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2012 Republican Presidential Campaign
Politics and governing in the United States have always been inherently social – and each election cycle brings new technologies that enhance the important connections between citizens and their elected representatives. Innovations like Facebook have propelled the Internet from an informational experience to a social one. Though the mediums have changed, the critical linkages between candidates and voters – and between friends and families – remain. Today, candidates and campaigns are engaging with voters in a way unimaginable a decade ago and much of that engagement is happening on Facebook. In fact, every major presidential candidate has a presence on Facebook and millions of Facebook users have connected with a politician page on Facebook. By allowing people to connect in an authentic and meaningful way with candidates in 2012, we hope more voters than ever will get involved with issues that matter most to them. Timeline
2008 Facebook, ABC News, and WMUR co-host backto-back Democratic and Republican New Hampshire Primary Debates. The “I Voted” button on Facebook is clicked by more than 5.5 million US users on Election Day. 2009 Facebook partners with CNN to host a recordsetting livestream of President Barack Obama’s inauguration. 2010 More than 12 million U.S. users click the “I Voted” button on Facebook to tell friends they voted on Election Day. Facebook and the non-partisan Voting Information Project create a Polling Place Locator visible to votingage Facebook users in the U.S. on Election Day. Facebook and ABC News team up for an Emmynominated seven-hour livestream on Election Night. Former President George W. Bush visits Facebook for a townhall meeting. 2011 President Barack Obama visits Facebook for a townhall meeting. House Majority Leader Eric Cantor, Majority Whip Kevin McCarthy, and Budget Committee Chairman Paul Ryan -- and separately New Jersey Gov. Chris Christie -- visit Facebook for Facebook Live interviews. 2012: NBC News/”Meet the Press” and Facebook host a New Hampshire Republican Primary Debate.
Highlights from the Campaign Trail
• In March, Rick Perry appeared on a Facebook Live
broadcast from South by Southwest Interactive and Tim Pawlenty announced his presidential exploratory committee first on Facebook.
• In April, President Obama kicked off his 2012 re-election
campaign with a Facebook “Are You In” application.
• In May, Newt Gingrich, Herman Cain, and Ron Paul
announced their campaigns on their Facebook pages.
• In June, Mitt Romney formally entered the race with a
livestream on Facebook and Jon Huntsman launched his campaign website with a Facebook integrated map that displayed supporters’ faces in a nationwide mosiac.
• Leading up to Iowa and New Hampshire, Rick Santorum
posted campaign events and media interviews.
U.S. Politics on Facebook Page https://www.facebook.com/uspolitics Newt Gingrich Facebook Page https://www.facebook.com/newtgingrich Jon Huntsman Facebook Page https://www.facebook.com/jonhuntsmanjr Ron Paul Facebook Page https://www.facebook.com/ronpaul Rick Perry Facebook Page https://www.facebook.com/governorperry Mitt Romney Facebook Page https://www.facebook.com/mittromney Rick Santorum Facebook Page https://www.facebook.com/ricksantorum
Updated: Jan. 2012