Saint Charles, IL 312-772-5432 rw.kasper@gmail.com
SUMMARY A financial professional with extensive experience delivering business-critical results. Effective at evaluating organizational effectiveness and urgently initiating process changes that reduce costs and improve performance. Proven manager of projects with excellent strategic vision, team orientation and people skills. Passionate about solving difficult financial and operational problems with a focus on building long-term company value. PROFESSIONAL EXPERIENCE RICK KASPER CONSULTING, Saint Charles, IL Financial and business consulting, including voluntary services to non-profit organization. 2011

REED BUSINESS INFORMATION (RBI), US Magazine Operations, Oak Brook, IL 1994 - 2010 VP – Email and Data Operations (2005 – 2010) Built consensus and executed email deployment strategy, operational process and risk mitigation policies for RBI US business units (previously largest US-based B2B publisher). More than 50 million emails were deployed each month through a major web-based email service provider. Managed refinement of subscription database update process and outsourcing of fulfillment duties to match radical shifts in the print-based publishing model. Mitigated more than $200,000 per week revenue risk from email blacklisting for prior four years through compliance with CAN SPAM, privacy policy for 60 million subscribers, using best practices in email list management, monitoring deployment abuse and effective opt-out tactics. Met corporate governance requirements, implementing internal audit scoring of email campaigns to verify compliance with policy and rectify staff training issues across 50 deploying business units. Achieved 15% staff cost reduction and $100,000 vendor savings while improving rental list quality and data product delivery schedules. Internal partner in development of corporate strategy for “THINK” unified audience database, a critical technology for meeting customer needs as publishing model shifted to digital channels. Successfully managed confidential shutdown of remaining RBI US publishing operation, reporting to CEO and COO; meeting statutory requirements for termination of 450 staff, notification and settlements for customers and vendors and disposition of business records and documents across nine offices. VP and General Manager, DM2 Direct Marketing Division (1994 – 2005) Responsible for list rental management, database product development/ fulfillment, and content licensing across more than 90 RBI and non-RBI business units. Managed cost budget of more than $16 million and staff of 50. Member of senior leadership committee and company representative at the DMA and ABM. Radically changed culture, invested in sales and products, and upgraded essential operational processes during first five years. Managed revenue growth from $16 to $33 million. Managed portfolio churn risks by changing business model from restricted internal re-marketer to an independent model, allowing expansion into new markets and non-owned list owners, capturing $3.6 million of revenue. Planned and implemented development of the industry leading DecisionMaker family of premium priced database rental products, creating significant competitive advantage and earning 35% share of revenues. US business unit leader in RBI employee opinion survey results, reflecting strength of organizational culture, talent acquisition and staff development practices.

RICK KASPER (312) 772-5432


CAHNERS PUBLISHING, Des Plaines, IL 1991 - 1994 Director – Corporate Strategy Systematically developed metric-based reporting model, presented savings opportunities to profit center management teams and built consensus for implementing achievable action plan for more than 69 publications. Led a value study project which established 21 metric reporting standards and projected best-in-class results based on prudent staff, expense and practice adjustments. Realized $25 million in annualized savings. Achieved over 90% of promised savings through financial audits and enforcing commitments by business managers. GORMAN PUBLISHING COMPANY, Magazine Publisher, Chicago, IL 1986 – 1991 VP/CFO Earned owner’s trust and confidence by quickly demonstrating expertise in de-centralized profit-center management. Executive lead for the confidential sale of company, due diligence efforts with prospective buyers, attorneys and funding groups, which resulted in meeting owner’s value and timeframe. Gorman Publishing was sold to a subsidiary of Elsevier and was subsequently merged into Cahners Publishing, which became Reed Business Information. Saved $1.5 million and negotiated favorable payment terms with printing vendor using formal bidding approach. Financial and operational staff was reduced by 20% while upgrading skills, increasing throughput, meeting best-in-practice quality goals and navigating internal politics. Negotiated multi-million dollar asset-based bank loan with favorable owner covenants, improved borrowing limits, lower interest and replaced an inadequate and restrictive credit line. Introduced formal strategic planning process and facilitated team planning process, delivering mid and short-term revenue opportunities that reconciled to final budgets. TRI-PAR SYSTEMS, INC., Electronic Systems Contractor, Lombard, IL 1979 – 1986 President/ Owner, COO Purchased 50% ownership of a $250,000 commercial union construction business and was responsible for operations and finance functions. Assumed full ownership and duties upon the death of partner in 1983. ADDITIONAL EXPERIENCE GORDON ELECTRIC CONSTRUCTION S.D. LEIDESDORF, CPAs (Ernst and Young)

Addison, IL Chicago, IL

Controller Senior Auditor

EDUCATION, CERTIFICATIONS AND TECHNICAL SKILLS JN CPE Courses Skillsoft CPE Courses Certified Public Accountant (#46,562) Bachelor of Science, Accounting FASB, SSARS, SAS, IFRS, SOX Business, Accounting, Financial University of Illinois Northern Illinois University On-Line On-Line Champaign, IL DeKalb, IL

Proficient in Microsoft Office Products: Word, Excel, PowerPoint, Outlook, ACCESS and multiple proprietary financial reporting applications

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