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Martin Luther King ensured that the civil right movement succeeded through application of non violent methods Sigmon Freud rebuked his critics of his theory of psychoanalysis till it was accepted by many Igor Stravinsky was denounced as a musical heretic. but he refused to change a note . Galileo insisted that planets revolve around the sun rather than the earth Dr.
By presenting information that the majority does not know or expect. Validation leads to making minorities a source of innovation in groups. Minorities influence through validation process.Conversion theory of minority influence Majority influence occurs when people conform to certain beliefs and behaviours in order to be accepted by others. . this new or unexpected information catches the attention of the majority to carefully consider and examine the minority's view.
. Idiosyncrasy Credits: The positive impressions of a person held by others The Diligence of Dissenters: Unique influence of minority lies in the quality of their argumentation Decision Rules and Dissent: It helps the minority when the group needs to take a unanimous decision.Predicting Minority Influence Consistency and Influence: A consistent minority is an influential one.
Clustering: People are more influenced by their closest neighbours Correlation: Opinions on variety of issues tend to converge Continuing Diversity: Members of minorities are often shielded from influence attempts of majority . attitudes become more uniform. their actions.Dynamic Social Impact Consolidation: As individuals interact with each other.