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Ideas and Beliefs in Architecture and Industrial Design

Ideas and Beliefs in Architecture and Industrial Design

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Published by Pankaj Jedermann

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Published by: Pankaj Jedermann on Jan 10, 2012
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“Convictions serve practitioners—artists and architects—in

essentially the same manner that theories serve critics and

the public.” (Blau, 1984: 64)

Architects and industrial designers alike have value sets that consist of values
introduced in the previous chapters. In addition to these values, a value set
consists of more personal, and to some degree societal, based design values.
These individual distinctive design values will be introduced in this chapter.
However, the aim is only to introduce a patchy indication of the most influ-
ential of the designers’ distinctive values. The aim is not to attempt to give a
complete overview of all values that exist in the two design professions. Nor
is it to introduce each value at any great level of detail. Instead, the emphasis
is on giving a brief indication of each value based on elements drawn from its
historical background, scholarly discourse, and what it has, and still, tends to
imply for architects and industrial designers. Manifestations in buildings and
products as well as designers and organisations which adherers (or promotes)
each of the values will be introduced in notes when appropriate.

Within a limitless PhD project could a more complete overview be given
with a detailed and in-depth outline of each of the distinctive values, but as
pointed out in chapter one, this is out of reach in this PhD project. Thus, the
aim of this chapter is only to briefly introduce a “patchwork” of individual
distinctive values at an introductorily level.1

Indeed, it would need a
separated PhD project if a more complete overview, with each of the
individual values introduced thoroughly, should be presented. Thus, this is
only meant as a first at attempt to map out the most influential distinctive
architectural and industrial design values.

This value map is of importance as it partly indicates why there are differ-
ences in value sets among individual architects and/or industrial designers. In
addition, these values also account to some degree for the differences that
exist in the design proposals proposed by different architects and industrial
designers (this point is elaborated on in chapter six).2

This implies that these
values represents some of the rational that is behind design proposals and

design outcomes, thus, are a distinctive value map of importance for the
design decisions (which is the emphasis in the next chapter).

Many of the distinctive design values presented in this chapter are closely
related to societal and political trends in general. However, it should be noted
that the emphasis will not be on political trends in general, even if political
trends often influence design values and designer’s value set. The selection of
values will instead be based on their prominence within architecture and
industrial design literature.3

Values within this chapter are organised in value categories, which indicate
the main spectrum of values that can be found in design literature, as well as
organising the values for the benefit of the reader. These categories are
Aesthetic Design Values, Social Design Values, Environmental Design
Values, Traditional Design Values and Gender-based Design Values.

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