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What is Social Media Marketing

What is Social Media Marketing

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Published by Niv Calderon
What Social Media Marketing- introduction (mostly English)
What Social Media Marketing- introduction (mostly English)

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Categories:Types, Speeches
Published by: Niv Calderon on Jan 22, 2012
Copyright:Attribution Non-commercial

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08/16/2014

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What is social media?

Niv Calderon 2012

Company

customers

customers

customers

traditional marketing is a monologue

competitor

customers
customers

Company
investors

customers

employees
investors

investors

competitor

customers
customers customers

customers

social media marketing is conversation

Social media marketing is about engaging users on social platforms to build an idea or brand awareness, increase visibility, and possibly sell a product or service.

But first of all…

Let go

Watch TED video: http://bit.ly/yR80DI

analytics

company culture

SMM Social media marketing buzz

online reputation Mngt.

Conversation

company culture

Turn company social Teach employees to use tools

online reputation Mngt.

Monitoring and tracking your brand Crisis management Online PR

listen

(This is monitoring your brand)

Conversation

Engage customers Get involved in conversations

Blogs – viral videos – forums – social platforms – viral campaign
Talk To

Talk With

Talk With

Talk To

Talk With

Talk With

buzz

Creativity Initiate buzz

Engage bloggers/buzzers Turn customers into evangelists

Old Spice Video: http://www.youtube.com/watch?v=owGykVbfgUE

Old Spice video responses to Twitter:
http://www.youtube.com/playlist?list=PL484F058C3EAF7FA6&feature=plcp

analytics

Monitor

Analyze Adapt

Let’s Drink something?

Video on YouTube: http://www.youtube.com/watch?v=H0519-SUSjE

TODA !!!
Niv Calderon nivcalderon@gmail.com @nivcalderon Facebook.com/nivcalderon

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