PESTEL Analysis

This is an updated form of pest analysis sometimes known as STEP. PESTEL stands for Political, Economic, Social, Technical, Environment and Legislative. It is a strategic planning technique that provides a useful framework for analysing the environmental pressures on a team or an organisation.

Political - regulators - politicians

Social - cultural change - expectations - demographics - family change

Economic - world trends - UK trends - industry trends

Technological TEAM or ORGANISATION

Legislative - European legislation - UK directives

Environmental - cost implications - public opinion - sites and locations

Application
A PESTEL Analysis can be particularly useful for groups who have become too inward-looking. They may be in danger of forgetting the power and effect of external pressures for change because they are focused on internal pressures. You can use this technique for a large or a small group activity.

http://www.improvementnetwork.gov.uk

2. M & Edmonstone.improvementnetwork. Repeat this for Economic. J (1999) Facilitating Groups Management Futures Ltd. References Rogers.How does this work? Use a flip chart so that everyone can visualise the data being generated. J (1999) The Facilitator’s Toolkit Gower Publishing Ltd.uk . Technological. London. Write their suggestions on a flip chart. Havergal. UK. Ask the group to suggest Political pressures for change in their organisation. Social. Ask the group to consider the implications of each of these sets of pressures for their work.gov. 3. http://www. 1. Environmental and Legislative pressures.

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