Toyota has sought harmony between people. and manufacturing philosophy. This philosophy builds mutually beneficial long term relationship with local suppliers and helps the company fulfil its commitments to local labour. and that corporate philosophy still guides growth today. Toyota strives to be a responsible corporate citizen. North America and Europe. Since its foundation. as well as the sustainable development of society. production system. A)Background and Inception of Company TOYOTA MOTOR CORPORATION. Toyota participates enthusiastically in community activities ranging from the sponsors of educational and cultural programmers to international exchange and research. . JAPAN The Toyota Motor Co. Toyota also has a global network of design and “Research and Development” facilities. The fledgling company founded by Kiichiro Toyoda. August 1997 marked the 60th anniversary of TMC. Toyota has continuously worked to contribute to the sustainable development of society through provision of innovative and high-quality products and services that lead the times. can be found here. has since blossomed into the leader that it is today. Labor and management emerged from this stoppage firmly committed to the principles of mutual trust and dependence. and the global environment. embracing the three major car markets of Japan. The patent rights to one of his machines had been sold to Platt Brothers (UK) and provided the seedmoney for the development and test-building of Toyota's first automobiles. through manufacturing. In 1950 the company experienced its one and only strike. society. The Toyoda Automatic Loom Works was then headed by Japan's "King of Inventors" Sakichi Toyoda. Over and above manufacturing. Sakichi's son.

Production of vehicles outside Japan began in 1959 at a small plant in Brazil. yet important aspect of its business philosophy . equivalent to one every six seconds. Across the world. but also through ancillary industries.Production systems were improved in the late 1950s. . close relationships with people and organizations in the local community are essential contributors to mutual prosperity. Toyota also has a global network of design and 'Research and Development' facilities. While managing growth. Based on the principles of Jidoka. culminating in the establishment of the 'Toyota Production System. Toyota is the world's third largest manufacturer of automobiles in unit sales and in net sales. Over and above manufacturing. In every community in which the company operates."Putting Customer First”. the system is a major factor in the reduction of inventories and defects in the plants of Toyota and its suppliers. this philosophy builds mutually beneficial long-term relationships with local suppliers and helps the company fulfil its commitments to local labour. Toyota strives to be a responsible corporate citizen. and it underpins all our operations across the World. TKM's growth since inception can be attributed to one simple.' It became known as TPS in 1970 but was established much earlier by Taiichi Ohno. Toyota participates enthusiastically in community activities ranging from the sponsorship of educational and cultural programmes to international exchange and research. and continued with a growing network of overseas plants. Toyota launched its first small car (SA Model) in 1947.5 million vehicles per year. TKM has maintained its commitment to provide quality products at a reasonable price and has made every effort to meet changes in customer needs. producing more than 5. Just-in-time and Kaizen. not only through its dealer network. embracing the three major car markets of Japan. North America and Europe. Toyota believes in localizing its operations to provide customers with the products they need where they need them. TOYOTA KIRLOSKAR MOTOR PRIVATE LIMITED As a joint venture between Kirloskar Group and Toyota Motor Corporation. It is by far the largest Japanese automotive manufacturer. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. Today.

allowing customers to experience the convenience and pleasure of owning Toyota Automobiles. improve the quality of life of the team members and promote robust economic activity in India. . Contribute to the well-being and stability of team members. B)Nature Of Business Carried: Toyota is the second biggest auto manufacturer of the world. Toyota cars came to India in 1997 through collaboration with the Kirloskar group. with their excellent car models including Toyota Innova. human resource development and vehicles that meet global standards at competitive price. Toyota Corolla. realise greater employment opportunities for local citizens. Toyota Camry. Toyota Land Cruiser Prado. Contribute to the overall growth for our business associates and the automobile industry. and the now discontinued Toyota Qualis has won Indian hearts with their practiced philosophy of putting the "Customer first". TKM. TKM aims to further contribute to progress in the Indian automotive industry.TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members. Quality Policy In 2005. Mission “Setting New Standards in Customer Service” Placing Customer Satisfaction First. In this way. we contributing to speedy and efficient service. Toyota established a Customer First Activity Promotion Committee to create the ideal environment for putting "customers and quality first" and to ensure that defects do not reach the market. Toyota India. Integrating sales with service and service parts in a single convenient location. C)Vission. along with its dedicated dealers and suppliers. Mission and Quality policy: Vision Contribute to Indian industry and economy through technology transfer. has adopted the "Growing Together" philosophy of its parent company TMC to create long-term business growth.

Sienna.D) TOYOTA PRODUCTS IN THE AUTOMATIVE INDUSTRY A Toyota product in automotive industry is flourishing by introducing new models according to the customers taste and preference. It is by far the largest Japanese automotive manufacturer. Toyota is the world’s third largest manufacture of automobile in unit sales and in net sales. Fortunor. Camry. which are being provided to this company by Toyota Kirloskar Motors. (B) SUVs & VANS Under this category. They are: Corolla . They are: (A) SEDAN CARS Under the Sedan Car category. vehicles include RAV 4. 4 Runner Sequola.5 million vehicles per year. Corolla. Matrix. Innova Land Cruiser and Prado (C) TRUCKS Under this category Tacoma and Tundra are included as vehicles Today. equivalent to one every six seconds. The Toyota automobiles are available in three different segments. Toyota has introduced the most stylish and comfort vehicles like Yaris. producing more than 5. PRODUCTS IN AMANA TOYOTA The Company Amana Toyota has different kinds of products. Etios. Highlander. Prius.Venza and Avalon. FJ Cruiser.

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