` ³Risk´ can be traced to the Latin word ³Rescum´ Risk is associated with uncertainty and reflected by way of change on the fundamental/ basic ` ` Reduction in firms value due to changes in business enviornment .

that a certain unpredictable contingency can occur. which generates randomness in cashflow ` Concentrates more on Systematic Risk ` Danger .

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com/features/investmentworld/article2783233.http://www.thehindubusinessline.ece?ref=wl_companies .

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