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Stop looking at Google AdWords as the only way to start generating traffic to your lead generation pages. Please. Here's are some great mobile marketing tips no matter how large your business, no matter how limited your budgets for marketing.
Table of Contents
Mobile Marketing Promotion.......................................................1 Mobile Marketing is the latest and the greatest internet marketing wave ............................................................................1 3 Mobile Marketing Tips To Increase ROI .................................4 5 Marketing tips to help your SMS Campaign ...........................6 Why these are the 4 best mobile marketing companies ..........8 The Moblie Marketing Handbook............................................ 13 Moblie Marketing Resources and Promotions ....................... 14 Mobile Marketing Resource Books .................................... 14-15
Mobile Marketing Promotions
These mobile marketing tips are highly recommended. They are to encourage interactivity with your customers in the campaign. Be creative on how you can utilize these methods. These kind of strategy should be maximized in any campaigns since this kind of user participation is unprecedented since the old forms of marketing campaigns uses medium that are essentially one-sided. These unique mobile marketing strategies will help in familiarizing your brand to your customers as well as gain their trust.
Mobile Marketing Is The Latest, and The Greatest Internet Marketing Wave.
Mobile Marketing has become the most outrageous phenomenon in the Internet marketing business. Because Mobile Marketing is so new, most marketing "gurus" simply have no glue how to market to people who are not always sitting at their PC's. This is the precise reason why Mobile Marketing is the hottest thing going today. This is not a fad that will quickly come and go, these 5 tips will show you why Mobile Marketing is here to stay and desk top marketing is becoming a thing of the past.
1. Most of the large computer companies do not want to be in the "computer business" anymore - they have started to move to mobile companies. 2. Today there are over 5 billion people walking around with mobile phones and the number is growing exponentially. So what does that mean? Simply put, mobile is now nearly five times bigger than the Internet and the numbers are jumping by leaps and bounds every nanosecond. 3. One of the largest computer company's Apple sold over 2 million more iPhones...and Google customers are activating more than 160,000 Droid Smartphone a day! That's phenomenal. 4. According to the latest statistics, more than half of all Internet connections are from mobile "Smartphones". Think about it this way... which one do you use the most to connect to your Internet throughout the day? Your mobile Smartphone or your PC? 5. There are over 5 billion cell phone owners...of this number 51 million are Smartphone surfers, and they are carrying these pocket size computers around with them 24 hours a day seven days a week. Talking about a "no brainer", this clearly speaks to the enormous impact Smartphones will have in the world of Internet marketing.
According to a study, 91% of Americans keep their cell phone within three feet of them twenty four hours a day seven days a week. Your PC can't compete with that. In fact, most people would rather leave their wallet at home than their cell phone! If you are a NEWBIE, Mobile Marketing is the ideal thing for you, you don't have to unlearn the old system and you start out fresh without the distraction of going back to "how you did it in the day". Just think about it, you are able to get on the ground floor of a new industry, this is what most of us dream about, and it's happening now with Mobile Marketing. Mobile Marketing is the new trend setter, computer companies on the inside are watching and are scrambling to "reinvent" themselves from scratch to make mobile their new best friend. Don't let this new wave past you by, jump on the band wagon now and learn this new way of doing internet marketing using your cell phone. Here's why mobile is the best way you'll ever find to "break into" affiliate marketing right now - and why I'm so sure the "next generation" of gurus is going to jump on this wave before it EXPLODES.
3 Mobile Marketing Tips To Increase ROI Mobile marketing is extremely popular and only growing, but surprisingly it hasn't completely caught on to the point of saturation - which is good news for you. In the past few years, there has been a strong growth in the smart phone market such as the iPhone and Blackberry, which has opened many avenues for marketers. Plus the ever-growing numbers of people who love to use the smart phones only means even larger markets to leverage. For any IM marketer who has been hesitating to "do" mobile marketing, now is the absolute best time to do it. Given below are a few mobile marketing tips that you can put to use right away to see considerable results. If you're new to mobile marketing, then from the very beginning create your own system for storing the contact data of your customers and prospective customers. You can keep your records either on your computer or other means; there are probably a ton of different methods. Try to use all the contact data you have on your prospects and keep that for further use because you can use it in a variety of ways. You can also learn some valuable information by watching your competitors, who are trying to reach the same audience as you are. See how
they stay in touch with their customers, and if you see something that impresses you, try to find an even better way to implement this yourself. You can locate your competition through the search engines, and you'll find there's quite a bit you can find out. If they have newsletters/ezines, sign up for them to keep yourself updated. Never send unsolicited texts to people if you're marketing to them; they will need to give you their permission. That is the classic n00b mistake, and it's a doozy, too. Don't do it. Trust us, you will really make people angry if you send someone a text that is an ad. Nothing else really matters at all on this one because so many people will react negatively to you. You may find mobile marketing a little confusing at first, but apply the tips we've discussed here and you will soon feel at home with it. If you want to make your campaigns as profitable as possible, just keep these techniques in mind. When you begin with a new type of marketing, it's especially important to stick to the proven principles so you don't make poor choices. There is little doubt that mobile marketing is going to be a huge force in the near future, so make sure you are here to take advantage of this.
5 Marketing tips to help your SMS Campaign
There are many aspects that go into making your mobile marketing campaign a success. There is no reason your small business can not run a text campaign that will increase your brands awareness, increase customer frequency and loyalty, and drive your business to higher sales even in this down economy. Here are 5 mobile marketing tips that will maximize your ROI and make this new marketing medium work for your business. 1) Promote your call to action. You can have the best offers being sent to your subscribers but if you do not promote the mobile call to action you will have no one signing up. Add the call to action on your existing marketing materials, your Facebook page, Twitter, print and direct mail and most importantly have your employees tell every customer in store about the new campaign. 2) Reward your customers for signing up. Sometimes all it takes is a little reward or bounce back coupon to get more subscribers. If you are a pizza place consider promoting, "FREE 2 liter soda with your next Large 2Topping Pizza purchase for texting PIZZA to 83936." Customers are giving
you their mobile phone number and thanking them for doing so will raise your opt-in rates. 3) Limit the amount of offers you send. Don't send offers every few days. Best practices and highest redemption rates result from text offers only being sent once a week or even better, 2 to 3 times a month. This way when customers get the messages they know if they miss taking advantage of this offer, the next one is not right around the corner. Businesses who send text offers to frequently will drive down redemption rates and increase opt-outs which is the opposite desired outcome of mobile marketing. 4) Reward your customers. Send great offers that are different from your regular specials and other coupons. If you reward people who have taken the time to opt-in to your campaign with offers they can only get from their cell phone, you will have much higher sales and profits. "Buy One, Get One" "FREE" "Dollar Amount Off" are the three highest converting offers for text message marketing. 5) Help your customers spread the message. At the end of each text blast message include the words" FWD 2 a friend." People like sharing in deals with their friends and sharing in the offers they are receiving. This has the capability to make your offer go viral and spread much further than just your own database list.
Why these are the 4 best mobile marketing companies
Black Friday always excites retailers, but this year Black Friday and the new Cyber Monday brought a new wave of purchasing never before seen. Purchases using mobile phones skyrocketed 310% this year!
The new trend of marketing and purchasing from mobile phones has taken the market by storm and there are several companies making huge strides in developing advertising and applications for the mobile world.
When mobile marketing first began, it focused solely on SMS or text messaging. Many consumers and companies alike felt the texts were spam, and unwanted. Since then cell phone technology has improved exponentially and mobile applications are the wave of the future.
MobileStorm is a leader in the mobile marketing industry.
The company has been around since email marketing began (about eleven years ago) and has fared well amongst their competitors. MobileStorm provides a hosted mobile and email platform for companies eager to expand their advertising market. MobileStorm offers world class technological support and guarantees a nice return on investment. Although email marketing is a huge part of MobileStorm, they also provide:
* SMS Messaging * Voice Messaging * RSS, and * Video and Fax Broadcasting.
The best part of MobileStorm is that they recognize that all companies are not in the position to pay for large scale marketing efforts and therefore provide two different options. The MobileStorm Go system is ideal for businesses simply looking to reach their audiences quickly and cheaply, while the MobileStorm Pro focuses on larger marketing strategies, integration, and brand protection. While MobileStorm may to be the largest mobile marketing company, it does have some pretty reputable clients like Nascar, Hard Rock Cafe, American Idol, and Ashley Furniture Home Stores.
Millennial Media is one of the largest of all mobile
marketers and has been in the business since 2006. According to Nielson research studies, Millennial Media reaches 80% of the mobile web and has several hundred different advertisers on the network every month. Millennial Media boasts entertainment powerhouse clients such as Time Warner, MTV, Disney, and Fox. As one of the largest of the independent mobile marketing companies, Millennial Media exceeded $9 Billion in advertising requests in 2010. Millennial Media sets itself apart from other mobile marketers by focusing on creativity, first-to-market solutions, and being the only company to offer specific and scalable audiences.
Jumptap, another major player in the mobile marketing
game, is unique because it focuses on letting the consumer control the advertising. Jumptap finds that customer control leads to better targeting, more relevant ads, and high click through and conversion rates. In September 2010 Jumptap added video, making it the only company to offer all mobile solutions in one single platform, including:
* Search * Display * Rich Media * Video, and * In- app Advertising.
Mobile Marketing companies often do much more than that as well. Jumptap stays competitive by developing innovative IP ( intellectual property) protection on many of their solutions. Jumptap has received over five United States patents on their developments in the past year and will surely remain a force to be reckoned with among the competition. Recently, Jumptap partnered with Cyber Communications, Inc. (CCI).
As Japan's leading media representative company, CCI will be the only partner in Japan offering Jumptap advertising technology. CCI is owned by Japan's Dentsu, Inc., and plans to invest heavily in Jumptap. Jumptap is aware that mobile apps are making it possible to reach targeted audiences more effectively, and have initiated their Passport to Freedom initiative
orchestrated to provide increased revenue possibilities for the mobile app developers.
As mobile applications become more prevalent, it will become increasingly difficult for the developers to compete with large companies' substantial developing budgets.
It should come as no surprise that Google has a foothold
in the mobile marketing game. Google's Admob was started in 2006 by a developer looking to remove the roadblocks to engaging users.
Now, Admob has become one of the largest players in mobile marketing by investing in cutting edge technology and snatching up the most talented developers. With Google's notoriety, it is understandable why companies like Ford, Paramount Pictures, and P&G have used their marketing tools. Admob provides business models for companies looking to monetize and serves over a billion ads per month!
Compared to MobileStorm's 3 billion ads total, you can see why Admob is the ultimate front runner in this race. Admob also provides monthly mobile metrics reports that allow clients and partners to recognize the trends in the market and strategize about their advertising accordingly.
Like MobileStorm, Google's Admob allows companies with varying advertising budgets the ability to reach consumers
worldwide. Never to be outdone by Google, Microsoft also offers cutting edge technology making them a preferred choice by many companies looking for mobile solutions. Microsoft Advertising has enormous resources and outlets for their advertising campaigns and claims to reach over 688 million customers per month.
The sheer size of Microsoft and Google insure their positions in the mobile marketing arena, but the smaller companies highlighted above may offer more personalized approaches and be better equipped to reach specialized niches of customers. The increase in mobile phone applications signals the developing trend for companies' focus on reaching consumers wherever they are.
Future advancements will focus on local advertising and tracking users' interests. These techniques will make mobile advertising even more effective. There is a growing trend to start reaching customers through their cell phones and you will start to see more mobile marketing companies.
The Mobile Marketing Handbook
The Mobile Marketing Handbook
Mobile marketing is beginning to overtake internet marketing and you want to make sure that you are on board from the very beginning. Any type of business can use mobile marketing tips to use this style of marketing and you can see some really great results in a very short time frame.
You may want to make sure that you have a mobile version of your site and this allows your cell phone visitors to be able to navigate your site easily with the use of their phone and they will not become frustrated and leave. This can be very easy to do and you may find that this can increase your traffic. You should still cater to your internet users and make sure that you do not neglect this population of visitor. Mobile marketing tips can help you to find success using this type of marketing. If you are new to this type of marketing, you will want to learn everything you can and this can help you to reach an entirely new population of people that many other business owners have not even thought about yet.
Mobile Marketing Resources
1) QUALIFIED LEADS OPTIMIZE YOUR WEBSITE AND CONVERT LEADS INTO PAYING CUSTOMERS 2) MOBILE
PROMOTIONS Your website is paid for... Your hosting is paid for... It's ready to take orders!
MACHINE NO PPV, CPA, PPC - NO email marketing - NO social media - NO Joint Ventures - NO Mobile Marketing - NO "tricking" Google.
Run Your Own Daily Deals
The Online Store For Local Businesses
5) Email Marketing Brand New Email Marketing Tool
SimplyCast Email Marketing Tools.
6) Email Marketing Constant Contact
Grow Your Business In One Easy Step.
7) Custom Facebook Pages
Unlock The Power Of Facebook
8) Adknowledge PPC
Drive Highly Targeted Traffic To Your Site In Seconds!
Mobile Marketing Resource Books
Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)
How to Use Online Video, Mobile Apps, Blogs, and Viral Marketing to Reach Buyers Directly
Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies
MKTG (with Marketing CourseMate with eBook Printed Access Card) Supercharge Your Brand in the Exploding Wireless Market
The Mobile Revolution
Marketing to Your Customers in a World Gone Mobile Mobile Marketing: Fundamentals and Strategy
Finding Your Customers No Matter Where They Are
Mobile - The New Economy
Developing Powerful Content for Web and Mobile
A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Discover How Mobile Marketing Will Transform Your Business!
Achieving Competitive Advantage Through Wireless Technology
Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech)
How to Delight Your Customers, on Facebook (And Other Social Networks)
101 Inexpensive & Profitable Ideas for Small Business
How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
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