This action might not be possible to undo. Are you sure you want to continue?
The Hyundai Motor Company is one if not the most dynamic automobile producer in any developing country. This is remarkable considering that the company is closing in on 40 years of existence. To outline its history one must also look into the life and times of its founder Chung Ju-Yung. It cannot be told without outlining the founders rise from the rice fields of Korea to the circumstances that let him to acquire the knowledge and determination that led to the creation of one of the fastest growing family owned businesses into a global competitor. His creation of numerous companies eventually let to the establishment of the Hyundai Group. The Hyundai Motor Company was one of these. He created it and transformed it from a mere assembler of Ford models to a designer and exporter of its own cars and engines in less than four decades. It has already become a major global player with plants and dealerships that span six continents. The company is one of the largest and most diversified business organizations with 45 affiliated domestic companies and 254 overseas companies in nearly 200 countries. The Hyundai Motor Company is but one which the Group is active in such as shipbuilding, steel, petrochemicals, heavy machinery, aerospace, electronics and financial services. 1940: The Japanese, which had occupied Korea, made it illegal for Koreans to own critical food trades as rice shops and forced Chung Ju-yung to shutdown. This led him to be a truck driver and the owner of his own delivery service. With the delivery service he gained the knowledge of repairing the trucks and this led to operate an automobile repair shop. Chung Ju- yung officially opens and establishes a garage and repair Firm, known as the “Ah-do Service” auto repair shop in Seoul in March 1940. 1946: Chung Ju-yung (then 31 years old) establishes Hyundai Auto Service in Seoul, South Korea on April, 1946 and repaired trucks for the US Armed forces in South Korea.The business helped create and financed
The Hyundai Civil Works Co. (known as Hyundai Togun), which was later merged into the Hyundai Engineering and Construction. Hyundai becomes the U.S. Army’s favorite contractor during the Korean War. 1947: The Hyundai Group is founded by Chung Ju-yung as a construction company. The company, Hyundai Civil Works Co. is formally established on May 25, 1947. 1950: Hyundai Togun renamed into Hyundai Construction and Engineering Co. in January, after merging the Hyundai Auto Service and the Hyundai Civil Works Co. together. Hyundai Commercial Transportation Co. established in July. 1967: Hyundai Motor Company established by Chung Ju-yung and his brother Se-yung Chung on December. 1971: Chung Ju-yung becomes the Hyundai Group chairman in February. 1973: Hyundai Heavy Industries Ltd. Established in April. Hyundai enters into a licensing agreement with Giugiaro’s Design for body styling and design. Hyundai enters into licensing agreement with Mitsubishi for gasoline Engine, transmission, rear axle designs and casting technology. 1974: Hyundai Engineering Co. and Hyundai Motor Services Co. are set up in February. Subcompact car Pony, Korea's first independently designed and manufactured model, unveiled at the 55th Turin International Motor Fair. 1976: The Pony model cars, the nation’s first vehicle model, are officially released in January. First Pony exported.
OBJECTIVES OF STUDY 1. To study the importance and development of car industries of India. 2. To understand the marketing strategy of which company has adopted to survive in highly competitive market. 3. To make a comparative study of major players in Indian service provider. 4. Application of knowledge and techniques learnt in first year to real business problems and to test out enrich once understanding knowledge and skills. 5. Gives an insight into the working of the real organization. 6. Gaining deeper understanding in specific functional areas.
CEO: Mr. Chung Mong-Koo
Board of Directors:
Mong Koo Chung Dong Jin Kim Jeong- In Park Yeo – Chul Youn Rudiger Grube Karry Cho Kwang-Nyun Kim Byung Park II Dong Ki Kim Masao Miyamoto Dong Kim Jeon Soo
HEAD OFFICE: Yangiae-dong, Seoul, Korea
East: Kolkatta, West Bengal West: Mumbai South: Chennai, North: New Delhi
In the last four decades.the Hyundai Group . He was chairman of the Hyundai Group from 1996 until 1999. They are also planning to increase their dealership network and their after sales service.Chung Se-yung formed Hyundai Motor in 1967 and built it up to the company that it is today. Hyundai Motor Co. They believe that India has the potential to achieve such a feat and in order to take India a step further they are investing heavily here. He was the brother of the founder of Hyundai Group. The year 2006 has been a significant year for Hyundai Motor India. Hyundai’s i10 has captured the entire gamut of the most prestigious of Indian automobile awards. Their main aim is to make India a global hub for export of cars. it is gearing up to step up its foray into new markets. was a part of the large South Korean Chaebol . Hyundai managed to establish itself all over the world as a company producing reliable. Hyundai exports to over 65 countries globally. Hyundai i10. the CNBC-TV18 ‘Car of the Year 2008’ Award. the NDTV Car and Bike Awards for ’Compact Car of the Year 2008’ as well as ‘Car of the Year 2008’ and the ‘Car of the year 2008’ at the 9th Overdrive Awards.000 people worldwide.000th export car. Hyundai's 6th manufacturing unit outside the parent country is also the group's largest overseas production base. which has bagged the most prestigious awards including Motoring ‘Car of the Year’ Award. formed in 1967. even as it plans to continue its thrust in existing export markets. He got his Master's Degree in political science in the United States and started his career at Hyundai Engineering and Construction Company in 1957. Chung Ju-yung. They are probably in the most elite group of car manufacturers in India to have such technological knowledge. He died on 21st may of pneumonia. technically sound and stylish automobiles.until the group split in September 2000. Hyundai ranks as the sixth largest automotive manufacturer in the world.. The different models of cars that Hyundai Motors India Limited (HMIL) has launched in the Indian market are: • • • • • Hyundai Santro Zing Hyundai Accent Hyundai Getz Hyundai Elantra Hyundai Sonata Embera 5 . It achieved a significant milestone by rolling out the fastest 300. This company is Korea’s leading automobile manufacturer employing over 68.
4 A/T Embera H-Matic • • Getz GLS Getz GLX Hyundai Getz Prime • • • • • Hyundai i10 Hyundai Terracan Getz Prime 1.4 M/T Embera 2.1 GVS Getz Prime 1.1 GLE Getz Prime 1.• • • • Hyundai Tucson Hyundai Terrecan Hyundai i10 Hyundai verna Cars Hyundai Santro Hyundai Accent Hyundai Verna • • • • • • Santro Santro Santro Santro Santro XK XK (Non AC) XL XO AT • • • • • Accent Accent Accent Accent GLE GLS Viva Viva CRDi • • • • Verna i (Petrol) Verna Xi (Petrol) Verna XXi (Petrol) Verna CRDi VGT Accent CRDi Santro CNG Hyundai Sonata Hyundai Getz Hyundai Elantra • • • Elantra GT Elantra CRDi Elantra GLS • • • Embera 2.3 GLS Getz Prime 1.3 GLX tz GVS Hyundai Tucson 6 .
General Motors India Ford India Ltd. Royal Enfield Motors Telco TVS Motors 7 . Eicher Motors Bajaj Auto Daewoo Motors India Hero Motors Hindustan Motors Hyundai Motor India Ltd.SECTOR SYNOPSIS: Major Manufacturers in Automobile Industry • • • • • • • • • • • • Maruti Udyog Ltd.
Government has liberalized the norms for foreign investment and import of technology and that appears to have benefited the automobile sector. light trucks and vans. Rapid changes in technology are forecast for the auto industry over the next 10 years. adaptive speed control and global navigation and satellite tracking systems.3 million in 2003-04.2 million in 1998. medium and heavy trucks. The automotive industry is a key industry in the European economy characterized by having few vehicle manufacturing firms and a substantial number of independent suppliers to which about 2/3 of the production is outsourced. these new vehicles use the latest developments of many different technologies. Today's cars are sophisticated.99 to 7. Further developments are expected in the areas of brake assistance. It is likely that the production of such vehicles will exceed 10 million in the next couple of years. 8 . To provide comfort and safety. The output includes cars. The production of total vehicles increased from 4. while still being friendly to the environment. buses and coaches. motorcycles and agricultural and forestry tractors. The automobile started out as a simple mechanical method of transport. with a significant (and still growing) electrical and electronic content.
With changing times. where customers are very price and 9 . Of the country’s population. There was a time when owning a four-wheeler was widely termed a luxury. The way the brand-conscious people look at investment on vehicles should change.It is a highly volatile market. But. It has provided a chance for manufacturers to flood the market with their innovative products. The increase in sales truly reflects the buoyancy witnessed in the market. No doubt.Unlike in the past. the mode of travel of people has also changed. the manufacturers too have paid more attention to supplement their products with additional features considering the comfort level of customers. the addressable group with the potential of buying a vehicle amounts to 20 per cent. as it has become the key. Customers should look in for additional safety features in the vehicle rather than accessories. With some of the advanced sophistication like active stability and traction control system available with the product. Discounts can be attractive. The boom in the sector also owes much to the flexible financial options available for customers to help them realize their dreams. around one million cars are being manufactured annually in the country and the figures are likely to get doubled in another 10 years. but now it is considered a necessity. Increase in interest rates has little effect on four-wheeler segment as people who decide to buy a vehicle are more concerned with the timing of purchase. which is a cause for concern. the country has become Asia’s auto hub and the changing trend here is well noticed worldwide. Given the road facilities in the country. But more than that safety is important. the automobile market is now flooded with multinational companies vying with one another. where there were not more than three or four players both in the four-wheeler and two-wheeler segments in the country. The industry is blooming and definitely growing at a healthy pace. it is for sure that the customer will have a satisfying driving experience. Many who owned bicycles have graduated to motorcycles while those who have bikes try to shift to the entry-level cars and those who have cars aspire for premium brand four-wheelers . The automobile sector is vibrant in the country with plenty of potential for growth. people are also carried away by the discounts. rolling out new models literally every day. At present. in actual terms most of the companies have witnessed an increase in sales in the four-wheeler segment. The substantial figure provides enough opportunity for the players in the market to explore with their products. Though a steep rise in the loan interest rates threatens to create a dent in sales. reflecting the transitional phase the country is in.
2 per cent CAGR over the past 4 years (2000-01 to 2004-05).time-conscious. Leading Challenges in Automobile Sector: • • • • • • Computer literacy. Indian Automobile Industry: • • • • • Auto sector could grow to $145 b by 2016 The domestic automobile market has been growing at 14. Insufficient training. for it has become a convenient product. and product knowledge. A low awareness of career opportunities and paths within the industry. The industry (OEMs and suppliers together) contributed nearly 4 per cent to the country’s GDP in 2003-04. including interpersonal communication. It employs 0. Insufficient numbers of high-performance customer-facing personnel. Difficulty securing the best talent to sales and management positions. and A nagging image problem for the industry exacerbating these issues. Insufficient skills in certain areas. 10 .45 million people directly and around 10 million people indirectly. Almost all players in the two-wheeler segment have rolled out their own product in this segment. The automotive sector also offers significant employment opportunities.2 per cent CAGR (2000-01 to 2003-04). While the auto components market has been growing at 19.
Growth in exports and domestic demand. Rise in non-state sector activity. 12 .Hyundai’s Market ShareForecast and Comparison: ECONOMIC PERFORMANCE: Large increase in per capita income.
Hyundai produces the most “segment leaders” among any auto manufacturer.RELEVANCE: Great opportunity for Hyundai’s business development. STRENGTHS OF HYUNDAI MOTORS: Public Perceptions of Hyundai brand have been performed as a result of quality improvement of the vehicles. Partnerships and joint projects with other companies. Brand management now influences many levels of decisionmaking creative a more innovative balance between qualitative and quantitative growth. Tremendous global growth potential. 13 .
Competitive Landscape: The major drivers of US demand are employment and interest rates. Smaller companies manufacture a few or single product lines. marketed under different brand names.WEAKNESSES OF HYUNDAI MOTORS: The lack of new models and the presence of competitive local cars like Chery and Geely will not help Hyundai’s cause. and effective marketing. Large companies have advantages of economy of scale. 14 . smaller companies compete by focusing on specialized markets. Large companies manufacture multiple product lines. Need for stronger brand management. The profitability of individual companies depends on manufacturing efficiency. Company has a limited ability to add new models. product quality.
Industries Where Hyundai Competes: • Automotive & Transport o Auto Manufacturing (primary) Industrial Manufacturing o Industrial Automation & Industrial Control Products Manufacturing o Material Handling Equipment Manufacturing • Top Hyundai Competitors: • • • • • Ford Motor General Motors Toyota Tata motors Maruti Suzuki 15 .
Ford was also the overall seventh-ranked American-based company in the 2007 Ford received more quality survey awards from J. Contact Details: 1. D. falling from the second-ranked automaker slot for the first time in the previous 56 years. Power and Associates than any other automaker.com 16 .india. with five vehicles ranking at the top of their categories. Ford also owns a one-third controlling interest in Mazda. Ford became the third-ranked automaker in US sales after General Motors and Toyota. Chengalpattu E-mail: www. In 2007. and Volvo of Sweden. the automaker was founded by Henry Ford and incorporated in June 16. 1903.ford. and fourteen vehicles ranked in the top three. Michigan. a suburb of Detroit.P. Ford now encompasses many global brands. Based in Dearborn. Jaguar and Land Rover of the UK. Via S. including Lincoln and Mercury of the US. Koil.FORD MOTOR COMPANY: Ford Motor Company is an American multinational corporation and the world's third largest automaker based on worldwide vehicle sales. Ford India Pvt Ltd. Head Office: Corporate office.
Ltd. The company entered into a 50 per cent Joint Venture with HM Subsidiaries: Hughes Electronics Corp. the world's largest automaker. has been the global industry sales leader for 76 years. GM manufactures its cars and trucks in 33 countries. GM strengthened its presence in India with new product launches Chevrolet Optra in 2003 and Chevrolet Tavera (Multi Utility Vehicle) in 2004.000 people around the world. The existing General Motors plant was originally built by Hindustan Motors (HM). Panchmahals.gmail. Gujarat E-mail: www.co.in 17 . Chandrapura Industrial Estate Halol. With global headquarters in Detroit.GENERAL MOTORS: General Motors Corp. Distt. GM today employs about 284. Founded in 1908. General Motors Acceptance Corporation (GMAC) GM Locomotive Group Allison Transmission Division Product: Automobiles and engines Registered Office: General Motors India Pvt.
Toyota Company has dragged the attention of Indian customers to its products. not only through its dealer network.As a joint venture between Kirloskar Group and Toyota Motor Corporation. but also through ancillary industries. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. 1997. 18 . Toyota tied up with Kirloskar Group by forming Toyota Kirloskar Motor Private Limited.TOYOTA MOTORS: With the full devotion and round the clock services. Percentage of shares between two shareholders are -Toyota Motor Corporation holding share of 89% while Kirloskar group is having the share of 11%. Establishment of Toyota Kirloskar Motor Private Limited or TKM took place ceremonially on 6th October.
E-mail: www. LE Merridean.toyotabharat.Contact Details: 1.com 19 . Ram Nagar Taluk.com 2. Karnataka. Commercial Towers. Raisina Road 8Windsor Road New Delhi. Plot No. E-mail: www.1.toyotabharat. 6th Floor. Bangalore. Bidadi Industrial Area.
com 20 .2 billion) in 2006-07. and the second largest in the passenger vehicles market with winning products in the compact. It is the leader by far in commercial vehicles in each segment. Contact. and the world's second largest medium and heavy bus manufacturer. www.tatamotors. with revenues of Rs.Tata motors . Like indica. midsize car and utility vehicle segments. Tata Motors Limited is India's largest automobile company.426 crores (USD 7. 32.indigo sumo safari The company is the world's fifth largest medium and heavy commercial vehicle manufacturer.
and provide maintenance support to customers at 2538 workshops in over 1200 towns and cities (as on December 31.2007). Maruti Suzuki is a subsidiary of Suzuki Motor Corporation Japan. Maruti Suzuki have produced and sold over 6. and are India's Most Respected Automobile Company (As per survey conducted by Business world. a reputed Indian Magazine) Contact: marutiudyog. including almost 500. Maruti Suzuki have a sales network of 562 outlets in 372 towns and cities.Maruti Suzuki. Since inception. Maruti Suzuki account for over 50 per cent of the domestic car market. Maruti Suzuki have been rated first in customer satisfaction for eight years in a row in J D Power's Surveys. More than half the number of cars sold in India wears a Maruti Suzuki badge.com 21 . As India's largest passenger car company.75 million vehicles.000 units in Europe and other export markets.
Sonata. Getz. Tucson. buses. Japan and Europe. tractors and specialty vehicles. Elantra. Some of the Passenger Cars: 1. Terracan. diesel and industrial engines. and research and development centers in North America. It operates overseas plants in North America. the Trajet. The Company markets the Atoz Prime. remicon mixers and oil tankers. H-1 and Matrix recreational vehicles. Hyundai Coupe. which include trucks. and commercial vehicles. the Company manufactures gasoline. Santa Fe. such as refrigerated vans. Grandeur XG and Centennial passenger cars. i10: 22 .PRODUCT OFFERINGS: Hyundai Motor Company is an automobile manufacturer in Korea. Accent. India and China. In addition.
Accent: 23 .2. Atos Prime: 4. i30 : 3. Getz: 5.
6. Elantra: 6. Sonata: 7. Hyundai verna 24 .
Some Recreational Vehicles: 1. Tucson: 25 . Veracruz: 2.
Super Aero City: 2:County: 26 . Terracan: Some commercial vehicles: 1.3.
GLOBAL EXISTENCE: 27 .
Bhathinda. 28 . Rajpura. and Mukatsar. The Bhagat Group is among the leading Hyundai dealers in India. Bhagat Hyundai dealerships are located at Patiala. Sangrur. It was established in 1998 and renowned as one of most reputed Hyundai dealers in Punjab.DISTRIBUTION IN THE COUNTRY: The Bhagat Group is currently operating several automobile dealerships for Ford India Limited and Hyundai Motor India Limited across the state of Punjab.
hmil plans to expand its dealer network which will be increased from 183 to 250 this year . Hyundai motors India ltd is investing to expand capacity in line with its positioning as Hyundai motor company global export hub for compact cars .i10 in the B+ segment . It plans to enforce the " global optimum production system". setting its goal to achieve the utmost result with the lowest running cost 30 . getz prime . presently markets 34 variants of passenger cars in six segments. the sonata embera in the E segment & the Tucson & terracan in the SUV segments. the karma q and veloster concepts would also be showcased at the auto expo. apart from expansion of production capacity . hundai launched two cars at the 9th auto expo 2008 held on new delhi.6 litre diesel engines. it will be available with 2 litre petrol as well as 1.2liter diesel engine and price tag of rs 16 lakh Hyundai will also make the world debut of the i30 sedan . Expected to be launched by the end of 2008. The santro in the B segment . THE FUTURE: In addition to promoting its i10. which will replace the elantra and will be priced in the rs 9-10 lakhs bracket. The santa fe suv finally going to lands on Indian shores. plans to build a world class facility.& with the company’s greater focus on the quality of its after sales-service hmil’s service network will be expanded to around 1000 Hyundai Motors India Ltd. sporting 2.THE PRESENT: Hyundai motor India ltd is the second largest & the fastest growing car manufacture in India . the assent & verna in the c segments & elantra in the D segments . which will offer quality products and services to the discerning consumer.
In fact the Santro has been launched in its parent country under a new name the Visto. COMPANY PROMOTIONAL STRATEGIES SANIYA MIRZA 31 . Best customer service Best technology Best quality products Best value for people. Bangladesh. The body panels and the engine as well as the transmission components are entirely imported from India. and the Visto is being assembled by HMC at their Ulsan Plant.The Indian operations will play an important role for Hyundai to develop and expand their presence in the neighboring South East Asian countries and plans to export the Santro as SKDs (semi-knockdown kits) and CBUs (completely built units) to the neighboring countries like Pakistan. Nepal and Sri Lanka .
Hyundai. For the brand launch. 2 automaker in India. Hyundai roped in Saatchi & Saatchi as the ad agency.The ad introduced the brand and the company with a subtle statement from Kim: We settle only for the best. These ads really created hype in the market about Santro. Promotional Strategies: Hyundai Motor India offers women friendly incentives: With the purchase of a new Hyundai. The name Kim was chosen wisely because the only familiar Korean name known to Indians was KIM . The first ad was followed by teaser ads where Kim tries to convince SRK that Hyundai is serious about India. lower processing fees. the teasers were intelligently made and clicked. and a free credit card. Thus came the first commercial. discounts on gold purchases. the quality issue and the brand Santro. The ad introduced Kim and Shah Rukh and a glimpse of the car. Kim was the Hyundai official who wanted SRK to be the brand ambassador for Santro. Finally came the launch ad which showed Shah Rukh who represented the Indian consumer saying “I am Convinced" to Kim.” Hyundai partnered with 14 banks and auto finance companies in order to present the offer. Teaser ads are dangerous and expensive. Dangerous because if the teaser failed to click. the entire product launch will land up in trouble. has an auto loan product only being offered to women that includes discounts on gold purchases. the No. launched the “Special Women Scheme” in order to “encourage car ownership among the fairer sex. Another issue is that the brand should follow up the hype built by teaser ads. In the case of Santro.PreityZinta 1. female car buyers in India are being offered “women-friendly features” like reduced interest rates. ICICI BANK for example. Shah Rukh fitted perfectly to the promotional scheme of Santro 32 .
though the price differential today is only 10% . Hyundai Motors launched its cars in the United States in 1986 priced 20% below Japanese competitors.SRK IS A BRAND AMBASSADER OF HYUNDAI MOTORS INDIA Pricing Strategy: This “value strategy” obviously finds clearest expression in pricing decisions. though the price differential today is only 10% . Hyundai Motors launched its cars in the United States in 1986 priced 20% below Japanese competitors. and the target consumer segments are correspondingly those of lower segments. This “value strategy” obviously finds clearest expression in pricing decisions. 33 .Such pricing strategy is crucial to communicate “greater value” positioning.
To learn the valuation of company (Hyundai Motors.2 3. 3. It has many dimensions and research methods constitute a part of research methodology.2 Duration of study 45 days Objective of Study Primary objective It is i mandatory to undergo summer training as a part of our M. we not only talk about the research methods but also consider the logic behind the methods. I used following research process. We use in context of our research study. and a huge sales and service support network to its customers in the country.000th car in September 2007.A. Thus when we talk about research methodology. competitive pricing. To efficiently carry out my research. Research Methodology Research methodology is a systematically solve the research problem. program to get a practical review of the theoretical concepts studied during the year.Hyundai Motor India Ltd rolled out the fastest 1. so that research result are capable of being evaluated either by researcher himself or by others. The celebration event comes nine years since Hyundai started production in India.B. According to the company.) 34 .500. Secondary objective To study the Fundamental Analysis of Sales. which consists of series of actions or steps. Hyundai Motor India would continue to bring the best and the latest in automotive technology and design backed by the best of warranty.1 Title of the Study Fundamental Analysis of Sales and Valuation of Hyundai Motors 3.
631 for it flagship model – the Santro and goes up to Rs 351.419 The Union budget announced today brought about the much awaited excise duty cut for the small car segment at a time when the industry was just beginning to witness flattening growth curve. Model Santro i10 Price reduction range Rs 8.5 Limitation of Study Time constraint Projections regarding environmental and political basis can be change.4 Type of Research Analytical 3. segment defining. The newly launched. The Hyundai Motors covers very vast area so it may be possible that some of that area might be not cover in this report.730 – Rs 13. The competitive price of Hyundai cars are set to become even more competitive after this years Union Budget with the price cut going as high as Rs 19. Latest Finding: 29th February.047 – Rs 16.482. Hyundai Motor India the country’s second largest passenger car manufacturer and the largest exporter which offers a full range of cars starting from compact to premium luxury cars will offer its customers a much revised price package for it compact cars. The HMI range of cars now start at an attractive Rs 261.3.686 making it one of the best priced cars in this segment. 2008 Hyundai Motor India drops prices by Rs 19.278 Rs11.324 35 .419 for its Getz Prime CRDi model. i10 sports a new price tag of Rs 330.
36 . The flagship model of the company – the Hyundai Santro will be made available to its customers with an Automatic Transmission (AT) and a more attractive price tag.419 February.Getz Prime Rs 13. The Verna which is the largest selling car in it segment is one of the first cars in this segment to offer a choice of 4-speed Automatic transmission. The automatic version of the Verna is a perfect choice for the women drivers and city driving condition as it doesn’t require the driver to frequently change gears and makes driving an enjoyable experience. 2008. 2011: Hyundai Motor India the country’s second largest passenger car manufacturer and the largest exporter have launched a new scheme for its women customers in celebration of the International Women’s day and the Women’s Week starting from 1st March. 2002 but what is new about the scheme is that Hyundai Motor India is now targeting its women’s customers with an offer of reduced finance scheme in collaboration with its financing partner Axis Bank Ltd. Not only is there a 0.75% discount on the interest rate but also the loan processing fee has been reduced to 50%. February. The price has been reduced by approximately Rs 14. The Automatic version had been available to its customers since September. 2011 New Delhi. The company will offer all the prevailing discounts and offers which are ongoing for the Verna.000 to increase its appeal.169 – Rs 19.
is very old firm in Bokaro due to this customers of Bokaro area and its surroundings aware about this..SWOT ANALYSIS STRENGTH: Second largest manufacturer of Passenger vehicles in India due to this customers are attracted towards the company in Bokaro. WEAKNESS: 37 . Ranju Automobiles Pvt. Ltd.
we use the instrument of insurance to mitigate the risk. GM and M&M. TUCSON and TERRACAN which is fewer available in India due to uneconomic and out of reach for middle class Families. Hyundai is exposed to a variety of market and other risks including the effects of demand dynamics. Maruti Suzuki. Manufacture only Passenger vehicles but some models are not economic such as Verna. Threats from Competitors o Maruti Udyog Limited 38 . interest rates.. as well as risk associated with financial issues. Tata Motors.e. If the cars are more economic then the sales will be more boom and the company turn into first position in Indian automobile sector and win from their competitors i.e. hazard events and specific assets risk. SUV car has only two model i. currency exchange rates. Whenever possible. THREATS: Risk Factors In the course of its business. etc OPPORTUNITY: Shree Hyundai has opportunity to grow as a big competitor in Jharkhand automobile sector. commodity prices.. Accent.
Maruti Suzuki’s is also the old car showroom in Bokaro due to this the competition is high with Shree hyundai Analysis of Financial Summary 39 .
8 15.94 1453 202 715 1695 10943 564 0 15.6 7.3 EVA/Capital Employed(%) Dividend Per Share ( Rs) Dividend Payout (%) Earnings Per Share (Rs) Market Value/Book Value 40 .4 5997 15.5 8.9 92.94 1099 175 589 1314 9797 569 0 16.9 37.7 61.1 72.Particulars Sales ( nos) Growth in Sales (nos) (%) Total Income Growth in Total Income (%) Profit before Tax Profit after Tax Share Capital Reserves and Surplus Total Debt Net Fixed Assets Total Assets(Net) Market Capitalisation Economic Value Added(EVA) KEY RATIOS Long Term Debt/Equity OPBIT*/Net sales-% OPBT**/Net Sales*(%) Profit after tax/Total Income(%) Return on Avg. Capital 2007-08 (in laces) 2070147 23.3 20 61.6 7563 26.9 36.8 49. Equity (%) Return on Employed(%) Avg.6 12.7 14.5 1072 728 39.1 1217 810 39.6 2008-09 (in laces) 2621400 26.3 40.6 10.5 20 56.6 80.
Attractive schemes: Give few attractive schemes at the time of after sales services. Like giving quick service and charging them reasonably. Personal touch with the customers: Asking the customers to come regularly for servicing even after the warranty period. Educating the customners: Harshali Hyundai should educate the customers about the maintenance of the vehicle. 41 .SUGGESTIONS: Aggressive Ad Campaign: Harshali Hyundai should put a few hoardings in different areas in advertise effectively in local cable channel.
Coverage Inclusions Hyundai uses its own determinations in whether you are disabled or not. Time Frame You are subject to a waiting period before you are able to collect benefits through Hyundai. If you make a substantial amount of money. The waiting period will be car purchase and may be anywhere from 90 to 180 days. Cost Individual disability Car purchasing through Hyundai can be costly. Your monthly installment is calculated based on your earnings along with your expenses.LIMITATIONS Hyundai offers three types of Limitations in Sales. 42 . your installment may make a dent into the amount of money you bring home. The sales may not pay benefits if you are able to work a job other than your current occupation.
many of Automobile companies like Maruti Suzuki.CONCLUSION: The report has highlighted the importance of providing the highest customer satisfaction and how it affects the sales. etc are also giving large competition. Popular Vehicles and Services were able to keep their sales momentum. Throughout the study we found the four wheeler manufacturer having very new and modern technology in their bikes. Though in the month of December. The report emphasizes the importance of customer loyalty to develop the business. Fiat. After deep research. The study which we conducted on the four wheeler automobile sector is a very important topic of automobile sector. M&M. getting their market share and growth and what are services they are providing after sales. the sales were down. Ford. analysis and getting information about companies as formulated that the four wheeler automobile companies achieved success in the market. they have a good market share in India. Tata Motors. Concluding the performance of the company related to four wheeler sector in India. by developing competitive strategies and by delivering high class products and services. 43 .
18.com www.google.R.hyundaimotors.KOTHARI) 44 .com • Marketing Management (Philip kotler) • Sales & Distribution (Chunabala) • Research Methodology (C. Bibliography • • www.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.