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14030106 Niche Marketing for Coacher Essential Reading for Anyone Whos Serious About Running a Life Coaching Executive Coaching or Business Coaching Practice

14030106 Niche Marketing for Coacher Essential Reading for Anyone Whos Serious About Running a Life Coaching Executive Coaching or Business Coaching Practice

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Published by: budgerman on Jan 21, 2012
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11/08/2012

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Organizations of this size will usually have some budget allocated to

Training and Development, sometimes called Learning and Develop-

ment, that will be managed by a specific person. This may be a full-time

job for them or they may be one of the Directors or Partners who takes

responsibility for the development of their people.

If you’re going in cold, i.e. you haven’t been recommended by someone,

be aware that organizations of this size are approached by coaches,

consultants and trainers on a regular basis, and they may already have

people who they’re using.

Do your homework and find out as much as possible about them, their

culture and what they’re interested in before making an appointment

to meet with the decision maker.

They will have experience of meeting with other people like you, so whilst

it’s good for them to understand your personal philosophy on coaching,

don’t spend an hour ‘selling’ coaching. The chances are they know what

it is because someone’s already been in a few weeks or months before

and told them.

If you have the opportunity to meet a decision-maker, make sure they

understand how you’re different from other coaches. Emphasize your

background and how your experience is relevant to them. I know that

as coaches we don’t need to have walked in the clients’ shoes to coach

effectively, but theyneed to know that they won’t have to spend their

entire session explaining how their role fits into the organizational struc-

ture or teaching you industry jargon. They will want you to hit the ground

running and coach – not pay you to learn about something they’d expect

you to know anyway.

195

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