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Jyoti PVT LTD CO.

Introduction y Dawat Masala of Jyoti Pvt. Ltd. is being established keeping in mind the huge demand for authentic freshly ground Indian spices. No Indian meal is considered complete without the tangy and delectable flavor of Indian spices locally known as Masala . Indian spices are famous all over the world for their gastronomic value and also to possess high medical benefits.

Mission To provide best quality product & authentic Indian taste at the best economical price throughout the year Vision To capture all segments of market and maximize profit gradually at regional and national level Market Size In 2007-08, FMCG market size of Urban Area was 57%, Semi Urban Area was 21%

Competitors Everest, MDH, Himadri, Lijjat, etc. Product Name : Dawat Masala Tagline : Ghar ka Khana Shaahi Andaaz Mein . QUALITY STANDARD & CERTIFICATES ISO 22000-2005(Food & Safety Management) ISO 9001-2008(Quality Management System)

Product Variants Blended Spices Milk Masala, Garam masala, Pav Bhaji Masala, Chole Masala, Shahi Biryani Masala, Sambhar Masala, Chaat Masala, Tea Masala, Paani Puri Masala, Sabji Masala, Kitchen King Masala, Jaljira Masala, Rasam Masala, Tandoori Chicken Masala, Meat Masala, Egg Curry, Fish Curry, Chicken Masala, Jiralu Masala

Basic Spices Turmeric powder, Coriander powder, Black pepper powder, Kashmiri chilly powder, White pepper powder, Cumin powder, Dry ginger powder, Dry mango powder, Kasuri methi powder, Saffron, Hing powder,

Place Mumbai (suburbs & townside of) :  Western  Central  Harbor

Distribution Strategy Direct Marketing : Indirect channel i.e. through distributors, wholesalers, etc. Indirect channel i.e. through distributors, wholesalers, etc.

Distribution Channel

Distribution Channel
Manufacturing Unit Bhandup CFA
Andheri Kurla Masjid bunder Dadar

Malad

Andheri

Dadar

Wholesaler Kurla Semi Wholesaler

Lalbaug

Mankhurd

Baat Bazar

Retailer

User

Transportation Manufacturer CFAs, Restaurants, Canteens, Caterers

Promotional Strategy Recipe books, pamphlets in newspapers, Ads in : Cable channels, BEST cable channels, posters inside ladies coach, Cooking Shows in TV Brand Ambassador : Ankita Lokhande

Segmentation : Mass Marketing

Targeting Supplier Hotel/Restaurants, working women, household, canteen, caterers

Positioning Aroma, Rich taste, Better Quality

Differentiation Indian Authentic Taste, Competitive Price, Deep Distribution channel, Well processed Fresh, Hygienic, On time delivery.