Overview Mai 2010

me will revolutionize carpooling confiden'al
 .kanguru.

There’s an opportunity for an intermediary to act on these.Problem
 •  Increasing traffic congestion in metropolitan areas. bring value to the ecosystem and become the dominant player. confiden'al
 . •  Pollution: high levels of CO2 emissions. Today there are major inefficiencies matching supply with demand in the carpooling space. •  Available carpooling solutions lack the appropriate enablers and incentives.

geolocation and micropayment technologies to seamlessly and effectively connect carpoolers. KSF: evolving ride-matching algorithm. critical mass. •  kanguru. magical user experience. unmatched benefits. business dev (Green Network) confiden'al
 .me will leverage social networking. superb technologies integration.Solu'on
 •  kanguru.me will set additional tangible and attractive benefits for carpoolers to connect through the system and use it on an ongoing basis.


 •  Facebook
and
iPhone
are
robust
plaPorms
with
millions
of
 users
and
clear
mone'za'on
avenues
for
Apps
that
smartly
 leverage
social
graphs.
twiNer).
 Green
consciousness
is
stronger
than
ever.
 confiden'al
 .
virality
and
mobility
(Slide.
 •  Online
social
networking
and
real
'me
conversa'ons
are
 part
of
our
daily
rou'ne
(facebook.
 Tapulous.
 Smartphones
and
mobile
Internet
access
are
becoming
 ubiquitous.
RockYou.
Evernote).Why
now? •  •  •  •  (1/2)
 Traffic
conges'on
is
ge@ng
worse
by
the
minute.
Tablets
on
the
rise.
 Commuters
are
willing
to
adopt
smart
solu'ons
(Zipcar).


 •  “Virtualiza'on”
of
money
and
mobile
micropayments
is
 taking
off
(facebook.
Playdoom).
Bling
Na'on).
 confiden'al
 .
 •  Mobile
web:
browser
and
search

apps
(objec've‐c
web)?
 The time has come for a killer app in the carpooling space.
 •  Online
social
gaming
is
booming
(Zynga.
 •  Expansion
of
social
powered
local
promo'ons
plaPorms
 (Groupon).Why
now? (2/2)
 •  Geoloca'on
technologies
are
becoming
mainstream
and
 main
players
are
ge@ng
strong
trac'on
(Foursquare.
PayPal
App.
 Gowalla).
Square.


 •  Top
mobile
App
genre
(excluding
social
networking
and
gaming):
Maps.
Jan
2010
 confiden'al
 .
average
of
9
per
user
per
month.
or
Van
‐
Carpooled.
 Truck.
comScore.
may
2009.
 TAM and SAM: huge…
 *
Percent
of
Workers
16
Years
and
Over
Who
Traveled
to
Work
by
Car.Market
Size
(US)
 •  Vehicle fleet: 246 million.
 with
40%
of
users.
 AdMob
Mobile
Metrics
Report.
2004
 Sources:
American
Community
Survey
2004. •  Workers who travel to work by carpool: 10% or approximately 15 million people*.
 •  Apple
AppStore:
+2
billion
downloads. •  +45
million
smartphones
ac've
in
the
US.
 •  Apple
has
sold
more
than
50
million
iPhones
and
iPod
touches.


fee
 based
enterprise
portal
(universi'es.
 –  Business
models:
ads.
GoLoco.
 confiden'al
 .
PickupPal.
events).
commission
of
ride
sharing
money.
 –  None
leverage
geoloca'on
nor
micropayment
mobile
 technologies.
 –  Yet
to
achieve
cri'cal
mass.
with
a
handful
of
small
 players:
 –  Very
few
smoothly
integrated
with
Social
Networking
plaPorms.Compe''on
 •  The
market
is
fragmented.
companies.
 –  Best
posi'oned
players:
Zimride.

Product
 •  kanguru.
Android.
Palm
and
iPad
to
follow.me
is:

 
Website





+
facebook
App





+
iPhone
App
 –  Evolving
ride‐matching
algorithm
 –  Smart
facebook
connect
integra'on
 –  Mashup
(APIs):

 Apps
for
BlackBerry.
 confiden'al
 .


 user
A
 ‐ 
inputs
car
and
 publishes
route:
 from/
to.
friend.
 app
 ‐ 
calculates
total
ride
 cost
and
updates
 users’
virtual
wallets**
 ‐ 
$
can
be
transferred
 on
2nd
bump
or
later
 ‐ 
credits
each
user
 with
5
Green
Miles
 8.
 CO2.
 ranking.
 user
A
and
B
 ‐ 
bump
phones
at
 ending

point
 7.
 app
(ride‐matching
 algorithm)
 ‐ 
ranks
users
 in
A’s
social
 graph
 ‐ 
filters:
current
 loca'on.
12
min
 *
integra'on
with
third
party
plaPorm
**
allows
input
for
parking.
hours
of
 traffic
and
$
saved.
'me
 2.
 networks
 95%
 92%
 85%
 81%
 3.
 friend
of
friend.
 app
 ‐ 
es'mates
CO2
 emissions.
etc
+
applies
average
cost/mile
for
driver’s
car.
etc)
on
facebook

 confiden'al
 Ride:
10
miles
.

who
owes
who
how
much
 .
 user
A
 ‐ 
invites
 user
B
 ‐ 
coordi‐ nates
ride
 95%
 92%
 85%
 81%
 4.
rides
shared.
per
 user
and
aggregate

 ‐ 
publishes
users’
 updates
(green
miles.
 app
 ‐ 
pushes
geoloca'on
 ac'vated
mobile
 promo'ons
and
 coupons*
from
 partners
 ‐ 
tracks
ride
progress
 (makes
sure
users
are
 together)
 6.
 user
A
and
B
 ‐ 
set
driver/
passenger
 ‐ 
start
App
and
bump
 phones
at
star'ng
 point
 5.User
Experience
 1.

5
in
Discounts
 confiden'al
 .0

3.User
Experience
 9.0
 ‐ 
Max.
Green
Miles
Discount
 (10%):
$1.
 users
 ‐ 
redeem
Green
Miles
to
 obtain
discounts
on
 Green
Network
 Ex.

3

or

4
 route
to
 mone'za'on…
 Green
Network
 1
Mile
=
0.8
 10.2
GMs
 =
Total:
$10.
$
 discounts

rankings
 1.8
 GM
credit:
5.2
=
1.

2.
user
A:
 Jack
Johnson
album:
$12.
 app
 ‐ 
publishes
on
 facebook
the
discounts
 users
get
(newsfeed)
 ‐ 
updates
Green
Miles
 accepted
on
partners’
 facebook
pages:
total
 CO2
emissions
saved.5
Green
Mile
=
$0.


 •  Redemp'on
of
Green
Miles:
 o  o  o  virtuous
cycle:

‐
barriers
to
adop'on.
badges
 
addic've.
 •  Easy
to
connect
with
other
 users
and
coordinate
rides.
 •  Easy
to
track
rides.Key
Benefits
 Convenience
 •  Poten'al
carpoolers
 suggested
from
trusted
social
 graph.
+
new
users.
 Incen9ves
 •  Users
and
companies:
Social
 status
(green
conscious).
rankings.
 •  Collec'on
of
Green
Points:
 o  o  Game‐like.
 Digital
Goods!
 Powerful
marke'ng
tool
for
 Green
Network
partners.
+
virality.
 Discounts
on
Green
Network
 make
benefits
tangible.
 Quan'fies
“green
acts”.
+
cri'cal
mass

mone'za'on
avenues…
 confiden'al
 .
+
engagement
 (addic've
factor).
+
Green
Network.
and
 manage
and
transfer
ride
$.
 •  Easy
to
switch
app
between
 plaPorms.


 •  kanguru.121.3
 701.736.270
lb
 5.347.121.321
hours
 $701.001
lb
 52.2
 30.

 total
 Green
Miles
Accepted:
 • 
Poten'al
CO2
avoided:
 • 
Poten'al
traffic
avoided:
 • 
Discounts
to
GN
customers:
 this
month
 63.
no
ads.me
charges
Green
Network
companies
10%
of
the
 monthly
Green
Miles
accumulated
on
their
facebook
pages.321
hours
 $63.2
 10%
or
$6.
 •  No
complex
sales
process
(enterprise
market).1
 confiden'al
 .Innova've
Business
Model:

 The
Green
Network
 •  kanguru.403.me
is
completely
free
and
unobtrusive
for
the
users.3
 2.
 –  No
commissions
on
ride
sharing
money.312.347.


 KPCB
iFund.
 Approach
leading
environmental
NGOs.
 Promote
App
on
AppStore.
support.
 •  First:
digital
goods!
 •  Offer
service
for
free
ini'ally.
 •  •  •  confiden'al
 .
 xFund.
 Guy
Kawasaky.
and
Bump
to
feature
App
with
 their
APIs
on
their
websites.
 Approach
trendseNers
(Michael
Arrington.
 App2
User
Credits:
convert
Green
Miles
 into
facebook
Credits
 •  •  •  Approach
universi'es.
 •  Have
them
promote
the
service.
 Get
Paypal.
promo'on.Market
Penetra'on
Strategy
 Users
 •  •  •  •  Build
beta
and
boost
PR.
etc).
Chris
 Anderson.
 •  Legi'macy.
 Green
Network
 •  Approach
leading
environmentally
 responsible
consumer
companies
(1
per
 segment).
 •  Surf
highlighted
trends
to
aNract
new
users.
Robert
Scoble.
especially
Stanford.
 Approach
Credit
Card
and
airlines
 companies
(convert
Green
Miles
to
 reward
points
and
mileages).


 •  Seed
Round
($500K‐$1M
for
6‐12
months)

 –  Build
team
(co‐founders.
develop
func'onal
prototype
(contractors.
generate
revenue.
launch
Beta.
 outsourcing).
promote
within
Stanford
(user
base).Funding
 Staged
financing
strategy
to
address
technical
&
market
risks:
 •  “Friends
&
Family”
($100K
for
3
months)
 –  ANract
entrepreneur.

 confiden'al
 .
 •  Series
A
($3M‐$5M.
boost
PR.
for
18‐24
months)
 –  Complement
team.
key
roles).
reach
break‐even

accelerate
growth.
pilot
with
selected
 partners
for
Green
Network
(free).
pilot
with
one
 company

test
technical
feasibility.
 pursue
profitability.
refine
product.
promote
 virally

test
product
market
fit.
add
new
features
and
improve
infrastructure.
boost
Business
Dev
and
expand
Green
 Network.
 establish
formal
processes.


 confiden'al
 .Exit
for
Investors
 •  Lots
of
“natural”
poten'al
acquirers…

 •  IPO.


Internet
entrepreneurship
in
 Brazil.stanford.
Stanford
MBA.
 
dapuzzo_carlo@gsb.Team
 •  Carlo
Dapuzzo
 –  Founding
member
and
partner
@
VC
firm
 Monashees
Capital.edu
 •  Talks
with
poten'al
entrepreneurs
underway.
Strategy
consul'ng
with
the
 Monitor
Group.
 confiden'al
 .

Thank
you!
 confiden'al
 .

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