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Question a Ire

Question a Ire

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Published by Anto Prem

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Published by: Anto Prem on Jan 12, 2012
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11/05/2012

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A STUDY ON INVESTOR‘S PERCEPTION ABOUT LIFE INSURANCE WITH SPECIAL REFERENCE TO AVIVA.

Personal Details 1. a) Age 30 & below 31-40 41-50 above 50

b) Gender Male Female

c) Educational Qualification Higher secondary Professional U.G P.G

d) Monthly Income (in Rs.) Below 25,000 75,001- 1, 00,000. 25,000 – 50,000 50,001 – 75,000

e) Number of dependents 1 2 3 4 & above

1

2 – Agree. (1 – Strongly Agree.000 5. I am familiar with all the types of schemes offered by Aviva Life Insurance Company. 00. 000 10. 00. The reason for taking Life Insurance: (Please rank the following reasons: 1 for most important. The sum assured under your insurance policy: Below 5. 00.001 – 10. 6 for least important) Protection Children Investment Health Returns Risk coverage 3.001 – 20. 00. 00.f) Profession Doctor Government employee Engineer Private employee Entrepreneur Policy Details 2.000 Above 20. 00.000 4.Disagree. 4. 3 – Neutral. 5 – Strongly disagree) 1 2 3 4 5 2 .

2 – Agree. State from whom do you purchased the policy: Insurance Agent Financial Consultant Bank 9.Disagree.5. State the duration of your policy: 5 years and below above 5 years up to 10 years 3 . From whom do you get advices before making an investment in insurance? Friends Colleagues Relatives Agents Others (Specify) ________________ 7. What will make you to invest in Aviva life insurance? Brand image Good faith Growth Potential Transparency others (specify) ________________ 6. (1 – Strongly Agree. The insurance agents are offering policies based on the needs of the investors. 5 – Strongly disagree) 1 2 3 4 5 10. 4. 3 – Neutral. State the type of policy you have taken in Aviva Life Insurance: Endowment Whole life Money back Children Pension 8.

Choose your method of remitting the premium: Self Agents Any of the family members ECS (Electronic clearing service) 13.Above 10 up to 15 years above 15 years 11. State your preference over the term of premium payment: Monthly Half-yearly Quarterly Yearly 12. tick the companies where you have taken insurance policies other than Aviva Life Insurance: LIC SBI Life life Bajaj Alliance Reliance Kotak Mahindra ICICI Prudential Birl a Sun Life HDFC Standard Max newyork 4 . From the companies given below.

claims.Somewhat useful. 4. Disagree – DA.14. (Strongly Agree – SA. Agree – A. Strongly Disagree – SD) Statements I am happy with the quickness in receiving the policy documents I am happy with the quickness in issuing premium receipts The policy payments like loans.N. 5 SD DA N A SA . surrenders etc.Not at all useful) Sources Media Relatives Friends Advisors Others(please specify) 1 2 3 4 5 15.Extremely useful.Very useful. I am a happy investors based on my experience with the company. Rank the sources of information that was useful in taking up the policy: (1. Investor’s satisfaction level regarding the services offered by Aviva Life Insurance.Not very useful. 5. are paid promptly. 3. Neutral . 2.

5 – Strongly disagree) 1 2 3 4 5 17.Disagree. Neutral .16. 4. 3 – Neutral. Would you feel comfortable if Aviva life advisor visiting your place for policy demonstration? (1 – Strongly Agree. 3 – Neutral. Strongly Disagree – SD) PARAMETERS CONSIDERED PREMIUM CHARGES SA A N DA SD 6 . 4. 2 – Agree.Are you satisfied with the overall decision of your investment in life insurance? (1 – Strongly Agree.N. Q. 5 – Strongly disagree) 1 2 3 4 5 18. 2 – Agree. Disagree – DA..Disagree. What kind of parameters do you consider before taking insurance? (Strongly Agree – SA. Agree – A.

POLICY TERM BONUS & INTEREST SERVICES COMPANY IMAGE 7 .

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