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Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group, has a diverse business portfolio and has created global brands in the telecommunication sector. It is one of India’s leading private sector providers of telecommunications services with more than 10crores customers. Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-to-Home (DTH) service, Airtel digital TV. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Core values
• • • • •
Empowering People - to do their best Being Flexible - to adapt to the changing environment and evolving customer needs Making it Happen - by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit, Openness and transparency - with an innate desire to do good Creating Positive Impact – with a desire to create a meaningful difference in society.
Vision: To build India's finest business conglomerate by 2020. Mission We will meet the mobile communication needs of our customers through:
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Error- free service delivery Innovative products and services Cost efficiency Unified Messaging Solutions
Name Business Description Established Proportionate Revenue Bharti Airtel Limited. Provides mobile, telemedia services (fixed line) enterprise services (carriers & services to corporates) July 07, 1995, as a Public Limited Company Rs. 184,202 million (year ended March 31, 2007-Audited) Rs. 117,255 million (year ended March 31, 2006-Audited) and
As an outcome of a restructuring exercise conducted within the company; a new integrated organizational structure has emerged; with realigned roles, responsibilities and reporting relationships of Bharti’s key team players. With effect from March 01, 2006, this unified management structure of 'One Airtel' will enable continued improvement in the delivery of the Group’s strategic vision. Bharti Airtel - Organization Structure
Awards and Recognitions in year 2007-08
• Bharti Airtel has won the CNBC-TV18 India Business Leader Award for the Outstanding Company of the year, 2007 • • Bharti draws top honours at the NDTV Profit Business Leadership Awards 2007 Bharti Airtel Ranked 3rd on Shareholder Returns in BusinessWeek IT 100 List.
• Sunil Bharti Mittal conferred Degree of Doctor of Science (Honoris Causa) by G. B. Pant University
Bharti Airtel Limited firmly believes in the principles of Corporate Governance and is committed to conduct its business in a manner, which will ensure sustainable, capital-efficient and long-term growth thereby maximising value for its shareholders, customers, employees and society at large. Company’s policies are in line with Corporate Governance guidelines prescribed under Listing Agreement/s with Stock Exchanges and the Company ensures that various disclosures requirements are complied in ‘letter and spirit’ for effective Corporate Governance. The Company is committed to maintain the highest standards of corporate governance and benchmarking industry best practices. The Company meet the standards of the Securities and Exchange Board of India’s Corporate Governance guidelines and have implemented all the stipulations prescribed. A detailed report on corporate governance pursuant to the requirements of Clause 49 of the Listing Agreement forms part of the Annual Report. A certificate from the auditors of the Company, Price Waterhouse, Chartered Accountants, confirming compliance of conditions of corporate governance as stipulated under the aforesaid Clause 49 is annexed to the Corporate Governance Report. During the financial year 2003-04, your Company was assigned highest Governance and Value Creation (GVC) rating viz. ‘Level 1’ rating by CRISIL, which indicates that the company’s capability with respect to creating wealth for all its stakeholders is the highest, while adopting sound Corporate Governance practices.This rating was re-affirmed by CRISIL on April 20,2006.
The Company is strongly committed to the principles of environment conservation and preservation. Mid-day Meals and so on. This is achieved by minimizing the consumption of energy and optimizing the use of material produced out of natural resources. Besides delivering its own programs and initiatives. Bharti Foundation is in the process of building a large number of high-quality pre-primary and primary schools (Satya Bharti Schools) which will provide education that will allow the students easy mainstreaming. the areas of education.is an integral part of the way the Company conducts its business. • Weaknesses . a large number of such initiatives were undertaken in e. Bharti Scholarships. the Bharti School of Telecommunication Technology & Management at IIT Delhi. the environment and sports promotion. SWOT Analysis Bharti Airtel Strengths It is the largest cellular provider in India.g. with special emphasis on the English language. both in offices and technical spaces. In the year under review Bharti Foundation was awarded the coveted Golden Peacock Award for Corporate Social Responsibility in the NGO category in recognition of its education programs and plans. individually or in groups. During the year. Bharti Foundation believes in the power of education to bring about essential and critical growth in India and thus has a strong focus on education. • Other stakeholders in Bharti Airtel include Sony-Ericsson. with whom they hold a strategic alliance. Employees of Bharti Airtel across the country support community based initiatives. This has underpinned its large and rising customer base.and Sing Tel. Bharti Airtel works closely with Bharti Foundation. Bharti Foundation’s programs further include Bharti Computer Centres.At Bharti Airtel. • The company has covered the entire Indian nation with its network. Corporate Social Responsibility (CSR) encompasses much more than social outreach programs . Special emphasis is laid on health. and also supplies broadband and telephone services . Nokia . which extends from elementary education to higher education.as well as many other telecommunications services to both domestic and corporate customers. This means that the business has access to knowledge and technology from other parts of the telecommunications world. The Company has put in place a process for continuous monitoring and improvement in these areas. environmental and safety issues affecting the employees in particular and for the neighborhood and community in general. Bharti Libraries. the leading Corporate Social Responsibility vehicle for the Bharti Group.
as the company moved into small and remote villages and towns. The tie-up with Google can only enhance the Airtel brand.for example replacing the Revenue-Per-Customer model with a Revenue-Per-Minute model which is better suited to India. the business has little knowledge and experience of how a cellular telephone system actually worked.000 to 160. This new business will control more than 60% of India's network towers.using its 'Matchbox' strategy. and to question industry approaches and practices . • Opportunities The company possesses a customized version of the Google search engine which will enhance broadband services to customers. and instead invested in its rival Hutchison Essar. which was a particular strength of some of its competitors such as Hutchison Essar. allowing a competing Inidan industrialist to invest in the new emerging African telecommunications market. this allowed Airtel to work from its own blank sheet of paper. IPTV is another potential new service that could underpin the company's long-term strategy. • Despite being forced to outsource much of its technical operations in the early days. So the start-up business had to outsource to industry experts in the field. and also provides advertising opportunities in Indian for Google. • Bharti Airtel is embarking on another joint venture with Vodafone Essar and Idea Cellular to create a new independent tower company called Indus Towers. • The quickly changing pace of the global telecommunications industry could tempt Airtel to go along the acquisition trail which may make it vulnerable if the world goes into recession. It sees that less well-off consumers may only be able to afford a few tens of Rupees per call. and also so that the business benefits are scalable .6% stake in the Airtel business sold it back to Airtel. • Until recently Airtel did not own its own towers. Perhaps this was an impact upon the decision not to proceed with talks about the potential purchase of South Africa's MTN in May 2008.000 small villages every year. • The company is investing in its operation in 120. • . Vodafone which owned a 5. This opened the door for talks between Reliance Communication's Anil Ambani and MTN.An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15 years ago. • Threats Airtel and Vodafone seem to be having an on/off relationship. Knowledge and technology previously available to Airtel now moves into the hands of one of its competitors. Towers are important if your company wishes to provide wide coverage nationally.
MARKETING MANAGEMENT • People know about AIRTEL cellular service through 30 % Friends Other Sources 70% Advertisements 5% friends advertisement s other sources • Feature of AIRTEL forced people to use AIRTEL is 35% Advertisements 10%Schemes 35%Goodwill 20% Connectivity advertiseme nt connectivity schemes goodwill .
Advertisements 25% 15% Connectivity 60% Schemes ADVERTISEMENT S CONNECTIVITY SCHEMES .• People’s first choice of cellular service when they want to use mobile phone AIRTEL 45% HUTCH 30% 8% RELIANCE 10% 5% OTHERS 2% IDEA TATA INDICOM AIRTEL HUTCH TATA INDICOM RELIANCE IDEA • Feature of AIRTEL is better than the people’s previous cellular service.
70% More than 70% : : : 15% 25% 60% 0-30 30-70 70-100 • Type of advertisement mostly like by people in AIRTEL is Audio Visual Print Audio : : : 85% 2% 13% Audio Visual Print Audio .• AIRTEL users in people’s phone book Less than 30% 30% .
R. REHMAAN • People take benefits of schemes offered by AIRTEL YES NO CAN’T SAY : : : 85% 13% 2% YES NO CAN’T SAY . Rehman : : : : 55% 38% 2% 5% SACHIN SHAHRUKH KAREENA A.R.• Celebrity liked by people very much in AIRTEL Sachin Shahrukh Kareena A.
• People like most in AIRTEL is NOKIA + AIRTEL AIRTEL MAGIC Postpaid services : AIRTEL Broadband : : : 8% 1% 86% 5% NOKIA + AIRTEL AIRTEL MAGIC Postpaid services AIRTEL Broadband • Service liked by people most in AIRTEL is AIRTEL missed you service Ring tones Hello tunes VOICE SMS : : : 5% 22% : 40% 33% .
R. Rehmaan’s tune for AIRTEL worked as free advertising for AIRTEL as another service user uses it too.• AIRTEL is #1 in India Yes No : : 95% 5% Yes No Conclusion: AIRTEL’s Advertising has a major impact its users. AIRTEL is successful in capturing the highest market share by adopting Celebrity Endorsement Strategy. but there are still some recommendations from my study point of view is that AIRTEL needs to make its network service more stronger than other service providers to dominate the market in future too. Other celebrities like Shahrukh Khan (bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL. many new users buy Nokia sets and they get a free connection of AIRTEL. AIRTEL had created a very good image in the mind of the new users of cellular service. By virtue of its connectivity and advertising strategy AIRTEL is successful in grabbing the highest market share in India. A. AIRTEL has adopted a very good strategy by providing a new connection with NOKIA who is market leader in mobile sets. People like the schemes provided by airtel. . Also the much talked about new voice sms service is been liked by its users provided advertisements by saifkareena has popularized the same.
90 1.20 26.81 11.751.00 19.944.36 16.00 9.82 1.88 1.959.283.044.751.895.12 7.30 -3.42 6.59 12. loans & advances Less : current liabilities & provisions Total net current assets Miscellaneous expenses not written Total 8.52 2.672.38 14.36 7.22 931.95 0.36 625.80 4.13 9.240.72 Mar ' 07 Mar ' 06 Mar ' 05 Mar ' 04 5.49 12.31 3.37 1.82 17.92 26.66 16.67 -5.042.77 1.94 58.75 9.853.863.88 2.08 10.25 719.272.45 5.71 266.93 30.221.64 13.517.004.29 14.525.33 -5.751.139.525.515.338.92 -2.303.635.63 18.13 2.922.897.00 1.30 19.085.204.13 2.95 2.675.971.86 2.91 57.37 12.932.95 3.034.76 5.475.139.451.56 0.37 3.952.762.41 1.35 15.65 2.FINANCIAL MANAGEMENT Balance sheet Mar ' 08 Sources of funds Owner's fund Equity share capital Share application money Preference share capital Reserves & surplus Loan funds Secured loans Unsecured loans Total Uses of funds Fixed assets Gross block Less : revaluation reserve Less : accumulated depreciation Net block Capital work-in-progress Investments Net current assets Current assets.451.72 9.362.84 17.70 994.688.88 1.762.115.437.42 2.71 5.809.93 2.406.341.76 5.486.809.82 705.13 7.85 26.10 52.67 Ratios Mar ' 08 Per share ratios Mar ' 07 Mar ' 06 Mar ' 05 (Rs crore) Mar ' 04 .86 3.92 1.38 2.74 13.951.72 9.63 2.375.80 3.86 2.22 28.21 1.509.51 2.893.708.853.028.46 31.933.439.13 4.
Adjusted EPS (Rs) Adjusted cash EPS (Rs) Reported EPS (Rs) Reported cash EPS (Rs) Dividend per share Operating profit per share (Rs) Book value (excl rev res) per share (Rs) Book value (incl rev res) per share (Rs.99 38.03 0.41 0.74 26.32 75.61 0.60 18.34 17.81 26.30 0.47 0.28 1.84 10.68 59.37 29.60 21.08 2.77 25.14 26.22 16.62 18.41 38.43 0.55 453.45 0.18 41.35 135.91 100.94 28.00 100.46 36.14 17.74 0.28 60.34 21.00 100.03 0.10 0.35 29.13 9.52 8.13 43.24 0.47 0.45 28.71 1.23 35.08 52.08 20.66 6.67 38.99 56.58 0.52 0.18 94.90 16.73 83. charges cov.12 24.29 12.13 10.65 60.00 100.29 634.47 21.31 36.00 100.66 27.43 1.47 373.10 47.06 100.28 0.12 88.29 14.03 0.54 .03 43.86 21.03 32.16 106.00 0.44 6.80 - 100.00 100.50 1.88 40.16 32.47 22.91 9.42 27.ratio (post tax) 34.44 233.93 12.83 0.21 37.35 100.74 0. st loans) Quick ratio Inventory turnover ratio Payout ratios Dividend payout ratio (net profit) Dividend payout ratio (cash profit) Earning retention ratio Cash earnings retention ratio Coverage ratios Adjusted cash flow time total debt Financial charges coverage ratio Fin.06 0.98 1.08 23.47 0.42 0.04 30.83 28.33 16.03 0.27 34.48 0.17 60.52 0.26 35.11 35.16 49.86 23.81 24.00 1.00 0.52 257.45 0.06 27.46 68.72 0.98 233.00 104.17 24.00 100.58 9.) Net operating income per share (Rs) Free reserves per share (Rs) Profitability ratios Operating margin (%) Gross profit margin (%) Net profit margin (%) Adjusted cash margin (%) Adjusted return on net worth (%) Reported return on net worth (%) Return on long term funds (%) Leverage ratios Long term debt / Equity Total debt/equity Owners fund as % of total source Fixed assets turnover ratio Liquidity ratios Current ratio Current ratio (inc.20 34.44 0.03 26.55 0.65 27.48 0.90 50.56 0.09 24.53 12.80 31.32 38.57 27.34 106.
5 crore customers in a year. Bharti Airtel had total revenues of Rs.8%(22. up 46.4% last year) • Total Revenues of Rs.137 crore (up 52% Y-o-Y).6 billion the previous year. 96. 11.2% in the Enterprise Services (Corporates) segment. up 25.025 crore (up 46% Y-o-Y). up 57.701 crore (up 57% Y-o-Y). Its net profit was Rs. • EBITDA of Rs. 40.3% from Rs.2% in the Telemedia Services segment.3 million in 2007/08.372 crore (up 53% Y-o-Y). As of 31 March 2008. 6.3% in the Enterprise Services (Carriers) segment and 49. • Market leader with a market share of all India wireless subscribers at 23. These increases were attributed to a 64.9% in the Mobile Services segment.  The company grew segment revenues by 54. 69. 11.Highlights for Full Year ended March 31.0 billion. 64.3 billion.6 billion. up 38.6 billion in the 3rd quarter of 2007/08. • Cash Profit of Rs. Its net profit wasRs. 25.4% . 27. 270 billion. Business and Financial Metrics Total Revenue and Profit after Tax from 2003 to 2008 for Bharti Airtel In 2007/08. • Net Income of Rs. 184 billion in 2006/07. 27.4 crore. 21.787 route-kilometers. • Highest ever-net addition of 2.7% increase in the company's subscriber base from 39. Bharti Airtel's population coverage stood at 71% and its fiber optics cable network was 73.0 million in 2006/07 to 64. 2008 • Overall customer base crosses 6. Bharti Airtel had total revenues of Rs. In the 3rd quarter of 2008/09.6% from Rs.4% from Rs.
17.3% in the Enterprise Services (Carriers) segment and 23.579 37.279 40.641 184. 56.141 11.115 Net Profit Rs.535 Earnings before Tax Rs.407 114.268 Mobile Services 000s 6.116 20.8% in the Enterprise Services (Corporates) segment.5% in the Mobile Services segment.202 270.658 41. millio n 14.784 73.5% increase in the company's subscriber base from 77.2 billion the same quarter of the previous year.122 EBITDA Rs.70% 32. Bharti Airtel's population coverage stood at 79% and its fiber optics cable network was 90.387 12.283 Based on Statement of Operations Revenue Rs.504 10. millio n 17. millio n 5.205 route-kilometers.621 63.013 64.037 111.954 Key Ratios Return on Equity (ROE) % 12.018 Cash Profit from Operations Rs. The company grew segment revenues by 41.006 73. millio n 50.7 million in the 3rd quarter of the same year.from Rs.363 28.00% 23. As of 31 December 2008.5 million in the 2nd quarter of 2008/09 to 85. 15.00% 43.871 2.455 46.985 Telemedia Services 000s 637 857 1.558 116.347 1. millio n 5.527 15.219 40.055 30.832 23.984 19.842 20. Annual Data Units 2004 2005 2006 2007 2008 Total Customer Base 000s 7. Again.926 39.369 81.141 61. these increases were attributed to a 10.50% .10% 38.636 74.8% in the Telemedia Services segment.
A lower churn is better for the company. Churn is calculated by dividing the total number of disconnections during a certain period by the average customers in the same period and then dividing the result by the number of months in the period.43 34.53 10. . Average revenue per user (ARPU) per month is computed by dividing the company's total revenues (excluding equipment sales) during a certain period by its average customers in the same period and then dividing this result by the number of months in the period. It is expressed over a period of one month. A higher ARPU is better for the company.23 Key Operating Metrics Source: Average Revenue Per User (ARPU) from June 2007 to December 2008 for Bharti Airtel The following metrics are used as indicators of the company's health. A larger subscriber base is better for the company. millio n 3.78 21.15 6. Subscriber base refers to the number of individuals that use or subscribe to Bharti Airtel's services. Minutes of usage (MoU) is the duration (in minutes) for which a customer uses the network.Earnings per Share (EPS) Rs. Higher MoU is better for the company.
2% 3.8% 2.1% 1.950 44.988 71.4% 1.3% 3.268 57.341 50.0% Business Segments Segment Contribution to Total Revenue in 2007/08 for Bharti Airtel .4% 1.5% Pre-Paid Churn % 2.1% 2.1% 1.5% 1.777 64.0% 1.9% 1.2% 1.1% 1.676 Average Revenue Per User (ARPU) Rs.0% 0.8% 4.9% 3.270 79.9% 3.1% Post-Paid CompanyInitiated Churn % 1.8% 4. 324 331 350 357 358 366 390 Minutes of Usage (MoU) Minute s 505 526 534 507 474 469 478 Post-Paid Voluntary Churn % 1.The table below shows key operating metrics for Bharti Airtel over the past 7 quarters. Parameters Unit Dec 2008 Sep 2008 Jun 2008 Mar 2008 Dec 2007 Sep 2007 Jun 2007 Customers 000s 88.
Carriers segment provides long distance voice and data services to carrier customers and other Airtel segments.6 billion and Rs.4% of revenue. 11.Corporate segment provides voice and data services to corporate and SMEs.9% from Rs. Net profit rose 71.2% of net profit) The Mobile Services segment provides prepaid and postpaid mobile and fixed wireless services in all of India's 23 telecom circles. Net profit rose 89.3 billion respectively. Net profit rose 227% from Rs. revenue and EBIT from this segment stood at Rs. 59. In 2007/08.3% of EBIT. Telemedia Services (9. 1. 2.9% of net profit) The Enterprise Services . (ii) Telemedia Services. (iii) Enterprise Services .6% of net profit) The Telemedia Services segment provides fixed line telephone and broadband (DSL) services in 15 telecom circles across India.6% of EBIT. 6.Carriers. 7.Coprorates. 11. 76. 5.1 billion in 2006/07 to Rs.6 billion in 2006/07 to Rs. and (v) Passive Infrastructure Services.Corporate (4. . 16. Enterprise Services . 51. revenue and EBIT from this segment stood at Rs.6 billion in 2006/07 to Rs. 11. revenue and EBITfrom this segment stood at Rs.Bharti Airtel has 5 business segments: (i) (ii) (iii) (iv) (v) Mobile Services. Net profit rose slightly from Rs. 13.0% of revenue. In 2007/08. 6. 29.2 billion respectively. In 2007/08.9 billion in 2007/08.0 billion in 2007/08. 28.0% from Rs.8 billion and Rs. revenue and EBIT from this segment stood at Rs.7% of revenue.1% of revenue.9 billion and Rs.2 billion in 2007/08. 218 billion and Rs.1 billion respectively.1 billion in 2007/08. Mobile Services (69. (iv) Enterprise Services . In 2007/08.3% of EBIT.Carriers (14.3% of EBIT. 5. 3. 13.7% of net profit) The Enterprise Services .1 billion in 2006/07 to Rs. 7. Enterprise Services .3 billion respectively. 71. 5. 43.
hold 15. Financial Institutions and Insurance 3.3% of the total shares of Bharti Airtel Ltd. Pastel Ltd and Indian Continent Investment Ltd. Bharti Airtel formed a joint venture with Vodafone Essar and Idea Cellular to merge their respective passive infrastructure assets in 16telecom circles across India.6% and 6.3% respectively.1% of net profit) In 2007/08.50% Mutual Funds 2.2 billion.74 million.  The foreign promoters. Private corporations that hold more than 1% of the total shares of Bharti Airtel include the Life Insurance Corporation of India (3.85% Foreign Institutional Investors 21.99% Banks. 1.4%) and Europacific Growth Fund (1.0 billion and Rs. 0. Bharti Infratel.9% of revenue 1.97% Private Corporate Bodies 2. was set up to manage the company's assets in this joint venture and provide passive infrastructure services to all telecom operators in India on a non-discriminatory basis.5%).1% of EBIT. Shareholding Pattern The Indian promoter.30% Entity Bharti Telecom Ltd (Indian Promoter) Foreign Promoters 21.63% General Public 1. Shareholding Pattern of Bharti Airtel Ltd Percentag e 45. 1. In the same year.Passive Infrastructure Services (1. revenue and EBIT from this segment stood at Rs. Bharti Telecom Ltd. A subsidiary.04% Non Resident Indians. Net profit was Rs. holds 45. 6. Overseas Corporate Bodies and Foreign Others 0.56% .
5 24.2 6.9 20.5 Feb 2008 33.5 6.Others 0.4 32.1 6.9 21.7 13.0 20.2 24.9 24.2007/2008 Dec 2007 Mar 2008 Jun 2008 Sep 2008 Bharti Airtel Vodafone Essar Reliance Communications BSNL Idea Others 29.5 15.4 May 2008 33.5 14.5 Jun 2008 33.4 6.4 15.16% Market Share Bharti Airtel has a dominant market share across the GSM subscribers in the telecom sector. Bihar.4 Mar 2008 33.2007/2008 2007 Bharti Airtel Vodafone BSNL/MTNL Idea Others 33.5 23.4 29.4 15.1 14.9 Bharti Airtel has been able to sustain highest revenues across India in line with its sharp increase in subscriber market share in 2008.1 6. Karnataka and Tamil Nadu.4 11.1 20.4 Apr 2008 33.6 14.6 Aug 2008 34.0 21.0 13.2 19.3 23.8 15.5 Jul 2008 34. as carried out by RCOM for its national GSM rollout.6 23.9 19. Revenue Market Share(%) .0 6.4 24.3 6.5 6.9 6.3 15. GSM Market Share(%) Nov .0 24.0 6.9 21.7 15.2 15. Bharti Airtel's market share is facing competition since an aggressive entry strategy by the new telecom operators is being pursued.4 10. Bharti’s biggest revenue market share gains came from circles Rajasthan.3 19.2 19.3 19.6 12.5 8.7 9.0 31.7 Sep 2008 34.9 14.7 24.1 6.8 . Andhra Pradesh.8 21.1 15.4 Dec 2007 33.7 19.8 18.4 Jan 2008 33.1 15.2 24.0 15.5 15.7 14.5 11.4 23.1 13.1 8.0 14.0 21.
OPERATIONS MANAGEMENT .
Choose the Airtel Prepaid Recharge Coupon that’s right for you.000/-. from a variety of tailor– made recharge coupons with different denominations. You can also call 123 from your mobile phone and listen to the voice announcement or simply dial *123#. No more rentals or deposits – simply recharge as much as you need to from as low as Rs. 10. to recharge your phone. No more paying deposits or having a minimum balance in your account to make an STD/ISD call.Prepaid Airtel options: Total Cost Control Pre activated STD/ISD without deposits or rentals Strong Network coverage Instant Balance and Validity Enquiry Recharge your Airtel Prepaid Prepaid Roaming More with Airtel Prepaid Reach us Anytime Anywhere Total Cost Control You can control your Airtel Prepaid like never before. Pre activated STD/ISD without deposits or rentals You can now enjoy a pre-activated STD/ISD on your Airtel Prepaid. Your prepaid account will be automatically recharged by the calling value amount and validity of your coupon. Recharge your Airtel Prepaid Recharging is Easy. The calling value on your card keeps reducing as you make calls or use any other chargeable service. Simply follow the procedure mentioned below. Instant Balance and Validity Enquiry Your account balance is updated on the screen of your handset at the end of each chargeable call. Call '123' and choose your preferred language. when requested. press 'OK' or 'YES' button and your account balance will be displayed on the screen of your handset. Hassle-free calls are here to stay! Click here for more information on STD/ISD rates in your circle new. More Recharge options: Flexible recharge voucher . Strong Network Coverage Enjoy complete clarity when calling with Airtel’s world-class technology and unbreakable network coverage that spans over 23 circles across the country. Gently scratch the silver panel on the reverse of the recharge card for a 16-digit number. Follow the voice announcement and enter the 16-digit recharge number. which are available at a number of outlets across your city. 10. . to as high as Rs.
you can also send in your requests through email 121@airtelindia. Electronic Clearing System Fill an ECS form and mail fax it to us or drop it any of our relationship centres to directly debit your bank account for your monthly Airtel bill. fax it to us or drop it any of our relationship centres. Pay while roaming Airtel has introduced 'Anywhere payment' that offers you the convenience of making payments while you roam. Anywhere. You can also opt for easy payment options like. Credit Limit Strong Network Coverage Long Distance Calling Facility Widest Roaming (National and International) GPRS . Your pre-set credit limit mentioned on your monthly bill helps you keep your mobile charges in control. Standing Instructions You can give us standing instructions to debit your credit card account for your monthly Airtel bills. All you have to do is fill the Standing Instruction Form and mail. at the click of a button. keeps track of your usage and ensures that your mobile phone is not misused. Should you . Drop a cheque at any of the drop boxes for making payments or simply log on to My Airtel section and pay instantly through your credit card. Register free on ‘My Airtel’ section and view your monthly bill with call details for last three months. Walk into any Airtel relationship centre and make your payments by cash or credit card. Anytime. log your request on My Airtel section of the website or SMS the change to 121 You can choose from a host of convenient payment options only with Airtel. make payments by cash or credit card and enjoy uninterrupted Airtel Services. Error! Hyperlink reference not valid. Walk in to any Airtel Relationship Centre in the country. To change your tariff plan call our IVR at 121 and leave a request.com. Sort your calls between personal and official or analyze your usage.Roaming Enjoy a host of rich features only with Airtel e-bill.Postpaid Airtel Connection Features Easy Billing Easy Payment Options.
In fact. The SMS will detail the CLI and the time when the call was made. To know more.It offers you world class technology and unbreakable network coverage that spans over 23 circles across the country. you will be informed via a voice or a non-voice message to make an interim payment and reduce your account balance below your credit limit.--Call long distance calls in India and Overseas with STD / ISD facility on your Airtel phone.--Airtel's roaming service allows you to stay connected and use your mobile phone to make or receive calls from almost anywhere in India and also over 160 countries. Enjoy complete clarity when calling with Airtel . Voice Mail When your handset is switched off. call hold. Call management Services Call waiting. using text. with MMS from Airtel! To activate MMS on your phone. or you’re too busy to answer the phone. SMS (Short Messaging Service) Send messages quickly and easily. call customer service at 121. images and video clippings. You may also choose to pay us an additional refundable deposit to enhance your credit limit or opt for our convenient payment method of Credit Card Standing instruction . abroad. MMS (Multi-media Messaging Service): Jazz up your messages with pictures. dial *135*2# then press the call button and wait for the request to be completed.you just pay for the phone call when you use the service. Missed call alert A missed call alert is a SMS that you will receive for all the calls that you missed. SMS 'MMS' to 56465 and save service settings. Error! Hyperlink reference not valid. if it's too noisy to talk or you don't have much time. Click here for more information on Airtel Roaming. Error! Hyperlink reference not valid. . call divert and Caller Line Identification Presentation. The best part is that there's no extra monthly cost for setting up Voicemail .exceed your credit limit. To activate. help you do more with your Airtel Postpaid connection! Conference call You can hold a teleconference with 5 people simultaneously with Call Conferencing service from Airtel. Error! Hyperlink reference not valid. you can set up a conference even when the other five are using a landline phone. Click here for more information on STD/ISD rates. Airtel Voicemail will answer your calls and record a message.
Access e-mails and internet across Airtel's pan-India presence using 'Mobile Office' with your phone or a phone and laptop both.GPRS (General Packet Radio Services) Log on to the internet. with GPRS that allows data transmission at a higher speed. Supply chain management at Airtel Bharti Airtel understands the importance of partners to remain competitive in a .
The SCM organization has a central core team of supply chain subject mater experts and execution teams operating under different business divisions across the country. multi-level Collaborative. The Supply Chain characteristics have therefore been defined using the same approach. the Supply Chain (SCM) function has been created with a mandate to develop partner relationships to maximize mutual opportunities for growth and profitability. As a step in that direction. Supply Chain Characteristics Number & Structure Procurement personnel Outsourcing Nature of Interactions Relationship focus Relationship focus Contract length Pricing practices Price Changes Quality Delivery Inventory buffers Communication Communication Role in development Bharti Airtel Approach Fewer. Clustered Limited Strategic Cooperative. positive-sum Mutually-beneficial Performance Long-term Target costing Downward Designed-in Smaller Quantities (JIT) Minimized. eliminated Extensive. shown in the table below.dynamic business environment. Supply Chain Philosophy At the center of Bharti Airtel's Supply Chain Philosophy is partnership and collaboration. two-way Substantial .
Bharti Airtel follows an “open door policy” to approach the management. This is a clear demonstration & acknowledgement of the robust. Passion. people as well as business aligned Human Resource practices. Bharti ensures transparency through the various • • • • . where employees can raise any issues regarding business and workplace conduct. which the organization has developed and implemented remarkably in a very short span of time.Production flexibility Technology sharing Dedicated investments Mutual commitment Governance Future Expectations High Extensive Substantial High Self-governing Considerable HUMAN RESOURSE MANAGEMENT Airtel’s HR Policy: Airtel believes that one of the most important drivers of growth and success for any organization is its people. which helps resolve issues with mutual agreements. Pride. At Bharti Airtel. Bharti Airtel has been recognized among the Best Employers in the Country for two successive years – being 14th in 2003 & jumping ahead of several other large conglomerates to an enviable position of the 2nd Best Employer in the Country in 2004. progressive. It encourage people to stand up against any unfair treatment for which they have the Office of the Ombudsman. our ‘Mantra’ for employee delight focuses on 5 Ps – People. Processes and • Performance.
Some of our offices have opened gymnasiums/fitness facilities to ensure that the fitness fanatics do not have to worry about time constraints to remain fit. and a key aspect of our business focus “building a best-in-class leadership team that nurtures talent at every level. strategies and plans. we have hired psychologists who undertake personal counseling sessions for employees. The mechanisms like Performance Management System (PMS) and Talent Management Process (TMP) are the key sources of identifying the training needs of the employees and check to . compulsory 10 days off.Airtel) Our Performance Linked Incentive (PLI) schemes are linked with the variable component of our compensation structure. concierge services. Our leaders and managers understand the need to bring clarity to employees about how their roles. we regularly organize health check up camps. gifts for anniversaries. Regular Employee Communication Forums provides a platform for the employees to raise issues that require resolution. Tie-ups with leading health service organizations enable our employees to undertake periodical health check-ups depending upon their age. we ensure that every employee keeps a check on his/her fitness. Bharti Airtel offers a flexible compensation structure to its employees wherein the employees have the flexibility to structure their fixed component of their compensation according to their requirements within the ambit of legislation. five day weeks. This facility is also extended to employee family members at discounted rates. half day leave for birthdays. yoga classes to provision of relaxation/meditation rooms. we develop leaders who enable performance and inspire their people to unleash their potential.communication policies. if he does not keep the office clean. Its leaders strongly believe in facilitating and initiating activities that help employees manage their health and well-being. From self-management workshops to aerobics sessions. which amply reflect the organization’s concern for its people. This component is linked to both the individual performance against his/ her set KRAs (Key Result Areas) and the overall performance of the business entity that an employee belongs to. Their people orientation reflects in our vision of being “targeted by top talent”. The company provides Flexible Group Mediclaim insurance to all employees. the visiting shareholders could question the company’s ability to manage a business if they cannot manage their premises well” -Mr. “Even a sweeper in the corporate office must understand that. Company’s focus always remains to redefine leadership. At many of our locations. .” Employee friendly HR policies have been put in place. covering all kinds of illnesses. goals and actions align the realization of organization’s vision and goals. Apart from these specific engagements. call center engagement programs etc. Some typical examples of these policies and practices include a familyday at office. Akhil Gupta (HR. accidents and hospital coverage for serious ailments. eye check-up camps and stress management sessions. festival celebration with family. These “care” policies and practices are applied across the organizational levels without any discrimination. no official meetings on weekends.
• Provide Young Leaders with a holistic understanding and exposure to the business and the organization. and provide opportunities for self development. and maintaining employees and also to manage them effectively. Flippo. This may include the development of training and retraining strategies. Our Goal – • Nurture and create a pool of potential talent (Young Leaders) who can deliver superior business performance. The goal of human resource management is to help an organization to meet strategic goals by attracting. christened Bharti Young Leaders' Program has been designed to provide young leaders an accelerated path to reach their career goals. • Facilitate Young Leaders in gaining insight into their own strengths. Recruitment is the activity that links the employers and the job seekers. The process involves carrying out a skills analysis of the existing workforce.competency levels for promotion. Bharti is a formidable player in the telecom business with unparalleled energy. carrying out manpower forecasting. . passion and creativity unleashed by the talent pool within. The Young Leaders Program. development areas. According to Edwin B. in its 5th year since inception. These employees have now gained senior positions at various locations within BA. Their Management Trainee program. and taking action to ensure that supply meets demand. Recruitment is a continuous process whereby the firm attempts to develop a pool of qualified applicants for the future human resources needs even though specific vacancies do not exist. “Recruitment is the process of searching the candidates for employment and stimulating them to apply for jobs in the organization”. RECRUITMENT Bharti Airtel Limited has moved to the Billion Dollar league and this is a testimony to the importance that they attach to our "people". Through HRP an organization strives to have the right number & the right kind of people at the right place at the right time. Today. has successfully groomed young leaders of BA year on year.
The job seekers send their applications or curriculum vitae i. 2.e. 3. the outsourcing firms or the intermediaries charge the organizations for their services. the organization might be a competitor in the industry.RECRUITMENT Process Trends in Recruitment 1. Poaching means employing a competent and experienced person already working with another reputed company in the same or different industry. as it weakens the competitive strength of the firm. Outsourcing firms develop their human resource pool by employing people for them and make available personnel to various companies as per their needs. POACHING/RAIDING “Buying talent” (rather than developing it) is the latest mantra being followed by the organizations today. E.recruitment is the use of technology to assist the recruitment process. CV through e mail using the . It has become a challenge for human resource managers to face and tackle poaching. They advertise job vacancies through worldwide web. But it is seen as an unethical practice and not openly talked about. E-Recruitment Many big organizations use Internet as a source of recruitment. better than the current employer of the candidate. A company can attract talent from another firm by offering attractive pay packages and other terms and conditions. OUTSOURCING The outsourcing firms help the organization by the initial screening of the candidates according to the needs of the organization and creating a suitable pool of talent for the final selection by the organization. In turn.
monsterindia. Alternatively job seekers place their CV’s in worldwide web.jobstreet.com www.com www.clickjobs.com Recruitment through AIRTEL Website .yahoo.naukri.jobs.Internet.com www.com in. Top 5 Job Sites 1 2 3 4 5 www. which can be drawn by prospective employees depending upon their requirements.
g. HEED Consultancy. 3. for e.Recruitment Process The recruitment process is the basic procedure.. However the basic process is as following : 1. Create the job profile and person specification as per department requisition. IT dept & Customer Care dept cannot have same type of recruitment process as the abilities & skills required are different in different department. however there are few changes in different departments.g. Prepare the organizational chart with the support of respective departments based on industry norms & projection of growth. 4. Co-ordinate with all departments for their manpower requirements. 5. . Follow internal or external methods of Recruitment Commonly used External Methods i. 2. Create the company profile for advertising the company to attract prospective candidates & also for the consultants etc. Co-ordinate with recruitment agencies & HR consultants e.
Taking monthly/quarterly feedback from the department about the candidates who have joined.5% market share).g. Times Ascent. 9. MANAGEMENT OF TECHNOLOGY. convincing them about the organisational strength & about their career path & Compensation. Organizing further rounds of interview with department heads etc depending upon the position. Campus Recruitments Commonly used Internal Methods (IJR – Internal Job Requirement) i.com. INNOVATION & CHANGE Bharti Airtel Ltd is one of the largest mobile telecoms providers in India (26. Providing offer letter to selected candidates & help them in joining formalities within the organization. including capacity and coverage. Induction. 13. 7. iv.ABC Consultancy etc ii. 11. . The new three year services agreement will see Ericsson manage design. Briefing company profile to potential candidates. development and deployment of the network. ii.com etc. Shortlist for preliminary interview – telephonic. Advertisements in print e. enabling the operator to expand in rural India and reach out to all the towns and cities across 15 regions. personal interview.Organizing market survey of salaries. Employees Referral Transfer & Promotions 6.. In August 2006 the company awarded Ericsson an extension to the existing contract of US$1bn to upgrade and develop its GSM/GPRS network. video conferencing. 10. Hindustan Times etc Web .in own website or portals like naukri. job opportunities etc. 12. iii. 8. Application Scrutiny & Preliminary Screening . followed by training as required. monster.
and thus is considered asecond generation (2G) mobile phone system. For example. Bharti hopes to achieve with Ericsson's expertise a competitive edge over its rivals – ultimately by having better coverage and eventually with more cost-effective technology in place. Another advantage is that the standard includes one worldwide Emergency telephone number. This makes it easier for international travellers to connect to emergency services without knowing the local emergency number. the GSM Association. GSM differs from its predecessors in that both signaling and speech channels are digital.200 towns described as census towns by the Indian authorities by March 2007.In order to gain access to GSM services. an expansion of 1. Following these earlier successes. by means of General Packet Radio Service (GPRS).000 over the present total. where all GSM services are paid for in advance (commercially called . This has also meant that data communication was easy to build into the system. Newer versions of the standard were backward-compatible with the original GSM phones. which is now supported on other mobile standards as well. the Short message service (SMS. The ubiquity of the GSM standard has been an advantage to both consumers (who benefit from the ability to roam and switch carriers without switching phones) and also to network operators (who can choose equipment from any of the many vendors implementing GSM). also called "text messaging"). Ericsson was optimistic of winning new orders from Bharti (previous orders obtained were worth US$650m in 2004 and 2005). Its ubiquity makes international roaming very common betweenmobile phone operators. alongside enhanced data rates for GSM Evolution (EDGE) technology. GSM also pioneered a low-cost (to the network carrier) alternative to voice calls.Ericsson is a long-term partner of Bharti and manages more than 70% of the company's existing GSM/GPRS network within 15 of the 23 Indian telecoms regions. Release '97 of the standard added packet data capabilities. Release '99 introduced higher speed data transmission using Enhanced Data Rates for GSM Evolution. To meet increased demand for value-added services at that time Bharti required a Mobile Packet Backbone Network (M-PBN) and Ericsson was able to provide the technology. Bharti’s ambition is to bring its network to every one of the 5. Its promoter. GSM services are a standard collection of applications and features available to mobile phone subscribers all over the world. estimates that 80% of the global mobile market uses the standard GSM is used by over 3 billion people across more than 212 countries and territories. enabling subscribers to use their phones in many parts of the world. a user needs three things: A subscription with a mobile phone operator.112. GSM (Global System for Mobile communications: originally from Groupe Spécial Mobile) is the most popular standard for mobile phones in the world. This is usually either a Pay As You Go arrangement.
landline and broadband services. to its over 39 million customers spanning mobile. The contract will enable Bharti Airtel to rapidly expand its mobile services footprint further and reach out to all towns and cities in 15 telecom circles in the country. services and applications. It will also offer other hosted applications like CRM. • With Adani Group to connect Mundra Port and Special Economic Zone. • With Microsoft to offer Microsoft’s latest Windows Mobile 5. This platform will enable Airtel to deliver a suite of unique. Airtel is investing over USD 100 Million in this delivery platform. As part of the agreement. . Accounting. Personal information such as contact numbers of friends and family can also be stored on the SIM by the subscriber. Airtel will bring Google search to the Airtel Live mobile WAP portal. A SIM ("Subscriber Identity Module") card which is activated by the operator once the subscription is granted. Google will also incorporate advertising through its Mobile Ads product on the Airtel Live mobile portal. Most phone companies sell phones from third-party manufacturers. The partnership will start off by offering to Indian SMBs Microsoft solutions for Hosted Messaging and Collaboration. A mobile phone which is GSM compliant and operates at the same frequency as the operator. or a Pay Monthly option where a bill is issued each month for line rental. After activation the card is then programmed with the subscriber's MSISDN ("Mobile Subscriber Integrated Services Digital Network Number") (the telephone number). • With Google to offer search services on Airtel Mobile. and for services used in the previous month (commercially called "postpaid"). • A three-year contract with Nokia at an estimated value of US$ 400 mn to expand its managed GSM/GPRS/EDGE networks in eight Airtel circles and deploy a pan India WAP solution across its networks. Unified Communications and select Microsoft ISV applications. ERP. Bharti Airtel has become the first Indian telecom company to offer Microsoft’s latest Mobile 5. With this agreement. normally paid for a month in advance. This is a first-of-its-kind alliance with the Adani group for setting up the Telecommunications Network Infrastructure for its multi-sector Special Economic Zone (SEZ) located at Mundra port. innovative products.0 technology to its customer.0 technology to its customers. Major agreements and alliances During the year Bharti Airtel has entered into following major agreements and alliances: • With Microsoft to offer software and services for the Small and Medium Business (SMB) market in India. • A three-year network expansion contract with Ericsson at an estimated value of USD 1 bn ."prepaid"). • With IBM to deliver India’s first ‘Service Delivery Platform’ (SDP).
Mergers & Acquisitions • During the year. • At its meeting held on 26 April 2007.750. • Pursuant to a rights issue made by Bharti Hexacom Limited (BHL) during the year. the Hon’ble High Court of Delhi approved the amalgamation of Satcom Broadband Equipment Limited (SBEL) and Bharti Broadband Limited (BBL) into Bharti Airtel Limited. the Company subscribed to 43.36% of its investments in Forum I Aviation Limited which has resulted in reduction of its shareholding in the JV from 16. On completion of all procedural formalities. . 875 mn resulting in increase in its stake from 68.2%. the Company has sold 2.000 shares of BHL for an aggregate consideration of Rs. 10 each of Bharti Aquanet Limited (“Aquanet”) comprising 49% of the equity from Singtel i2i Limited for the consolidated consideration of Rs.89%. Post acquisition. 154. Aquanet will become a wholly owned subsidiary of. • On 17 April 2007. The appointed date of the amalgamation is October 1.5 mn.000 equity shares of Rs.25. SBEL and BBL will stand dissolved (without the process of winding up) into Bharti Airtel Limited. the Board approved the acquisition of 12. and will be merged with Bharti airtel.5% to 68. 2005.6% to 14.