MWAM - Moradifar

WHAT IS A MARKET WITHIN A MARKET?
Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it
may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in
the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a
significant sales increase in Venice while at the same time there is an alarming drop in sales price
from the Palms Mar Vista area even though they are literally blocks from one another.
With our vast years of experience, we at Keller Williams have come to notice that like the need for
a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different
climate and therefore requires its own set of statistics for you to truly understand what is going on in
your neighborhood. Although you can easily access the broad national, state, and/or country
trends published by the media, they may not have anything to do with what is occurring in your
own backyard. After all, you wouldnt watch a weather channel report for Seattle to decide if you
need an umbrella that day would you?
WHY THIS BENEFITS YOU OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within
markets may be performing in a different way from one another and from national
averages.
With the current stringent lending situation, having knowledge of the specialized
market trends for the neighborhood you are contemplating is vital for true success in
your transaction.
Dont be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of
notions or ideas you may have perceived from national averages. Knowledge is
power and knowing all the facts will give you the power to make the most educated
choice.
BEL AIR HOMBLY HILLS
SFR
Median Price ...
$999,000
Median Price ...
$864,750
-13.4%
Average Price per Square Foot .
$536
$539
0.6%
Properties Sold .
11
Properties Sold .
10
- 9.1%
Properties Pending Sale
11
120%
Properties For Sale ....
91
65
- 28.6%
Days on Market (Pending Sale) ...
62
46
-25.5%
Months supply of Inventory.
14.2
3.5
-75.4%
Percent Under Contract .
5.49%
16.92%
208.2%
BEVERLY CENTER MIRCLE MILE
SFR
Median Price ...
$999,000
Median Price ...
$869,500
- 13%
$536
$543
1.3%
Properties Sold .
11
Properties Sold .
11
0%
11
120%
91
66
- 27.5%
61.6
45.9
-25.5
14.2
3.5
-75%
5.5
16.7
203.3%
BEVERLY CENTER MIRCLE MILE
CONDO
Median Price ...
$608,800
Median Price ...
$610,000
.2%
$393
$422
7.4%
Properties Sold .
11
Properties Sold .
-72.7%
-42.9%
62
28
- 54.8
113.6
81.5
-28.2%
6.6
3.8
-42.9
11.3
14.3%
26.5%
BEVERLY HILLS
SFR
Median Price ...
$3,040,000
Median Price ...
$2,080,000
-25.0%
$936
$865
-7.6%
Properties Sold .
18
Properties Sold .
14
- 22.2%
12
13
8.3%
156
112
- 28.2%
45
57
27.4%
9.7
6.0
-38.1%
7.69%
11.61%
51.0%
BEVERLY HILLS
CONDO
Median Price ...
$725,000
Median Price ...
$765,000
5.5%
$409
$500
22.2%
Properties Sold .
Properties Sold .
0.0%
12
100%
108
78
- 27.8%
118
41.7
-64.6%
14.3
3.9
-72.7%
5.50%
14.1%
153.8%
BEVERLY HILLS P.O.
SFR
Median Price ...
$2,190,768
Median Price ...
$2,048,750
-6.5%
$676
$560
-17.2%
Properties Sold .
12
Properties Sold .
- 33.3%
14
133.3%
152
146
-3.9%
92
111
20.2%
20.8
7.0
-66.3%
3.95%
9.59%
-142.8%
BEVERLYWOOD
SFR
Median Price ...
$732,250
Median Price ...
$755,000
3.1%
$432
$440
1.9%
Properties Sold .
16
Properties Sold .
- 50.0%
12.5%
66
62
- 6.1%
75
41
-45.1%
4.0
-33.3%
12.12%
14.52%
19.8%
BRENTWOOD
SFR
Median Price ...
$1,570,000
Median Price ...
$2,020,000
28.7%
$677
$538
- 20.5%
Properties Sold .
17
Properties Sold .
- 47.1%
16
- 62.5%
158
124
-21.5
88.5
92.7
4.7%
7.3
14.5
10.1%
4.9%
98.3%
- 52.2%
BRENTWOOD
CONDO
Median Price ...
$632,500
Median Price ...
$515,000
-18.6%
$436
$440
0.9%
Properties Sold .
14
Properties Sold .
- 35.7%
33.3%
142
70
- 50.7%
118
66
-44.4%
19.7
5.6
-71.6%
4.23%
11.43%
170.2%
CHEVIOT HILLS-RANCH PARK
SFR
Median Price ...
$1,425,500
Median Price ...
$1,442,000
1.2%
$462
$504
9.1%
Properties Sold .
Properties Sold .
- 16.7%
-60.0%
35
24
- 31.4%
55
104
89.1%
4.6
8.0
73.9%
14.29%
8.33%
-41.7%
CULVER CITY
SFR
Median Price ...
$697,000
Median Price ...
$672,500
-3.5%
$430
$424
-1.4%
Properties Sold .
14
Properties Sold .
10
- 28.6%
12
140.0%
54
54
0.0%
47
66
40.1%
8.4
2.5
-70.2%
9.62%
22.22%
140.0%
CULVER CITY
CONDO
Median Price ...
$300,000
Median Price ...
$275,000
-8.3%
$348
$275
- 21%
Properties Sold .
11
Properties Sold .
19
72.7%
- 12.5%
83
54
-34.9%
95.5
90.1
9.6%
12.9%
-5.6%
- 25%
34.5%
HANCOCK PARK-WILSHIRE
SFR
Median Price ...
$963,250
Median Price ...
$1,087,000
12.8%
$442
$469
6.1%
Properties Sold .
16
Properties Sold .
14
- 12.5%
11
22.2%
127
116
-8.7%
74
35
-52.6%
10.9
7.1
-34.9%
7.09%
9.48%
33.7%
HOLLYWOOD
SFR
Median Price ...
$655,525
Median Price ...
$350,000
- 46.5%
$386
$360
6.7%
Properties Sold .
Properties Sold .
400%
150%
20
21
5%
44.5
54.2
21.8%
2.6
- 48%
10
23.8
138.1%
HOLLYWOOD
CONDO
Median Price ...
$425,000
Median Price ...
$855,000
101.2%
$350
$457
30.6%
Properties Sold .
Properties Sold .
- 66.7%
50.0%
94
56
-40.4%
138
169
22.9%
39.9
13.7
-64.9%
2.13%
5.36%
151.6%
HOLLYWOOD HILLS EAST
SFR
Median Price ...
$860,000
Median Price ...
$700,000
-18.6%
$372
$431
15.9%
Properties Sold .
Properties Sold .
11
37.5%
10
11
10.0%
86
68
-20.9%
54
52
-4.3%
6.5
3.4
-47.7%
11.63%
16.18%
39.1%
LOS FELIZ
SFR
Median Price ...
$810,000
Median Price ...
$859,000
6.0%
$395
$441
11.6%
Properties Sold .
12
Properties Sold .
15
25.0%
10
11
10.0%
90
81
-10.0%
52
51
-1.5%
6.6
4.9
-25.8%
11.11%
13.58%
22.2%
LOS FELIZ
CONDO
Median Price ...
$447,500
Median Price ...
$485,000
8.4%
$381
$388
1.8%
Properties Sold .
Properties Sold .
25.0%
-66.7%
19
12
- 36.8%
55.7
41
- 26.3
4.7
92.9%
15.79%
8.33%
- 47.2%
MALIBU
SFR
Median Price ...
$1,605,000
Median Price ...
$2,450,000
52.6%
$653
$836
28.0%
Properties Sold .
Properties Sold .
16
100%
13
160%
261
217
-16.9%
198
166
-16%
43.3
12
-72.3%
1.92%
5.99%
212.0%
MALIBU BEACH
SFR
Median Price ...
$1,605,000
Median Price ...
$2,275,000
41.7%
$653
$842
28.9%
Properties Sold .
Properties Sold .
18
125%
13
160%
261
218
-16.5%
198
166
-16%
43.4
12.1
-72.1%
1.92%
5.96%
210.4%
MARINA DEL REY
SFR
Median Price ...
$1,260,000
Median Price ...
$-
-100%
$492
$0
-100%
Properties Sold .
Properties Sold .
-100%
50%
30
27
-10%
59
126
-115.4%
11.5
5.7
-50.4%
6.67%
11.54%
73.0%
MARINA DEL REY
CONDO
Median Price ...
$595,000
Median Price ...
$ 523,600
-12%
$411
$354
-13.9%
Properties Sold .
23
Properties Sold .
15
-34.8%
19
137.5%
224
158
-29.5%
70
89
26.5%
10.3
5.8
-43.7%
8.04%
12.03%
49.6%
MID LOS ANGELES
SFR
Median Price ...
$310,000
Median Price ...
$ 284,975
-8.1%
$223
$204
-8.5%
Properties Sold .
17
Properties Sold .
12
-29.4%
10
11.1%
138
82
-40.6%
49
40
-18.1%
12.3
5.5
-55.3%
6.52%
12.20%
87.1%
MID WILSHIRE
SFR
Median Price ...
$440,000
Median Price ...
$ 398,000
-9.5%
$204
$220
7.8%
Properties Sold .
Properties Sold .
-33.3%
-33.3%
42
17
-59.5%
81
45
-45.3%
11.3
5.0
-55.8%
7.14%
11.76%
64.7%
PACIFIC PALISADES
SFR
Median Price ...
$1,567,500
Median Price ...
$1,284,250
-18.1%
$707
$674
- 4.7%
Properties Sold .
20
Properties Sold .
19
-5.0%
14
15
7.1%
176
126
-28.4%
129
85
-34.2%
9.5
5.3
-44.2%
7.95%
11.90%
49.7%
PALMS MAR VISTA
SFR
Median Price ...
$662,500
Median Price ...
$760,000
14.7%
$480
$480
0.0%
Properties Sold .
27
Properties Sold .
17
-37.0%
11
20
81.8%
100
88
-12.0%
67
76
-13.2%
6.8
2.4
-64.7%
11.00%
22.73%
106.6%
SANTA MONICA
SFR
Median Price ...
$2,275,000
Median Price ...
$1,709,000
-24.9%
$820
$782
- 4.6%
Properties Sold .
12
Properties Sold .
18
50.0%
18
15
-16.7%
125
103
-17.6%
116
92
-20.8%
5.1
4.1
-19.6%
14.40%
14.56%
1.1%
SANTA MONICA
CONDO
Median Price ...
$803,250
Median Price ...
$665,000
-17.2%
$601
$522
-13.1%
Properties Sold .
34
Properties Sold .
25
-26.5%
29
17
-41.4%
241
149
-38.2%
75
81
8.2%
5.9
6.0
1.7%
12.03%
11.41%
-5.2%
SILVER LAKE ECHO PARK
SFR
Median Price ...
$675,000
Median Price ...
$550,000
-18.5%
$462
$384
-16.9%
Properties Sold .
24
Properties Sold .
21
-12.5%
14
13
-7.1%
99
76
-23.2%
58
40
-31.3%
5.2
4.3
-17.3%
14.14%
17.11%
21%
STUDIO CITY
SFR
Median Price ...
$840,000
Median Price ...
$915,000
8.9%
$439
$415
- 5.4%
Properties Sold .
Properties Sold .
13
85.7%
- 28.6%
82
62
- 24%
103
118
14.5%
9.6
9.8
2.1%
8.54%
8.06%
- 5.5%
STUDIO CITY
CONDO
Median Price ...
$494,500
Median Price ...
$670,500
35.6%
$339
$343
1.2%
Properties Sold .
Properties Sold .
- 50.0%
0.0%
39
16
- 27.5%
139
25
- 81.9%
12.5
5.0
- 60.0%
5.13%
12.50%
143.8%
SUNSET STRIP HOLLYWOOD HILLS WEST
SFR
Median Price ...
$1,225,000
Median Price ...
$1,470,000
20%
$521
$550
5.6%
Properties Sold .
25
Properties Sold .
28
12%
18
20
11.1%
345
250
-27.5%
88
71
-18.5%
15.2
8.6
-43.4%
5.22%
8.00%
53.3%
SUNSET STRIP HOLLYWOOD HILLS WEST
CONDO
Median Price ...
$386,000
Median Price ...
$316,725
-17.9%
$328
$607
85.1%
Properties Sold .
Properties Sold .
0.0%
-50.0%
57
32
-43.9%
68
66
-3.4%
6.0
-14.3%
10.53%
9.38%
-10.9%
VENICE
SFR
Median Price ...
$870,000
Median Price ...
$1,145,000
31.6%
$622
$661
6.3%
Properties Sold .
Properties Sold .
15
66.7%
0.0%
129
85
-34.1%
68
23
-65.9%
13.6
7.7
-43.4%
5.43%
8.24%
51.7%
WEST HOLLYWOOD
CONDO
Median Price ...
$540,000
Median Price ...
$410,000
-24.1%
$421
$377
-10.5%
Properties Sold .
31
Properties Sold .
26
-16.1%
17
28
64.7%
263
166
-36.9%
97
73
-24.2%
11.9
3.5
-70.6%
6.46%
16.87%
161.1%
WEST LOS ANGELES
SFR
Median Price ...
$732,000
Median Price ...
$570,000
-22.1%
$473
$417
-11.8%
Properties Sold .
Properties Sold .
133.3%
0%
39
25
-35.9%
57
51
-11.2%
7.8
3.8
-51.3%
10.26%
16.00%
55.9%
WESTWOOD CENTURY CITY
SFR
Median Price ...
$1,312,000
Median Price ...
$1,680,300
28.0%
$542
$593
9.4%
Properties Sold .
18
Properties Sold .
16
-11.1%
11
83.3%
69
61
-11.6%
105
40
-62.0%
8.7
2.8
-67.8%
8.70%
18.03%
107.2%
WESTWOOD CENTURY CITY
CONDO
Median Price ...
$592,500
Median Price ...
$585,500
-4.6%
$739
$524
-29.1%
Properties Sold .
48
Properties Sold .
36
-25%
27
32
18.5%
409
352
-13.9%
75
73
-2.5%
11.7
7.7
-34.2%
6.60%
9.09%
37.7%
Glossary of Terms
Median Price: A value that separates the upper
half of prices from the lower half of prices. It can
be interpreted like an average, however the
extreme prices (high and low) dont hold
undue.
Average Price per Square Foot: The price per
each property divided by their respective
square footage then averaged across all
properties sold in the area for a given time
period.
Properties Sold: The number of property
transactions that closed and transferred
ownership.
Properties Pending Sale: The number of
properties that entered escrow in preparation
for sale.
Properties For Sale: The number of properties on

the market and seeking buyers.
Days on Market (Pending Sale): The number of

days that properties currently in escrow were on
the market.
Absorption Rate: The rate at which the inventory
of home for sale are being sold.
Percent Under Contract: The ratio of properties
to properties sale.
Disclaimer
The Market Within A Market Report is brought to you by Regional Marketing Director, Michael
Lewis.
Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick
statistics are subject to change due to individual real estate company reporting disciplines.
The information provided herein is from sources we believe to be reliable. While we do not
doubt its accuracy, we have not verified it and make no representations, guarantees or
warranties about it.
For More Information, Contact:
Mitra & David Moradifar
Moradifar Group - Realtors
Keller Williams Realty
11812 San Vicente Blvd. Suite 100
Los Angeles, CA 90049
P 310.954.0577
E MoradifarGroup@gmail.com

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WHAT IS A MARKET WITHIN A MARKET?

WHY THIS BENEFITS YOU OUR CLIENT

Dont be mislead by ideas that are not actual facts.

BEL AIR HOMBLY HILLS

Median Price ...

Median Price ...

Average Price per Square Foot .

Average Price per Square Foot .

Properties Pending Sale

Properties Pending Sale

Properties For Sale ....

Properties For Sale ....

Days on Market (Pending Sale) ...

Days on Market (Pending Sale) ...

Months supply of Inventory.

Months supply of Inventory.

Percent Under Contract .

Percent Under Contract .

BEVERLY CENTER MIRCLE MILE

Median Price ...

Median Price ...

Average Price per Square Foot .

Average Price per Square Foot .

Properties Pending Sale

Properties Pending Sale

Properties For Sale ....

Properties For Sale ....

Days on Market (Pending Sale) ...

Days on Market (Pending Sale) ...

Months supply of Inventory.

Months supply of Inventory.

Percent Under Contract .

Percent Under Contract .

BEVERLY CENTER MIRCLE MILE

Median Price ...

Median Price ...

Average Price per Square Foot .

Average Price per Square Foot .

Properties Pending Sale

Properties Pending Sale

Properties For Sale ....

Properties For Sale ....

Days on Market (Pending Sale) ...

Days on Market (Pending Sale) ...

Months supply of Inventory.

Months supply of Inventory.

Percent Under Contract .

Percent Under Contract .

Median Price ...

Median Price ...

Average Price per Square Foot .

Average Price per Square Foot .

Properties Pending Sale

Properties Pending Sale

Properties For Sale ....

Properties For Sale ....

Days on Market (Pending Sale) ...

Days on Market (Pending Sale) ...

Months supply of Inventory.

Months supply of Inventory.

Percent Under Contract .

Percent Under Contract .

Median Price ...